[04/05/06 - 12:00 AM]
Spike TV, Amp'D Mobile and the Ultimate Fighting Championship(R) to Deliver First Ever Network Sporting Event Simulcast Live to Mobile Device

[via press release from Spike TV]

Spike TV, Amp'd Mobile and The Ultimate Fighting Championship(R) to Deliver First Ever Network Sporting Event Simulcast Live to Mobile Device

Spike TV's 'Ultimate Fight Night(TM)Live' to be delivered LIVE from Las Vegas on April 6 to handset subscribers

LAS VEGAS, April 5 -- Spike TV, where men get more action, today announced that Amp'd Mobile, the first fully integrated mobile entertainment company, will simulcast the first-ever LIVE network sporting show to a mobile device. Amp'd Mobile has partnered with Spike TV and the Ultimate Fighting Championship(R) to simulcast Ultimate Fight Night(TM) Live, featuring some of the best mixed martial arts fighters in the world, directly to the handsets of Amp'd Mobile members live. The event is being held at The Joint in Las Vegas' Hard Rock Hotel and Casino on April 6, 2006 at 8:00 pm EDT and will air on Spike TV.

Amp'd Mobile is the official wireless sponsor of UFC(R) and is exclusively featuring Spike's UFC programming in the mobile space. In late 2005, Amp'd was the first carrier worldwide to mobilecast UFC's pay-per-view event to its handsets, and has since mobilecast UFC 56, 57, and 58. In addition to offering subscribers instant wallpapers, screensavers and ringtones, this partnership provides exclusive UFC content including exciting Octagon action, fighter interviews, training profiles, pre-fight weigh-ins, and "best of" clips of Spike TV's The Ultimate Fighter(R).

The April 6th main event for Ultimate Fight Night Live pits The Ultimate Fighter Season 2 semifinalist Keith "The Dean of Mean" Jardine, who will be dropping down to the light heavyweight division, against Season 1 finalist Stephan "The American Psycho" Bonnar. The fight card also features both Season 2 champions of The Ultimate Fighter in action, with heavyweight winner Rashad Evans putting his undefeated MMA record on the line as a light heavyweight versus Season 1's Sam "The Alaskan Assassin" Hoger. Middleweight winner Joe "Daddy" Stevenson battles Josh "The Dentist" Neer. Also fighting is The Ultimate Fighter Season 1 alumnus Chris "The Crippler" Leben, who hopes to pick up his 15th MMA victory in a middleweight bout with Luigi Fioravanti.

"Amp'd continues to raise the industry bar in wireless broadcasting with its first-ever simulcast of a sporting event live to our mobile handsets," said Seth Cummings, senior vice president, wireless content & Internet services for Amp'd Mobile. "We're excited to kick off the full episode programming category on Amp'd with Spike TV and UFC's Ultimate Fight Night Live. We look forward to furthering the vision of our broad partnership with MTV Networks and expanding on this groundbreaking simulcast."

"We are excited to be the first network to simulcast a live broadcast programming to mobile handsets," said Kevin Kay, executive vice president and general manager, Spike TV. "Amp'd Mobile affords Spike a truly unique opportunity to program content directly into a Spike TV channel within their handset entertainment deck, mirroring the approach of traditional cable and satellite programming guides. This groundbreaking event with UFC and Amp'd provides an ideal first step to extending our brand and reach to our male audience anywhere, anytime."

To complement this inimitable content offering from Spike TV and UFC's Ultimate Fight Night Live, Amp'd Mobile will debut its Motorola Hollywood handset in early April. This device features Amp'd Mobile's proprietary user interface, built on BREW(R) 3.1, for quick and easy downloading of music, videos, entertainment, 3D mobile gaming and more. Key entertainment features of the handset include an MP3-quality music player with one-button, quick access to favorite tunes; a 1.3 megapixel camera with dedicated camera key, photo indicator and 4x digital zoom; MPEG-4 video and playback; and a 262,000-color display for the best viewing of all entertainment. To complement the debut of the handset, Amp'd Mobile recently introduced new rate plans for post-pay rates as well as two new services including Amp'd Overload and Amp'd Overdose. Distribution of the Motorola Hollywood will occur at a wide array of major market retailers in addition to http://www.ampdmobile.com .

About Spike TV

Spike TV is available in more than 90 million homes and is a division of MTV Networks. A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 100 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, with all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 95 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

About Amp'd Mobile

Amp'd Mobile is the first integrated mobile entertainment company for youth, young professionals and early adopters, and the only 3G carrier in the US specifically targeting youth and young professionals. By leveraging the power of broadband wireless (EVDO),

Amp'd Mobile offers traditional services such as voice and text within a completely fresh user interface designed specifically for the "mobile graduate" and third-generation (3G) technology. With a myriad of customizable options to meet each person's individual needs, as well as strategic alliances with top entertainment properties, such as MTVN and Universal Music Group, Amp'd Mobile brings a more relevant, personal experience to the wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. Amp'd Mobile is offered nationwide and more information can be found at http://www.ampd.com .

About The Ultimate Fighting Championship

The Ultimate Fighting Championship(R) brand is the world's leading professional mixed martial arts organization and offers the premier series of MMA sports events. Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., the UFC(R) organization produces approximately eight live pay-per-view events annually that are distributed through cable and satellite providers. In addition to its U.S. distribution, UFC fight programs are distributed throughout the world including broadcast on WOWOW, Inc. in Japan, Globosat in Brazil and Bravo in the United Kingdom. Zuffa, LLC licenses the distribution of its fight show DVDs through Studioworks Entertainment, a Ventura Distribution company. For more information, or current UFC fight news, visit http://www.ufc.com .

Ultimate Fighting Championship(R), Ultimate Fighting(R), UFC(R), The Ultimate Fighter(R), Submission(R), As Real As It Gets(R), The Octagon(TM) and the eight-sided competition mat and cage design are registered trademarks, trademarks, trade dress or service marks owned exclusively by Zuffa, LLC in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC or other respective owners.

Web Site: http://www.spiketv.com http://www.ampd.com http://www.ampdmobile.com http://www.ufc.com

  [april 2006]  


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