[03/30/06 - 12:00 AM]
Adult Swim Charts Ad-Supported Basic Cable History with Largest Men 18-34 and Men 18-24 Total Day Delivery for Any First Quarter

[via press release from Cartoon Network]

Adult Swim Charts Ad-Supported Basic Cable History with Largest Men 18-34 and Men 18-24 Total Day Delivery for Any First Quarter

Adult Swim Ranks #1 for Total Day Delivery of Men 18-24 for 52 Consecutive Weeks, One Full Year

March �06 Performance Also Scores Cable Record for Best-Ever Total Day Delivery of Adults 18-34, 18-24 and Men 18-34, 18-24

Completing one full year as an individually rated network, Adult Swim will officially be ranked #1 in First Quarter total day delivery of men 18-34 and men 18-24 among all ad-supported basic cable, according to preliminary data from Nielsen Media Research. The performance earns a new basic cable record for the best delivery of both young male demos by any ad-supported cable network during the first quarter of the year.

In addition to the new records, Adult Swim also ranked #1 in first quarter total day delivery of adults 18-24 and #2 in delivery of adults 18-34.

Adult Swim�s performance continues to shine even when compared to the delivery of other basic cable networks� prime time performance. For instance, in the first quarter of 2006, during its primary run (Monday-Thursday and Saturday from 11 p.m.-2 a.m. and Saturday from 10 p.m.-2 a.m.), Adult Swim delivery of adults 18-34 (470,000) beat the prime time (Monday-Sunday, 8 p.m.-11 p.m.) of every basic cable network except for USA and TBS. Among men 18-34, Adult Swim outdelivers every other network�s prime time performance with its primary late night run.

Adult Swim continues its strong head-to-head performance against broadcast competitors. For the first quarter of 2006, it outdelivered The Late Show with David Letterman, Jimmy Kimmel Live and The Late Late Show with Craig Ferguson with men 18-34 in their competitive time periods.

And, marking its first full year ranked as a separate network, Adult Swim won the top spot among ad-supported basic cable networks with men 18-24 every single week of the last year, 52 weeks in a row.

Highlights of Adult Swim�s First Quarter 2006 performance include the following:

ADULT SWIM (Monday-Thursday, Saturday-Sunday, 11 p.m.-6 a.m.) in First Quarter �06

- Adults 18-34 delivery totaled 354,000 and a 0.5 rating

- Adults 18-24 delivery totaled 207,000 and a 0.7 rating

- Men 18-34 delivery totaled 224,000�a new First Quarter record�and a 0.7 rating

- Men 18-24 delivery totaled 139,000�a new First Quarter record�and a 1.0 rating

- Adults 18-49 delivery totaled 465,000, with a 0.4 rating

Adult Swim charted new basic cable records for its March �06 performance as well. Ranking #1 across the board with young adult demos, Adult Swim set the largest March total day delivery of adults 18-34, adults 18-24, men 18-34 and men 18-24 in ad-supported basic cable history:

ADULT SWIM (Monday-Thursday, Saturday-Sunday, 11 p.m.-6 a.m.) in March �06

- Adults 18-34 delivery totaled 369,000�a new March record�and a 0.6 rating

- Adults 18-24 delivery totaled 221,000�a new March record�and a 0.8 rating

- Men 18-34 delivery totaled 246,000�a new March record�and a 0.7 rating

- Men 18-24 delivery totaled 160,000�a new March record�and a 1.1 rating

- Adults 18-49 delivery totaled 494,000, with a 0.4 rating

Among Adult Swim�s original programming standouts during first quarter �06, Minoriteam premiered on Sunday, March 19, at 12 a.m., garnering a delivery total of 425,000 adults 18-34 and a 0.6 rating. Aaron McGruder�s The Boondocks (Sunday, 11 p.m.) scored the series� second-highest adults 18-34 delivery (996,000) on Jan. 8, with a 1.5 rating and across-the-board, double-digit ratings and delivery growth compared to its season-to-date average among young adults.

