or


[06/14/06 - 12:00 AM]
USA Network and Virgin Records Enter Into First-Ever Exclusive Music Marketing Pact for Television

[via press release from USA]

USA NETWORK AND VIRGIN RECORDS ENTER INTO FIRST-EVER EXCLUSIVE MUSIC MARKETING PACT FOR TELEVISION

USA NETWORK AND VIRGIN RECORDS ENTER INTO FIRST-EVER EXCLUSIVE MUSIC MARKETING PACT FOR TELEVISION

Groundbreaking TV Deal Unites Brands in Music for Promotion Agreement

New York, NY � June 14, 2006 � USA Network has entered into an exclusive agreement with Virgin Records, a division of EMI Music, to provide music from the label's artists for use across all of USA's marketing platforms including on-air promotion, cross-channel advertising, digital and mobile. In a first for television, the groundbreaking deal marks the first time a network has made such an exclusive pact with a record label. Additionally, a Virgin Records micro-site will be available on USA's website, usanetwork.com, which will provide artist and promotional information on the Virgin label music being heard on the network. The announcement was made today by Chris McCumber, USA's senior vice president, marketing & brand strategy.

The concept and structure of the agreement was developed by the USA marketing team, together with music media producer and strategic architect Spencer Proffer who is partnered with renowned music manager Doc McGhee in McGhee-Proffer Media. "With a rich roster depth of talented recording artists across all musical genres, Virgin is an ideal sonic partner for our 'Characters Welcome' brand initiatives," said McCumber. "We're thrilled to be working with Spencer Proffer again and are truly excited about collaborating with the Virgin team."

"USA's captivating and innovative programming is a perfect fit for Virgin's immensely talented and diverse roster, ranging from Joss Stone to Dem Franchize Boyz from Korn to KT Tunstall, and to the next generation of stars like Red Jumpsuit Apparatus, Johnta Austin and The Summer Obsession," added Jeff Kempler, Virgin Records Executive Vice President. "This unique relationship furthers our commitment to deliver a dynamic multi-format approach to turning music fans on to our artists' new releases."

Virgin will be the first provider of music behind network promotions for all USA programming. The #1 cable network, USA is also cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television series and blockbuster films. The USA line-up includes the returning original series' MONK, DEAD ZONE and THE 4400, as well as the new series PSYCH, premiering July 7. USA is also home to ratings blockbuster, WWE's MONDAY NIGHT RAW and the country music talent competition NASHVILLE STAR, as well as the off-net home for the critically acclaimed LAW AND ORDER franchise's, SVU and CRIMINAL INTENT and the hit series, HOUSE. The net is also home to the annual WESTMINSTER DOG SHOW, the US OPEN tennis championship and numerous PGA tournaments and events.

The music will be identified in a variety of methods including chyron titles featuring the name of the artist, song, album and label. USA will also work with Virgin Records to create a specific on-air spot identifying the label as supplying the music heard on the network and driving viewers to the USA website for more information, where there will be further links to the Virgin records site. USA also plans to create in-show, on-air graphics to promote the online site.

A noted music producer/songwriter with many platinum records to his credit, Proffer has also been involved as a producer as well as music director in several award-winning film, television and Broadway projects. In the television arena, Spencer worked closely with former Showtime Networks programming president Jerry Offsay for seven years, overseeing and implementing music strategies. Additionally, he spearheaded creative and music supervision for all Showtime programming as well as for other television networks. Proffer's history with USA includes co-writing and producing the theme song and video for USA's KOJAK series and the key marketing music for USA's FRANKENSTEIN remake.

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 basic cable network across the board in 1Q06, USA Network is seen in 90 million U.S. homes. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

About Virgin Records

Virgin Records is a division of EMI Music, the world's largest independent record company. Among the artists on the Virgin roster are Bubba Sparxxx, Dem Franchize Boyz, Jermaine Dupri, Gorillaz, Ben Harper, Janet Jackson, Korn, Lenny Kravitz, Stacy Orrico, Joss Stone, and The Rolling Stones. Virgin's U.S. headquarters are located in New York.





  [june 2006]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[08/27/25 - 10:03 AM]
It's Time to Play "Password," as NBC Renews Emmy Nominated Series for Third Season
Get ready for more outrageous clues, wild guesses and comedic moments as Keke Palmer returns as host alongside wordplay master Jimmy Fallon.

