or


[04/06/06 - 12:00 AM]
Bravo Inks Deal with Paypal to Be Among the First Companies to Offer Mobile Telephone Payments

[via press release from Bravo]

BRAVO INKS DEAL WITH PAYPAL TO BE AMONG THE FIRST COMPANIES TO OFFER MOBILE TELEPHONE PAYMENTS

BRAVO BROADENS ITS MERCHANDISING OPPORTUNITIES FOR VIEWERS AND LAUNCHES TEXT TO BUY SERVICE -- NEW TEXT MESSAGE-BASED PAYMENT SERVICE -- ON "TOP CHEF" STARTING WEDNESDAY, APRIL 12, PEGGED TO THE GRAND OPENING OF THE "TOP CHEF" ONLINE STORE ON BRAVOTV.COM

NEW YORK -- April 6, 2006 -- Bravo will be among the first entertainment companies to offer PayPal Mobile, the new text message-based service which will allow viewers to purchase products anytime, from anywhere, using their mobile telephones. This landmark new Text to Buy service will launch on Bravo on Wednesday, April 12 with the channel's new original competitive reality series, "Top Chef". This new feature will coincide with the launch of the "Top Chef" online store on BravoTV.com. The announcement was made today by Lauren Zalaznick, President, Bravo.

"Bravo continues to be a pioneer and leader during these shifting times by teaming up with PayPal on this exciting initiative," said Zalaznick. "We saw record viewer response from all of our other interactive text messaging initiatives, from the voting during Project Runway's finale, to getting text messaged from Top Chef characters during the show. We strongly believe this new feature will be equally embraced by our savvy audience."

"Text To Buy gives our passionate viewers yet another way to connect to their favorite Bravo shows," said Jason Klarman, Senior Vice President, Marketing & Brand Strategy. "We continue to look for new ways to engage, activate and serve their insatiable appetite for being on the forefront of what's next."

Viewers will be prompted on-screen during the show to what products are available for purchase, and will be able to buy these items utilizing the text message feature on their cell phones. To use PayPal Mobile, viewers must have an active PayPal account and can then register their mobile telephone numbers at . After registering their cell number and choosing a Personal Identification Number (PIN), they are ready to use the Text to Buy service to purchase items. The following merchandise will be available for purchase on Top Chef on April 12, with new merchandise being offered throughout the run of the series.

TOP CHEF APRON Text: TCA to 63336 $36.00

TOP CHEF KITCHEN TOWELS Text: TCT to 63336 $29.00

The Text to Buy service launches in conjunction with the grand opening of BravoTV.com's Top Chef Online store, which provides viewers with the opportunity to buy products seen on the series online.

PayPal Mobile users make payments by sending an item's product code to PayPal. PayPal sends a text message back to the user to confirm the mobile payment, and then sends the money to the merchant. In the case of a Text to Buy purchase, after the merchant receives the payment, the item is shipped to the address already saved in the user's PayPal account.

Every PayPal Mobile payment is PIN-protected and backed by PayPal's state-of-the-art fraud prevention system. With PayPal Mobile, financial information is never shared with the recipient. Each user's financial information is stored on PayPal's secure servers, not on the mobile telephone, so even if the telephone is lost or stolen, the user's PayPal account remains secure. PayPal enables any individual or business with an email address to send and receive payments online and via mobile phone securely and easily using a bank account, credit card or stored balance.

Bravo will promote the PayPal Mobile Text to Buy service via on-air spots during "Top Chef" and on BravoTV.com. The price of all items will include tax and shipping to ensure viewers will have a one-stop and simplified process for this new feature.

About "Top Chef"
From the producers of "Project Runway," Bravo's reality competition series "Top Chef" offers a fascinating window into the competitive, pressure-filled environment of world-class cookery and the restaurant business. The series features some of the best up-and-coming chefs in the country who head to San Francisco for their shot at culinary stardom. Each episode holds two challenges for the chefs. The first is a quickfire test of their basic abilities and the second is a more involved elimination challenge designed to test the versatility and invention of the chefs as they take on unique culinary trials such as working with unusual and exotic foods or catering for a range of demanding clients. Katie Lee Joel is the host, and renowned chef Tom Colicchio serves as lead judge/head chef. Food expert Gail Simmons from Food & Wine magazine lends her expertise as a regular judge. The competing chefs will live and breathe the high-pressure lifestyle that comes with being a master chef, and each week someone will be asked to "pack up their knives" and go home. The winning chef will receive $100,000 in seed money to help encourage their culinary career, be featured in Food & Wine magazine, appear at the Food & Wine Classic in Aspen in June 2006, and most importantly, earn the prestigious title of "Top Chef."

