or


[02/22/06 - 12:00 AM]
Nba All-Star Game Outdraws Olympics Among Young Male Demo

[via press release from TNT]

NBA All-Star Game Outdraws Olympics among Young Male Demo

East vs. West Contest Ranks as Ad-Supported Cable�s #1 Program for the Week

Game Propels TNT to #1 for the Week among Key Adult Demos in Prime and Total Day, Viewers and Households in Prime

TNT�s coverage of the 2006 NBA All-Star Game fended off a challenge from the Winter Olympics by outdelivering the event among men 18-34 Sunday night, as well as each night this past week, according to preliminary data from Nielsen Media Research. The game, which ranked as ad-supported cable�s #1 program for the week among all key adult demos, persons 2+ and households, helped TNT claim its place as ad-supported cable�s top network among adults 18-49 and adults 25-54 in prime time and total day, as well as among adults 18-34, persons 2+ and households in prime time.

Weekly ratings highlights for TNT:

The NBA All-Star Game on TNT delivered 1,419,000 men 18-34, outranking each night of NBC�s coverage of the Winter Olympics last week.

The NBA All-Star Game was ad-supported cable�s #1 program for the week among adults 18-34 (2,189,000); adults 18-49 (4,011,000); adults 25-54 (3,639,000); persons 2+ (7,070,000); and households (4,707,000).

In prime time for the week, TNT ranked as ad-supported cable�s #1 network among adults 18-34 (749,000); adults 18-49 (1,414,000); adults 25-54 (1,354,000); persons 2+ (2,958,000); and households (2,181,000).

In total day, TNT ranked as ad-supported cable�s top network among adults 18-49 (764,000) and adults 25-54 (755,000).

TNT�s All-Star Saturday Night festivities ranked as ad-supported cable�s top program in Saturday prime and ranked second to Sunday�s All-Star Game for the week among adults 18-49 (2,798,000); adults 25-54 (2,446,000); and persons 2+ (4,728,000). The coverage delivered 3-percent growth vs. last year�s coverage among persons 2+ and was the most watched All-Star Saturday Night among households since 1996.

Leading into the Sunday tip-off, TNT�s telecast of Rush Hour 2 ranked as ad-supported cable�s #1 movie for the week among adults 18-34 (937,000); adults 18-49 (1,804,000); adults 25-54 (1,664,000); persons 2+ (3,475,000); and households (2,642,0000).

The NBA All-Star Game wasn�t the only sports on TNT to perform well this week. The Saturday coverage of the Hershey�s Kissables 300 delivered more than 1.7 million adults 18-49, 1.9 million adults 25-54, 3.9 million persons 2+ and 2.9 million households.

Turner Network Television (TNT), television�s destination for drama and one of cable�s top-rated networks, offers original movies and series, including the detective drama series The Closer, starring Golden Globe and Screen Actors Guild Awards nominee Kyra Sedgwick; Saved, a new character-driven drama starring Tom Everett Scott; and this summer�s eagerly anticipated anthology series Nightmares & Dreamscapes: From the Stories of Stephen King. TNT is also home to powerful one-hour dramas, such as Law & Order, Without a Trace, Las Vegas, Cold Case, ER, NYPD Blue, Charmed and Judging Amy; broadcast premiere movies; compelling prime-time specials, such as the Screen Actors Guild Awards; and championship sports coverage, including NASCAR and the NBA. TNT is also available in high-definition.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the television industry.

Weekly Ratings Period: 2/13/06-2/19/06

Source: Turner Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD). Complete and final data (Live+7) will be available in two weeks. Prime time is M-Su 8-11pm. Total Day reflects total programming hours for each network as reported by Nielsen. The following networks do not program the entire M-Su 6a-6a daypart: A&E, ABC Fam, ADSM, Bio, CMDY, CNBC, Court TV, Discovery, ENT, FX, FOOD, GAME, HIST, HGTV, Lifetime, NAN, NGC, NICK, OXY, HALL, TLC, TSOU, WE, WGN and SPIKE. All ratings based on Total U.S. Television Universe of 110,200,000 homes. Movie rankings include all ad-supported program telecasts coded as feature films in Nielsen Media Research systems. (Data for Sunday 3 a.m.-6 a.m. not yet available.)





