or


[05/10/06 - 12:00 AM]
Turner Entertainment Ad Sales Proves Strategic Sponsorship Capabilities with Nightmares & Dreamscapes: From the Stories of Stephen King

[via press release from TNT]

Turner Entertainment Ad Sales Proves Strategic Sponsorship Capabilities with NIGHTMARES & DREAMSCAPES: FROM THE STORIES OF STEPHEN KING

TNT�s Commercial-Free Premiere Episode Presented by Hyundai AutoTrader.com and Hyundai Part of Multi Media Deal Sponsorships

Turner Entertainment Ad Sales and Marketing has developed strategic brand partnerships around the upcoming TNT anthology series NIGHTMARES & DREAMSCAPES: FROM THE STORIES OF STEPHEN KING for AutoTrader.com and Hyundai. These multifaceted promotions reach consumers through uncluttered environments, a consumer sweepstakes and TNT marketing components supporting the series. The premiere installment Battleground, starring Oscar? winner William Hurt, will be presented uninterrupted, commercial-free by Hyundai Wednesday, July 12 at 9 p.m. (ET/PT), with the second installment, Crouch End, immediately following.

�Advertisers like AutoTrader.com and Hyundai are seeking out partners who can engage their consumers,� said Linda Yaccarino, executive vice president, Turner Entertainment Ad Sales and Marketing. �Part of our job is to identify and develop those opportunities that have multi-platform extensions. The branded messaging that was customized around NIGHTMARES & DREAMSCAPES will reach consumers nationwide through the many ways individuals consume media.�

As title sponsor for the commercial-free premiere, Hyundai�s brand extends to TNT marketing support surrounding the first installment, which includes on-air tune-ins, in-program graphics and a national print campaign. In addition, Hyundai has signed on as a full season sponsor alongside AutoTrader.com. Following the premiere, promotional elements for both partners include tagged broadband components at tnt.tv, along with branding within the series on-air tune-ins and billboards on TNT.

�In a crowded marketing environment, it�s increasingly difficult for brands to stand apart and make the desired lasting impression on consumers through traditional advertising,� said Michelle Cervantez, vice president of Marketing, Hyundai Motor America. �By forming a partnership with Turner, we are able to communicate Hyundai�s messaging in a commercial-free environment, which adds to the entertainment value of the program and simultaneously increases retention.�

AutoTrader.com has built upon their full season sponsorship through a sweepstakes supporting NIGHTMARES & DREAMSCAPES. Details for the prizing will be announced at a later date. TNT on-air will drive viewers to tnt.tv to enter.

�AutoTrader.com will reach a diverse, dedicated audience through our NIGHTMARES & DREAMSCAPES sponsorship and sweepstakes,� said Clark Wood, vice president of marketing, AutoTrader.com. �It�s an innovative multi-media approach to get our message to potential car shoppers nationwide.�

NIGHTMARES & DREAMSCAPES: FROM THE STORIES OF STEPHEN KING is a four-week collection of eight mind-bending tales from the master of horror. Five of the adaptations for NIGHTMARES & DREAMSCAPES come from King�s 1993 anthology of the same name. The Road Virus Heads North and Autopsy Room Four come from King�s 2002 anthology Everything�s Eventual, while Battleground comes from 1978�s Nightshift.

Battleground, the first installment, stars Oscar? winner William Hurt (Kiss of the Spider Woman, The Village) as Jason Renshaw, a professional hit man, who successfully murders the CEO of a prestigious toy company only to face the biggest fight of his life when a package from the toy company is delivered to his house with surprising, deadly contents. The teleplay is by Richard Christian Matheson (Mobius, It Waits), is based on the Short Story by Stephen King and directed by Brian Henson (Farscape, Muppet Treasure Island).

Crouch End, the second installment, stars Golden Satellite? nominee Eion Bailey (And Starring Pancho Villa as Himself, Band of Brothers) and Claire Forlani (Meet Joe Black, Ripley Under Ground) as a newlywed American couple honeymooning in London who go to Crouch End to have dinner with a friend. They soon learn the town is not what it appears to be, and the more they get lost, the more they become trapped in another dimension. Teleplay is by Kim LeMasters (Threshold), is based on the Short Story by Stephen King, and directed by Mark Haber (Border Patrol, Alien Cargo, Daisies in December).

NIGHTMARES & DREAMSCAPES features such top performers as William H. Macy, Jacqueline McKenzie, Kim Delaney, Steven Weber, Samantha Mathis, Jeremy Sisto, Ron Livingston, Henry Thomas, Tom Berenger, Marsha Mason, William Hurt, Eion Bailey, Claire Forlani, Richard Thomas and Greta Scacchi. NIGHTMARES & DREAMSCAPES comes to TNT from Bill Haber�s Ostar Enterprises, with Haber serving as executive producer. The series is produced by Mike Robe, Jeffrey Hayes and John McMahon.

