or


[03/30/06 - 12:00 AM]
Adult Swim Charts Ad-Supported Basic Cable History with Largest Men 18-34 and Men 18-24 Total Day Delivery for Any First Quarter

[via press release from Cartoon Network]

Adult Swim Charts Ad-Supported Basic Cable History with Largest Men 18-34 and Men 18-24 Total Day Delivery for Any First Quarter

Adult Swim Ranks #1 for Total Day Delivery of Men 18-24 for 52 Consecutive Weeks, One Full Year

March �06 Performance Also Scores Cable Record for Best-Ever Total Day Delivery of Adults 18-34, 18-24 and Men 18-34, 18-24

Completing one full year as an individually rated network, Adult Swim will officially be ranked #1 in First Quarter total day delivery of men 18-34 and men 18-24 among all ad-supported basic cable, according to preliminary data from Nielsen Media Research. The performance earns a new basic cable record for the best delivery of both young male demos by any ad-supported cable network during the first quarter of the year.

In addition to the new records, Adult Swim also ranked #1 in first quarter total day delivery of adults 18-24 and #2 in delivery of adults 18-34.

Adult Swim�s performance continues to shine even when compared to the delivery of other basic cable networks� prime time performance. For instance, in the first quarter of 2006, during its primary run (Monday-Thursday and Saturday from 11 p.m.-2 a.m. and Saturday from 10 p.m.-2 a.m.), Adult Swim delivery of adults 18-34 (470,000) beat the prime time (Monday-Sunday, 8 p.m.-11 p.m.) of every basic cable network except for USA and TBS. Among men 18-34, Adult Swim outdelivers every other network�s prime time performance with its primary late night run.

Adult Swim continues its strong head-to-head performance against broadcast competitors. For the first quarter of 2006, it outdelivered The Late Show with David Letterman, Jimmy Kimmel Live and The Late Late Show with Craig Ferguson with men 18-34 in their competitive time periods.

And, marking its first full year ranked as a separate network, Adult Swim won the top spot among ad-supported basic cable networks with men 18-24 every single week of the last year, 52 weeks in a row.

Highlights of Adult Swim�s First Quarter 2006 performance include the following:

ADULT SWIM (Monday-Thursday, Saturday-Sunday, 11 p.m.-6 a.m.) in First Quarter �06

- Adults 18-34 delivery totaled 354,000 and a 0.5 rating

- Adults 18-24 delivery totaled 207,000 and a 0.7 rating

- Men 18-34 delivery totaled 224,000�a new First Quarter record�and a 0.7 rating

- Men 18-24 delivery totaled 139,000�a new First Quarter record�and a 1.0 rating

- Adults 18-49 delivery totaled 465,000, with a 0.4 rating

Adult Swim charted new basic cable records for its March �06 performance as well. Ranking #1 across the board with young adult demos, Adult Swim set the largest March total day delivery of adults 18-34, adults 18-24, men 18-34 and men 18-24 in ad-supported basic cable history:

ADULT SWIM (Monday-Thursday, Saturday-Sunday, 11 p.m.-6 a.m.) in March �06

- Adults 18-34 delivery totaled 369,000�a new March record�and a 0.6 rating

- Adults 18-24 delivery totaled 221,000�a new March record�and a 0.8 rating

- Men 18-34 delivery totaled 246,000�a new March record�and a 0.7 rating

- Men 18-24 delivery totaled 160,000�a new March record�and a 1.1 rating

- Adults 18-49 delivery totaled 494,000, with a 0.4 rating

Among Adult Swim�s original programming standouts during first quarter �06, Minoriteam premiered on Sunday, March 19, at 12 a.m., garnering a delivery total of 425,000 adults 18-34 and a 0.6 rating. Aaron McGruder�s The Boondocks (Sunday, 11 p.m.) scored the series� second-highest adults 18-34 delivery (996,000) on Jan. 8, with a 1.5 rating and across-the-board, double-digit ratings and delivery growth compared to its season-to-date average among young adults.

Adult Swim (AdultSwim.com), launched in 2001, is Turner Broadcasting System, Inc.�s network offering original and acquired animated comedy and action series for young adults. Airing overnights six days a week for a total of 45 hours weekly, Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 89 million U.S. homes.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 12/26/05-3/26/06

SOURCE: Turner Entertainment Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD). Complete and final data (Live+7) will be available in two weeks. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 110,200,000 homes.





