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[05/25/06 - 12:00 AM]
NBC News Announcement/An Itunes First

[via press release from NBC]

NBC NEWS ANNOUNCEMENT/AN iTUNES FIRST

NBC NEWS TO OFFER NEWS AND DOCUMENTARY VIDEO PROGRAMMING ON THE iTUNES MUSIC STORE

NBC News Becomes the First News Organization to Offer Programs for Purchase at iTunes

NEW YORK -- May 25, 2006 -- NBC News announced this morning that beginning today, America's number one news organization is offering a collection of video news and documentary programming for purchase and download from the iTunes Music Store. Programming will include not only some of the best news and documentary programs and great television moments from NBC News, but also new programs produced especially for iTunes.

"Partnering with iTunes on the news side - in addition to what we've already done on the entertainment side - makes perfect sense," said Jeff Zucker, Chief Executive Officer, NBC Universal Television Group. "Partnering the leading brand in video downloads with the undisputed leader of news and information is a winning combination, and we are thrilled to be further extending our relationship with iTunes in this unique way."

"We're thrilled to have NBC News video programming available for purchase on iTunes," said Eddy Cue, Apple's vice president of iTunes. "Customers now have the ability to download a wide selection of current and historical news and documentary programming from NBC News, MSNBC and CNBC."

Programming from NBC News will be priced at $1.99 per download, and includes a wide selection of current and historical programming from NBC News, CNBC and MSNBC. The initial list of titles follows in this release, and additional offerings will be available on a regular basis.

"By being the first news organization to offer programs for purchase at iTunes, we are once again demonstrating NBC News' commitment to reaching our audience where and when they want us," said Steve Capus, President, NBC News. "Giving Americans access to some of the great programming and history of NBC News makes this even more exciting. From the legendary 1962 Jacqueline Kennedy White House Tour to a rare 1987 interview with the band U2, offered in its entirety for the first time, there is something here for everyone."

NBC News is also showcasing some unique "Time Capsule" programs produced in a digital-only format available only on iTunes. Hosted by "NBC Nightly News" Anchor and Managing Editor Brian Williams, initial offerings include "In His Own Words" programs on both John F. Kennedy and Richard M. Nixon, featuring rare and exclusive interviews from the NBC News Archives.

"As the leading news organization on the planet, we have an incredible reach, a massive archive and a unique ability to package our material together in an iPod-friendly format," said Williams. "We cover the world every day -- this is an opportunity for our viewers to carry it around in the palm of their hand."

Other highlights from NBC News on iTunes include Williams' first-person account of covering Hurricane Katrina and its aftermath; Tom Brokaw's "Greatest Generation" reports -- three programs that served as companions to his best-selling books; and "Meet the Press" moderator Tim Russert's "Meet the Presidents" series: complete episodes of "Meet the Press," available for the first time and including special new introductions from Russert.

NBC News programming has already found a successful home on iTunes with its many podcasts. Over the past eleven months, an average of 500,000 customers per month have downloaded NBC News audio podcasts, a number that continues to increase each month. This newest video offering at iTunes continues NBC News' leadership in digital media. NBC News content is featured prominently on its joint venture website MSNBC.COM, on the industry-leading NBC Mobile service and on NBC News Radio.

Following is a complete list of NBC News titles currently available on iTunes:

NBC NEWS SPECIALS

Secrets to the Code - a look at the controversy surrounding The DaVinci Code

In His Own Words: Brian Williams on Hurricane Katrina

Ronald Reagan: The Great Communicator

America's Astronauts: From Mercury to Apollo to Today

Outbreak: Could It Happen Here?

On Borrowed Time: The Great American Earthquake

NBC NEWS TIME CAPSULE

John F. Kennedy: In His Own Words (new program, with Brian Williams)

Richard M. Nixon: In His Own Words (new program, with Brian Williams)

Jacqueline Kennedy: The White House Tour -- one of the most-watched programs in television history, from February 1962.

Martin Luther King Jr.: Look Here -- a rare and in-depth interview from 1957.

U2: The Rona Elliott Interview -- an extended 1987 conversation with the entire band, seen here in its entirety for the first time. And as a bonus feature, Tom Snyder's interview with U2's Bono and The Edge in 1981 - their first appearance on American television.

TOM BROKAW REPORTS

The Greatest Generation

D-Day: A Leap into History

The Greatest Generation Speaks

The Long War -- a look at the global war on terror

Inside the Real West Wing

Sudden Impact: Drunk Driving

MEET THE PRESIDENTS

(complete episodes of Meet the Press, with introductions by Tim Russert)

John F. Kennedy: January 3, 1960

Lyndon Johnson: October 9, 1960

Richard Nixon: April 10, 1988

Gerald Ford: November 9, 1975

Jimmy Carter: January 20, 1980

Ronald Reagan: January 9, 1966

DATELINE NBC: CRIME & PUNISHMENT

Vegas Homicide: Death in the Desert

Vegas Homicide: A Killer's Confession

Inside Evil: Jeffrey Dahmer

Inside Evil: Son of Sam

MSNBC: CAUGHT ON TAPE

Tattoos: Skin Deep

Cops Caught on Tape

Extreme Fighting

MSNBC: LOCKUP

Inside San Quentin

Return to Rikers

Inside Riverbend

CNBC SPECIALS

The Age of Wal-Mart

Mad Money: Know Thyself

Mad Money: Making Moves

Mad Money: Road Rules

Downloads are accessed at the iTunes Music Store at iTunes.com. More information is available at downloads.msnbc.com





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