or


[05/17/06 - 12:00 AM]
Aol and Mark Burnett Productions Partner with the CBS Television Network to Bring Gold Rush - the Groundbreaking Online Reality Game - to Life

[via press release from CBS]

AOL AND MARK BURNETT PRODUCTIONS PARTNER WITH THE CBS TELEVISION NETWORK TO BRING GOLD RUSH - THE GROUNDBREAKING ONLINE REALITY GAME - TO LIFE

Real-life Treasure Seekers To Find Over $2 Million in Gold Using Clues Found in CBS Fall Premieres and Commercials

NEW YORK, May 17, 2006 �In a groundbreaking online, offline and on-air partnership, Emmy Award-winners AOL and Mark Burnett announce a unique partnership with CBS, America�s #1 television network, to bring the online reality game GOLD RUSH to life.

GOLD RUSH begins as thirteen armored trucks laden with gold head off into the darkness, their caches are about to be hidden somewhere in America. Twelve of these trucks contain $100,000 in solid gold and the thirteenth, $1 million dollars in solid gold. Together, over $2 million in solid gold is up for grabs.

But this is not a television show; this is a real-life cross platform media event where each week new clues will be found within CBS television programs, sponsor commercials, AOL.com and other media properties. After identifying and combining the clues, real-life treasure seekers will embark on a race to find the gold, resulting in a national treasure hunt.

"GOLD RUSH is a massive cross platform reality event,� says Mark Burnett. �Unlike reality TV shows, where 16 hopefuls can take part to win, GOLD RUSH will allow potentially millions of players to look for the gold in mediums which are omnipresent, such as the Internet, radio, network television and print magazines. It is a game-changer in the way that the first Survivor changed the game.�

�The combination of the reach of AOL.com, our next-generation free broadband portal, with CBS, the # 1 TV network, and the talent of Mark Burnett will make GOLD RUSH a landmark interactive event not to be missed,� says Kevin Conroy, Executive Vice President, AOL.

CBS, the exclusive broadcast partner, will work collaboratively with GOLD RUSH producers to promote the network�s new Fall lineup by integrating aspects of CBS programs and advertising into the game. At the same time the companies will work together to develop online, offline and on-air marketing and cross-promotional activities.

�We are thrilled that CBS will be the broadcast home of GOLD RUSH, which is sure to be this season�s most innovative integrated marketing event,� said George Schweitzer, President, the CBS Marketing Group. �We believe this partnership will excite our viewers while also attracting new treasure-seeking players who tune into our fall premieres, like what they see and come back for more.�

GOLD RUSH, available through the free AOL.com portal, will give players the opportunity to find gold treasure. CBS Television will be deeply integrated into the GOLD RUSH challenges enriching the game experience by engaging casual players, pop culture junkies, and truly devoted treasure seekers through an integrated web of challenges and entertainment.

The hunt for gold begins this Fall on AOL.com . For more information, check out www.aol.com/goldrush and www.goldrush.aol.com.

For free stills, and additional information regarding GOLD RUSH, please log onto www.thenewsmarket.com/aol to make requests. Registration is free to the media.

About Mark Burnett Productions
Mark Burnett Productions (MBP) is a leading production company in content for both primetime television and the internet. MBP revolutionized television with hits such as Eco-Challenge, Survivor, The Apprentice, The Contender, Rock Star: INXS, Rock Star: Supernova and its upcoming co-production with Steven Spielberg and DreamWorks Television, On The Lot. MBP has also partnered with AOL on the eagerly anticipated adventure GOLD RUSH, the first-ever unscripted project to be produced exclusively for the internet. MBP also successfully reintroduced product placement as an integral part of each of its shows and has garnered a total of 33 Emmy nominations since 2001. Mark Burnett was listed as the #1 Most Valuable Player by TV Guide and in Time Magazine�s Top 100 most influential people in the world today.

About CBS Television Network
The CBS Television Network -- with more than 200 owned and affiliated stations reaching virtually every television home in the United States -- includes CBS Entertainment, CBS News and CBS Sports. The Network is a part of CBS Corporation (NYSE: CBS.A and CBS), a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry.

About AOL LLC
AOL LLC and its subsidiaries operate a leading network of Web brands and the largest Internet access subscription service in the United States. Web brands include the AOL.com(R) website, AIM(R), MapQuest(R) and Netscape(R). AOL offers a range of digital services in the areas of education, safety and security, communications and music. The company also has operations in Europe and Canada. AOL, which is based in Dulles, Virginia, is a majority-owned subsidiary of Time Warner Inc.