Adult Swim (AdultSwim.com), launched in 2001, is Turner Broadcasting System, Inc.�s network offering original and acquired animated comedy and action series for young adults. Airing overnights six days a week for a total of 45 hours weekly, Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 89 million U.S. homes.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 12/26/05-3/26/06

SOURCE: Turner Entertainment Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD). Complete and final data (Live+7) will be available in two weeks. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 110,200,000 homes.

  [march 2006]  


[10/06/15 - 10:00 AM]
Timely Documentary "3 1/2 Minutes, Ten Bullets," Exploring the Deadly Impact of Racial Prejudice, Debuts Nov. 23, Exclusively on HBO
The documentary made its world premiere at the 2015 Sundance Film Festival, where it won a Special Jury Award for Social Impact.

[10/06/15 - 10:00 AM]
ABC Family Becomes Freeform in January 2016
"Pretty Little Liars," "The Fosters," "Young and Hungry" and "Baby Daddy" will all return in early 2016 for their winter premieres alongside the world premieres of new original series "Shadowhunters" and "Recovery Road."

[10/06/15 - 09:32 AM]
MTV Announces Full Lineup for New York Comic Con - Releases Key Art for "The Shannara Chronicles"
Each can't-miss panel will feature cast and producers from the shows and the debut of exclusive New York Comic Con trailers.

[10/06/15 - 09:30 AM]
"Scorpion" Grows in Viewers, Adults 18-49 and Adults 25-54
CBS spins the numbers for Monday, October 5.

[10/06/15 - 09:07 AM]
ABC Is Set to Celebrate the Milestone 20th Anniversary of "Toy Story" - The Film That Started the Computer Generated Animation Revolution - In the Original Special, "Toy Story 20th Anniversary," To Air in December
The special will air along with a showing of "Toy Story" that same evening.

[10/06/15 - 09:03 AM]
"48 Hours: The Doctor's Daughter" Is Saturday's #1 Non-Sports Broadcast with Viewers
CBS spins the numbers for Saturday, October 3.

[10/06/15 - 09:01 AM]
New "Rocky Horror Show" Premieres Midnight Saturday, October 18 on BBC America
"I'm still in awe at the popularity of the show," said Richard O'Brien, creator and narrator.

[10/06/15 - 08:59 AM]
AMC Releases Key Art for "Into the Badlands" - Premiering November 15
The six-part series tells the story of a ruthless, well-trained warrior named Sunny and a young boy named M.K. (Aramis Knight) who embark on a spiritual journey across a dangerous land.

[10/06/15 - 08:40 AM]
"Blindspot" Retains 96% of Last Week's 18-49 Rating
NBC spins the numbers for Monday, October 5.

[10/06/15 - 08:35 AM]
Monday's Broadcast Ratings: "Voice," "Blindspot" Keep NBC on Top
The Peacock leads the night in total viewers and adults 18-49 for the third consecutive week.

[10/06/15 - 08:34 AM]
WE tv Greenlights "Selling It: In the ATL" Adding to Its Growing Original Programming Slate and Bolstering a Franchise Focused on the Popular City of Atlanta
The new series comes directly on the heels of the successful freshman season of "Cutting It: In the ATL," which reached 4.5 million total viewers and ranked as a top five new unscripted summer series among women 25-54.

[10/06/15 - 08:28 AM]
"Dancing with the Stars" Is Monday's Most Social Program for the 4th Week in a Row
ABC spins the numbers for Monday, October 5.

[10/06/15 - 08:00 AM]
Discovery Channel's "Street Outlaws" Returns October 26 at 9PM ET/PT
One of the top cable programs among men, last season was the series' most-watched (P2+) and highest-rated ever.

[10/06/15 - 07:58 AM]
Video: BBC America Releases First-Look Scene from "The Last Kingdom"
Adapted from Bernard Cornwell's bestselling series of books, the project premieres this Saturday, October 10.

[10/06/15 - 07:45 AM]
FS1 Presents Countdown to the CONCACAF Cup - Preview Airs on Eve of Mexico-U.S. Winner-Take-All Playoff
The Mexico-U.S. showdown marks the beginning of FOX Sports' Road to Russia.