or


[05/30/06 - 12:00 AM]
We Refreshes Brand with New Tagline

[via press release from WE: Women's Entertainment]

WE Refreshes Brand with New Tagline

Bridezillas Marketing Initiative First to Utilize New Network Positioning

New York, NY, May 30, 2006 - WE: Women's Entertainment, the only cable network dedicated to helping women connect to one another and the world around them, announced today that it will be dropping the Women's Entertainment from its name and adding a new and fitting tagline: " WE Have More Fun." The brand refresh will be accompanied by an updated network logo that includes WE's new tagline. These marketing efforts will help to redefine WE's brand and further evoke the spirit and essence of the network.

The new brand positioning will be showcased for the first time in the multi-million dollar comprehensive marketing initiative supporting this summer's return of the WE hit original series Bridezillas, the highest rated original series in the history of the network. The brand refresh is one of several changes that Kim Martin has implemented during her 18-month tenure as general manager. Under Martin's leadership the network has launched its first-ever national public affairs campaign, WE Empowers Women; greenlit a strong line-up of new series; and produced four live on-air events, the network's first-ever live programming. WE's original programming has also grown significantly in the past year and a half, and included several hit series such as Bridezillas, John Edward Cross Country, Secret Lives of Women and American Princess. These changes have resulted in a substantial ratings increase for the network, including delivery of younger women.

"We wanted to bring the WE brand to life and embrace the strength of the name," said Kim Martin, WE's Executive Vice President and General Manager. "When our viewers come to WE, they're going to enjoy themselves, and we wanted to get that point across in our marketing. We will also carry this new message through in our original programming, continuing to provide our viewers with engaging originals that focus on pop culture, relationships and personal style. The marketing campaign for Bridezillas will be the perfect fit to launch the new network tagline."

The marketing initiative supporting this summer's return of the hit original series Bridezillas will be the first to feature the new "WE Have More Fun" tagline and logo. In addition to a large presence on television, radio and print, Bridezillas will have an extensive online promotional campaign. Linked through WE tv's website (www.we.tv) there is a mini-site for Bridezillas that features episode information, profiles of this seasons Bridezillas, wedding tips, a discussion board, downloads of a Bridezillas theme song, ringtones and AIM icons, and a blog on wedding highs and lows ( www.youmaynowkisstheblog.com ). The wedding blog follows "Kate" as she goes through the steps of planning her wedding, from picking a photographer to narrowing down the guest list, and features videos that play out Kate's bridezilla thoughts along the way.

Today's announcement comes on the heels of a record breaking quarter for WE, with HH ratings growth of +50% from 1Q05 (0.2 HH RTG) to 1Q06 (0.3 HH RTG). In addition, the 05/06 season is pacing to be the best in WE's history for Prime M-Su 8p-11p delivery of HH, W18-34, W18-49, W25-49 and W25-54. To date in 05/06, WE has +260% more original telecasts during Prime M-Su 8p-11p than in the same time period during the 04/05 season.

**Source: Nielsen Media Research, Prime M-Su 8p-11p daypart average for 1Q06 12/26/05-3/26/06 vs.1Q05 12/27/04-3/27/05; 02/03 STD 09/30/02-04/27/03; 03/04 09/29/03-04/25/04; 04/05 STD 09/27/04-04/24/05 vs 05/06 STD 09/26/05-04/30/06 Live HH, W 18-34, W 18-49, W 25-49, and W 25-54 Audience during Prime M-Su 8p-11p. WE Originals based on Prime M-Su 8p-11p telecasts 04/05 STD 09/27/04-04/24/05 vs 05/06 STD 09/26/05-04/30/06

About WE

WE is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE is a subsidiary of Rainbow Entertainment Services and is currently seen in over 58 million homes.

About Rainbow Media Holdings LLC

A leader in the entertainment industry, Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation. Rainbow creates and manages some of the country's most compelling and dynamic programming with linear networks including national networks - AMC, fuse, IFC (The Independent Film Channel) and WE; its regional programming service - Rainbow Sports Networks; on-demand networks including Mag Rack and sportskool; and the largest suite of high definition channels available anywhere - the VOOM HD Networks. Rainbow's other businesses include its film distribution, production and exhibition division - IFC Entertainment; in addition to its advertising sales division - Rainbow Advertising Sales Corporation - and its full service network programming origination and distribution company - Rainbow Network Communications.





  [may 2006]  
S
M
T
W
T
F
S
 


· BRIDEZILLAS (WE)





[10/15/25 - 01:01 PM]
Season 2 Announcement - "Tom Clancy's Splinter Cell: Deathwatch"
In this first-ever adaptation of the acclaimed stealth video game franchise, legendary agent Sam Fisher is drawn back into the field when a wounded young operative seeks out his help.

