or


[03/14/06 - 12:00 AM]
Nick at Nite, Febreze(R) and Mediavest Team Up to Unleash at the Poocharelli'S, the Network's First Ever Original Mini-Sitcom with Brand Integration

[via press release from Nick at Nite]

Nick at Nite, Febreze(R) and MediaVest Team Up to Unleash at the Poocharelli's, the Network's First Ever Original Mini-Sitcom With Brand Integration

Interstitial Comedy Series Follows Misadventures of a Suburban Family of Dogs

NEW YORK, March 14 -- Nick at Nite, Procter & Gamble (P&G) and MediaVest USA, today announced an alliance to produce At The Poocharelli's, a series of eight 90-second interstitials about a family of canines that will integrate Febreze -- the popular fabric freshener and odor remover, directly into many of the show's story lines. The mini-sitcom is the first of its kind and will premiere on Nick at Nite -- the home to modern classic sitcoms -- on Tuesday, April 11. It will be presented in weekly installments every Tuesday evening at 9:57 p.m. ET/PT.

At The Poocharelli's is the first interstitial of its kind, as it moves far beyond the classic vignette format and into a new realm. This is the first time that a media services company, television network and a major brand -- like Febreze -- have worked together to make unique, short-form programming. Together, the three companies collaborated on programming, creative production, scripts, set design, graphics packaging and promotional elements.

"At The Poocharelli's is a clever and innovative way for us to marry product integration with short-form sitcom programming that makes Febreze stand out," explains Karen Bressner, Senior Vice President, Nick at Nite and TV Land Ad Sales. "We are not only constantly seeking creative solutions for advertisers needs, but ways to be able to entertain our viewers, so this is the perfect answer. We are thrilled to have P&G take this bold new step with us."

At the Poocharelli's is the result of a joint effort among P&G's Febreze Brand, SMG United/MediaVest and Nick at Nite. It is a natural evolution for Febreze and was driven by assessing the coinciding consumer insights of the Febreze customer and the Nick at Nite viewer. As a leader in air care and fabric refreshers, Febreze is the ideal tool for neutralizing lingering odors in the home, therefore the brand's presence in At The Poocharellis intends to showcase the connection between pet ownership and freshening the home.

"P&G views the integration of Febreze products into a mini-sitcom as a breakthrough marketing concept," said Eric Huston, Brand Manager for Febreze. "Leveraging the strategic investment and creative resources of MediaVest, this partnership with Nick at Nite is the ideal way for the Febreze brand to continue innovative thinking in the marketplace, and truly showcase Febreze and its benefits in a way that is relatable to our consumers."

At The Poocharelli's, directed by comedy veteran Chris Koch of KONK (My Name is Earl, Scrubs, A Guy Thing), follows the misadventures and daily lives of a middle-class family of canines. The Poocharelli family consists of: Maggie Poocharelli, the mom and a poodle who is the boss of the household; Dad Pete, a hard-working, no nonsense chocolate lab; Brittany, a Yorkshire terrier who is a sociable teenager; Cody, the eleven year-old troublemaking Jack Russell; five West Highland terrier puppies; Gramps, the always-sleeping mainstay who is a mixed terrier; and Evelyne, Maggie's cynical bulldog sister.

Like a traditional sitcom, the living room is the center of their universe, where most of the storylines unfold, such as keeping the home fresh and clean, working on projects or just spending time together like an average American family. Upcoming At The Poocharelli's episodes include:

* "Maggie Quits" - Frustrated by the mess her family generates, Maggie quits. But when the family cleans up the whole house to get her back - they're in for a surprise!

* "Pete's Lost It" - Pete, a police dog, is passed over for a promotion and he is convinced that it's because his sense of smell is gone. As it turns out, his daughter has actually been using Febreze!

* "A Date for Evelyne" - Maggie's sister Evelyne is very single, and the usually antagonistic Pete sets her up on a blind date. The results are surprising for everyone!

While At The Poocharelli's is a new venture for P&G and the Febreze brand, it is an offshoot of both TV Land and Nick at Nite's interstitial programming which features product integration. Road Crew, which has been airing on Nick at Nite since 2003, and Game Time, which premiered in September 2005 on TV Land, both integrate advertisers messages and products in fun and entertaining ways.

Nick at Nite programming characterizes what the network refers to as the "Four F's": programming that is Family-Friendly, Funny and Familiar. Therefore the brand's presence in At The Poocharelli's intends to showcase the connection not only between pet ownership and freshening the home, but of the benefits of programming on Nick at Nite, aimed at a busy, multi-tasking modern family.

The Febreze family of products, which includes the Febreze Fabric Refresher line, Febreze Air Effects(TM) and Febreze NOTICEables(TM), all feature revolutionary odor eliminating technology. In addition, Febreze Scentstories(TM) provides candle-like scents at the touch of a button. Febreze products are fun, must-have tools that help keep your home smelling fresh and clean, making the Febreze house the place to be. For more information, visit http://www.febreze.com.

