or


[04/05/06 - 12:00 AM]
ABC Television Network to Re-Launch "A Better Community" Public Service Campaign Designed to Inspire Volunteerism

[via press release from ABC]

ABC TELEVISION NETWORK TO RE-LAUNCH �A BETTER COMMUNITY� PUBLIC SERVICE CAMPAIGN DESIGNED TO INSPIRE VOLUNTEERISM

Campaign to Incorporate PSAs Featuring ABC Stars, Web Content, Affiliate Specials and Community Events

ABC Television Network announced today that it will re-launch its public service campaign, A Better Community, with a single focus � inspiring viewers to volunteer in their communities. Consisting of public service announcements (PSAs), online content at ABetterCommunity.com, affiliate specials and community events, the new campaign will debut on MONDAY, APRIL 10 (9:00-11:00 p.m., ET) with the airing of a PSA featuring �Commander In Chief� star Geena Davis during ABC�s broadcast of �The Ten Commandments.�

With an all-new look and message, A Better Community is designed to utilize the broad reach of the ABC Television Network, the positive influence of talent and the power of on- and off-air programming to inspire individuals to make a difference in their communities through volunteerism and public service. This marks the first time ABC has focused its A Better Community-branded efforts on one specific topic.

�ABC is focusing A Better Community on volunteerism because the idea of giving back to one�s community is of high importance to the Network, our talent and our viewers � it�s a call to action we are confident will resonate with viewers of all ages and backgrounds,� said Brad Jamison, vice president for ABC�s Corporate Initiatives who is responsible for the campaign. �Volunteering is something that everyone can do, regardless of personal interests or talents � something that is beneficial not only to those who receive the goodwill of others, but also to the volunteers themselves. It can truly be life-changing for everyone, and ABC hopes to help foster that by reminding our viewers that volunteering is not only important, but fun, easy and rewarding.�

The centerpiece of the campaign is a series of PSAs that will air on the Network and affiliates throughout all day parts. The spots feature talent from ABC News, ABC Daytime, ABC Primetime and ABC Kids, who deliver pro-volunteering messages along with the call to action, �get involved and help build A Better Community.� Each PSA encourages viewers to log onto ABetterCommunity.com where they will find tips on how to get involved, profiles of various national non-profits that offer volunteer opportunities, special features on Network initiatives, behind-the-scenes looks at the campaign and more.

�I�m happy to be a part of ABC�s A Better Community program because I think it�s really going to make a difference to bring more awareness and attention to volunteering and encouraging it in a fun and positive way,� said Geena Davis. �I think it�s a fantastic project and I�m all for volunteering, which has been an important part of my life. As an incredibly great side benefit, not only do you feel good about yourself, you learn things about yourself and find strengths you didn�t know you had.�

Davis joins an impressive roster of ABC talent taking part in the campaign, including Joy Behar (�The View�), Tom Bergeron (�America�s Funniest Home Videos�/�Dancing with the Stars�), Kamar de los Reyes (�One Life to Live�), Elisabeth Hasselbeck (�The View�), Cameron Mathison (�All My Children�), Alicia Minshew (�All My Children�), Star Jones Reynolds (�The View�), Robin Roberts (�Good Morning America�), Kate Snow (�Good Morning America Weekend Edition�), Doug Savant (�Desperate Housewives�), Jason Thompson (�General Hospital�), Courtney Thorne-Smith (�According to Jim�), Ashley Tisdale (�The Suite Life of Zach and Cody�), Elizabeth Vargas (�World News Tonight�/�20/20�), Meredith Vieira (�The View�), Barbara Walters (ABC News/�The View�), Isaiah Washington (�Grey�s Anatomy�) and Bree Williamson (�One Life to Live�).

In addition to the PSAs, the campaign will feature half-hour specials focused on volunteerism, which will be aired on participating affiliate stations. Affiliates will also have opportunities to host or sponsor local community events associated with the national A Better Community initiative.

Images are available at www.abcmedianet.com.





  [april 2006]  
S
M
T
W
T
F
S
      


· 20/20 (ABC)
· ACCORDING TO JIM (ABC)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· COMMANDER-IN-CHIEF (ABC)
· DANCING WITH THE STARS (ABC)
· DESPERATE HOUSEWIVES (ABC)
· GREY'S ANATOMY (ABC)
· TEN COMMANDMENTS, THE (ABC)





[05/28/25 - 01:01 PM]
Peacock Unveils Cunning, Cutthroat and Chaotic New Cast of "House of Villains" Season Three, Premiering Early 2026
Production begins this week as the villains return to the iconic house from seasons one and two.

