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[05/03/06 - 12:00 AM]
NBC Universal TV Group Makes Digital Strides Among TV Nets' Sites

[via press release from NBC Universal Television Studio]

NBC UNIVERSAL TV GROUP MAKES DIGITAL STRIDES AMONG TV NETS' SITES

NBC UNIVERSAL TELEVISION GROUP'S DIGITAL EFFORTS MAKE SOLID STRIDES IN FIRST QUARTER AS NBC.COM RANKS #1 FOR MARCH 2006 AMONG BROADCAST TELEVISION NETWORK WEBSITES

NBC.com Unique Visitors Have Increased Each Month of 2006

BURBANK, Calif. �- May 3, 2006 -- NBC Universal Television Group's newly formed Digital Group has already posted impressive gains in this year's first quarter (January-March 2006) as NBC.com ranked #1 for the month of March 2006 among broadcast television network websites -- and has posted increases among unique visitors each month in 2006.

Traffic for SciFi.com, Bravo.TV.com, USANetwork.com and AccessHollywood.com also showed solid improvement in the same time period.

The announcement was made by Jeff Gaspin, President, NBC Universal Cable Entertainment, Digital Content and Cross-Network Strategy, who also shared that the Digital Group would be offering more innovations for the launch of NBC's Summer and Fall 2006 programs.

"We are moving forward with momentum and are about to enter a dynamic period when we will be unveiling our new video player and new, original content for the summer and Fall launches," said Gaspin. "I'm excited for the future and am confident that we will go forth with the same level of excellence we have seen so far."

Unique visitors to the NBC.com site increased by 50 percent for the month of March 2006 versus the same time period a year ago. NBC.com also enjoyed a record month in March 2006 in terms of page views. In addition, NBC.com was a destination for viral video clips, with over one million video streams of the "Natalie Raps" clip and over 500,000 video streams of the "Lazy Sunday" rap from NBC's "Saturday Night Live" and "The Office" public service announcements.

On SciFi.com, traffic more than tripled for SciFi.com in the first quarter of 2006 versus the same time period a year ago. SciFi.com was a Top-5 site in comScore MediaMetrix's TV category in terms of user engagement, with its visitors sticking around for an average of 18.6 minutes per usage day.

For BravoTV.com, traffic more than doubled in the first quarter 2006 versus the same time period a year ago. BravoTv.com enjoyed a record month in March 2006 in terms of unique visitors.

Likewise, on USANetwork.com, traffic more than doubled in the first quarter 2006 versus the same time period a year ago.

On AccessHollywood.com, traffic also more than doubled in the first quarter 2006 versus the same time period a year ago. AccessHollywood.com was a Top-10 site in comScore MediaMetrix's Entertainment News category in terms of user engagement, with its visitors sticking around for an average of 5.6 minutes per usage day in first quarter 2006.

(Sourcing: comScore MediaMetrix and Internal Web Logs)





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· OFFICE, THE (NBC)





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