[05/09/06 - 12:00 AM]
Upfront: NBC Universal Cable Announces USA Network's Free on Demand and Broadband Premiere of 'Monk' and 'Psych'

[via press release from USA]


Adelphia, Bresnan Communications, Charter, Comcast, Cox, Insight Communications, Time Warner Cable and Verizon Among Others to Participate in Multi-platform Summer Affiliate Promotion

NEW YORK -- May 9, 2006 -- NBC Universal Cable (NBCUC) promotes USA Network's summer programming and digital initiatives with a multi-platform affiliate marketing campaign to support the Free On Demand (FOD) and broadband premieres of "Monk" and "Psych" June 30, one week prior to the USA broadcast premiere on July 7.

This marks the first time ever that a top rated program will premiere prior to the broadcast airing on both on demand and broadband platforms simultaneously.

Premiere episodes of both shows will be made available to viewers via cable, satellite and telco affiliate's FOD and broadband platforms. Participating affiliates include Adelphia, Charter, Comcast, Cox, Insight Communications, Time Warner Cable and Verizon, in addition to Advanced Cable Communications, Bresnan Communications, Buckeye CableSystem, Knology, Patriot Media and Vista III Media among others.

"This is an extraordinary promotion we've implemented with USA where our affiliates and advertisers can leverage hit shows from cable's number one network to help drive their business," said Jean-Briac Perrette, senior vice president of New Media and chief financial officer, NBCUC. "In addition, affiliates can entice viewers and potential subscribers to their digital on demand and broadband services."

"These broadband and FOD 'firsts' are indicative of USA's on-going efforts to find new and innovative ways to promote our shows across multiple platforms," said Chris McCumber, SVP Marketing and Brand Strategy at USA Network. "We're thrilled to offer viewers the power to choose when, where and how they interact with our content."

USA Network will also create unique content for "Monk" and its newest series "Psych" in support of its summer launches. On a weekly basis, viewers will be able to access exclusive 3-4 minute clips of the opening scene from upcoming episodes of "Monk" in addition to "Monk"-themed ancillary content including behind-the-scenes footage, webisodes and cast interviews. USA will also offer advertisers the opportunity to sponsor these unique new media offerings.

NBCUC will provide affiliates with a robust marketing campaign including TV and radio spots, print and online ads to help drive awareness. Additionally, the promotion will include a local ad sales component, offering affiliates the opportunity to win a "Psych Out Buddy" trip for two to Santa Barbara CA, where the series takes place. Other prizes include iPods and iTunes gift cards.

About USA Network
USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 basic cable network across the board in 1Q06, USA Network is seen in 90 million U.S. homes. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

About NBC Universal Cable
NBC Universal Cable, a division of NBC Universal, one of the world's preeminent media companies, drives the company's cable strategic development and growth including video-on-demand, pay-per-view, HDTV and retransmission consent, and oversees the cable distribution, marketing and local ad sales of fourteen properties (Bravo, CNBC, CNBC World, MSNBC, mun2, NBC Weather Plus, SCI FI, ShopNBC, Sleuth, Telemundo, Telemundo Puerto Rico, Universal HD, USA and the Olympics on cable). NBC Universal Cable also directs and manages the company's cable and new media investments including A&E, The History Channel, History Channel International, The Biography Channel, National Geographic International, the Sundance Channel and Tivo.

  [may 2006]  


[10/28/16 - 09:36 AM]
Nickelodeon's Kids Pick the President "Kids' Vote" Launches Today
The "Kids' Vote" results will be announced live on Saturday, November 5, at approximately 9:35 p.m.

[10/28/16 - 09:12 AM]
"The Walking Dead" Returns as the Biggest Show on Television for the Fifth Consecutive Season
AMC further spins the numbers for Sunday, October 23.

[10/28/16 - 09:05 AM]
TV One's Signature "Unsung" Series Returns Wednesday, Nov. 2 at 8 P.M. ET
Look for new installments spotlighting Hill Harper, Joe & Guy Torry, Bill Bellamy, Kurupt, Bobby Bland and Frankie Knuckles.

[10/28/16 - 08:56 AM]
Thursday's Broadcast Ratings: CBS Tops Charts with New Lineup
"The Big Bang Theory" leads the evening among total viewers and adults 18-49.

[10/28/16 - 08:12 AM]
Bravo Media's "The Real Housewives of New Jersey" Delivers Double the Drama with a Two-Part Reunion Beginning Sunday, November 6 at 10PM ET/PT
Host Andy Cohen encourages these women to leave no stone unturned and set the record straight during this explosive reunion.

[10/28/16 - 08:02 AM]
Investigation Discovery Launches Advocacy Campaign "Stop Hate in Your State"
"Stop Hate in Your State" is designed to cast a spotlight on hate crimes and provide easy steps viewers can take to stop them.

[10/28/16 - 07:49 AM]
MTV Classic to Air 24-Hours of Beavis & Butt-head "Buttoween (AKA Cornholio, Lord of the Harvest)"
Throughout "The Great Cornholiothon," fans will be invited on-air to answer Beavis & Butt-head trivia questions on Twitter for a chance to win MTV swag.

[10/27/16 - 08:10 PM]
NBC Drafts Jennifer Lopez to Executive Produce and Star in Tony Award-Winning Musical "Bye Bye Birdie Live!"
Lopez will star in the iconic role of "Rosie" and executive produce with her producing partners Elaine Goldsmith-Thomas and Benny Medina alongside award-winning film, TV, and live musical executive producers Craig Zadan and Neil Meron.

[10/27/16 - 02:40 PM]
A&E Network to Premiere New Original Docuseries "Leah Remini: Scientology and The Aftermath"
Remini, along with high level former Scientology executives and Church members, delves deep into shocking stories of abuse, heartbreak and harassment experienced by those who have left the church and spoken publicly about their experiences.

[10/27/16 - 02:06 PM]
Unexpected Motherhood Explored in Lifetime's Two New Series, "30 Something Grandma" and "Knocked Up"
Look for the newcomers on November 15 and December 6, respectively.

[10/27/16 - 02:05 PM]
truTV's Short-Form Comedy Series "Rachel Dratch's Late Night Snack" Returns Wednesday, Nov. 2
In this weekly showcase, comedy fans will be treated to a lineup of original offerings from some of the biggest and brightest creators spanning a variety of styles from character-driven shorts to animation to music videos and much more.

[10/27/16 - 01:06 PM]
Universal Cable Productions Announces Multiple Licensed Product Partners for "Mr. Robot"
Available just in time for Halloween, Rasta Imposta's iconic fsociety mask is available now at retailers nationwide including Amazon, Costume Super Center, Hot Topic, Party City, Spirit Halloween and Spencers.

[10/27/16 - 12:49 PM]
WE tv Announces New Paranormal Docu-Series "Ghosts in the Hood" Premiering on Thursday, January 5, 2017
The show follows the ghost-hunting team of O.P.O. (Official Paranormal Operations), who go where other ghost hunters typically don't - from the LBC to Altadena - bringing their signature humor along with them.

[10/27/16 - 12:46 PM]
Are You Cameron Ready? Netflix Announces Launch Date for Unscripted Series "Chasing Cameron"
The 10-episode series, which follows digital influencer Cameron Dallas, will launch globally on December 27 at 12:01am PST.

[10/27/16 - 11:54 AM]
Video: "24: Legacy" Trailer Reaches 7.0 Million Views in 24 Hours
The two-night premiere event airs Sunday, February 5, following "Super Bowl LI," and continues Monday, February 6, on FOX.