About Bravo
Bravo is the cable network that plugs people into arts, entertainment and pop culture with original programming, acclaimed drama series, movies, comedy and music specials, and by showing a whole different side of celebrities. Currently available in more than 80 million homes, Bravo is known for breaking exciting new personalities, shaking up the way we look at style, media, fame and Hollywood, pulling back the curtain on the creative process and making influential and inventive original programming. Its critically acclaimed and award-winning original programming includes "Blow Out", "Kathy Griffin: My Life on the D-List", "Inside the Actors Studio," "Celebrity Poker Showdown," as well as the 2004 Emmy winner for Outstanding Reality Program, "Queer Eye" and the Emmy-nominated hit competition series, "Project Runway."

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been a NBC Cable Network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com .





  [april 2006]  
S
M
T
W
T
F
S
      


· PROJECT RUNWAY (BRAVO)
· TOP CHEF (BRAVO)





[11/16/19 - 08:31 AM]
Friday's Broadcast Ratings: FOX Tops Demos; CBS Leads Total Viewers
"WWE SmackDown" powers the former to the adults 18-49 crown.

[11/15/19 - 11:51 PM]
Development Update: Friday, November 15
Updates include: Clive Owen cast as Bill Clinton in FX's "Impeachment: American Crime Story"; Kingsley Ben-Adir to play Barack Obama for "A Higher Loyalty"; and Quibi orders TV take on "Varsity Blues" to series.

[11/15/19 - 03:10 PM]
Lynette Howell Taylor and Stephanie Allain to Produce the 92nd Oscars(R)
"We have both watched the Oscars for as long as we can remember, and to be given the opportunity to produce the show is a dream," said Howell Taylor and Allain.

[11/15/19 - 03:01 PM]
Viacom Renews "The Office" Through 2025
Additionally, Viacom renewed its cable deal for equally iconic sitcom "Parks and Recreation."

[11/15/19 - 01:01 PM]
Jason Kennedy Named Host of E!'s New Series "In the Room"
The first special airs on Wednesday, December 4 and features Kennedy in a rare sit down with four-time Super Bowl MVP Tom Brady.

[11/15/19 - 12:24 PM]
YouTube and James Charles Partner for New Beauty Competition Series
In this four part competition series brought to life by Brian Graden Media, contestants will put their best makeup artistry on display for Charles and a mix of celebrity guest judges as well as seasoned beauty industry veterans.

[11/15/19 - 10:08 AM]
Faster, Dirtier, Muddier Than Ever: An All-New Season of "Dirty Mudder Truckers" Premieres December 9 on Discovery Channel
Crews from all over the country travel down to central Florida to take on the 'Dirty 7' in The Pit - a 750-foot stretch of mud with tracks designed to chew up and spit out mega-trucks of every size.

[11/15/19 - 09:45 AM]
Investigation Discovery Goes Beyond the Clickbait in the IDGO Original Series, "Caught on Camera: The Untold Stories"
Five, 10-minute episodes are available now on Investigation Discovery's TV Everywhere platform, IDGO, with the second run of five episodes being released on November 29.

[11/15/19 - 09:01 AM]
Showtime(R) to Air the Television Premiere of Academy Award(R) Winner "Green Book"
The film, featuring Oscar(R) winner Mahershala Ali and Oscar nominee Viggo Mortensen, will air Saturday, December 14 at 9:00/8:00c.

[11/15/19 - 08:30 AM]
Chart-Topping Powerhouse Trio and 2019 AMA Nominees Jonas Brothers Team Up with T-Mobile for Live Performance on the "2019 American Music Awards(R)," Airing Live Sunday, Nov. 24, on ABC
Jonas Brothers join previously announced performers Camila Cabello, Billie Eilish, Selena Gomez, Dua Lipa, Lizzo, Thomas Rhett and Shania Twain, as well as Taylor Swift.

[11/15/19 - 08:12 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Continues Its Reign
FOX overshadows the evening in both total viewers and adults 18-49.

[11/15/19 - 08:10 AM]
Discovery's "Diesel Brothers" Is Back for a New Season of Super-Sized Firsts When It Debuts December 9
Mondays will be Trucking Huge as "Diesel Brothers" leads into an all new season of "Dirty Mudder Truckers," airing Monday, December 9 at 9:00/8:00c.

[11/15/19 - 06:00 AM]
Disney Channel Launches Digital Open Casting Call for Kids and Teens
The digital casting call, open today, will accept video submissions now through Tuesday, December 31, at www.Disney.com/disneychannelcasting.

[11/15/19 - 06:00 AM]
Apple Orders "Slow Horses" Starring Academy Award Winner Gary Oldman
Oldman will star as Jackson Lamb, the brilliant but irascible leader of the spies who end up in Slough House due to their career ending mistakes.

[11/15/19 - 02:02 AM]
Further Cast Join "Roadkill," David Hare's Political Thriller for BBC One
The four-part series will air on PBS in the United States.