[05/02/06 - 12:00 AM]
'Pros VS. Joes' Returns for Season 2 on Spike TV in 2007

[via press release from Spike TV]

'Pros vs. Joes' Returns for Season 2 on Spike TV in 2007

NEW YORK, May 2 -- America's most bold and outspoken armchair quarterbacks clearly haven't learned their lesson from some of sports' biggest names. Spike TV has green lit another 10-episode season of the popular sports- themed reality series, Pros vs. Joes, featuring regular guys competing in a variety of sports against an incredible array of sports legends. Season one included Jerry Rice, Bo Jackson, Herschel Walker, Dominique Wilkins, Jennie Finch, and Dennis Rodman among others. The new season debuts in March, 2007. The participating athletes to be announced shortly.

Through seven episodes, season one of Pros vs. Joes has tallied 1.2 million viewers with 1.00 HH rating, and has successfully reached the hard-to-reach younger male demographics with a 1.30 in M18-34 and a 1.14 in M18-49.

"Our audience clearly resonated with the concept that answers the age-old question whether you've really got what it takes to compete against a pro athlete," said Doug Herzog, President, Spike TV, Comedy Central, and TV Land.

Pros vs. Joes is produced by Mess Media and MY Entertainment. Serving as executive producers are Scott Messick, President, Mess Media; Michael Yudin, President of MY Entertainment; and Joe Townley. Sharon Levy, Senior Vice-President of Alternative Programming is executive producer for Spike TV.

Spike TV, the first network for men, is available in 90 million homes and is a division of MTV Networks. MTV Networks, a division of Viacom International Inc. (NYSE: VIA, VIA.B).

Web Site: http://www.spiketv.com

  [may 2006]  


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