[10/15/25 - 01:01 PM]
Video: Apple TV Debuts First Look at "Prehistoric Planet: Ice Age," Featuring the Playful Snow Sloths of the Pleistocene
Narrated by Golden Globe and Olivier Award winner Tom Hiddleston, with an original score by Hans Zimmer, Anže Rozman, and Kara Talve for Bleeding Fingers Music, the five-part series premieres globally on Apple TV on November 26.

[10/15/25 - 12:30 PM]
Follow Chris Hemsworth and His Father, Craig, on a Deeply Emotional Road Trip Back in Time in "Chris Hemsworth: A Road Trip to Remember"
The one-hour special premieres Sunday, November 23 at 9:00/8:00c on National Geographic and streams the next day on Disney+ and Hulu.

[10/15/25 - 12:01 PM]
Next on Disney+, Hulu, and ESPN - November 2025
Highlights include the premiere of Hulu's "All's Fair"; the return of "The Secret Lives of Mormon Wives"; and the debut of "A Very Jonas Christmas Movie" on Disney+.

[10/15/25 - 11:14 AM]
"OWN For the Holidays" Returns for Its Seventh Year with Three Festive New Movies
"Fake Yourself a Merry Little Christmas," "The Christmas Showdown," and "Very Merry Mystery" will premiere on successive Saturdays beginning November 29.

[10/15/25 - 11:01 AM]
National Geographic Documents Athlete Jim Morrison's Unprecedented, Historic Ski Descent on North Face of Mount Everest on October 15, 2025
National Geographic Documentary Films once again teams with Oscar and BAFTA Award-winning directors Chai Vasarhelyi and Jimmy Chin to film the exhilarating and heartbreaking odyssey for the upcoming documentary "Everest North" (wt).

[10/15/25 - 11:01 AM]
Prime Video Announces New Stand-Up Comedy Special "Kathleen Madigan - The Family Thread"
The one-hour special will premiere November 21 on Prime Video.

[10/15/25 - 10:01 AM]
"His & Hers" - Official First Look & Date Announcement
From visionary filmmaker William Oldroyd, this six-episode, twisty psychological thriller is adapted from Alice Feeney's novel of the same name and stars Tessa Thompson (who also executive produces) and Jon Bernthal.

[10/15/25 - 10:01 AM]
HBO and Raw Are in Production on a Documentary Series About the Epic Release of a Famous Whale
The series, directed by Becky Read, will debut on HBO and will be available to stream on HBO Max.

[10/15/25 - 09:37 AM]
Viaplay November 2025 Exclusive U.S. Premieres: "Vanguard"; "Meaning of Life," Season 2; "A Life's Worth"
"Vanguard" is a five-part, award-winning drama series featuring high-stakes deals, groundbreaking innovation, and fierce family rivalries.

[10/15/25 - 09:14 AM]
MGM+ Greenlights "Bosch: Start of Watch," A New Prequel Series to the Iconic Detective Franchise
The series stars Cameron Monaghan as rookie cop Harry Bosch and Omari Hardwick as veteran officer Eli Bridges.

[10/15/25 - 09:13 AM]
"Fire and Water: Making the Avatar Films" to Premiere Exclusively on Disney+ November 7
The two-part documentary provides a fascinating glimpse into the making of the Oscar-winning box office phenomenon "Avatar: The Way of Water" and a first look at the upcoming "Avatar: Fire and Ash," features exclusive behind-the-scenes footage, concept art, and interviews with cast and filmmakers.

[10/15/25 - 09:05 AM]
Video: NBC Releases Official Season 2 Trailer for Comedy Series "St. Denis Medical"
The series returns Monday, November 3 at 8:00 p.m. ET/PT on NBC with back-to-back episodes and will be available to stream on Peacock.

[10/15/25 - 09:02 AM]
Sirens On: BAFTA-Winning "Blue Lights" Returns to BritBox for Explosive Third Season
Other November highlights include "Belgravia," "Friday Night Dinner," and "Shakespeare and Hathaway: Private Investigators."

[10/15/25 - 09:01 AM]
Video: "All's Fair" - Meet the Women of All's Fair - Hulu
Starring Kim Kardashian, Naomi Watts, Niecy Nash-Betts, Teyana Taylor, Sarah Paulson and Glenn Close, "All's Fair" tells the story of a team of fierce female divorce attorneys who leave a male-dominated firm to start their own.