or


[06/14/06 - 12:00 AM]
USA Network and Virgin Records Enter Into First-Ever Exclusive Music Marketing Pact for Television

[via press release from USA]

USA NETWORK AND VIRGIN RECORDS ENTER INTO FIRST-EVER EXCLUSIVE MUSIC MARKETING PACT FOR TELEVISION

USA NETWORK AND VIRGIN RECORDS ENTER INTO FIRST-EVER EXCLUSIVE MUSIC MARKETING PACT FOR TELEVISION

Groundbreaking TV Deal Unites Brands in Music for Promotion Agreement

New York, NY � June 14, 2006 � USA Network has entered into an exclusive agreement with Virgin Records, a division of EMI Music, to provide music from the label's artists for use across all of USA's marketing platforms including on-air promotion, cross-channel advertising, digital and mobile. In a first for television, the groundbreaking deal marks the first time a network has made such an exclusive pact with a record label. Additionally, a Virgin Records micro-site will be available on USA's website, usanetwork.com, which will provide artist and promotional information on the Virgin label music being heard on the network. The announcement was made today by Chris McCumber, USA's senior vice president, marketing & brand strategy.

The concept and structure of the agreement was developed by the USA marketing team, together with music media producer and strategic architect Spencer Proffer who is partnered with renowned music manager Doc McGhee in McGhee-Proffer Media. "With a rich roster depth of talented recording artists across all musical genres, Virgin is an ideal sonic partner for our 'Characters Welcome' brand initiatives," said McCumber. "We're thrilled to be working with Spencer Proffer again and are truly excited about collaborating with the Virgin team."

"USA's captivating and innovative programming is a perfect fit for Virgin's immensely talented and diverse roster, ranging from Joss Stone to Dem Franchize Boyz from Korn to KT Tunstall, and to the next generation of stars like Red Jumpsuit Apparatus, Johnta Austin and The Summer Obsession," added Jeff Kempler, Virgin Records Executive Vice President. "This unique relationship furthers our commitment to deliver a dynamic multi-format approach to turning music fans on to our artists' new releases."

Virgin will be the first provider of music behind network promotions for all USA programming. The #1 cable network, USA is also cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television series and blockbuster films. The USA line-up includes the returning original series' MONK, DEAD ZONE and THE 4400, as well as the new series PSYCH, premiering July 7. USA is also home to ratings blockbuster, WWE's MONDAY NIGHT RAW and the country music talent competition NASHVILLE STAR, as well as the off-net home for the critically acclaimed LAW AND ORDER franchise's, SVU and CRIMINAL INTENT and the hit series, HOUSE. The net is also home to the annual WESTMINSTER DOG SHOW, the US OPEN tennis championship and numerous PGA tournaments and events.

The music will be identified in a variety of methods including chyron titles featuring the name of the artist, song, album and label. USA will also work with Virgin Records to create a specific on-air spot identifying the label as supplying the music heard on the network and driving viewers to the USA website for more information, where there will be further links to the Virgin records site. USA also plans to create in-show, on-air graphics to promote the online site.

A noted music producer/songwriter with many platinum records to his credit, Proffer has also been involved as a producer as well as music director in several award-winning film, television and Broadway projects. In the television arena, Spencer worked closely with former Showtime Networks programming president Jerry Offsay for seven years, overseeing and implementing music strategies. Additionally, he spearheaded creative and music supervision for all Showtime programming as well as for other television networks. Proffer's history with USA includes co-writing and producing the theme song and video for USA's KOJAK series and the key marketing music for USA's FRANKENSTEIN remake.

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 basic cable network across the board in 1Q06, USA Network is seen in 90 million U.S. homes. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

About Virgin Records

Virgin Records is a division of EMI Music, the world's largest independent record company. Among the artists on the Virgin roster are Bubba Sparxxx, Dem Franchize Boyz, Jermaine Dupri, Gorillaz, Ben Harper, Janet Jackson, Korn, Lenny Kravitz, Stacy Orrico, Joss Stone, and The Rolling Stones. Virgin's U.S. headquarters are located in New York.





