or


[04/10/06 - 12:00 AM]
Disney-ABC Television Group Takes ABC Primetime Online, Offering Hit Shows on ABC.com During May and June

[via press release from ABC]

DISNEY-ABC TELEVISION GROUP TAKES ABC PRIMETIME ONLINE, OFFERING HIT SHOWS ON ABC.COM DURING MAY AND JUNE

Full-Length Episodes of �Lost,� �Desperate Housewives,� �Alias� and �Commander In Chief� Stream Free to Consumers During Two-Month Online Trial

Participating Advertisers Include AT&T, Cingular, Ford, Procter & Gamble, Toyota, Unilever�s Suave, Universal Pictures and Walt Disney Pictures

Dedicated to expanding its network and channel brands across multiple platforms and connecting viewers with their favorite shows anytime and anywhere, Disney-ABC Television Group announced today that it will offer ad-supported, full-length episodes of four ABC primetime series online at www.ABC.com as part of a two-month-long experiment. Current episodes of �Lost,� �Desperate Housewives,� and �Commander In Chief,� as well as the entire present season of �Alias,� will be available for streaming during May and June, marking the first time a broadcast network has made multiple series available for viewing online, free of charge to consumers.

�The evolution of ABC.com is just one piece of our comprehensive, digital media multiplatform business initiative,� said Anne Sweeney, co-chair, Disney Media Networks and president, Disney-ABC Television Group. �This announcement highlights the momentum we�ve achieved both in launching new broadband services and working with strategic partners in the digital media space, to ensure that our high-quality, informative and entertaining content is available to consumers whenever and wherever they choose.�

ABC is also exploring ways to work with its local broadcast affiliates on these online offerings as they continue to evolve. �Our ultimate goal is to find an effective online model, one in which our affiliates can take part,� stated Alex Wallau, president, Operations and Administration, ABC Television Network. �To that end, we�ll be sharing information from this two-month test in our discussions going forward, and working on ways for them to participate in this new method of delivering ABC programming.�

�Our mission with this trial is to gather key learning about the technology and the consumers who utilize it in order for ABC.com to become the leading broadband digital entertainment experience, packed with innovative, immersive content for our viewers,� said Albert Cheng, executive vice president, Digital Media, Disney-ABC Television Group. �In the months ahead, ABC.com will not only deliver a high quality, on-demand viewing experience to users, but will also gain valuable knowledge and research to help us better understand and serve our consumers in the rapidly evolving digital world.�

As part of the trial, ABC has offered ten advertisers the opportunity to test possible in-stream broadband advertising models as well as the ability to take advantage of sponsorships. The unique interactive video ads will take many different forms and will be seen within each episode. Participating advertisers include AT&T, Cingular, Ford, Procter & Gamble, Toyota, Unilever�s Suave, Universal Pictures and Walt Disney Pictures, among others.

�We have said all along that we are dedicated to finding ways to bring our advertiser partners along with us as we embrace new ways of doing business in the world of digital media,� said Mike Shaw, president, Sales and Marketing, ABC Television Network. �This unique project has allowed us to offer our advertisers the ability to deliver increased effectiveness in their messaging through targeted and engaging interactive ads that offer compelling consumer experiences.�

Combining an all-new sleek, modern design with user-friendly functionality, ABC.com will offer episodes the day after they premiere on the linear channel. Consumers will be able to pause and move back and forth between �chapters� within each episode, but will not have the ability to fast-forward through advertisements. Episodes will be streamed in 16x9 formatting which offers a cinema-like feel to the viewing experience.

Encoded and streamed in Flash 8, which offers the best video quality and allows users on both Mac and PC platforms to watch the video episode, will be offered in two different sizes. The standard viewing size is 500x282 pixels (streamed at 400kbs), and the larger viewing size is 700x394 pixels (streamed 700 kbps).

�Lost� was created by Jeffrey Lieber and J.J. Abrams & Damon Lindelof. Abrams, Lindelof, Bryan Burk, Jack Bender and Carlton Cuse serve as executive producers. �Lost,� which is filmed entirely on location in Hawaii, is from Touchstone Television.

Marc Cherry is executive producer and creator and Tom Spezialy is executive producer of �Desperate Housewives,� which is from Touchstone Television.

�Alias� was created by J.J. Abrams, who executive-produces the series along with Ken Olin, Jeff Pinkner, Jesse Alexander and Jeffrey Bell. The series, which is filmed in Los Angeles and premiered on September 30, 2001, is from Touchstone Television.

