or


[06/14/06 - 12:00 AM]
USA Network and Virgin Records Enter Into First-Ever Exclusive Music Marketing Pact for Television

[via press release from USA]

USA NETWORK AND VIRGIN RECORDS ENTER INTO FIRST-EVER EXCLUSIVE MUSIC MARKETING PACT FOR TELEVISION

USA NETWORK AND VIRGIN RECORDS ENTER INTO FIRST-EVER EXCLUSIVE MUSIC MARKETING PACT FOR TELEVISION

Groundbreaking TV Deal Unites Brands in Music for Promotion Agreement

New York, NY � June 14, 2006 � USA Network has entered into an exclusive agreement with Virgin Records, a division of EMI Music, to provide music from the label's artists for use across all of USA's marketing platforms including on-air promotion, cross-channel advertising, digital and mobile. In a first for television, the groundbreaking deal marks the first time a network has made such an exclusive pact with a record label. Additionally, a Virgin Records micro-site will be available on USA's website, usanetwork.com, which will provide artist and promotional information on the Virgin label music being heard on the network. The announcement was made today by Chris McCumber, USA's senior vice president, marketing & brand strategy.

The concept and structure of the agreement was developed by the USA marketing team, together with music media producer and strategic architect Spencer Proffer who is partnered with renowned music manager Doc McGhee in McGhee-Proffer Media. "With a rich roster depth of talented recording artists across all musical genres, Virgin is an ideal sonic partner for our 'Characters Welcome' brand initiatives," said McCumber. "We're thrilled to be working with Spencer Proffer again and are truly excited about collaborating with the Virgin team."

"USA's captivating and innovative programming is a perfect fit for Virgin's immensely talented and diverse roster, ranging from Joss Stone to Dem Franchize Boyz from Korn to KT Tunstall, and to the next generation of stars like Red Jumpsuit Apparatus, Johnta Austin and The Summer Obsession," added Jeff Kempler, Virgin Records Executive Vice President. "This unique relationship furthers our commitment to deliver a dynamic multi-format approach to turning music fans on to our artists' new releases."

Virgin will be the first provider of music behind network promotions for all USA programming. The #1 cable network, USA is also cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television series and blockbuster films. The USA line-up includes the returning original series' MONK, DEAD ZONE and THE 4400, as well as the new series PSYCH, premiering July 7. USA is also home to ratings blockbuster, WWE's MONDAY NIGHT RAW and the country music talent competition NASHVILLE STAR, as well as the off-net home for the critically acclaimed LAW AND ORDER franchise's, SVU and CRIMINAL INTENT and the hit series, HOUSE. The net is also home to the annual WESTMINSTER DOG SHOW, the US OPEN tennis championship and numerous PGA tournaments and events.

The music will be identified in a variety of methods including chyron titles featuring the name of the artist, song, album and label. USA will also work with Virgin Records to create a specific on-air spot identifying the label as supplying the music heard on the network and driving viewers to the USA website for more information, where there will be further links to the Virgin records site. USA also plans to create in-show, on-air graphics to promote the online site.

A noted music producer/songwriter with many platinum records to his credit, Proffer has also been involved as a producer as well as music director in several award-winning film, television and Broadway projects. In the television arena, Spencer worked closely with former Showtime Networks programming president Jerry Offsay for seven years, overseeing and implementing music strategies. Additionally, he spearheaded creative and music supervision for all Showtime programming as well as for other television networks. Proffer's history with USA includes co-writing and producing the theme song and video for USA's KOJAK series and the key marketing music for USA's FRANKENSTEIN remake.

USA NETWORK is cable television's leading provider of original series and feature movies, sports and entertainment events, off-net television shows, and blockbuster theatrical films. The #1 basic cable network across the board in 1Q06, USA Network is seen in 90 million U.S. homes. The USA Network Web site is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

About Virgin Records

Virgin Records is a division of EMI Music, the world's largest independent record company. Among the artists on the Virgin roster are Bubba Sparxxx, Dem Franchize Boyz, Jermaine Dupri, Gorillaz, Ben Harper, Janet Jackson, Korn, Lenny Kravitz, Stacy Orrico, Joss Stone, and The Rolling Stones. Virgin's U.S. headquarters are located in New York.





