[04/06/06 - 12:00 AM]
Bravo Inks Deal with Paypal to Be Among the First Companies to Offer Mobile Telephone Payments

[via press release from Bravo]



NEW YORK -- April 6, 2006 -- Bravo will be among the first entertainment companies to offer PayPal Mobile, the new text message-based service which will allow viewers to purchase products anytime, from anywhere, using their mobile telephones. This landmark new Text to Buy service will launch on Bravo on Wednesday, April 12 with the channel's new original competitive reality series, "Top Chef". This new feature will coincide with the launch of the "Top Chef" online store on BravoTV.com. The announcement was made today by Lauren Zalaznick, President, Bravo.

"Bravo continues to be a pioneer and leader during these shifting times by teaming up with PayPal on this exciting initiative," said Zalaznick. "We saw record viewer response from all of our other interactive text messaging initiatives, from the voting during Project Runway's finale, to getting text messaged from Top Chef characters during the show. We strongly believe this new feature will be equally embraced by our savvy audience."

"Text To Buy gives our passionate viewers yet another way to connect to their favorite Bravo shows," said Jason Klarman, Senior Vice President, Marketing & Brand Strategy. "We continue to look for new ways to engage, activate and serve their insatiable appetite for being on the forefront of what's next."

Viewers will be prompted on-screen during the show to what products are available for purchase, and will be able to buy these items utilizing the text message feature on their cell phones. To use PayPal Mobile, viewers must have an active PayPal account and can then register their mobile telephone numbers at . After registering their cell number and choosing a Personal Identification Number (PIN), they are ready to use the Text to Buy service to purchase items. The following merchandise will be available for purchase on Top Chef on April 12, with new merchandise being offered throughout the run of the series.

TOP CHEF APRON Text: TCA to 63336 $36.00

TOP CHEF KITCHEN TOWELS Text: TCT to 63336 $29.00

The Text to Buy service launches in conjunction with the grand opening of BravoTV.com's Top Chef Online store, which provides viewers with the opportunity to buy products seen on the series online.

PayPal Mobile users make payments by sending an item's product code to PayPal. PayPal sends a text message back to the user to confirm the mobile payment, and then sends the money to the merchant. In the case of a Text to Buy purchase, after the merchant receives the payment, the item is shipped to the address already saved in the user's PayPal account.

Every PayPal Mobile payment is PIN-protected and backed by PayPal's state-of-the-art fraud prevention system. With PayPal Mobile, financial information is never shared with the recipient. Each user's financial information is stored on PayPal's secure servers, not on the mobile telephone, so even if the telephone is lost or stolen, the user's PayPal account remains secure. PayPal enables any individual or business with an email address to send and receive payments online and via mobile phone securely and easily using a bank account, credit card or stored balance.

Bravo will promote the PayPal Mobile Text to Buy service via on-air spots during "Top Chef" and on BravoTV.com. The price of all items will include tax and shipping to ensure viewers will have a one-stop and simplified process for this new feature.

About "Top Chef"
From the producers of "Project Runway," Bravo's reality competition series "Top Chef" offers a fascinating window into the competitive, pressure-filled environment of world-class cookery and the restaurant business. The series features some of the best up-and-coming chefs in the country who head to San Francisco for their shot at culinary stardom. Each episode holds two challenges for the chefs. The first is a quickfire test of their basic abilities and the second is a more involved elimination challenge designed to test the versatility and invention of the chefs as they take on unique culinary trials such as working with unusual and exotic foods or catering for a range of demanding clients. Katie Lee Joel is the host, and renowned chef Tom Colicchio serves as lead judge/head chef. Food expert Gail Simmons from Food & Wine magazine lends her expertise as a regular judge. The competing chefs will live and breathe the high-pressure lifestyle that comes with being a master chef, and each week someone will be asked to "pack up their knives" and go home. The winning chef will receive $100,000 in seed money to help encourage their culinary career, be featured in Food & Wine magazine, appear at the Food & Wine Classic in Aspen in June 2006, and most importantly, earn the prestigious title of "Top Chef."

