[05/09/06 - 12:00 AM]
USA Network Upfront: USA Characters "Clique" with Digital

[via press release from USA]


Network Aggressively Ramps Up Digital, Broadband and FOD Initiatives

NEW YORK -- May 9, 2006 -- Demonstrating its aggressive commitment to digital initiatives, USA Network announced that its summer marquee series will be made available on digital and Free On Demand (FOD) platforms. In a cable first, beginning June 30, one week before its broadcast premiere, USA Network will make available the season premiere episodes of MONK and its newest series PSYCH on cable, satellite and telco free on demand (FOD) digital services. Incorporating its Characters Welcome branding into the digital domain, the network will also unveil its new content-rich online broadband video player, entitled USA characterclique, on May 12.

"These FOD 'firsts' and our proprietary broadband player are indicative of USA's on-going efforts to find new and innovative ways to promote our shows across multiple platforms," said Chris McCumber, USA's senior vice president, marketing and brand strategy. "We're thrilled to offer viewers the power to choose when, where and how they interact with our content."

"This is a fantastic opportunity for our distribution partners to participate in USA's multi-platform promotions," commented Jean-Briac Perrette, senior vice president of New Media and chief financial officer, NBC Universal Cable. "Distributors can showcase their broadband and on demand offerings to help drive digital growth and provide viewers with hit shows and the compelling content they're looking for."

These significant offerings are indicative of USA Network's innovative summer marketing efforts, which also include extensive mobile programs, as well as the overall integration of NBC Universal's "TV 360" initiative.


Recognizing the power of on-demand and broadband opportunities to its distribution partners, USA Network will offer unique FOD and broadband promotional content for MONK and its newest series PSYCH as part of its summer marketing efforts. The premiere episodes of both MONK and PSYCH will premiere first on FOD June 30, one week prior to the USA Network broadcast premieres on July 7.

In a channel and NBCU first, the premieres of the two shows will help drive awareness of digital offerings and increase ratings through in-kind marketing support by its cable operators. This marks the first time ever that a top-rated program will premiere prior to the broadcast airing on both on demand and broadband platforms simultaneously. On a weekly basis, viewers will have exclusive access to the first 3-4 minutes from upcoming MONK episodes in addition to ancillary promotional content including behind-the-scenes footage, webisodes and actor interviews.


As part of NBC Universal's commitment to TV 360 content, every USA Network show will have a unique broadband component giving viewers access to their favorite characters anytime, anywhere. Recent examples include the Show Us Your Character Social Networking Community whereby members upload videos, photos and profiles; NASHVILLE STAR video blogs and companion web series; the award-winning Monk's Mind Game, and coming soon Psych's Memory Game.

On May 12, USA will launch a new broadband video player, entitled USA characterclique, with user-generated content, mashups, parodies and original webisodes from the network's top-rated series, exclusive behind the scenes and in development, short-form character-themed programming. In the near future, USA will also stream full episodes of the network's marquee shows.

On the Mobile front, USA will engage its fans in a summer-long mobile text-messaging program in support of THE 4400, PSYCH and MONK. The program offers viewers the opportunity to connect with their favorite characters from their most beloved series on the network at anytime, any place. Users can register online at usanetwork.com or via cell phone. By example, the weekly PSYCH SMS content package will include tune-in alerts, weekly character updates and two SMS Watch & Win questions where participants can win weekly prizes or go online to answer multiple choice questions.

For photos of USA NETWORK PROJECTS, please log on to the NBC Universal Media Village at http://www.nbcumv.com/.

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 basic cable network across the board in 1Q06, USA Network is seen in 90 million U.S. homes. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

  [may 2006]  

· 4400, THE (USA)

[10/27/16 - 02:40 PM]
A&E Network to Premiere New Original Docuseries "Leah Remini: Scientology and The Aftermath"
Remini, along with high level former Scientology executives and Church members, delves deep into shocking stories of abuse, heartbreak and harassment experienced by those who have left the church and spoken publicly about their experiences.

[10/27/16 - 02:06 PM]
Unexpected Motherhood Explored in Lifetime's Two New Series, "30 Something Grandma" and "Knocked Up"
Look for the newcomers on November 15 and December 6, respectively.