  [february 2006]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[09/21/26 - 08:00 AM]
Tales from the Crypt's Iconic "Crypt Keeper" to Host 30th Anniversary Celebration of AMC Global Media's Annual "FearFest" Horror and Genre Programming Event
The long-running annual horror and genre programming event, featuring over 650 hours of iconic horror films, franchises, new series, specials and more, kicks off Thursday, October 1 on AMC and AMC+.

[09/21/26 - 07:02 AM]
"Dancing with the Stars" Season 35 "Two-Night Premiere: Night 2" Swings to 6.44 Million Total Viewers as the Ladies Take Their Turn in the Ballroom
"Dancing with the Stars" ranked as TV's No. 1 show in Total Viewers and Adults 18-49 on both Tuesday and Wednesday across all entertainment programming.

[09/21/26 - 05:01 AM]
Video: "The Further Mis-Adventures of Cliff Booth" - Official Trailer - Netflix
Brad Pitt returns as Cliff Booth, only this time it's 1977 and it's a very different Hollywood.

[09/20/26 - 11:31 PM]
Video: "Dupahiya" Season 2 - Official Trailer - Prime Video
Dhadakpur is back! Banwari's barren land is chosen for a mobile tower - but villagers link everything from typhoid to tsunamis to it.

[09/20/26 - 08:01 PM]
Video: "Bride of the Barrier Master" - Official Teaser - Netflix
Coming January 2027 only on Netflix.

[09/20/26 - 07:01 PM]
Video: "Doctor X: Mafia in White" - Official Teaser - Netflix
In a hospital dominated by ego and corruption, an enigmatic but brilliant surgeon arrives - taking on seemingly impossible cases amid fierce opposition.

[09/19/26 - 06:11 PM]
Video: Say Yes to Season 14! - "When Calls the Heart" - Coming in January 2027
Get a sneak peek at who's back in hope valley for season 14!

[09/19/26 - 08:01 AM]
BritBox Reveals First Look at "The Other Bennet Sister" Christmas Special
Ella Bruccoleri returns as Mary, as well as Dónal Finn as her husband Tom Hayward.

[09/18/26 - 03:15 PM]
ABC News' "Nightline" Wins Late Night Across the Board
For the sixth week running, "Nightline" increased year to year in Total Viewers and Adults 25-54.

[09/18/26 - 03:11 PM]
Netflix Announces New Drama Series "Ladies of the House"
Based on Lauren Edmondson's novel of the same name, the series reunites Sheryl J. Anderson with "Sweet Magnolias" star JoAnna Garcia Swisher.

[09/18/26 - 12:58 PM]
Marking a Somber Anniversary of the September 11 Attacks, ABC News' 9/11 Special, Anchored by David Muir, Robin Roberts and Diane Sawyer, Draws Over 4 Million Total Viewers
The special was also the No. 1 non-sports program of the night in Adults 25-54 (802,000) and Adults 18-49 (559,000).

[09/18/26 - 12:21 PM]
HBO Orders New Original Drama Series "The Spread," Starring and Executive Produced by Academy Award-Winner Javier Bardem
Matthew Vaughn will direct and executive produce the project, to be written and executive produced by Bill Dubuque and Sean Sansiveri.

[09/18/26 - 10:29 AM]
OWN Greenlights Breakout Hit "Put a Ring on It: Cheathab" for Two More Seasons Ahead of Its Season One Finale
Production on the new episodes will begin this fall to air in 2027.

[09/18/26 - 09:21 AM]
New Paramount+ Limited Series "The Best of Us" Begins Production in New York City
LaChanze, Richard Schiff, Elizabeth Rodriguez, Joe Morton, Jen Tullock, William Baldwin, and Keith W. Richards also join the cast.

[09/18/26 - 09:00 AM]
Wonder Project and Amazon MGM Studios Begin Production on Season Three of "House of David" in Greece
The season brings this trilogy to an epic conclusion, completing David's (Michael Iskander) transformation from outcast shepherd to fierce warrior to his ultimate destiny as King.