or


[05/02/06 - 12:00 AM]
Spike TV Tackles Subject of Fatherhood
[via press release from Spike TV]

Spike TV Tackles Subject of Fatherhood

Spike TV Launches 'True Dads' - Spike TV's Pro-Social Campaign to Promote and Encourage Active and Engaged Fathers

NEW YORK, May 2 -- In concert with Spike TV's new brand positioning and tagline "Get More Action," the network is launching a new multi-faceted public affairs campaign titled "True Dads," designed to encourage men to be actively engaged in their kids' lives, it was announced today by Doug Herzog, President of Spike TV, Comedy Central, TV Land. "True Dads" will join Spike TV and its viewers, affiliates, advertisers and community partners through on-air, online and in-person programs.

"In today's world, we know there are all kinds of dads and families," said Herzog. "Spike dads are men of action, and nothing is more important than an active dad in a son or daughter's life. Our new program will deploy resources to showcase and embrace the incredible responsibility and benefits of active dads, of all kinds, in our society."

True Dads, True Facts:

-- Most fathers (41%) have their first child when they are 20-24 yrs. old (US Census 2004, Child Trends 2002)

-- Lack of father-child interaction leads children to engage in criminal behavior, substance abuse and premature sexuality (Journal of Family Issues, Journal of Marriage and the Family, Adolescents, http://www.massey.ac.nz)

-- Children who exhibited violent misbehavior in school were 11 times as likely not to live with their fathers (Journal of Family Issues, Journal of Marriage and the Family, Adolescents, http://www.massey.ac.nz)

-- 78% of fathers agree that watching children grow up is life's greatest joy (Child Trends, 2002, Parents Magazine, 2002, http://www.family4life.com)

-- Spending time with family is the top ranked activity that M18-49 especially like doing -- more than listening to music, time with friends or watching TV. (Roper 2002)

Spike will create a PSA campaign with celebrity dads to bring the message to viewers, and partner with local cable affiliates and grass roots organizations to activate the program in local communities across the country. SpikeTV.com will host an online competition to interact with dads and their kids to produce videos and essays that celebrate fatherhood.

"Because Spike is a top three network for men ages 18-34 and because many of Spike's viewers are fathers, our network is well poised to showcase fatherhood and promote an issue that matters deeply with our audience," added Herzog.

Spike TV is available in more than 90 million homes and is a division of MTV Networks. A unit of Viacom (NYSE: VIA, VIA.B), MTV Networks is one of the world's leading creators of programming and content across all media platforms.

SOURCE Spike TV
Web Site: http://www.spiketv.com





  [may 2006]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




[09/10/26 - 08:30 AM]
Video: Acorn TV Debuts Trailer and Key Art for Emilia Fox-Starrer, "Signora Volpe" Highly Anticipated Third Season of Hit Detective Drama Premieres Monday, October 5, on Acorn TV
Returning with three new, 90-minute episodes, the third season finds former British spy Sylvia Fox (Emilia Fox), now mentally and physically recovered from her abduction at the end of season two.
[09/10/26 - 08:26 AM]
Prime Video Casts Molly Griggs, Matthew Noszka, and Tommy Martinez in "Things We Never Got Over"
The series adaptation of Lucy Score's bestselling novel is now in production.

[09/10/26 - 08:01 AM]
Video: Paramount+ "Avatar: Seven Havens" Official Trailer Is Out Now
The all-new animated series premieres globally on Paramount+ on Friday, October 9 with 3 episodes followed by episodes 4-6 on October 16, episodes 7-9 on October 23, and the remaining episodes 10-13 on October 30.
[09/10/26 - 08:01 AM]
Hulu Debuts First-Look Images From Upcoming Competition Series "The Mob"
Hosted by Emmy-nominated actress Parker Posey, "The Mob" is a high-stakes reality competition series that sends a group of celebrities to a lavish Italian villa where they will shake down, hustle and whack their way to win up to $250,000 in cash prizes.
[09/10/26 - 08:01 AM]
Merritt Patterson and Ryan Paevey Star in "The Ornament Library," A Heartfelt World Premiere Original Movie for Great American Christmas 2026
In "The Ornament Library," meticulous librarian Alice Montgomery (Patterson) and newspaper reporter Noah Conrad (Paevey) discover a forgotten room hidden beneath their town's historic library, filled with hundreds of Christmas ornaments containing handwritten memories from generations past.
[09/10/26 - 08:00 AM]
"The Drew Barrymore Show" Launches Season Seven with Daisy Chain Fields Festival Takeover, New "Personal Space" Interview Series and Nationwide Fan Experiences
Season seven will bring Drew's signature warmth, curiosity and connection beyond the studio with a lineup of must-see guests, new interview formats and creative collaborations designed to meet audiences where they are.
[09/10/26 - 07:31 AM]
Video: NFL Netflix GameDay - Melbourne Kicks Off Live Tonight with Opening Teaser from Director Peter Berg
For the team. For the moment. For the love of the game.

[09/10/26 - 07:01 AM]
Video: "Below" - Official Trailer - Netflix
When a mysterious sea creature starts terrorizing a coastal town, a fisherman must fight to protect his family and his community's vanishing way of life.
[09/10/26 - 07:01 AM]
Video: "American Horror Story: 13" - Official Trailer - FX
Bringing together an all-star cast, many of whom are reprising fan favorite roles, "AHS: 13" continues to build on the anthology's decades-long legacy that has been streamed more than 700 million hours across the globe and spawned a legion of dedicated fans.
[09/10/26 - 06:31 AM]
Video: "Is It Cake? Halloween" Season 2 - Sneak Peek - Netflix
Six talented cake artists put their skills to the test as they whip up Halloween-themed cakes to trick the judges and claim the grand prize.
[09/10/26 - 06:25 AM]
The Country Music Association Announces Nominees for "The 60th Annual CMA Awards"
Ella Langley tops the list with nine nominations, while other top nominees include Miranda Lambert with seven nominations, Kacey Musgraves and Ben West with five nominations each, Cody Johnson, Chris Stapleton and Stephen Wilson Jr. with four nominations each, and Dave Clauss, Luke Combs and Lainey Wilson with three nominations each.

[09/10/26 - 06:01 AM]
National Geographic Unveils "Africa Earth's Wild Home," The First Season of a New Multiyear Natural History Franchise and One of the Most Ambitious Series About Africa Ever Produced
Presented by Rolex, the series premieres October 2 at 8:00 p.m. EDT on National Geographic and streams October 3 on Disney+ and Hulu.
[09/10/26 - 06:01 AM]
Video: "The Gift of Deceit" - Netflix Reveals the Title of Its New Brazilian Series and Teaser Featuring Marieta Severo, Alice Wegmann, and Nanda Costa
Get ready for a story filled with secrets, family intrigue, and questionable alliances, under the direction of Mauro Mendonça Filho.

[09/10/26 - 06:01 AM]
Video: "The Last First: Winter K2" - Official Trailer - Apple TV
A documentary movie exploring extreme mountaineering's changing culture during a treacherous winter K2 expedition following John Snorri Sigurjónsson and the Sadparas, directed by Amir Bar-Lev.
[09/10/26 - 05:01 AM]
Video: Netflix Unveils the Official Trailer for "A Day Like No Other," The Series About Raphael's Life
Javier Morgade and Carlos Santos portray Raphael at two stages of his life - his youth and his maturity, respectively - in a story that explores the highs and lows of the artist's life.