or


[05/10/06 - 12:00 AM]
Turner Entertainment Ad Sales Proves Strategic Sponsorship Capabilities with Nightmares & Dreamscapes: From the Stories of Stephen King

[via press release from TNT]

Turner Entertainment Ad Sales Proves Strategic Sponsorship Capabilities with NIGHTMARES & DREAMSCAPES: FROM THE STORIES OF STEPHEN KING

TNT�s Commercial-Free Premiere Episode Presented by Hyundai AutoTrader.com and Hyundai Part of Multi Media Deal Sponsorships

Turner Entertainment Ad Sales and Marketing has developed strategic brand partnerships around the upcoming TNT anthology series NIGHTMARES & DREAMSCAPES: FROM THE STORIES OF STEPHEN KING for AutoTrader.com and Hyundai. These multifaceted promotions reach consumers through uncluttered environments, a consumer sweepstakes and TNT marketing components supporting the series. The premiere installment Battleground, starring Oscar? winner William Hurt, will be presented uninterrupted, commercial-free by Hyundai Wednesday, July 12 at 9 p.m. (ET/PT), with the second installment, Crouch End, immediately following.

�Advertisers like AutoTrader.com and Hyundai are seeking out partners who can engage their consumers,� said Linda Yaccarino, executive vice president, Turner Entertainment Ad Sales and Marketing. �Part of our job is to identify and develop those opportunities that have multi-platform extensions. The branded messaging that was customized around NIGHTMARES & DREAMSCAPES will reach consumers nationwide through the many ways individuals consume media.�

As title sponsor for the commercial-free premiere, Hyundai�s brand extends to TNT marketing support surrounding the first installment, which includes on-air tune-ins, in-program graphics and a national print campaign. In addition, Hyundai has signed on as a full season sponsor alongside AutoTrader.com. Following the premiere, promotional elements for both partners include tagged broadband components at tnt.tv, along with branding within the series on-air tune-ins and billboards on TNT.

�In a crowded marketing environment, it�s increasingly difficult for brands to stand apart and make the desired lasting impression on consumers through traditional advertising,� said Michelle Cervantez, vice president of Marketing, Hyundai Motor America. �By forming a partnership with Turner, we are able to communicate Hyundai�s messaging in a commercial-free environment, which adds to the entertainment value of the program and simultaneously increases retention.�

AutoTrader.com has built upon their full season sponsorship through a sweepstakes supporting NIGHTMARES & DREAMSCAPES. Details for the prizing will be announced at a later date. TNT on-air will drive viewers to tnt.tv to enter.

�AutoTrader.com will reach a diverse, dedicated audience through our NIGHTMARES & DREAMSCAPES sponsorship and sweepstakes,� said Clark Wood, vice president of marketing, AutoTrader.com. �It�s an innovative multi-media approach to get our message to potential car shoppers nationwide.�

NIGHTMARES & DREAMSCAPES: FROM THE STORIES OF STEPHEN KING is a four-week collection of eight mind-bending tales from the master of horror. Five of the adaptations for NIGHTMARES & DREAMSCAPES come from King�s 1993 anthology of the same name. The Road Virus Heads North and Autopsy Room Four come from King�s 2002 anthology Everything�s Eventual, while Battleground comes from 1978�s Nightshift.

Battleground, the first installment, stars Oscar? winner William Hurt (Kiss of the Spider Woman, The Village) as Jason Renshaw, a professional hit man, who successfully murders the CEO of a prestigious toy company only to face the biggest fight of his life when a package from the toy company is delivered to his house with surprising, deadly contents. The teleplay is by Richard Christian Matheson (Mobius, It Waits), is based on the Short Story by Stephen King and directed by Brian Henson (Farscape, Muppet Treasure Island).

Crouch End, the second installment, stars Golden Satellite? nominee Eion Bailey (And Starring Pancho Villa as Himself, Band of Brothers) and Claire Forlani (Meet Joe Black, Ripley Under Ground) as a newlywed American couple honeymooning in London who go to Crouch End to have dinner with a friend. They soon learn the town is not what it appears to be, and the more they get lost, the more they become trapped in another dimension. Teleplay is by Kim LeMasters (Threshold), is based on the Short Story by Stephen King, and directed by Mark Haber (Border Patrol, Alien Cargo, Daisies in December).

NIGHTMARES & DREAMSCAPES features such top performers as William H. Macy, Jacqueline McKenzie, Kim Delaney, Steven Weber, Samantha Mathis, Jeremy Sisto, Ron Livingston, Henry Thomas, Tom Berenger, Marsha Mason, William Hurt, Eion Bailey, Claire Forlani, Richard Thomas and Greta Scacchi. NIGHTMARES & DREAMSCAPES comes to TNT from Bill Haber�s Ostar Enterprises, with Haber serving as executive producer. The series is produced by Mike Robe, Jeffrey Hayes and John McMahon.

Turner Network Television (TNT), television�s destination for drama and one of cable�s top-rated networks, offers original movies and series, including the detective drama series The Closer, starring Golden Globe? and Screen Actors Guild Awards? nominee Kyra Sedgwick; Saved, a new character-driven drama starring Tom Everett Scott; and this summer�s eagerly anticipated anthology series Nightmares & Dreamscapes: From the Stories of Stephen King. TNT is also home to powerful one-hour dramas, such as Law & Order, Without a Trace, Las Vegas, Cold Case, ER, NYPD Blue, Charmed and Judging Amy; broadcast premiere movies; compelling prime-time specials, such as the Screen Actors Guild Awards?; and championship sports coverage, including NASCAR and the NBA. TNT is also available in high-definition.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the television industry.