[05/28/25 - 12:04 PM]
Garcelle Beauvais Extends Partnership with Lifetime to Executive Produce and Star in Two New Original Movies
On tap are "Taken at a Truck Stop: A Black Girl Missing Movie," an emotionally charged thriller and continuation of the "Black Girl Missing" franchise, and "Terry McMillan Presents: Tempted 2 Love," the highly anticipated sequel to the hit romance that captivated viewers last year.

[05/28/25 - 11:35 AM]
"The American Music Awards" Hosted by Jennifer Lopez Posts Largest Audience Since 2019
The live broadcast delivered 4.73 million viewers, up +34% from its last live broadcast in 2022 (airing November 20, 2022, on ABC).

[05/28/25 - 10:19 AM]
ESPN's "Sunday Night Baseball" Averaged 1.7 Million Viewers for NLCS Rematch Featuring Los Angeles Dodgers vs New York Mets
Said telecast was up 11% versus last year's "Sunday Night Baseball" average.

[05/28/25 - 09:06 AM]
Apple's "The Morning Show" Returns for Season Four on Wednesday, September 17
Season four of "The Morning Show" opens in spring 2024, almost two years after the events of season three.

[05/28/25 - 09:03 AM]
FX's "Welcome to Wrexham" Scores Season Five Order
Also revealed today were new details about FX and Disney+ Latin America's "Necaxa," a new docuseries from Eva Longoria in partnership with Rob McElhenney and Ryan Reynolds, the three of whom are all investors in Aguascalientes, Mexico-based Club Necaxa.

[05/28/25 - 09:01 AM]
Netflix's "Leanne" Starring Leanne Morgan and from Co-Creator Chuck Lorre - First Look & Date Announcement
All 16 episodes will premiere globally on July 31.

[05/28/25 - 09:01 AM]
Video: Trailer & Key Art Debut - "The Kollective" (Only on Hulu)
Taking audiences around the world from Budapest to St. Petersburg to London, "The Kollective" is a gripping thriller about a group of intrepid young citizen journalists who, after a sudden tragedy, find themselves sucked into a globe-spanning web of government lies and corruption.

[05/28/25 - 09:00 AM]
First-Time Tony Nominee Darren Criss and Tony Award Winner Renee Elise Goldsberry to Host "The Tony Awards: Act One"
The live pre-show with exclusive content is available to viewers for free on Pluto TV - the leading free streaming television service - beginning Sunday, June 8 at 6:40-8:00 PM, ET/3:40-5:00 PM, PT.

[05/28/25 - 09:00 AM]
Video: Prime Video Drops a Gripping Trailer and Official Key Art for "Countdown," Starring Jensen Ackles, Eric Dane & Jessica Camacho
The pulse-pounding series will debut exclusively on Prime Video in more than 240 countries and territories worldwide on Wednesday, June 25, with a three-episode premiere.

[05/28/25 - 08:11 AM]
TLC's "Match Me Abroad" Returns for a Second Season Beginning June 22
The series returns for a second season, following six American singles who take a bold step to find love across international borders.

[05/28/25 - 08:01 AM]
"The Gentlemen" Season 2 Announces Cast as Filming Begins
Joining the cast for season two will be Hugh Bonneville, Benjamin Clementine, Benedetta Porcaroli, Michele Morrone, Sergio Castellito, Amra Mallassi, Tyler Conti, British professional boxer Chris Eubank Jr and TV host, DJ and entrepreneur Maya Jama.

[05/28/25 - 08:01 AM]
Nicole Curtis Rescues Neglected Historic Homes In Detroit and Wyoming in a New Season of HGTV's "Rehab Addict" Premiering Tuesday, June 24, at 9 p.m. ET/PT
Across the fresh four episodes, she will embark on one of her biggest challenges yet - fighting to save two derelict properties that are 1,500 miles apart.

[05/28/25 - 07:52 AM]
Formula 1 Monaco Grand Prix Telecast on ABC Attracts Largest Live Audience Ever for Iconic Event
The audience broke the event's record viewership of 2.0 million that watched last year's race, with viewership peaking at 2.6 million during the 10:30-10:45 a.m. quarter hour.

[05/28/25 - 07:10 AM]
Video: Apple TV+ Unveils Trailer for "Smoke," Gripping New Crime Drama from Creator Dennis Lehane Debuting June 27, 2025
"Smoke" follows an arson investigator who begrudgingly teams up with a police detective as their race to stop two arsonists ignites a twisted game of secrets and suspicions.