[08/27/25 - 10:01 AM]
Video: Trailer & Key Art Debut - Hulu Original "Andrew Santino: White Noise"
Andrew Santino's new hilarious Hulu stand up special "White Noise" will undoubtedly solve all the world's problems for eternity.

[08/27/25 - 09:17 AM]
Pluto TV and CBS Partner to Stream Just-Concluded Full Seasons of Six Hit CBS Originals for Free Ahead of New Primetime Season
"Elsbeth," "Fire Country," "Ghosts," "Matlock," "NCIS: Origins," and "Watson" are the featured series.

[08/27/25 - 09:06 AM]
Video: Peacock Releases Sneak Peek Clip from "The Paper"
"The Paper" premieres with all 10 episodes on September 4.

[08/27/25 - 08:50 AM]
NBC's "Sunday Night Football" & "Football Night in America" Kick Off 20th Season Next Thurs., Sept. 4 on NBC and Peacock
"Sunday Night Football" celebrates season 20 showcasing high-profile matchups featuring the NFL's biggest stars and best rivalries from NFL Kickoff next week to sports' biggest spectacle - Super Bowl LX on February 8, 2026, on NBC, Peacock, and Telemundo.

[08/27/25 - 08:19 AM]
Prime Video Reveals First-Look Images and Premiere Date for Harlan Coben's "Lazarus," Starring Sam Claflin and Bill Nighy
All six episodes will be released on Wednesday, October 22 exclusively on Prime Video in more than 240 countries and territories worldwide.

[08/27/25 - 08:01 AM]
Video: "All of You" - Official Trailer - Apple TV+
Brett Goldstein and Imogen Poots challenge the notion of a soulmate in "All of You."

[08/27/25 - 07:01 AM]
"Monster: The Ed Gein Story" Premieres October 3 on Netflix
Ryan Murphy and Ian Brennan's groundbreaking anthology series returns with its third, most harrowing installment yet.

[08/27/25 - 07:01 AM]
Season Three of ESPN Original Series "Eli's Places" Premieres Today, Exclusively on ESPN+
Produced by Omaha Productions and NFL Films, the 10-episode series follows Eli Manning as he takes on his own version of his brother's signature show to explore what makes college football a way of life across the country.

[08/27/25 - 07:00 AM]
A Historic Concert from Vatican City, Co-Directed by Pharrell Williams and Maestro Andrea Bocelli, to Stream Live Exclusively on Disney+, Hulu, and ABC News Live September 13
The special includes live musical performances by Pharrell Williams with the Voices of Fire Gospel Choir, Maestro Andrea Bocelli, Karol G, John Legend, Clipse, Teddy Swims, Jelly Roll, Angélique Kidjo, additional international choristers, and more.

[08/27/25 - 06:31 AM]
Video: "The Guest" - Official Trailer - Netflix
A couple trying to save their marriage after an affair are thrown into turmoil when a mysterious woman from the wife's past shows up at their home.

[08/27/25 - 06:27 AM]
ESPN and Cam Newton Agree to New Multi-Year Deal
ESPN has reached a new multi-year agreement with former NFL MVP Cam Newton, who will expand his role on "First Take," ESPN's signature morning debate show.

[08/27/25 - 06:06 AM]
NHL on TNT Unveils Expanded Schedule with 72 Games for 2025-26 NHL Regular Season, Starting Wednesday, Oct. 8
The blockbuster schedule also includes the 2026 Discover NHL Winter Classic, the Thanksgiving Showdown and regular live game coverage on Tuesday and Wednesday nights, as well as additional Sunday afternoon games in Spring 2026.

[08/27/25 - 06:01 AM]
Video: "Canelo vs. Crawford" - Official Trailer - Netflix
Canelo Álvarez and Terence Crawford clash in a mega-fight for boxing's unified super middleweight crown live from Allegiant Stadium in Las Vegas.

[08/27/25 - 06:01 AM]
The Walt Disney Company Announces 100 Exclusive National Hockey League Games Across ABC, ESPN, ESPN+, and Hulu Beginning October 7
Additionally, ESPN and TWDC will present the NHL Opening Night tripleheader, NHL Frozen Frenzy, Navy Federal Credit Union NHL Stadium Series, and will drop the puck on the 2026 Stanley Cup Playoffs beginning in mid-April before concluding the season with the NHL Stanley Cup Final in June.