�Commander In Chief� was created by Rod Lurie. Steven Bochco, Dee Johnson, Rod Lurie and Marc Frydman serve as executive producers. The series is produced by Touchstone Television in association with Steven Bochco Productions.

The Disney-ABC Television Group is home to all of The Walt Disney Company�s worldwide entertainment and news television properties. The Group includes the ABC Television Network, Disney Channel�s worldwide portfolio of kids channels, ABC Family and SOAPnet; as well as television production and syndication divisions Touchstone Television, Walt Disney Television Animation, Buena Vista Television and Walt Disney Television International. Disney-ABC Television Group also manages the Company�s equity interest in Lifetime Entertainment Services, A&E Television Networks and E! Networks cable groups.





  [april 2006]  
S
M
T
W
T
F
S
      


· ALIAS (ABC)
· COMMANDER-IN-CHIEF (ABC)
· DESPERATE HOUSEWIVES (ABC)
· LOST (ABC)





[07/27/14 - 09:35 AM]
Video: Watch the Video of the Cast at the "Sleepy Hollow" Fan Experience
Nicole Beharie, Tom Mison, Orlando Jones, Katia Winter and Lyndie Greenwood talk about season two at the "Sleepy Hollow" Haunted Barn.

[07/26/14 - 10:47 PM]
Video: "Constantine" Preview Trailer
This hot new trailer was unveiled on Saturday, July 26.

[07/26/14 - 10:46 PM]
Video: New Warner Bros. Television & DC Comics Logos
Check out the cards for "The Flash," "Constantine," "Gotham" and "Arrow."

[07/26/14 - 10:45 PM]
Video: "Arrow" Season 3 Preview - with Ra's al Ghul!
Watch the newly extended first look at the new season!

[07/26/14 - 07:34 PM]
Video: "Person of Interest" Season 3 Highlight Reel and Season 4 Sneak Peek
Check out the sizzle reel from today's panel, including a first look at season four!

[07/26/14 - 07:33 PM]
Video: "Constantine" Bear McCreary Scoring Video
Highly acclaimed composer and Comic-Con favorite Bear McCreary scored the pilot episode and will also be the composer for the series.

[07/26/14 - 04:59 PM]
FOX Invites Fans to Create Their Own "Gotham" Origin-al Fan Posters or Cinematic Trailers
Fans should visit fox.com/gothamcontest to full details and to submit.

[07/26/14 - 04:24 PM]
Video: Comic-Con 2014 - "The Simpsons" Panel Highlights
Plus: get your first look at the season premiere episode, "Clown in the Dumps."

[07/26/14 - 01:32 PM]
Video: Starz Releases Opening Title Sequence from "Outlander" Debuted at the San Diego Comic-Con World Premiere
The opening showcases never-before-seen footage from the series, along with an arrangement of the "Skye Boat Song" by composer Bear McCreary featuring the vocals of Raya Yarbrough.

[07/26/14 - 11:30 AM]
Disney XD Orders Second Season of Hit Animated Series "Marvel's Avengers Assemble" and "Marvel's Hulk and the Agents of S.M.A.S.H."
Both series are in production and slated to premiere this fall on Marvel Universe on Disney XD.

[07/26/14 - 09:52 AM]
Video: Comic-Con 2014 - "Sleepy Hollow" Panel Highlights
The cast of "Sleepy Hollow" all say what they would like to see happen in season two during the panel at Comic-Con.

[07/26/14 - 09:51 AM]
Video: Comic-Con 2014 - "Bob's Burgers" Panel Highlights
Is Louise ready for love? Would you eat at Bob's Burgers if it were a real restaurant? The fans ask the tough questions of the Bob's cast.

[07/26/14 - 09:50 AM]
Video: Comic-Con 2014 - "Wayward Pines" Panel Highlights
Executive Producer M. Night Shyamalan and star Matt Dillon share stories about FOX's intense new event series.

[07/26/14 - 09:49 AM]
Video: Comic-Con 2014 - "Bones" Panel Highlights
Join David Boreanaz and Emily Deschanel as they tease the upcoming tenth season and Emily's upcoming directorial debut.

[07/25/14 - 07:06 PM]
Video: "The Originals" Season 2 First Look Video
After a fairytale recap, fans were treated to one mother of a first look at the upcoming second season to kick off the panel.