Turner Network Television (TNT), television�s destination for drama and one of cable�s top-rated networks, offers original movies and series, including the detective drama series The Closer, starring Golden Globe? and Screen Actors Guild Awards? nominee Kyra Sedgwick; Saved, a new character-driven drama starring Tom Everett Scott; and this summer�s eagerly anticipated anthology series Nightmares & Dreamscapes: From the Stories of Stephen King. TNT is also home to powerful one-hour dramas, such as Law & Order, Without a Trace, Las Vegas, Cold Case, ER, NYPD Blue, Charmed and Judging Amy; broadcast premiere movies; compelling prime-time specials, such as the Screen Actors Guild Awards?; and championship sports coverage, including NASCAR and the NBA. TNT is also available in high-definition.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the television industry.





  [may 2006]  
S
M
T
W
T
F
S
 


· AND STARRING PANCHO VILLA AS HIMSELF (HBO)
· BAND OF BROTHERS (HBO)
· FARSCAPE (SYFY)
· NIGHTMARES & DREAMSCAPES: FROM THE STORIES OF STEPHEN KING (TNT)
· THRESHOLD (CBS)









[04/17/15 - 01:16 PM]
NBC's "The Night Shift" Collaborates with First Lady Michelle Obama, Dr. Jill Biden and Joining Forces
The First Lady and Dr. Biden will also appear in the show's episode airing on Monday, May 4.

[04/17/15 - 11:47 AM]
CBS Announces 2014-2015 Season Finale Storylines, Featuring Dramatic Conclusions, Big Reveals and a Couple of Weddings
The Eye details its May sweeps programming highlights (SPOILERS!).

[04/17/15 - 10:20 AM]
Spike TV Partners with Jerry Bruckheimer Television and Warner Horizon Television to Develop Family Drama "Harvest"
The project centers on a mild-mannered cemetery caretaker who finds his small town life in jeopardy when his estranged, criminal father tracks him down.

[04/17/15 - 09:04 AM]
The Black Eyed Peas & ESPN Collaborate to Make 2015 NBA Playoffs "Awesome"
The broadcast open stars The Black Eyed Peas members' will.i.am, Taboo and apl.de.ap and features their hit single "Awesome," which they wrote for the NBA Playoffs and to capture the energy and excitement of the action.

[04/17/15 - 09:01 AM]
Live + 3 Day Ratings: ABC's "Secrets and Lies" Spikes 62% to Move Ahead of NBC's "A.D." in Adults 18-49
ABC further spins the numbers for Sunday, April 12.

[04/17/15 - 08:55 AM]
"Dateline" Delivers NBC's Top Total-Viewer Result in the Thursday 10 P.M. Hour in 11 Weeks
NBC spins the numbers for Thursday, April 16.

[04/17/15 - 08:37 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Keeps CBS on Top
The Eye once again leads the night in both total viewers and adults 18-49.

[04/17/15 - 08:33 AM]
ABC's "Scandal" Returns Up and Wins Its Hour Among Adults 18-49
ABC spins the numbers for Thursday, April 16.

[04/17/15 - 08:22 AM]
LION BABE Covers Legendary Chicago Artist Curtis Mayfield's "Move on Up" for ESPN's NFL Draft
"Chicago has such a great music tradition and since the draft is here for the first time, we really wanted to use the song of a legendary artist from this city," said Kevin Wilson.

[04/17/15 - 08:04 AM]
TLC's "My 600-lb Life" Renewed for Season Four Following Highest Rated Season Ever
Currently in production for season four, the series will return to TLC with ten all new episodes and compelling weight loss stories in 1Q 2016.

[04/17/15 - 06:32 AM]
Early Look at BBC America's New Drama "The Last Kingdom" Coming in 2015
The project is an adaptation of Bernard Cornwell's best-selling series of novels "The Saxon Stories," by award-winning writer Stephen Butchard.

[04/16/15 - 03:20 PM]
Jennifer Lopez to Be Honored with the Hero Award at the 2015 Radio Disney Music Awards
Additionally, Rachel Platten will perform her single "Fight Song" as the RDMA Heroes for Change award is presented to two Radio Disney listeners in recognition of their efforts to make a difference in their communities.

[04/16/15 - 02:43 PM]
CMT Announces Plans to Produce Its First-Ever Music Video for an Artist
At a CMT event today in Nashville, the brand announced it will produce the music video for Chris Janson's summer anthem, "Buy Me A Boat," with plans to add the video to heavy rotation.

[04/16/15 - 01:26 PM]
Netflix's "The Get Down" - Baz Luhrmann Discovers His New Leading Lady
Herizen Guardiola will star as "Mylene Cruz," a shining, tenacious girl with a voice from God who dreams of disco stardom from the confines of her family's fiercely religious church walls.

[04/16/15 - 12:20 PM]
Pop Announces Initial Line-Up of Presenters for 42nd Annual Daytime Emmy Awards
The line-up of presenters will include Regis Philbin, Steve Harvey, Marie Osmond, Craig Ferguson, Deidre Hall, Nancy O'Dell, Shemar Moore and Alex Trebek.