or


[05/23/06 - 12:00 AM]
Tyler Perry's House of Payne Off to Strong Start

[via press release from Debmar-Mercury]

TYLER PERRY'S HOUSE OF PAYNE OFF TO STRONG START

WWOR-My9Sets the Pace for Debmar-Mercury's 10 Market Test Run

Los Angeles, May 23, 2006-Tyler Perry's original comedy series, House of Payne, is scoring with late night audiences as its two week test run on WWOR-My9 finished up last week. In its two week test at 11 pm, House of Payne has delivered big female demographics for WWOR-My9, MyNetworkTV's flagship station. In all three key demos; W18-34 (2.3/7), W18-49 (2.1/6) and W25-54 (2.2/5) House of Payne has dramatically increased the time period average of Bernie Mac with gains of 75%, 100% and 67% respectively vs. February 2006. Competitively House of Payne scored big for WWOR-My9, beating sitcom giant Seinfeld in all three female demos, outscoring Sex and The City in W25-54, and tying Sex in W18-49. House of Payne's female demos were the top-rated amongst all strip shows on WWOR-My9 all day long.

KTXH, Ch 20 Houston (The FOX Television Stations owned and operated MyNetworkTV station) which is completing its first week has also seen the show deliver a spike in audience, averaging a 3.1/6 rating and share which is 100% improvement over the February '06 time period average and a 50% increase over the Steve Harvey lead-in. This comes on the heels of its fantastic primetime one-hour premiere last week at 7:00 pm, where House of Payne delivered a 6.7/10 tying it for first place in the time period with CBS' comedy block and NBC's Deal or No Deal.

Inspired by the independent film platform release model, Debmar-Mercury is distributing ten episodes of the series, which was created specifically for syndication, in a limited run this Spring/Summer with additional episodes to be available for national distribution in Fall 2007. The stations participating in the limited run represent all of the major independent station groups, including FOX, Tribune, CBS and Sinclair. Two stations from each station group, in addition to two independents, were selected to give a balanced sample for these first airings.

"With all of the stations watching this test run very carefully, we're thrilled that our confidence in audience response to the concept of a first-run syndicated comedy with Tyler Perry as the creative driving force is paying off, said Mort Marcus, co-president Debmar-Mercury. "We're particularly pleased that the series is performing in markets as disparate as New York and Houston and in different time periods."

Added co-president Ira Bernstein, "In a year with so few comedies, especially those serving the African-American audience, making the broadcast network prime-time line-ups, we believe there will be even greater market potential for House of Payne. As audience response to the initial test runs demonstrates, the market for comedy has not diminished."

House of Payne, about the comical situations that ensue when a multi-generational family lives under one roof, reflects Perry's gift for delivering inspirational and uplifting stories with identifiable characters. Perry serves as creator, executive producer, writer and director of the series.

This is the first television production outing for Perry, who is best known for his hits film Diary of a Mad Black Woman and Madea's Family Reunion. Perry is also one America's most successful young playwrights. His plays including I Know I've Been Changed and I Can Do Bad All By Myself among others, have earned over $100M in ticket sales and $30M in home video sales. Approximately 300 of Perry's live shows a year are seen by over 2,000,000 theatergoers. Perry recently released his first book, titled Don't Make A Black Woman Take Off Her Earrings: Madea's Uninhibited Commentaries on Life and Love.

About Debmar-Mercury

Debmar-Mercury is a worldwide production and distribution media company specializing in network, cable, syndication, VOD/Pay-Per-View and Pay TV. Debmar-Mercury owns the distribution rights to the country's fastest growing off-net sitcom, South Park, and an extensive movie library featuring titles from Revolution Studios. The company also licenses the Sci-Fi Channel's hit series Farscape, sci-fi/suspense series The Dead Zone, Dark Kingdom, Lion's Gate films, and National Geographic's Really Wild Animals.





  [may 2006]  
S
M
T
W
T
F
S
 


· DARK KINGDOM: THE DRAGON KING (SCI FI)
· DEAD ZONE, THE (USA)
· FARSCAPE (SCI FI)
· HOUSE OF PAYNE (BET)
· SOUTH PARK (COMEDY CENTRAL)





[05/20/26 - 12:02 PM]
"A Woman of Substance": Brenda Blethyn Limited Series Marks BritBox's Next Prestige Period Drama
Other June premieres include new seasons of "Beyond Paradise" and "Trigger Point."