[10/27/16 - 02:05 PM]
truTV's Short-Form Comedy Series "Rachel Dratch's Late Night Snack" Returns Wednesday, Nov. 2
In this weekly showcase, comedy fans will be treated to a lineup of original offerings from some of the biggest and brightest creators spanning a variety of styles from character-driven shorts to animation to music videos and much more.

[10/27/16 - 01:06 PM]
Universal Cable Productions Announces Multiple Licensed Product Partners for "Mr. Robot"
Available just in time for Halloween, Rasta Imposta's iconic fsociety mask is available now at retailers nationwide including Amazon, Costume Super Center, Hot Topic, Party City, Spirit Halloween and Spencers.

[10/27/16 - 12:49 PM]
WE tv Announces New Paranormal Docu-Series "Ghosts in the Hood" Premiering on Thursday, January 5, 2017
The show follows the ghost-hunting team of O.P.O. (Official Paranormal Operations), who go where other ghost hunters typically don't - from the LBC to Altadena - bringing their signature humor along with them.

[10/27/16 - 12:46 PM]
Are You Cameron Ready? Netflix Announces Launch Date for Unscripted Series "Chasing Cameron"
The 10-episode series, which follows digital influencer Cameron Dallas, will launch globally on December 27 at 12:01am PST.

[10/27/16 - 11:54 AM]
Video: "24: Legacy" Trailer Reaches 7.0 Million Views in 24 Hours
The two-night premiere event airs Sunday, February 5, following "Super Bowl LI," and continues Monday, February 6, on FOX.

[10/27/16 - 11:33 AM]
Freeform Serves Up a Fifth Season of Popular Comedy "Young & Hungry"
The new season will kick off production next week and will premiere in 2017.

[10/27/16 - 11:17 AM]
Video: Netflix Debuts Trailer for "Dana Carvey: Straight White Male, 60"
Filmed at the The Wilbur Theatre in Boston, the outrageously funny stand-up special features Carvey's distinctive brand of comedy.

[10/27/16 - 11:10 AM]
Ali Khan's Search for the Best "Cheap Eats" Across the Country Continues on the Series Return on Cooking Channel
Come along and join this budget-conscious culinary tour beginning on Thursday, December 1 at 10:00/9:00c.

[10/27/16 - 11:01 AM]
Pop Orders Second Season of Its Original Scripted Comedy "Nightcap" in Advance of Its Nov. 16 Series Premiere
Pop will premiere with two back-to-back episodes featuring guest stars Sarah Jessica Parker, Kelly Ripa, Mark Consuelos and Andy Cohen in episode one, and Gwyneth Paltrow, Jim Norton and Nate Berkus in episode two.

[10/27/16 - 10:33 AM]
Bravo Media Greenlights Six New and Returning Series Growing the Network's Robust Slate
The network confirmed new season orders for fan-favorites "Southern Charm" season four as well as "Shahs of Sunset" season six and "Million Dollar Listing New York" season six.

[10/27/16 - 10:31 AM]
"Mommy Dead and Dearest," The Shocking True Crime Story About the Murder of Dee Dee Blanchard and the Disturbing Life of Her Daughter, Gypsy Rose, to Debut in March 2017, Exclusively on HBO
In the film, provocative documentarian Erin Lee Carr again explores a crime in the age of social media.

[10/27/16 - 10:00 AM]
Freeform Celebrates 20 Years of Christmas Cheer with the "25 Days of Christmas" Programming Event Starting Thursday, December 1
This year's merriest programming stunt includes the network television premiere of "Holiday Joy" and the Freeform premieres of "Santa Paws 2: The Santa Pups," "Snow Buddies" and "Just Friends."

[10/27/16 - 10:00 AM]
"Bones: The Final Chapter" to Premiere Tuesday, January 3, on FOX
The 12-episode run will celebrate the inventive series and bring the storylines of Brennan (Emily Deschanel), Booth (David Boreanaz) and the Jeffersonian-FBI team to a close, allowing the show's loyal fans to say goodbye to these indelible characters.