[04/06/06 - 12:00 AM]
Bravo Inks Deal with Paypal to Be Among the First Companies to Offer Mobile Telephone Payments

[via press release from Bravo]



NEW YORK -- April 6, 2006 -- Bravo will be among the first entertainment companies to offer PayPal Mobile, the new text message-based service which will allow viewers to purchase products anytime, from anywhere, using their mobile telephones. This landmark new Text to Buy service will launch on Bravo on Wednesday, April 12 with the channel's new original competitive reality series, "Top Chef". This new feature will coincide with the launch of the "Top Chef" online store on BravoTV.com. The announcement was made today by Lauren Zalaznick, President, Bravo.

"Bravo continues to be a pioneer and leader during these shifting times by teaming up with PayPal on this exciting initiative," said Zalaznick. "We saw record viewer response from all of our other interactive text messaging initiatives, from the voting during Project Runway's finale, to getting text messaged from Top Chef characters during the show. We strongly believe this new feature will be equally embraced by our savvy audience."

"Text To Buy gives our passionate viewers yet another way to connect to their favorite Bravo shows," said Jason Klarman, Senior Vice President, Marketing & Brand Strategy. "We continue to look for new ways to engage, activate and serve their insatiable appetite for being on the forefront of what's next."

Viewers will be prompted on-screen during the show to what products are available for purchase, and will be able to buy these items utilizing the text message feature on their cell phones. To use PayPal Mobile, viewers must have an active PayPal account and can then register their mobile telephone numbers at . After registering their cell number and choosing a Personal Identification Number (PIN), they are ready to use the Text to Buy service to purchase items. The following merchandise will be available for purchase on Top Chef on April 12, with new merchandise being offered throughout the run of the series.

TOP CHEF APRON Text: TCA to 63336 $36.00

TOP CHEF KITCHEN TOWELS Text: TCT to 63336 $29.00

The Text to Buy service launches in conjunction with the grand opening of BravoTV.com's Top Chef Online store, which provides viewers with the opportunity to buy products seen on the series online.

PayPal Mobile users make payments by sending an item's product code to PayPal. PayPal sends a text message back to the user to confirm the mobile payment, and then sends the money to the merchant. In the case of a Text to Buy purchase, after the merchant receives the payment, the item is shipped to the address already saved in the user's PayPal account.

Every PayPal Mobile payment is PIN-protected and backed by PayPal's state-of-the-art fraud prevention system. With PayPal Mobile, financial information is never shared with the recipient. Each user's financial information is stored on PayPal's secure servers, not on the mobile telephone, so even if the telephone is lost or stolen, the user's PayPal account remains secure. PayPal enables any individual or business with an email address to send and receive payments online and via mobile phone securely and easily using a bank account, credit card or stored balance.

Bravo will promote the PayPal Mobile Text to Buy service via on-air spots during "Top Chef" and on BravoTV.com. The price of all items will include tax and shipping to ensure viewers will have a one-stop and simplified process for this new feature.

About "Top Chef"
From the producers of "Project Runway," Bravo's reality competition series "Top Chef" offers a fascinating window into the competitive, pressure-filled environment of world-class cookery and the restaurant business. The series features some of the best up-and-coming chefs in the country who head to San Francisco for their shot at culinary stardom. Each episode holds two challenges for the chefs. The first is a quickfire test of their basic abilities and the second is a more involved elimination challenge designed to test the versatility and invention of the chefs as they take on unique culinary trials such as working with unusual and exotic foods or catering for a range of demanding clients. Katie Lee Joel is the host, and renowned chef Tom Colicchio serves as lead judge/head chef. Food expert Gail Simmons from Food & Wine magazine lends her expertise as a regular judge. The competing chefs will live and breathe the high-pressure lifestyle that comes with being a master chef, and each week someone will be asked to "pack up their knives" and go home. The winning chef will receive $100,000 in seed money to help encourage their culinary career, be featured in Food & Wine magazine, appear at the Food & Wine Classic in Aspen in June 2006, and most importantly, earn the prestigious title of "Top Chef."

