or


[03/02/06 - 12:00 AM]
ABC Delivers Substantial Increases During the February Sweep, with the Super Bowl and Strong Series Performances Opposite the Winter Olympics

[via press release from ABC]

ABC Delivers Substantial Increases During the February Sweep, with the Super Bowl and Strong Series Performances Opposite the Winter Olympics

ABC Marks its Best Numbers During Any Sweep Period Since May 2000

Overall 2006 February Sweep Performance (28 Complete Nights):

ABC finished with strong increases during the 2006 February Sweep among viewers and across each of the adult demographics over last February. ABC was up by +29% in Total Viewers (14.4 million vs. 11.2 million), by 33% in Adults 18-34 (4.4/13 vs. 3.3/10), by +29% in Adults 18-49 (5.3/13 vs. 4.1/11) and by 28% in Adults 25-54 (6.0/14 vs. 4.7/11) compared to February 2005. Please Note: Last year�s overall sweep averages include the 2005 Academy Awards, which did not air this February, but did air on the final Sunday of the �05 February Sweep (on 2/27/05).

� The Network�s year-to-year gains were largely a result of aggressive series scheduling and successful counter-programming against NBC�s 2006 Winter Olympics. Factoring out the 2006 Super Bowl and its Post-Game along with the 2005 Academy Awards telecast from the averages, ABC improved its February Sweep results across the board over last year: +10% in Total Viewers, +10% in Adults 18-34, +8% in Adults 18-49 and +12% in Adults 25-54. Additionally, despite going opposite the Winter Olympics on most evenings, ABC was up on 14 nights of the 2006 February Sweep among Adults 18-49, as compared to last year.

� ABC produced its largest audience and highest Adult 18-49 rating during any sweep period since May 2000.

� Competitively, ABC won the 2006 February Sweep in the key Adult 18-49 demographic and placed second among Total Viewers. It was ABC�s second consecutive sweep period to rank No. 1 in Adults 18-49, after tying with CBS for the top position in the 2005 November Sweep.

2006 February Sweep � Other Highlights (Programs/Nights/News Lead-in):

� Series Rankings: In Adults 18-49, ABC claimed 5 the Top 20 television series during the 2006 February Sweep, including 2 of the Top 4: �Grey�s Anatomy� � No. 3, �Desperate Housewives� � No. 4, �Extreme Makeover: Home Edition� � No. 9, �Lost� � No. 11 and �Dancing with the Stars� � No. 16. ABC aired 5 of the Top 15 most-watched TV series of the month: �Grey�s Anatomy� � No. 3, �Desperate Housewives� � No. 4, �Dancing with the Stars� � No. 7, �Dancing with the Stars the Results� � No. 11 and �Extreme Makeover: Home Edition� � No. 12. ABC�s �Grey�s Anatomy� and �Desperate Housewives� stood as the Top 2 scripted series of the Sweep in Total Viewers and Adults 18-49.

� Individual Telecast Rankings: The Network broadcasted the Top 2 individual program telecasts of the February Sweep in Total Viewers and Adults 18-49, with �Super Bowl XL� and �Grey�s Anatomy� on 2/5/06. ABC News claimed TV�s No. 1 newsmagazine telecast during February in Adults 18-49 and Adults 25-54 with �Primetime� on 2/23/06. In fact, it was TV�s highest-rated newsmagazine telecast since 1/8/06.

� Rank and Growth by Night: ABC qualified as the No. 1 network on Sunday during the 2006 February Sweep among Adults 18-49, winning all 4 Sundays of the month. ABC earned second place on Friday during the Sweep among Adults 18-49. Versus last February, despite going against the Winter Olympics, ABC was up on 4 of 7 nights in the key young adult sales demo: Monday (+11%), Thursday (+27%), Friday (+7%) and Sunday (+100%).

� Network 10:30 p.m. Late Local News Lead-in (Mon.-Sun.): ABC is offered its stations an improved lead-in to the late local news during the February Sweep. In the 10:30 p.m. half-hour, ABC was up by 13% among Adults 25-54 (5.2/12 vs. 4.6/11) and by 15% among Adults 18-49 (4.6/12 vs. 4.0/10), as compared to last February. In fact during the sweep, ABC�s �Grey�s Anatomy� ranked as the No. 1 TV program on any network in the 10 o�clock hour among Total Viewers, Adults 25-54, Adults 18-49 and Adults 18-34.

Source: Nielsen Media Research, NTI (2/2-3/1/06 vs. 2/3-3/2/05), or as dated. Series rankings based on regular programs only.