About Bravo
Bravo is the cable network that plugs people into arts, entertainment and pop culture with original programming, acclaimed drama series, movies, comedy and music specials, and by showing a whole different side of celebrities. Currently available in more than 80 million homes, Bravo is known for breaking exciting new personalities, shaking up the way we look at style, media, fame and Hollywood, pulling back the curtain on the creative process and making influential and inventive original programming. Its critically acclaimed and award-winning original programming includes "Blow Out", "Kathy Griffin: My Life on the D-List", "Inside the Actors Studio," "Celebrity Poker Showdown," as well as the 2004 Emmy winner for Outstanding Reality Program, "Queer Eye" and the Emmy-nominated hit competition series, "Project Runway."

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been a NBC Cable Network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com .

  [april 2006]  


[10/24/16 - 02:45 PM]
"Frozen," Walt Disney Animation Studios' Blockbuster Film, Makes Its Network Broadcast Premiere on ABC This Holiday Season
Look for "The Making of Frozen: A Return to Arendelle" that same night, Sunday, December 11 on the Alphabet.

[10/24/16 - 02:19 PM]
Video: MTV's "Sweet/Vicious" First Look Promos!
MTV's new series starring Eliza Bennett and Taylor Dearden and created by Jennifer Kaytin Robinson premieres November 15.

[10/24/16 - 01:21 PM]
TLC & Discovery Family to Premiere "Unichef: Uniting Through Food" on Thursday, November 17
The special will premiere at 7/6c on TLC followed by an encore presentation at 9/8c on Discovery Family Channel.

[10/24/16 - 01:20 PM]
Louis C.K., Ryan Reynolds, Tracy Morgan and More Join the Guest List as TBS's "Conan" Heads to New York for a Week of Shows
It will also continue O'Brien's string of innovative road show broadcasts from cities across the United States and around the globe.

[10/24/16 - 12:38 PM]
Food Network Gets Festive for the Holidays with the Return of "Cake Wars: Christmas"
Jonathan Bennett hosts the six hour-long episodes filled with the most over-the-top Christmas cake confections ever seen.

[10/24/16 - 11:21 AM]
Hallmark Movies & Mysteries' "Most Wonderful Movies of Christmas" 2016 Original Movie Premieres
"Love Always, Santa" will kick things off Sunday, November 6 on the cable channel.

[10/24/16 - 11:15 AM]
National Geographic Channel Announces Unprecedented and Historic Global Release of "Before the Flood"
"In our minds, there is no more important story to tell, no more important issue facing our planet than that of climate change," said Courteney Monroe.

[10/24/16 - 10:26 AM]
"Underfire: The Untold Story of PFC. Tony Vaccaro," Recounting the Life of a WWII Combat Infantryman and War Photographer, Debuts Nov. 14 on HBO
The film chronicles the life and vision of this remarkable man, exploring how photography defines the way the public perceives armed conflict, and revealing the sheer difficulty of survival while taking photos in a war zone.

[10/24/16 - 10:26 AM]
The CW Orders New Seasons of "Whose Line Is It Anyway?," "Penn & Teller: Fool Us," and "Masters of Illusion" for Summer 2017
The new seasons of these series will return as part of The CW's 2017 Summer schedule, with dates and times to be announced later.

[10/24/16 - 10:23 AM]
Video: Four New Promos for FX's New Drama Series "Taboo" Starring Tom Hardy
The new original series from Tom Hardy and Ridley Scott premieres early 2017.

[10/24/16 - 10:09 AM]
Video: Amazon Releases Retro 80s Commercial for "Red Oaks" Season 2
Look for the new season to premiere on Amazon Prime Video November 11.

[10/24/16 - 09:13 AM]
Amazon Original Series "The Grand Tour" Announces Studio Recording in Nashville, TN
"The Grand Tour" will launch in 4K on Friday, November 18 exclusively for Amazon Prime members.

[10/24/16 - 08:54 AM]
Seahawks-Cardinals "SNF" Leads Preliminary Results for the Night Among the Big 4 in Every Key Measure
NBC spins the numbers for Sunday, October 23.

[10/24/16 - 08:43 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Keeps NBC on Top
The Peacock once again leads the evening among total viewers and adults 18-49.

[10/24/16 - 07:55 AM]
Mike Tirico to Make Horse Racing Debut as Host of NBC's Primetime Coverage of the 2016 Breeders' Cup
"What a great event and venue for my maiden voyage with our incredibly talented horse racing team," Tirico said.