  [may 2006]  
S
M
T
W
T
F
S
 


· AND STARRING PANCHO VILLA AS HIMSELF (HBO)
· BAND OF BROTHERS (HBO)
· FARSCAPE (SYFY)
· NIGHTMARES & DREAMSCAPES: FROM THE STORIES OF STEPHEN KING (TNT)
· THRESHOLD (CBS)





[07/27/16 - 01:39 PM]
Netflix Announces Premiere Dates for Nine Series, Including "Black Mirror," "Chef's Table: France," "Gilmore Girls: A Year in the Life" and More
Plus: "Chelsea," Lady Dynamite" and "Real Rob" to all return for second seasons.

[07/27/16 - 01:31 PM]
Multi-Award Winner Laura Linney Stars Alongside Jason Bateman in New Netflix Original Drama Series "Ozark"
Grounded in dark reality, this money-centric present day story revolves around financial planner Marty (Jason Bateman) and Wendy Bird (Laura Linney) and their family's sudden relocation from the suburbs of Chicago to a summer resort community in the Missouri Ozarks.

[07/27/16 - 01:11 PM]
Nickelodeon to Feature First Lady Michelle Obama in an All-New Episode of "All in with Cam Newton," Airing Friday, July 29, at 8:00 P.M. (ET/PT)
In this episode, Cam Newton takes 10-year old Rosie Smolowitz to the White House to meet First Lady Michelle Obama, who talks to Rosie about her dream of one day becoming President of the United States.

[07/27/16 - 01:02 PM]
Suspense Thriller and Six-Part Television Event "Wolf Creek" to Premiere This October Only on Pop
The TV series stars John Jarratt, who reprises his movie role as the murdering psychopath Mick Taylor, wreaking havoc in the Australian Outback - except this time, things are different.

[07/27/16 - 12:31 PM]
Spike Backs "Bar" Business and Star Jon Taffer
The fifth season of "Bar Rescue" will debut on August 7, with the additional "Back to the Bar" specials airing throughout the "Bar Rescue" run of original episodes on Sunday nights.

[07/27/16 - 11:31 AM]
"The Walking Dead" and "Fear the Walking Dead" 2016 Comic-Con Trailers Rack Up a Record 25 Million Views in Four Days
Since their release on Friday afternoon in San Diego, the season seven trailer for "The Walking Dead" has notched 17.6 million total views across Facebook, YouTube, Twitter and AMC.com.

[07/27/16 - 11:30 AM]
Video: "Gilmore Girls: A Year in the Life" - Date Announcement - Netflix
The four-part event premieres Friday, November 25 on the streaming service.

[07/27/16 - 10:02 AM]
Starz Developing "Peep Show" Series Based on UK Comedy Created by Sam Bain and Jesse Armstrong
With the original series having aired its ninth and final season for Channel 4 in the UK, series creators Sam Bain and Jesse Armstrong will be consulting producers on the US adaptation.

[07/27/16 - 09:35 AM]
Video: Crackle Releases Extended Trailer and Key Art from Its New Scripted Original Series, "StartUp," Starring Martin Freeman, Adam Brody, Edi Gathegi and Otmara Marrero
Launching Tuesday, September 6, the series is set amongst the unconstrained, yet opportunistic streets of Miami and weaves a complex and exciting narrative, focusing on the high-stakes struggle of what one will do to reach ultimate success.

[07/27/16 - 09:19 AM]
The Wild, Wild West Meets Its Match with Animal Planet's "North Woods Law: Washington State"
The series, formerly known as "Rugged Justice," returns Thursday, August 25 at 10:00/9:00c.

[07/27/16 - 09:05 AM]
Tuesday's Broadcast Ratings: NBC, "America's Got Talent" Continue Their Reign
The Peacock wins the night among adults 18-49 as well as total viewers.

[07/27/16 - 08:59 AM]
Travel Channel Refreshes Sunday Ratings with Water-Themed Fun
Travel Channel spins the numbers for Sunday, July 24.

[07/27/16 - 08:06 AM]
Smithsonian Channel Celebrates National Parks 100th on August 28
The one-hour special tells the story of how this radical idea evolved into an enduring mission shaped by the creativity, resourcefulness and passion of individual Americans.

[07/27/16 - 06:01 AM]
CMT Announces Season Two Pickup of Hit Comedy "Still the King"
The one-hour season finale airs Sunday, August 14 at 9:00/8:00c.

[07/26/16 - 01:51 PM]
Bravo Media Delivers a Dramatic Two-Night "Shahs of Sunset" Reunion Airing Tuesday, August 2 at 9PM ET/PT and Wednesday, August 3 at 10PM ET/PT
Host Andy Cohen sits down with Reza Farahan, Asa Soltan Rahmati, Mike Shouhed, Mercedes "MJ" Javid, Golnesa "GG" Gharachedaghi and Shervin Roohparvar to discuss - or debate - this season's most "shah"-king moments.