[04/25/06 - 12:00 AM]
USA Network Continues as #1 in All Key Demos

[via press release from USA]



NEW YORK, NY � March 25, 2006 � USA Network came in #1 again for the fourth week of 2Q06 in all of basic cable prime among all key demos: households (2.3 rating), P18-34 (0.5 million), P18-49 (1.2 million), P25-54 (1.2 million) and total viewers (2.7 million).

USA dominated the cable landscape with more programs in top 10 basic cable prime P25-54 than any other network, with WWE MONDAY NIGHT RAW telecasts at 9p and 10p taking the top two spots and Saturday's strong performance by LAW & ORDER: SPECIAL VICTIMS UNIT.

� USA's WWE MONDAY NIGHT RAW telecasts were once again the top two programs in basic cable prime for the week among households, P18-49, P25-54, total viewers, and were the only programs of the week to average over two million viewers in the key P25-54 demo. For the full program, WWE averaged a 4.3 household rating with 2.8 million P18-49, 2.5 million P25-54, and 5.4 million total viewers.

� USA's LAW & ORDER: SPECIAL VICTIMS UNIT at 10p on Saturday was the #1 basic cable acquired series telecast of the week among both P18-49 (1.4 million) and P25-54 (1.4 million.)

USA surpassed its ratings for the same week last year (4/18-4/24/05) by double-digits in all key demos, up 24% in households, up 39% in P18-34 delivery, up 24% in P18-49 delivery, up 18% in P25-54 delivery, and up 28% among total viewers P2+ (Live+SD vs. pre-DVR data).

* Please note: all data is Live+SD unless otherwise noted.

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 basic cable network across the board in 1Q06, USA Network is seen in 90 million U.S. homes. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

  [april 2006]  


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