|
�CONTRARY TO POPULAR BELIEF, AMERICA IS NOT A DEMOCRACY! IT�S A CHUCK-TATOR-SHIP!� NINE-HOUR MARATHON OF �WALKER, TEXAS RANGER� PACKS A PUNCH ON HALLMARK CHANNEL, MAY 29
Original �Walker-isms� On Hallmark Channel and www.hallmarkchannel.com
From a lowly spec website, to newspapers, to late-night spoofing on �Late Night
with Conan O�Brien,� and now a staggering 100 million hits on the internet, the folkloric
myth of Chuck Norris � �the only hand that can beat a royal flush� � star of �Walker,
Texas Ranger,� continues to spread around the globe.
Norris�s legend-stoking comes to Hallmark Channel, Memorial Day, May 29,
in a nine-hour marathon of �Walker, Texas Ranger� (6 p.m.-3 a.m. ET/PT). To
promote the marathon, Hallmark Channel and hallmarkchannel.com will launch a series
of original promotional spots � spoofing Sheriff Cordell Walker�s famed four-square
image � called �What Would Walker Do?� In the promotional spots, a dangerous
situation will overtake Walker. Viewers seeking to answer the question, �What Would
Walker Do?� will be directed to www.hallmarkchannel.com.
��Walker, Texas Ranger� has delivered a punishing blow to competitors of the
Hallmark Channel and has been the flashpoint that ignited our primetime schedule,�
says David Kenin, Executive Vice President, Programming, Hallmark Channels.
�I�m a Chuck Norris lionizer,� Mr. Kenin continues, �I have seen Walker lead a
horse to water and make him drink. His roundhouse kick has brought awesome power
to Hallmark Channel�s lineup. I hope to do something else with Chuck, and I absolutely
believe in the axiom that Chuck Norris does not sleep. He waits!�
The ��Walker, Texas Ranger� Counts to Infinity Campaign� is under the creative
direction of the team of Marvin Dorson, Senior Vice President, Creative Services,
Hallmark Channels.
�Walker, Texas Ranger� airs weekdays on Hallmark Channel (7 p.m.
and 8 p.m. ET/PT).
Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate
of high-quality entertainment programming to a national audience of over 73 million
subscribers. The program service is distributed through more than 5,300 cable systems
and communities as well as direct-to-home satellite services across the country. Crown
Media also operates a second 24-hour linear channel, Hallmark Movie Channel. Through
its subsidiary, Crown Media Distribution, LLC, Crown also distributes titles from its
award-winning collection of movies, miniseries and films for exhibition in a variety of
television media including broadcast, cable, Video-on-Demand and High Definition
Television.
-- HALLMARK CHANNEL --
|
