or


[04/18/06 - 12:00 AM]
Viewers Becoming Increasingly More Interactive with NBC Universal Programming

[via press release from NBC Universal Television Studio]

VIEWERS BECOMING INCREASINGLY MORE INTERACTIVE WITH NBC UNIVERSAL PROGRAMMING

"Deal Or No Deal" Receives Over 30 Million Total Votes This Year

NEW YORK -- April 18, 2006 -- Viewers are becoming increasingly more interactive with NBC Universal programming, from voting for their favorite Project Runway contestant on Bravo to guessing the lucky suitcase on NBC's "Deal or No Deal."

Viewers of "Deal or No Deal" are given the opportunity to win $10,000 by playing the "Lucky Case Game" via text messaging on their cell phones or by logging on to NBC.com. Since its return to NBC in March, the show has generated over 30 Million total Short Messaging Service (SMS) and online votes.

"Interactive television is clearly resonating with our audience," said Darren Feher, Executive Vice President and Chief Technology Officer, NBC Universal. "It is a powerful tool, which not only brings value to the viewers, who are much more engaged in the programming, but also the advertisers who are seeking their attention."

"For the past decade, NBC has been a leading innovator of interactive services to enhance its programming for viewers," said Jon Dakss, Director of iTV Product Development, NBC Universal. "You will be seeing a lot more interactivity across all of our networks, across multiple platforms, in the coming year."

Time Warner Cable and BrightHouse Networks digital cable subscribers are able to interact with Bravo's new hit reality series "Top Chef" using their remote controls. Throughout each episode, viewers are prompted to answer amusing polls about food and which chef they want to send home. Additionally, viewers are given the unique chance to receive text messages during the program from the various cast members themselves. Based on its success with fans, NBC's "The Apprentice" is now offering a similar service for viewers.

"We are seeing a real interest from our affiliates on rolling out more interactive services," said Jean-Briac Perrette, Senior Vice President, New Media and Chief Financial Officer, NBC Universal Cable. "We will continue to explore unique and innovative ways for them to deliver a more robust television experience to their customers."

During the March 8th finale of Project Runway, viewers could interact through their cell phones, as well as online, answering show-related questions. The results were displayed throughout the episode. All participants were automatically qualified to be randomly selected to win one of ten video iPods. The show yielded Bravo's highest ratings to date, with BravoTV.com receiving a record 5 million page views and 225,000 unique visitors. Over 100,000 votes were received across web and SMS.

During CNBC's Suze Orman show, viewers had the opportunity to send text messages via their cell phones to the broadcast. These viewer messages appeared in a crawl at the bottom of the screen throughout the show. This marks the first time a mainstream network and program adopted this format in the US.

Interactivity was also a popular feature for viewers of the Olympics. For the first time in the US, NBC offered an immersive interactive application for the Olympics across three major cable and satellite providers simultaneously: DIRECTV, DISH Network and Time Warner Cable. The service allowed viewers to access medal counts, news and athlete bios. DIRECTV recorded one million unique households that used the 2006 Winter Olympic interactive features available through the DIRECTV Sports mix channel, with more than four million individual interactions. This averaged to approximately 4.5 customer interactions per DIRECTV household. Time Warner Cable reported a 23% average usage rate of iTV among the 700,000 subscriber homes where this application was available. In Green Bay Wisconsin alone, 45% of Time Warner subscriber's used the interactive application.





  [april 2006]  
S
M
T
W
T
F
S
      


· APPRENTICE, THE (NBC)
· DEAL OR NO DEAL (NBC)
· TOP CHEF (BRAVO)





[02/21/18 - 03:50 PM]
Oxygen Media's "In Ice Cold Blood" Hosted by Ice-T Premieres Sunday, April 1 at 7PM ET/PT
The series spotlights shocking true stories involving sex, money, murder - or a fatal cocktail of all three.

[02/21/18 - 03:32 PM]
Attention Cloud 9 Shoppers: "Superstore" Renewed for a Fourth Season
"'Superstore' is one of our signature NBC comedies, and we're so pleased to be bringing it back for the 2018-19 season," Jennifer Salke said.

[02/21/18 - 02:30 PM]
"Beyond" Soars to New Season Highs with Its Best Numbers in Over 1 Year
Freeform further spins the numbers for Thursday, February 15.

[02/21/18 - 02:26 PM]
Lindsey Vonn's Final Olympic Downhill Leads NBC Olympics to 8% Increase Over Comparable Sochi Olympics Telecast
NBC further spins the numbers for Tuesday, February 20.

[02/21/18 - 01:58 PM]
"America's Got Talent" Is Back for a 13th Season
Simon Cowell, Howie Mandel, Heidi Klum and Mel B are all returning as judges while Tyra Banks is also due back as the show's host.

[02/21/18 - 12:12 PM]
Hallmark Hall of Fame Original Film "The Beach House" World Premiere April 28 on Hallmark Channel
Andie MacDowell, Minka Kelly, Chad Michael Murray and Makenzie Vega stars in this timeless tale about life, love and relationships.

[02/21/18 - 11:19 AM]
Video: Jim Brockmire Takes New Orleans by Storm in "Brockmire" Season 2 Trailer
Season 2 premieres on IFC Wednesday, April 25 at 10:00/9:00c, with eight episodes airing weekly.

[02/21/18 - 09:42 AM]
Video: Trailer Debut - "Flint Town" on Netflix March 2
In the aftermath of the Flint water crisis, "Flint Town" takes an intimate look at the state of policing in America through the lens of the Flint Police Department.

[02/21/18 - 09:06 AM]
As People Around the United States Fight This Year's Influenza Virus, Discovery Shines a Light on Three Deadly Viruses and Their Potential for Catastrophic Outbreaks in "Invisible Killers"
Look for the three specials back-to-back on Thursday, March 29.

[02/21/18 - 09:04 AM]
Bravo Media's Southern Socialites Are Back When "Southern Charm" Returns for Season 5 Thursday, April 5 at 9PM ET/PT
Join the Southern socialites Craig Conover, Kathryn Dennis, Cameran Eubanks, Austen Kroll, Thomas Ravenel, and Shep Rose as they welcome a new member, Chelsea Meissner, into the group and embark on another season of living the highlife in the low country.

[02/21/18 - 09:01 AM]
2018 National Women's Soccer League Game of the Week Begins Saturday, March 24 on Lifetime
Featuring Jenn Hildreth, Aly Wagner, and Dalen Cuff, the NWSL Game of the Week on Lifetime will air Saturdays beginning at 3:30pm ET with a pregame show leading up to kickoff at 3:50pm ET.

[02/21/18 - 08:37 AM]
Tuesday's Broadcast Ratings: Winter Olympics Continue Win Streak for NBC
The Peacock rides its primetime coverage to the top spot in total viewers and adults 18-49.

[02/21/18 - 08:37 AM]
Netflix Signs New Four Picture Deal with Jay and Mark Duplass
"The Untitled Duplass Brothers Ray Romano Project," the first film on the newly struck deal, will be released later this year.

[02/21/18 - 08:10 AM]
American Political Drama Series "Madam Secretary" to Premiere on WE tv Starting Wednesday, March 7 at 7PM
Beginning the following week, Wednesday, March 14, the series will air during all-day binge-a-thons on Wednesdays from 10am-4:00am ET/PT.

[02/21/18 - 07:00 AM]
Video: Danger, Will Robinson! Netflix Releases First Look at "Lost in Space," Launching on Earth on April 13
Netflix provided NASA with access to the pilot episode, which was transmitted 12 days ago to the International Space Station for astronauts to view during their leisure time.