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[04/28/06 - 12:00 AM]
MTV's "Blowin' Up" with Jamie Kennedy on All Channel Platforms

[via press release from MTV]

MTV�s "Blowin� Up" With Jamie Kennedy on All Channel Platforms

New Comedic Reality Series Set To Premiere on May 16 at 10:30PM (ET/PT)

MTV Overdrive to Offer Sneak Peek of Series One Week Prior to Launch

Santa Monica, CA � April 28, 2006 � MTV will premiere the comedic reality, �Blowin� Up� on Tuesday, May 16 at 10:30PM (ET/PT). Each half-hour episode will follow the hilarious Jamie Kennedy and his sidekick, Stu Stone, as they attempt to fulfill their lifelong dream of Hip-Hop superstardom.

The duo set out on an unstoppable and brilliantly funny mission to take on the music industry by storm. Driven by their own original music, which they write, record and perform together, Jamie and Stu knock on every door meeting with top music executives and seeking advice from Hip-Hop�s biggest stars, only to discover, while rappers have no problem breaking into acting, it isn't so simple the other way around. Throughout their journey, Jamie and Stu encounter Three 6 Mafia, Jason Biggs, Russell Simmons, Bow Wow, Bob Saget, Paul Wall, George Lucas, Ice-T, Mena Suvari, DJ AM, Tara Reid, Method Man, Mike Jones, Ed McMahon and other celebrity talent.

��Blowin� Up� is pure comedy, as Jamie and Stu put their best foot forward in search of music platinum,� said Lois Curren, Executive Vice President, Entertainment and Programming, MTV. �Their unstoppable talent and creativity will shine through in each episode as we showcase original music throughout the season.�

�MTV is such a great place for me and my show �Blowin� Up,� said Jamie Kennedy. �They really understand my love of rap and hip hop in general. They have helped create a funny show to illustrate my journey into the music business and I couldn�t be happier.�

Unsure how to break in to the rap game, viewers in the debut episode will see Jamie and Stu hook up with Method Man who offers some friendly advice on how to get noticed in the hip-hop world. Method Man suggests they get a hot guest appearance from a �dope ass rapper� on their first single. Jamie calls in some favors and scores none other than Bob Saget to drop a verse.

On May 9, MTV Overdrive will give viewers an 8-minute sneak peak of the premiere episode. Beginning on May 16, MTV Overdrive fans will be able to experience exclusive "Blowin' Up" content, behind the scenes footage and extended show scenes and clips of Jamie and Stu performing their own music. Viewers will also have the opportunity to check out what celebrity artists think of Jamie & Stu's songs. Fans will also be able to use their wireless service to access exclusive music and video clips of the show, personalized text messages from Jamie and Stu and exclusive ringtones with Jamie. For complete information on "Blowin' Up," visit www.mtv.com.

Rod Aissa is executive producer of �Blowin� Up.� Jamie Kennedy and Stu Stone will serve as executive producers. George Verschoor is executive producer and show runner. Pamela Kohl and Michael Rotenberg are also executive producers. Michael Ireland is Manager of Series Development. The series will be produced for MTV through Kennedy's Jizzy Entertainment and Verschoor's Hoosick Falls Productions.

To view a trailer of �Blowin� Up� click the link below http://a1959.g.akamai.net/mtvncorpstor.download.akamai.com/weekly_press_updates/blowinup_streamingqt.mov

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world�s leading creators of programming and content across all media platforms. MTV Networks, with more than 100 channels worldwide, owns and operates the following television programming services � MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 95 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.





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