[05/15/06 - 12:00 AM]
Access Hollywood Re-Launches Show Website with a Variety of New Enhancements

[via press release from NBC Universal Television Studio]



AccessHollywood.com Takes Viewers Inside Hollywood With Newly Developed Media Player, More Original Content and An Exciting Partnership with iVillage

More Ad Units And New Online Sponsorship Opportunities


AccessHollywood.com Takes Viewers Inside Hollywood With Newly Developed Media Player, More Original Content and An Exciting Partnership with iVillage

More Ad Units And New Online Sponsorship Opportunities

Burbank, Calif. - May 15, 2006 - NBC Universal Domestic Television Distribution's hit entertainment newsmagazine "Access Hollywood" today re-launches its website AccessHollywood.com, with a variety of new enhancements including a newly developed media player, it was announced by "Access Hollywood" Executive Producer Rob Silverstein.

AccessHollywood.com takes viewers inside Hollywood with more video and photo content than ever before. Video enhancements, new original content and an exciting partnership with iVillage will give viewers a seamless experience and access to footage they wouldn't be able to see anywhere else.

New features of AccessHollywood include:

� Newly developed media player will feature more interviews and behind-the-scenes footage giving viewers the opportunity to watch daily clips of stories they may have missed on-air as well as exclusive original content. The media player also utilize Flash based technology, making additional downloads unnecessary for viewers.

� Exclusive stories, interviews and breaking news beyond what viewers can see on-air.

� Extensive blog postings from talent and producers will create a more intimate web experience for viewers, taking them inside Hollywood.

� Behind-the-scenes accounts and commentary from "Access Hollywood" experts on television, movies and music.

� "Access Hollywood" partnership with iVillage will bring both viewers and users "Access Hollywood Celebrity Horoscopes." From Tom Cruise to Britney Spears to Steve Carell, "Access Horoscopes" will reveal what the stars predict for the stars. AccessHollywood.com and the iVillage-owned Astrology.com will stream segments online while the show will feature segments on-air.

"The re-launch of AccessHollywood.com will give our viewers a chance to access the breaking entertainment news we continue to deliver with an enhanced visual component," says Silverstein. "The re-launch of this site also gives our show another strong platform to create interactive opportunities for our viewers in addition to our current mobile and podcast content."

"Access Hollywood" is currently partnered with Verizon Wireless V CAST and delivers a combination of exclusive and non-exclusive segments each weekday. The show also provides weekday segments to Amp'D Mobile and Cingular Wireless. In addition to mobile content, "Access Hollywood" also brings iTunes customers daily podcasts featuring exclusive show moments and behind-the-scenes footage.

"The new AccessHollywood.com brings numerous exciting opportunities to advertisers," says Betsy Bergman, Vice President, NBC Universal Domestic Television Distribution Marketing. "In addition to the various opportunities on-air, advertisers who partner with 'Access Hollywood' will now have a premiere website that reaches viewers through the fast-growing digital world."

AccessHollywood.com will also offer advertisers expanded positions and opportunities for reaching "Access Hollywood's" millions of daily viewers. This will include multiple ad units available on various main pages throughout the site including Home page, Movies page, TV page, Music page and Celebrities page. There will also be a full range of sponsorship opportunities available through pre-roll ads on the site's media player, photo galleries, polls, and through event coverage, interactive contests and mini-sites.

About Access Hollywood

Currently in its 10th season in national syndication, "Access Hollywood" is taped on Stage 1 at the NBC Studios in Burbank, California, where the show is headquartered. The senior production team responsible for "Access Hollywood" consists of Executive Producer Rob K. Silverstein, senior producer Claudia Eaton, producer Robert Jarrin and supervising producers Adam Jordan, Mike Marson and Ryan Patterson.

In addition to the Burbank newsroom of more than 100 dynamic producers, researchers and writers, "Access Hollywood" also maintains a fully staffed New York bureau and has producers and correspondents around the world contributing to its half-hour weekday and hour-long weekend editions. Seen in more than 90% of the country, "Access Hollywood" airs on major market affiliates, including the NBC Universal Television owned stations. "Access Hollywood" is produced by NBC and distributed by NBC Universal Television Distribution.

  [may 2006]  


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