About P&G

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R). Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Nick at Nite

Currently seen in more than 88 million U.S. homes, Nick at Nite is coming off its highest-rated and most-watched year in the history of the network. Founded in 1985, Nick at Nite is the home to hit sitcoms such as The Cosby Show, The Fresh Prince of Bel Air, Who's The Boss?, Full House, Murphy Brown and Roseanne. While these modern sitcoms will always be the lifeline of the network, Nick at Nite Originals was created in 2003 to develop original programming that meets what the network refers to as the "Four F's" criteria: programming that is Family-Friendly, Funny and Familiar. Nick at Nite Originals produced Fatherhood (June 2004), a show based on Bill Cosby's best-selling book of the same name, which has been one of the highest rated shows on the network. For more information about Nick at Nite's originals line-ups, visit http://www.nickatnite.com. Nick at Nite and all related logos and titles are trademarks of Viacom International, Inc.

About MTV Networks

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 100 channels worldwide, owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, with all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 95 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

About MediaVest USA

MediaVest, a division of the Starcom MediaVest Group (SMG), a subsidiary of Paris-based Publicis Groupe, is one of the leading, full-service media specialist companies offering brand-building results and business solutions. Heralded as one of the first media companies to consistently deliver Innovation that Works and industry-first initiatives and products, MediaVest's long-standing client partnerships include some of the world's leading marketers including The Coca-Cola Company, Kraft, Masterfoods, Mattel and P&G. For more information, please visit http://www.mediavestww.com.

SOURCE Procter & Gamble
Web Site: http://www.pg.com http://www.nickatnite.com





  [march 2006]  
S
M
T
W
T
F
S
   


· FATHERHOOD (NICKELODEON)











[10/02/14 - 08:32 AM]
Wednesday's Broadcast Ratings: "Criminal Minds," "Stalker" Push CBS to Top Spot
Plus: FOX's "Red Band Society" grows by 10% while ABC's "Black-ish" falls 24% from last week's episodes.

[10/02/14 - 08:16 AM]
USA Network's Sexy Original Drama "Satisfaction," Scores a Season Two Renewal
The cable channel has ordered 10 new episodes of the drama, from Universal Cable Productions.

[10/02/14 - 08:06 AM]
NL Wild Card Game Up 21 Percent with Strong 4.1 Overnight Rating
ESPN spins the numbers for Wednesday, October 1.

[10/02/14 - 08:04 AM]
Showtime(R) Amplifies "Homeland" Fan Experience with Showtime Sync
Application users will be able to share select video clips directly to social media platforms instantaneously during new episodes, facilitating social conversation as the action transpires on screen.

[10/02/14 - 08:01 AM]
"Joshua Bell: A YoungArts MasterClass," The Latest Edition of the Three-Time Emmy(R)-Nominated HBO Family Show, Debuts Oct. 14 on HBO
The Grammy-winning violinist collaborates with nine talented young musicians, helping them discover their unique voices in a group setting and guiding them through performances in New York and London.

[10/02/14 - 08:01 AM]
Disney XD Orders Second Season of Lucasfilm's Animated-Triumph "Star Wars Rebels" Ahead of Its Television Premiere
"The global expectations for this series could not have been any higher," said Gary Marsh. "And I am proud to say that the team at Lucasfilm has delivered something that has surpassed even that incredibly high bar - artistically and thematically."

[10/02/14 - 07:47 AM]
Nickelodeon Honors Kansas City's Zachary Mallory as The Halo Effect Award Recipient for October
Selected for his work as a gay rights youth activist, Mallory will be featured in a short on-air profile airing on TeenNick and highlighted on TeenNick.com throughout the month.

[10/02/14 - 07:37 AM]
Nickelodeon Serves Up Bone-Chilling Halloween Premieres, Including Hour-Long Crossover Special "Haunted Thundermans," Beginning Oct. 11 at 8 P.M. (ET/PT)
The Thundermans and the Hathaways combat the ghouls in a one-hour crossover special.

[10/02/14 - 07:36 AM]
Discovery Channel Goes Deep Inside an Alaskan Outlaw Town in All New Series "Edge of Alaska"
The newcomer launches Friday, October 24 at 10:00/9:00c on the cable channel.

[10/02/14 - 07:03 AM]
Jay Bilas Signs Extension with ESPN Through 2023
Bilas, who is featured on ESPN's game and studio coverage, will call top men's college basketball games involving the nation's marquee teams and conferences and will be present at the Men's Final Four through studio coverage.

[10/01/14 - 09:02 PM]
O'Doyle Rules! Adam Sandler Heads to Netflix - Globally Renowned Movie Star and Comedian to Make Four Movies Exclusively for the More Than 50 Million Netflix Members
"When these fine people came to me with an offer to make four movies for them, I immediately said yes for one reason and one reason only... Netflix rhymes with Wet Chicks," said Sandler.

[10/01/14 - 04:44 PM]
TV Land Orders Two New Comedies, "Impastor" and "Teachers," To Series
Both series will premiere on the cable channel in 2015.

[10/01/14 - 04:36 PM]
A Roloff Wedding Wraps Up the Most Watched Season Ever of "Little People, Big World" with 1.9M P2+ Viewers
TLC spins the numbers for Tuesday, September 30.

[10/01/14 - 03:15 PM]
"MasterChef Junior" Moves to Tuesdays
Newcomer "Utopia" will now only air once a week: Fridays at 8:00/7:00c.

[10/01/14 - 02:41 PM]
E! Reunites the Most Outrageous Patients When "Botched Reunion: Show & Tell" Airs Sunday, October 26 and Monday, October 27 at 10:00PM ET/PT
Maria Menounos hosts the two-part special, in which Paul Nassif and Terry Dubrow reunite to look back at the nationwide success of the first season and welcome some of their most outrageous patients.