or


[05/08/06 - 12:00 AM]
In an Industry First, Off-Network Broadband Rights Included with Off-Net Broadcast and Cable Rights of Two and a Half Men

[via press release from Warner Bros. Television]

In an Industry First, Off-Network Broadband Rights Included with Off-Net Broadcast and Cable Rights of Two and a Half Men

May 08, 2006

In a groundbreaking new business model, local television stations and the cable network that buy the off-network rights to the hit comedy Two and a Half Men (premiering on stations fall 2007) will also have the right to stream five episodes of the series each week on their own websites, free, on-demand to their viewers. Plans call for the online episodes, which will consist of the previous week's five aired syndicated installments, to run on an advertiser-supported basis with the series' distributor, Warner Bros., and the local station and cable network clients splitting the barter time. This innovative plan was unveiled today by Bruce Rosenblum, President, Warner Bros. Television Group; Dick Robertson, President, Warner Bros. Domestic Television Distribution; Jim Paratore, Executive Vice President, WBDTD and President, Telepictures Productions; and Eric Frankel, President, Warner Bros. Domestic Cable Distribution.

"This precedent-setting distribution model recognizes that our viewers are insisting on flexibility. We want them to be able to watch Two and a Half Men when and where they want, whether it's on network television, in syndication or now, on-demand through their local station's website," said Rosenblum. "We view this as a terrific way to work with our station partners to have an active role as the television world learns how to coexist with the digital, on-demand future of the business."

"We're pleased to offer this broadband opportunity for our stations," said Robertson. "This is truly the first A-tier comedy since Everybody Loves Raymond, Friends and Seinfeld, and we believe this unique broadband exposure will give stations a new revenue stream, increased traffic to their websites, high-CPM local web avails and unmatched cross-media promotional opportunities."

"Syndication has always been a true partnership with local television stations," said Paratore. "The streaming of these episodes will give our stations a leg up in developing their multi-platform strategy to compete in the digital world."

"Advertisers are seeking innovative ways to reach consumers through television content that lives across many platforms, and we are answering that call with a premium property in Two and a Half Men," said Michael Teicher, Executive Vice President, Media Sales, Warner Bros. Domestic Television Distribution.

"We're always looking to offer our clients unique marketing and promotional scenarios, and this unprecedented move into broadband with 'Two and a Half Men' will provide our cable network partner opportunities and benefits not available with any other series," said Frankel.

Season to date, Two and a Half Men, now in its third season, is the number one network sitcom with Adults 18-49, A 25-54 and Viewers 2+.

Charlie Sheen and Jon Cryer star in Two and a Half Men, a comedy about men, women, sex, dating, divorce, mothers, single parenthood, sibling relations, surrogate families, money and, most importantly, love. More specifically, it's about the life of two brothers, a son/nephew and the many women who surround them all. The series is from Chuck Lorre Productions, Inc., The Tannenbaum Company in association with Warner Bros. Television.





  [may 2006]  
S
M
T
W
T
F
S
 


· TWO AND A HALF MEN (CBS)











[10/20/14 - 03:29 PM]
"Gold Rush" Season Five Premiere Tops Cable Television on Friday
Discovery spins the numbers for Friday, October 17.

[10/20/14 - 02:02 PM]
John Ondrasik of Five for Fighting to Perform Original Song for 100th Episode Of "Hawaii Five-0," Nov. 7
The song, titled "All For One," will premiere during the broadcast of the milestone episode.

[10/20/14 - 01:20 PM]
CMT's Highest-Rated Series Ever "Party Down South" Keeps the Party Going This Holiday Season with Two All-New, One-Hour Specials
"Party Down South: Drunksgiving" airs Thursday, November 20 followed by "Party Down South: Christmas Hangover" on Thursday, December 18.

[10/20/14 - 01:19 PM]
HGTV and DIY Network Greenlight Seven New Series
"America's Most Desperate Kitchens," "Log Cabin Living," "Shalina Joy Project" and "Real Estate Riches" are on tap at the former while "First Time Flippers," "Miami Rehab" and "The Treehouse Guys" are coming to the latter.

[10/20/14 - 12:42 PM]
Discovery Fit & Health Pulls Back the White Curtain on Outrageous Medical Emergencies When "Untold Stories of the ER" Returns with the Craziest Cases Special and 100th Episode
The 100th episode kicks off all-new episodes, beginning Friday, November 14 at 10:00/9:00c.

[10/20/14 - 12:22 PM]
Three Families Are "Risking It All" for a Life Off the Grid
TLC's latest original series premieres Tuesday, November 18 at 10:00/9:00c.

[10/20/14 - 12:22 PM]
"Real World: Skeletons" Set to Premiere December 16, 2014 at 10:00 PM ET/PT on MTV
This season, the series begins in the traditional way with seven strangers moving into an old nightclub turned fabulous urban loft in Chicago's West Loop, but each of these roommates has skeletons in their closets.

[10/20/14 - 12:18 PM]
USA Network Orders Third Season of Breakout Comedic Reality Series "Chrisley Knows Best"
Plus: look for a half-hour "Chrisley" holiday special set for this December.

[10/20/14 - 12:10 PM]
Ariana Grande and Meghan Trainor to Perform Duets with Top Country Acts on "The 48th Annual CMA Awards"
Grande will be joining two-time CMA Vocal Group of the Year Little Big Town for an on-air collaboration.

[10/20/14 - 11:51 AM]
ABC Family Invites Fans to Tweet the "Dearly Departed" During a Halloween Special of "Pretty Little Liars," Airing Tuesday, October 21
Janel Parrish ("Mona"), Andrea Parker ("Mrs. DiLaurentis") and Bryce Johnson ("Det. Darren Wilden") will live tweet with fans during the East Coast broadcast.

[10/20/14 - 11:49 AM]
"Untold with Maria Menounos" Premieres Thursday, October 30th at 8:00PM ET/PT
The series takes a closer look at two major entertainment stories that are making headlines today: the Transgender movement and Depression in Comedians.

[10/20/14 - 11:06 AM]
Live + 7 Ratings: ABC's "How to Get Away with Murder" Is the Week's #1 Biggest Gainer in TV Playback in Adults 18-49
ABC further spins the numbers for the week of September 29-October 5.

[10/20/14 - 11:04 AM]
A Wedding, a Breakup and a Divorce?! Don't Miss the "Total Divas" Mid-Season Finale Sunday, October 26 at 9pm ET on E!
Plus: WWE(R) Diva Alicia Fox(TM) and WWE Diva Paige(TM) joint the cast when new episodes resume Sunday, January 4 at 10:00/9:00c.

[10/20/14 - 10:55 AM]
CBS Freshman Dramas Post Strong Second-Week Live +7-Day Lifts
CBS further spins the numbers for the week of September 29-October 5.

[10/20/14 - 10:40 AM]
Pizza Aficionados Sal Basille and Francis Garcia Return to Travel the Country on a Culinary Expedition in Cooking Channel's "Pizza Masters"
The six-episode series launches Friday, December 5 at 9:00/8:00c on the network.