  [june 2006]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[05/05/15 - 09:19 AM]
Chiller Unveils 2015-2016 Original Programming, Including Original Movies and Network's First-Ever Original Series
"Slasher" follows the plight of a young woman who returns to the small town where she was born, only to find herself the centerpiece in a series of horrifying copycat murders - based on the widely-known, grisly killings of her parents.

[05/05/15 - 09:14 AM]
HBO Offers Bonus Presentation of "Kurt Cobain: Montage of Heck" Next Sunday, May 10
Widely acclaimed at film festivals and in its recent limited theatrical run, the documentary debuted Monday, May 4.

[05/05/15 - 09:06 AM]
"Conan" to Film from Comic-Con(R) International July 8-11
This will mark the first time ever a late-night show has broadcast from San Diego during Comic-Con.

[05/05/15 - 09:01 AM]
International Chart-Topping and Award-Winning Band One Direction Will Appear on "The Late Late Show with James Corden," Thursday, May 14
"James is one of our best mates, and we're so proud of the massive success his show is having in America," said Liam Payne. "We are currently working on a few surprises with James and his team that we hope our fans will enjoy."

[05/05/15 - 08:41 AM]
Crime Reporter Matt Doran Named Host of New First-Run Syndicated Series "Crime Watch Daily"
"Crime Watch Daily" is an upcoming one-hour, first-of-its-kind dynamic program that covers the world of crime, mystery and drama like no show on television today.

[05/05/15 - 08:35 AM]
Monday's Broadcast Ratings: "The Voice" Extends Demo Win Streak to Four Weeks
The Peacock's reality franchise is still the show to beat on Mondays among adults 18-49.

[05/05/15 - 08:23 AM]
Global Superstar Mariah Carey Set to Perform on the "2015 Billboard Music Awards"
She joins previously announced musical performers Kelly Clarkson, Hozier, Nick Jonas, Ed Sheeran, Sam Smith, Van Halen and more!

[05/05/15 - 07:50 AM]
Discovery Channel's "Street Outlaws" Takes the Race Nationwide When the Series Returns May 18 at 9PM ET/PT
Last year's season finale delivered more than 3 million total viewers.

[05/05/15 - 07:30 AM]
USA Network Launches on Apple TV as NBCUniversal's TV Everywhere Offering Continues to Expand
USA is the first cable entertainment network in the NBCUniversal portfolio to launch on Apple TV, following the launch of NBC Sports Live Extra.

[05/05/15 - 07:12 AM]
Chris Berman to be Inducted into the Cable Hall of Fame
Berman joined ESPN in 1979 and has since become the face of the network.

[05/05/15 - 07:08 AM]
Oxygen Media Turns Up the Beat for "Sisterhood of Hip Hop" Season Two on Tuesday, June 9 at 9 PM ET/PT
The empowering series returns with Bia, Brianna Perry, Diamond, Nyemiah Supreme and Siya as they head to the west coast to make their mark on the music industry.

[05/05/15 - 06:52 AM]
BBC America Pulls "Tatau" for Encores of "The Graham Norton Show"
The network had previously shifted the newcomer into the 11:00/10:00c hour.

[05/05/15 - 06:05 AM]
Hallmark Channel and Hallmark Movies & Mysteries Christmas Event Begins July 3-12
Hallmark Channel and Hallmark Movies & Mysteries are proud to host 24/7 holiday-themed lineups, showcasing the top-rated Christmas favorites, timeless classics, and a rare sneak peek at an upcoming Hallmark Channel Original holiday movie.

[05/05/15 - 06:05 AM]
Prime Instant Video Takes Flight: Amazon and JetBlue to Bring an Unmatched Entertainment Experience to the Sky
The collaboration will enable Fly-Fi for Amazon Prime members to instantly access tens of thousands of movies and TV episodes, including exclusive Amazon Original Series.

[05/05/15 - 06:04 AM]
"Debbie Macomber's Cedar Cove" Returns For Season 3 on Hallmark Channel Saturday, July 18
Andie MacDowell returns alongside co-stars Dylan Neal, Bruce Boxleitner, Barbara Niven, Brennan Elliott, Teryl Rothery and Sarah Smyth.