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[05/31/06 - 12:00 AM]
TV Land Scores Most Watched May Ever in Prime

[via press release from TV Land]

TV Land Scores Most Watched May Ever In Prime

Network Boasts Double-Digit Gains

New York, NY, May 31, 2006 � Bolstered by its winning combination of classic TV and original programming, TV Land scored its most-watched May ever in primetime in channel history. TV Land finished the month with double digit gains in rating and delivery among its core demo of Adults 25-54, according to Nielsen Media Research (5/1/06-5/28/06).

TV Land�s primetime line-up boasted increases for the network, averaging a 0.4/358,000 among Adults 25-54, up +33% in rating and +13% in delivery over last year. The network averaged 861,000 total viewers, an +8% lift over last year.

In total programming day, TV Land posted a 0.3/266,000 among Adults 25-54. Among total viewers, the network attracted an average of 580,000, up +8% over last year.

Now seen in over 85 million U.S. homes, TV Land�s program mix features popular dramas, sitcoms, westerns, Retromercials and a TV-referential interstitial environment, all programmed with a specific audience in mind � the first generation of Americans to grow up watching television and features all-time Classic hits like All in the Family, I Love Lucy, The Andy Griffith Show, and Bonanza.

MTV Networks, a division of Viacom International Inc. (NYSE: VIA, VIA.B), owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, mtvU, VHI, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, MTV INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 12 digital services, all of which are trademarks of MTV Networks. MTV Networks also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

About Viacom

Viacom is a leading global entertainment content company, with prominent and respected brands in focused demographics. Offering programming and content for television, motion pictures and digital platforms, Viacom�s world-class brands include MTV Networks (MTV, VH1, Nickelodeon, Nick at Nite, Comedy Central, CMT: Country Music Television, Spike TV, TV Land, Logo and more than 120 networks around the world), BET, Paramount Pictures, Paramount Home Entertainment, DreamWorks and Famous Music. More information about Viacom and its businesses is available at www.viacom.com.





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