  [march 2006]  
S
M
T
W
T
F
S
   


· BOONDOCKS, THE (ADULT SWIM)





[07/23/14 - 06:07 PM]
Check Out the New Arsenal Costume on "Arrow"!
Roy Harper suits up as Arsenal this season, premiering Wednesday, October 8 at 8:00/7:00c on The CW.

[07/23/14 - 05:24 PM]
The CW Nixes "Seed," "Backpackers"; "Arrow" Repeats to Fill Monday Gap
As previously announced "America's Next Top Model" will assume the Monday, 9:00/8:00c beginning August 18.

[07/23/14 - 01:02 PM]
"Game of Thrones" Star Michelle Fairley Returns to TV in a Season-Long Arc on ABC's "Resurrection"
Fairley will recur as Margaret Langston, the formidable matriarch of the Langston clan.

[07/23/14 - 12:00 PM]
IDW Entertainment and UCP to Develop "Night Mary" as a Live-Action Series
John Pogue, who wrote and directed the recently released film, The Quiet Ones, has been tapped to write and direct the pilot.

[07/23/14 - 11:51 AM]
After Discovery's "Shark Week" Comes "Bark Week": A Week-Long Event Celebrating Man's Best Friend on the Hub Network, Starting August 17
The tail-wagging week will feature four popular series from Animal Planet: "America's Cutest," "It's Me or the Dog," "Bad Dog!" and "Too Cute!"

[07/23/14 - 11:45 AM]
TLC Unveils New Brand Campaign and Tagline
The multi-million dollar campaign - "Everyone needs a little TLC." - is rolling out across the country in key media outlets.

[07/23/14 - 11:45 AM]
Syfy Develops NCredible Improv - Executive Producers Nick Cannon and Michael Goldman to Create Sci-Fi/Fantasy Sketch Competition Series
The show will be taped in front of a live audience and feature two teams battling for the biggest laughs to win points and prizes.

[07/23/14 - 11:32 AM]
The Cycle 21 Premiere of "America's Next Top Model" Moves Up to August 18
Original episodes will air on Mondays for six weeks, with encores airing Fridays.

[07/23/14 - 10:54 AM]
USA Network and Wattpad Forge First of Its Kind Partnership to Release a Prequel to "Dig" in Advance of the Drama's Fall Premiere
The 12-part serialized prequel is written by the "Dig" writers and can be accessed via the Wattpad app, and on Wattpad.com.

[07/23/14 - 10:47 AM]
CBS Corporation and Gov. Andrew M. Cuomo Announce the "Late Show with Stephen Colbert" Will Remain in New York
The agreement includes a commitment by CBS for approximately 200 New York-based jobs to support the daily program's year-round production schedule.

[07/23/14 - 10:22 AM]
"Thursday Night Football" Launches on Network Television with Primetime Special "Under the Lights" on Wednesday, Sept. 10 on CBS
The one-hour special will also encore on NFL Network the following Tuesday, September 16 at 10:00/9:00c.

[07/23/14 - 10:10 AM]
Syfy Unleashes a Category 5 Marketing Storm Behind "Sharknado 2: The Second One"
The Category 5 campaign will include a digital, social and in-store partnership with SUBWAY encompassing promotions at 26K locations nationwide.

[07/23/14 - 09:13 AM]
TV One Presents the Network Premiere Movie "Girlfriends' Getaway" on August 30 at 8PM/ET
Garcelle Beauvais, Terri J. Vaughn, Malinda Williams and Essence Atkins star in the project, which was shot entirely on location in Trinidad.

[07/23/14 - 09:10 AM]
"Daryl's Restoration Over-Hall" Series Premiere Rocks DIY Network's Ratings
DIY Network spins the numbers for Saturday, July 19.

[07/23/14 - 09:02 AM]
Fathom Events and NBC Sports Group Team Up to Bring Barclays Premier League 2014-15 Soccer Season to Select U.S. Cinemas
Americans will have the opportunity to see England's best in state-of-the-art projection and sound at select venues across the country on Saturdays throughout the Premier League season.