  [june 2006]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[10/07/26 - 10:33 AM]
Lifetime Greenlights Procedural "Murder in Cold Country," Starring Jennifer Beals and Katheryn Winnick to Debut in 2027
Beals and Winnick play detectives brought together by tragedy, bound by duty and forced to confront a killer whose crimes hit terrifyingly close to home.

[10/07/26 - 10:08 AM]
ESPN Studio Shows Continue Record Run with Strong September Audiences
Across ESPN's studio programming, average September viewership increased 7% year over year, continuing the strong audience trends seen throughout 2026.

[10/07/26 - 09:20 AM]
Video: "Oasis: Don't Look Back in Anger" - Official Trailer - Hulu
Relive the event.

[10/07/26 - 09:01 AM]
Some Secrets Can't Stay Hidden: Netflix Renews "The Hunting Wives" for Season 3
Season 2 is set to release on November 26, 2026, exclusively as a Netflix-branded series in nearly all countries where Netflix is available.

[10/07/26 - 09:01 AM]
Video: Date, Key Art, Trailer Debut - Hulu's "All's Fair" Season Two
"All's Fair" season two premieres November 4th with three episodes on Hulu and Hulu on Disney+ for bundle subscribers in the US and on Disney+ internationally.

[10/07/26 - 09:01 AM]
BritBox Debuts First Look Images of Upcoming Drama Series "The Cadburys"
Filming recently concluded in Birmingham, and the series will launch on BritBox in 2027.

[10/07/26 - 09:00 AM]
USA Network Renews "Anna Pigeon" for Season Two
Following its debut, "Anna Pigeon" became USA Network's highest-rated original scripted series premiere in nearly eight years, with an average of 2.35 million total viewers within the seven days following the premiere.

[10/07/26 - 08:31 AM]
"Instadocs: AI Gone Wild" to Release on Netflix October 12
"Instadocs" is Netflix's quick-turn documentary series that moves at the speed of the story and arrives at the height of the conversation.

[10/07/26 - 08:30 AM]
"Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2027" to Simulcast Live on ABC and Disney+ for the First Time Ever
Hosted by Ryan Seacrest, "Dick Clark's New Year's Rockin' Eve" will welcome award-winning comedian and actor Druski as the Chicago co-host.

[10/07/26 - 08:01 AM]
Video: Official Season 4 Trailer #2 - "Reasonable Doubt"
After a brutal attack leaves Jax's family and newly minted law firm shaken, nothing feels certain, especially their future.

[10/07/26 - 08:00 AM]
Disney+ to Stream Super Bowl LXI, Joining ESPN and ABC to Give Fans More Ways to Watch
In addition to Super Bowl LXI, two "Monday Night Football" regular-season games will be available to Disney+ subscribers in the lead-up to the big game.

[10/07/26 - 07:01 AM]
Video: "North of North" Season 2 - Official Trailer - Netflix
Recharged and ready for her next chapter, Siaja leans on Ice Cove's tight-knit community to level up her life and build a future on her own terms.

[10/07/26 - 06:31 AM]
Video: "On Behalf of My Son" - Official Trailer - Netflix
After losing her son - a bus driver - in an accident, Vicentina seeks out the families of all the victims, determined to ask for forgiveness while grappling with her own grief.

[10/07/26 - 03:01 AM]
Video: "The Empress" Season 3 - Official Trailer - Netflix
With her marriage and the empire facing new hardships, Elisabeth is drawn down a path that will forever alter her life and the future of Europe.

[10/06/26 - 07:02 PM]
Video: Prime Video Releases Official Trailer for Hit Comedy Competition "LOL: Last One Laughing Philippines" Season 2
The new season premieres October 30, 2026, exclusively on Prime Video.