or


[05/08/06 - 12:00 AM]
In an Industry First, Off-Network Broadband Rights Included with Off-Net Broadcast and Cable Rights of Two and a Half Men

[via press release from Warner Bros. Television]

In an Industry First, Off-Network Broadband Rights Included with Off-Net Broadcast and Cable Rights of Two and a Half Men

May 08, 2006

In a groundbreaking new business model, local television stations and the cable network that buy the off-network rights to the hit comedy Two and a Half Men (premiering on stations fall 2007) will also have the right to stream five episodes of the series each week on their own websites, free, on-demand to their viewers. Plans call for the online episodes, which will consist of the previous week's five aired syndicated installments, to run on an advertiser-supported basis with the series' distributor, Warner Bros., and the local station and cable network clients splitting the barter time. This innovative plan was unveiled today by Bruce Rosenblum, President, Warner Bros. Television Group; Dick Robertson, President, Warner Bros. Domestic Television Distribution; Jim Paratore, Executive Vice President, WBDTD and President, Telepictures Productions; and Eric Frankel, President, Warner Bros. Domestic Cable Distribution.

"This precedent-setting distribution model recognizes that our viewers are insisting on flexibility. We want them to be able to watch Two and a Half Men when and where they want, whether it's on network television, in syndication or now, on-demand through their local station's website," said Rosenblum. "We view this as a terrific way to work with our station partners to have an active role as the television world learns how to coexist with the digital, on-demand future of the business."

"We're pleased to offer this broadband opportunity for our stations," said Robertson. "This is truly the first A-tier comedy since Everybody Loves Raymond, Friends and Seinfeld, and we believe this unique broadband exposure will give stations a new revenue stream, increased traffic to their websites, high-CPM local web avails and unmatched cross-media promotional opportunities."

"Syndication has always been a true partnership with local television stations," said Paratore. "The streaming of these episodes will give our stations a leg up in developing their multi-platform strategy to compete in the digital world."

"Advertisers are seeking innovative ways to reach consumers through television content that lives across many platforms, and we are answering that call with a premium property in Two and a Half Men," said Michael Teicher, Executive Vice President, Media Sales, Warner Bros. Domestic Television Distribution.

"We're always looking to offer our clients unique marketing and promotional scenarios, and this unprecedented move into broadband with 'Two and a Half Men' will provide our cable network partner opportunities and benefits not available with any other series," said Frankel.

Season to date, Two and a Half Men, now in its third season, is the number one network sitcom with Adults 18-49, A 25-54 and Viewers 2+.

Charlie Sheen and Jon Cryer star in Two and a Half Men, a comedy about men, women, sex, dating, divorce, mothers, single parenthood, sibling relations, surrogate families, money and, most importantly, love. More specifically, it's about the life of two brothers, a son/nephew and the many women who surround them all. The series is from Chuck Lorre Productions, Inc., The Tannenbaum Company in association with Warner Bros. Television.





  [may 2006]  
S
M
T
W
T
F
S
 


· TWO AND A HALF MEN (CBS)





[08/22/17 - 11:19 AM]
AMC Announces Casting for Upcoming Series "Lodge 49"
Brent Jennings, Sonya Cassidy, Linda Emond, David Pasquesi and Eric Allan Kramer will join the previously announced Wyatt Russell.

[08/22/17 - 10:45 AM]
Spellbinding Sweets Fill the New Season of "Halloween Baking Championship" Hosted by Comedian John Henson
Carla Hall, Lorraine Pascale and Zac Young will serve as a judges on the new season.

[08/22/17 - 10:30 AM]
"Game of Thrones" Season Finale Debuts This Sunday, Aug. 27
The network notes said installment's total running time is 79 minutes, 43 seconds.

[08/22/17 - 10:00 AM]
Starz Developing a Series Under the Working Title "Black Samurai" with Jerry Bruckheimer Television, RZA's Wu Films, Starring Academy Award(R) Winner Common
The series will follow the character of Robert Sand (Common), a highly-trained American Army Ranger whose life is transformed when he meets a legendary Japanese master who invites him to train as a samurai.

[08/22/17 - 10:00 AM]
Nationwide Casting Call Underway for the Role of "Ralphie Parker" in FOX's Live Musical Production of "A Christmas Story"
"Ralphie" is a bright, but not precocious, nine-year-old boy whose only dream is to get a Red Ryder Range Model Carbine Action BB Gun for Christmas.

[08/22/17 - 09:39 AM]
Video: Netflix Debuts Key Art & Trailer for "Strong Island"
The film will launch on Netflix and in limited theatrical release on September 15.

[08/22/17 - 09:29 AM]
"Jerry Before Seinfeld" Premieres Globally on Netflix September 19
In the hour-long special, Jerry Seinfeld returns to The Comic Strip in New York City for an intimate stand-up set at the club that helped launch his career.

[08/22/17 - 09:09 AM]
Oxygen Media Uncovers "Criminal Confessions" from Executive Producer Dick Wolf Premiering Sunday, October 1 at 7PM ET/PT
The series delves into the psychological showdown that transpires inside actual police interrogation rooms between investigators and suspects and dissects what it takes to yield a confession.

[08/22/17 - 09:05 AM]
MTV Scares Up a Second Season of "Fear Factor" with Ludacris
The 20-episode order of "Fear Factor" from Endemol Shine North America is slated to premiere in 2018.

[08/22/17 - 09:04 AM]
Video: Sean Combs and Mark Wahlberg Double Down on Mayweather vs McGregor Showtime PPV(R) Event
The pay channel has released a new video where superstars Combs and Wahlberg are following up on their previous Mayweather vs. Pacquiao wager.

[08/22/17 - 09:01 AM]
Morgan Freeman to Be Honored with 2017 SAG Life Achievement Award
Given annually to an actor who fosters the "finest ideals of the acting profession," the SAG Life Achievement Award will join Freeman's exceptional catalog of preeminent industry and public honors.

[08/22/17 - 08:32 AM]
Monday's Broadcast Ratings: NBC Tops Charts Despite News Disruption
The Peacock once again wins the evening in total viewers and adults 18-49.

[08/22/17 - 08:10 AM]
Chris Hansen Is Back to Unravel the Truth and Emotions Behind Every Homicide in Investigation Discovery's New Season of "Killer Instinct"
New episodes kick off Tuesday, September 5 at 9:00/8:00c on the network.

[08/22/17 - 07:42 AM]
It's a Fall Filled with Family, Friends and Frenemies When Bravo Media's "The Real Housewives of New Jersey" Returns with a Supersized Premiere on Wednesday, October 4 at 9PM ET/PT
Returning for another roller-coaster ride are Teresa Giudice, Melissa Gorga, Dolores Catania, and Siggy Flicker, who are joined by new housewife Margaret Josephs.

[08/22/17 - 07:02 AM]
Travel Channel's Josh Gates Embarks on a Worldwide Expedition Searching for Evidence of Extraterrestrial Life in Four-Part Special Event
"Expedition Unknown: Hunt for Extraterrestrials" begins Wednesday, October 4 at 9:00/8:00c on the cable channel.