or


[05/15/06 - 12:00 AM]
FOX Entertainment Group and Burger King Corporation Bring Hit Shows to Myspace

[via press release from FOX]

FOX ENTERTAINMENT GROUP AND BURGER KING CORPORATION BRING HIT SHOWS TO MYSPACE

Community Members Invited to Download Four Free Episodes from FOX hit �24,� SPEED�s �Pinks!� and FUEL TV�s �FirstHand�

MySpace to Offer Seasons One and Five of �24� in Their Entirety For $1.99 per episode on �24�s� Dedicated Social Network

Los Angeles, CA � May 15, 2006 - News Corporation�s Fox Entertainment Group and Burger King Holdings, Inc. have teamed to offer hit Fox programming free of charge to the more than 75 million members of MySpace.com, Fox Interactive Media�s popular online social networking site. This promotion marks the first time that network television content is being made available on a series basis through MySpace, as well as MySpace�s entry into the ecommerce arena.

The promotion launches Monday, May 22, in conjunction with the season finale of the record-breaking fifth season of �24.� MySpace users will be able to download-to-own two episodes of the FOX drama at no cost from a special HAVE IT YOUR WAY� page provided by BURGER KING�. Both the very first episode from �24�s� first season and the first episode of the current season will be available. Also offered at launch will be an episode of SPEED�s �Pinks� and FUEL TV�s �FirstHand.�

In addition, MySpace will create a social network around �24,� where users can interact with each other, create user generated content and download the entire first and fifth seasons of the top-rated drama for $1.99 per episode.

�This is truly the perfect marriage of compelling content, an extremely creative advertising partner and the Internet�s leading site for young adults,� said Peter Levinsohn, President, Digital Media for Fox Entertainment Group. �It really exemplifies our overarching strategy of doing deals that make sense organically, and we have high hopes that MySpace users will find it an attractive offering.�

�It�s the ultimate �Have It Your Way�� experience,� said Gillian Smith, senior director, Media for Burger King Holdings. �We�re giving consumers what they want with the choice of free shows � wherever and whenever they want to watch them � and the ability to talk about those shows in the social networking environment of MySpace.�

�MySpace is the largest video site on the Web with more video uploaded every day than any other site on the Internet,� said Ross Levinsohn, President of Fox Interactive Media. �Our members are avid fans of these shows and are consuming video at a rapid pace, making MySpace the perfect distribution channel for programmers looking to innovate new models.�

ABOUT FOX ENTERTAINMENT GROUP
Fox Entertainment Group (FEG) is a unit of News Corporation (NYSE: NWS, NWS.A). It is principally engaged in the development, production and worldwide distribution of feature films and television programs, television broadcasting and cable network programming. The Company�s studios, production facilities and film and television library provide high-quality creative content, and the Company�s broadcasting and cable networks provide extensive distribution platforms for the Company�s programs. Fox Digital Media is a division of FEG dedicated to setting distribution strategy and licensing programming from all FEG divisions to new, digital outlets.

ABOUT BURGER KING CORPORATION
The BURGER KING� system operates more than 11,100 restaurants in all 50 states and in more than 65 countries and territories worldwide. Approximately 90 percent of BURGER KING� restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades.

Burger King Holdings Inc., the parent company, is private and independently owned by an equity sponsor group comprised of Texas Pacific Group, Bain Capital and Goldman Sachs Capital Partners. To learn more about BURGER KING�, please visit the company's Web site at http://www.burgerking.com

ABOUT FOX INTERACTIVE MEDIA
With the second largest reach of any Internet company, Fox Interactive Media (FIM) is building an integrated network of sites that offer its more than 70 million worldwide users socially rich media experiences centered on entertainment, news, information and self-expression. The company's network includes Internet assets from News Corp. divisions, including the highly trafficked Foxsports.com, Americanidol.com and Fox.com. FIM also owns and operates such category leaders as MySpace, the number one social networking site on the Web; IGN, a leading gaming and entertainment site; Scout.com, a dynamic collegiate and pro sports network; Sidereus Technologies, a leading desktop and widget development Company, AskMen, a leading men's lifestyle site, and Rotten Tomatoes, the premier destination for movie-goers, among others.





  [may 2006]  
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· 24 (FOX)





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