About Bravo
Bravo is the cable network that plugs people into arts, entertainment and pop culture with original programming, acclaimed drama series, movies, comedy and music specials, and by showing a whole different side of celebrities. Currently available in more than 80 million homes, Bravo is known for breaking exciting new personalities, shaking up the way we look at style, media, fame and Hollywood, pulling back the curtain on the creative process and making influential and inventive original programming. Its critically acclaimed and award-winning original programming includes "Blow Out", "Kathy Griffin: My Life on the D-List", "Inside the Actors Studio," "Celebrity Poker Showdown," as well as the 2004 Emmy winner for Outstanding Reality Program, "Queer Eye" and the Emmy-nominated hit competition series, "Project Runway."

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been a NBC Cable Network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com .

  [april 2006]  


[10/13/15 - 02:42 PM]
"The Wiz Live" Key Art
Get your first look at David Alan Grier as the Cowardly Lion, Shanice Williams as Dorothy, Ne-Yo as the Tin Man and Elijah Kelley as the Scarecrow.

[10/13/15 - 02:38 PM]
Katie Nolan's Takedown of Greg Hardy Sets "Garbage Time" Digital Viewership Record
FOX Sports spins the digital numbers from Wednesday, October 7 to date.

[10/13/15 - 02:15 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, October 12.

[10/13/15 - 01:16 PM]
National Geographic Channel and Bill Nye Tackle Climate Change with a Little Muscle from Arnold Schwarzenegger
"Explorer: Bill Nye's Global Meltdown" premieres Sunday, November 1 at 8:00/7:00c.

[10/13/15 - 01:01 PM]
New Daytime Show Hosted by Harry Connick, Jr. Sold to FOX Television Stations
"Harry" will be hosted by multi-award winning musician, singer, composer, actor and legendary live performer Harry Connick, Jr. and will air on the Fox owned TV stations in 17 markets.

[10/13/15 - 12:55 PM]
MLB ALDS Comes Down to the Wire with Two Deciding Game 5s Tomorrow on FS1 & FOX Deportes
Kevin Burkhardt, Eric Karros, Frank Thomas and C.J. Nitkowski kick things off with a pre-game show at 3:00 PM ET.

[10/13/15 - 12:34 PM]
"48 Hours: Shadow of Death" Is Saturday's #1 Non-Sports Program with Viewers
CBS spins the numbers for Saturday, October 10.

[10/13/15 - 12:26 PM]
The Simpsons "Treehouse of Horror" Marathon to Air October 25 - October 31 on FXX
Said stunt features all 25 spooktacular "Treehouse of Horror" episodes airing in consecutive order.

[10/13/15 - 11:28 AM]
Video: WGN America Unveils Provocative First Trailer for the Highly Anticipated New Drama "Outsiders"
David Morse, Thomas M. Wright and Ryan Hurst co-star in the series, premiering in early 2016.

[10/13/15 - 11:27 AM]
DIY Network Premieres "Miami Flip" on October 21
In the series, licensed contractor and fearless renovator Carolina Sullivan showcases her keen eye for buying low and selling high as she and her team gut outdated Miami properties and renovate them into gorgeous modern homes to sell.

[10/13/15 - 11:22 AM]
Hallmark Channel Reaps Top Ratings with Premiere of Latest Original Movie, "Harvest Moon"
The Hallmark Channel spins the numbers for Saturday, October 10.

[10/13/15 - 11:08 AM]
ABC Television Network Gives Hit New Drama Series "Quantico" a Full Season Order
Season to date, "Quantico" ranks as Sunday's No. 1 scripted broadcast show in Adults 18-49, improving the 10 o'clock hour for ABC by 44%.

[10/13/15 - 10:41 AM]
Starz Shocks Fans with a Surprise Screening of "Ash vs Evil Dead" at New York Comic-Con 2015
Nearly 2,400 fans were treated to the surprise screening at the Hammerstein Ballroom in New York City.

[10/13/15 - 10:26 AM]
FX to Air Special Halloween Marathon of the Hit FOX Show "Scream Queens"
Spend Halloween night with FX, catching up on the first six episodes of the new FOX horror comedy.

[10/13/15 - 10:07 AM]
Gear Up for a Genre-Busting Month of October on El Rey Network
Highlights include the "From Dusk Till Dawn: The Series" season finale on Tuesday, October 27.