[02/28/06 - 12:00 AM]
Adult Swim Posts Largest February Total Day Delivery of Men 18-34, Men 18-24 in Ad-Supported Basic Cable History

[via press release from Cartoon Network]

Adult Swim Posts Largest February Total Day Delivery of Men 18-34, Men 18-24 in Ad-Supported Basic Cable History

Late Night Service Also Ranks #6 for February Total Day Delivery of Adults 18-49

Charting two additional young adult delivery records for the basic cable history books, Adult Swim now adds the largest February total day delivery ever of men 18-34 and men 18-24 among all ad-supported basic cable, according to preliminary data from Nielsen Media Research. Aided by seven telecasts of Family Guy that landed in the top 50 for the month among adults 18-34, the overall performance officially ranks Adult Swim #1 in February basic cable among the young adult male demos, #2 in delivery of adults 18-34 and 18-24 (behind Nick-at-Nite), and #6 in monthly total delivery of adults 18-49.

Highlights of Adult Swim�s February performance include the following:

ADULT SWIM (Monday-Thursday and Saturday, 11 p.m.-6 a.m.; Sunday, 10 p.m.-6 a.m.)

- Men 18-34 delivery totaled 226,000�a new February record for ad-supported basic cable�with an 0.7 rating

- Men 18-24 delivery totaled 141,000�a new February record for ad-supported basic cable�with a 1.0 rating

- Adults 18-34 delivery totaled 359,000 with an 0.5 rating

- Adults 18-24 delivery totaled 210,000, with an 0.8 rating

- Adults 18-49 delivery totaled 462,000, with an 0.4 rating

Adult Swim (AdultSwim.com), launched on Cartoon Network in 2001, is Turner Broadcasting System, Inc.�s network dedicated to edgy animated comedy and action series, both original and acquired, airing Saturday-Thursday from 11 p.m-6 a.m. (ET, PT). Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in more than 88 million U.S. homes.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 1/30/06-2/26/06

SOURCE: Turner Entertainment Research from Nielsen Media Research data. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 110,200,000 homes.

  [february 2006]  


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