  [march 2006]  
S
M
T
W
T
F
S
   


· DANCING WITH THE STARS (ABC)
· DESPERATE HOUSEWIVES (ABC)
· EXTREME MAKEOVER: HOME EDITION (HGTV)
· GREY'S ANATOMY (ABC)
· LOST (ABC)
· WHAT WOULD YOU DO? (ABC)





[12/20/24 - 11:33 AM]
Season Finale of NBC Drama "Brilliant Minds" Will Now Air as a Special Event with Back-to-Back Episodes on Monday, Jan. 6
The original season finale date was a week later on January 13.

[12/20/24 - 11:04 AM]
ID's New Series "The Curious Case Of..." to Premiere with Explosive, Expanded Episode Focused on Former "Jackass" Star Bam Margera's Controversial Legal Guardianship
Featuring "The Curious Case of Natalia Grace" legal analyst Beth Karas, the series will dive into some of the most shocking true crime cases and unbelievable scandals.

[12/20/24 - 10:32 AM]
FOX Sports Films, SMAC Entertainment, BZ Entertainment and NFL Films Announce "The Madden Cruiser: A Bayou Adventure with Bill Belichick" Airing Super Bowl Sunday on FOX
The one-hour special features eight-time Super Bowl champion Bill Belichick as he travels in the iconic "Madden Cruiser" bus of Hall of Fame legend John Madden on an unforgettable road trip through Louisiana's football country with a host of special guests.

[12/20/24 - 10:02 AM]
Onyx Collective Presents Winter Premiere Dates and First Looks for Documentary Film "SLY LIVES! (aka The Burden of Black Genius)" and New Comedy Series "Deli Boys"
The former premieres Thursday, February 13 while the latter launches on Thursday, March 6.

[12/20/24 - 09:27 AM]
MTV's "Teen Mom" Celebrates Its Sweet 16 with a New Season of "Teen Mom: The Next Chapter" on Thursday, January 30th at 8PM ET/PT
The groundbreaking docu-series that has never shied away from authentic, unfiltered narratives will return for its milestone 16-year anniversary with Amber Portwood, Ashley Jones, Briana DeJesus, Catelynn Baltierra, Cheyenne Davis, Jade Cline, Leah Messer, Maci McKinney and Mackenzie McKee.

[12/20/24 - 09:01 AM]
Video: "Bandidos" Season 2 - Official Trailer - Netflix
Lilí and Miguel's peaceful escape is shattered when she's forced into a risky quest for the Tear of Fire diamond, risking everything to save her friends.

[12/20/24 - 08:31 AM]
Video: New Netflix Sports Promo Highlights Upcoming Sports Programming
Netflix continues to expand its sports slate, offering members a wide variety of sports programming across series, films and live events, including the recent record-breaking Mike Tyson vs Jake Paul fight and the upcoming NFL Games on Christmas Day and the debut of "WWE Raw" on Netflix next year.

[12/20/24 - 07:31 AM]
"Stranger Things 5" - That's a Wrap!
Production on the fifth and final season has officially wrapped, set to premiere in 2025.

[12/20/24 - 06:01 AM]
Netflix Secures U.S. Rights to the FIFA Women's World Cup 2027 and 2031
The agreement covers all languages, with studio shows and top-tier talent planned with a dual telecast for both English and Spanish language broadcasts in the U.S.

[12/20/24 - 02:01 AM]
Video: "Lisabi: A Legend Is Born" - Official Trailer - Netflix
The epic tale of the birth and rise of legendary folk hero Lísàbí Agbongbo-Akala, destined to save the Egba people in the face of a treacherous leader.

[12/20/24 - 01:01 AM]
Video: "Love Is Blind: Germany" - Official Trailer - Netflix
The experiment comes to Germany as local singles seek true love and a commitment that lasts a lifetime, all before meeting each other face-to-face.

[12/19/24 - 08:01 PM]
Video: "Incognito" - Official Trailer - Netflix
The mission? Lock target and finish the job.

[12/19/24 - 01:33 PM]
HBO Original Film "For Love or Country: The Arturo Sandoval Story" to Debut on Max Friday, December 20
In celebration of the Kennedy Center honoring Arturo Sandoval and prior to this Sunday's airing of the ceremony, Max will be bringing the 2000 multiple Emmy-nominated HBO original film to Max for the first time.

[12/19/24 - 01:01 PM]
The Holiday Cheer Will Be in Houston as Pentatonix Performs the National Anthem During NFL Christmas Gameday on Netflix
Plus: The Steelers will honor the U.S. armed forces with a special National Anthem performance by Voices of Service.

[12/19/24 - 12:59 PM]
HBO Renews "Dune: Prophecy" for a Second Season
Across Max territories, the first episode has amassed approximately 15 million viewers.