  [may 2006]  
S
M
T
W
T
F
S
 


· APPRENTICE, THE (NBC)
· CONTENDER, THE (EPIX)
· ON THE LOT (FOX)
· ROCK STAR (CBS)
· SURVIVOR (CBS)





[09/30/26 - 08:31 AM]
Video: Peacock Releases Premiere Date & First Look for Seth MacFarlane's "Ted: The Animated Series"
MacFarlane joins stars Mark Wahlberg, Amanda Seyfried, and Jessica Barth in the series, due on December 17.

[09/30/26 - 08:10 AM]
HBO Max Announces New Drama Series in Development in Spain, Created by Goya Award Winners Fran Araujo and Eduard Sola
The project is inspired by the story of Tor, a remote mountain community where tragic events took place that remain unsolved to this day.

[09/30/26 - 08:02 AM]
Video: "Love Is Blind" Season 11: Boston - Official Trailer - Netflix
Hosts Nick and Vanessa Lachey are headed to Boston with a new group of singles ready to fall for someone sight unseen and pour their hearts out in the pods. Is love enough to take them all the way?

[09/30/26 - 08:01 AM]
Video: "Surviving Hurricane Otis" - Official Trailer - Netflix
Wirpul and his half-brother fight to survive Hurricane Otis in Acapulco, where their brotherhood and courage turns adversity into hope.

[09/30/26 - 07:31 AM]
It's Time for a Fresh Cut: Prime Video Unveils Premiere Date and Glimpse at "Barbershop"
The comedy series inspired by the beloved film franchise will premiere all eight episodes on February 10, 2027, exclusively on Prime Video in more than 240 countries and territories worldwide.

[09/30/26 - 07:01 AM]
The Coffin Is Closed: "Wednesday" Season 3 Has Wrapped Production
The series is a sleuthing, supernaturally infused mystery charting Wednesday Addams' years as a student at Nevermore Academy.

[09/30/26 - 06:02 AM]
Video: Netflix Unveils Main Trailer and Release Date for "The Gift of Deceit," New Melodrama Starring Marieta Severo, Alice Wegmann, and Nanda Costta
The 10-episode series set in Rio de Janeiro premieres October 28.

[09/30/26 - 06:01 AM]
Video: "Collision Course" - Official Trailer - Netflix
Spain, 2013. After robbing a bank, a getaway crash reveals the hidden side of each thief, exposing betrayals and lies that began long before the heist.

[09/30/26 - 06:01 AM]
Video: Apple TV Unveils Trailer for "Small Prophets," The Captivating Comedy Created by Mackenzie Crook
The series will premiere on Apple TV with the first two episodes on October 7, 2026, excluding the U.K., where it will be available to Apple TV subscribers in 2027.

[09/30/26 - 06:01 AM]
Video: "The Man with the Bag" - Official Teaser - Prime Video
He'll be back... hopefully with presents. Arnold Schwarzenegger is Santa in "The Man with the Bag." Coming to Prime Video December 2.

[09/30/26 - 06:00 AM]
The CW Network and National Hot Rod Association Reach Multi-Year Broadcast Agreement for NHRA Mission Foods Drag Racing Series Events
Beginning in Fall 2027, The CW will be the exclusive multiplatform home for the final seven races of the season, including the world's biggest drag race at Lucas Oil Indianapolis Raceway Park, as well as the full six-race Countdown to the Championship playoffs.

[09/30/26 - 01:01 AM]
New Term, Higher Stakes: Netflix Political Workplace Drama "Wave Makers" Returns for Second Season
The team that fought to win an election is back - and this time, governing is on the agenda.

[09/29/26 - 08:01 PM]
"LOL Philippines" Returns to Prime Video for Season 2 on October 30
Following the success of its first season, the Philippine edition is back with Vice Ganda as host and an all-new lineup of 10 comedians bringing together different generations, backgrounds, and styles of Filipino comedy.

[09/29/26 - 03:28 PM]
FOX Sports Hits Home Run with Best MLB on FOX Regular Season Since '21 - No. 1 Among All Networks
Regular season coverage on FOX averaged 2.35 million viewers, up +15% vs. '25.

[09/29/26 - 03:12 PM]
FOX NFL Delivers Most-Watched Early Window of the Day on Any Network in Week 3
17,898,000 viewers tuned-in to FOX's 1:00 PM ET window.