[05/20/26 - 11:01 AM]
Video: HBO Releases Official Trailer for Original Film "Miss You, Love You," Debuting May 29
A blunt, grieving widow, Diane Patterson (Allison Janney) is forced to plan her husband's funeral with a total stranger: her estranged son's assistant, Jamie Simms (Andrew Rannells).

[05/20/26 - 11:01 AM]
Great American Media Announces New Original, Unscripted Series, "Mark vs. The Mountain," Premiering June 11 on Great American Pure Flix
Meteorologist and former New Mexico gubernatorial candidate Mark Ronchetti, alongside his wife, interior designer, Krysty Ronchetti, star in the new unscripted series.

[05/20/26 - 11:00 AM]
FOX Entertainment Studios Strikes Multi-Year, First-Look Deal with Emmy Award-Winning Comedian, Actor and Producer JB Smoove
Under the partnership, Smoove will serve as executive producer and creative collaborator on an unscripted slate spanning a range of formats and genres.

[05/20/26 - 10:50 AM]
The Tampa Bay Buccaneers' Emmy-Nominated Docuseries, "Raise The Flags", Makes Its Linear Premiere on NFL Network May 25-29
The series delivers a sweeping portrait of the Buccaneers organization - chronicling its rise from humble beginnings to championship glory in the most comprehensive account of franchise history ever produced.

[05/20/26 - 10:01 AM]
Video: "Michael Jackson: The Verdict" - Official Trailer - Netflix
Told by key players who were inside the courtroom, this three-part comprehensive docuseries dissects the trial of Michael Jackson and his complex legacy.

[05/20/26 - 10:01 AM]
Video: MGM+ Debuts Teaser for "The Westies"
The gritty and kinetic crime drama centers on New York City's infamously violent Irish gang of the same name.

[05/20/26 - 10:00 AM]
Lifetime Greenlights Two New Thrillers for This June
Amber Stevens West and Michael Xavier star in "The Jealous Bride" while Remy Ma leads "Don't Trust the Girls Upstairs."

[05/20/26 - 09:31 AM]
Video: Peacock Releases Official Trailer, Key Art and New Imagery for "Strung"
From director Malcolm D. Lee, a talented violinist takes a prestigious job as a music tutor for the gifted daughter of an influential and enigmatic family.

[05/20/26 - 09:31 AM]
Hit Drama Series "The Testaments" from Creator Bruce Miller and Starring Chase Infiniti, Renewed for a Second Season
Season one is now streaming with the season finale on Wednesday, May 27.

[05/20/26 - 09:01 AM]
A24's "Pillion" Begins Streaming Exclusively on HBO Max June 5
A timid man is swept off his feet when an enigmatic, impossibly handsome biker takes him on as his submissive.

[05/20/26 - 09:01 AM]
AMC Global Media's June Highlights Include "The Vampire Lestat," "You're Killing Me," "Devil in Silver," "Doctor Who" and More
Newly announced premieres include ALLBLK's "Funny Thing About Love" and BBC America's "Wild Spring."

[05/20/26 - 09:00 AM]
The History Channel's Hit Survival Series "Alone" Is Going Global! New Season Premieres June 17
On the heels of the World Cup and for the first time in franchise history, 10 skilled survivalists from around the globe will compete in "Alone: World Championship".

[05/20/26 - 09:00 AM]
Laura Benanti and Tituss Burgess to Host "The Tony Awards: Act One"
The two stage-and-screen icons will kick off Broadway's biggest night with the presentation of the first round of Tony Awards during the exciting pre-show telecast.

[05/20/26 - 07:36 AM]
After Record-Setting 2025 Season, "Sunday Night Football" Finishes Fall-Spring TV Season as Primetime's No. 1 Show for Unprecedented 15th Consecutive Year
The series averaged 23.5 million viewers in 2025, marking the show's best-ever viewership - up nearly 1 million viewers from the prior record for the series set a decade ago (22.6 million in 2015 season) and an increase of 9% over the '24 season (21.6 million).