or


[06/19/06 - 12:00 AM]
Ford Motor Company Sponsors First-Ever Original Movie Event Broken Trail

[via press release from AMC]

Ford Motor Company Sponsors First-Ever Original Movie Event Broken Trail

Programming is Attracting New Key Sponsors Marking First-Time Buy for Ford Motor Company on AMC

Four Hour Epic Stars Academy Award winner Robert Duvall and Oscar Nominee Thomas Haden Church Premiering June 25th at 8PM

New York, NY, June 19, 2006 - AMC, basic cable's premiere destination dedicated to movies and movie culture, announced today that Ford Motor Company has signed on as a key sponsor for Broken Trail, a four-hour Western epic movie event. This will mark the first time Ford Motor Company has advertised on the network and will include a fully integrated marketing package for their "bold moves" campaign. For Broken Trail, AMC teamed up with Emmy� winning director Walter Hill and executive producer and Academy Award� winner Robert Duvall, who stars in the film along with Oscar� nominee Thomas Haden Church and Emmy Award winner Greta Scacchi, to create the four-hour Western epic airing June 25th and June 26th at 8:00 PM EST/ 7:00 PM CST.

For Ford Motor Company's sponsorship of Broken Trail, the company will be highlighting their "bold moves" campaign, featuring everyday people overcoming challenges by taking a 'bold move.' AMC will thematically align the "bold moves" campaign with bold scenes from Broken Trail and air them as 30-second and 60-second custom short form vignettes, featuring the cast and crew in the "making of" the movie. The sponsorship package also includes tagged tune-ins, integrated bumpers, logo presence on print ads and online exposure on AMCtv.com and the Broken Trail mini-site. Broken Trail is AMC's largest multi-tiered marketing effort to date.

"Broken Trail is the largest marketing initiative in 2006 for AMC, and on the heels of its most successful year of ratings in the network's history, coupled with this new movie event, AMC continues to maintain our loyal core audience while also attracting a younger, informed viewer," said Arlene Manos, President, Rainbow National Network Advertising Sales. "With Broken Trail, we are offering our audience an original and compelling programming event enabling us to attract key advertisers like Ford Motor Company, to deliver a customized integrated package that makes sense for their brand while providing a wide consumer appeal."

Broken Trail is the first-ever original movie event for AMC and boasts a star-studded cast including Academy Award� winner Robert Duvall who wrote, directed and plays the lead role; Oscar� nominee Thomas Haden Church, most recently acclaimed for his role in Sideways; Director's Guild� Award winner Walter Hill, best-known for Deadwood, and Emmy� Award winner Greta Scacchi, who just appeared in Syriana. The Western is a story about the waning days of the Old West where a veteran rancher and his nephew set out on an arduous horse drive from Oregon to Wyoming. On the trail, they risk their lives to rescue five innocent Chinese girls who have been sold into prostitution, transforming their trip from a demanding physical challenge into an unconventional emotional journey that will change all of their lives forever.

AMC's commitment to the original programming genre garnered record ratings growth for 2005 leading to the best year ever in the history of the network. 2005 ranked as the network's strongest year to date in Primetime HH ratings, Household, and A18-49 & A25-54 deliveries. Additionally, AMC ranked among the top 20 networks in primetime performance of key demos. **

**Source: Nielsen Media Research, 2005 (12/27/04-12/25/05) Primetime: M-Su 8-11p; Since beginning of Nielsen measurement 4/97. Comparisons to ad-supported network performance exclude Nick, which does not broadcast more than 51% of primetime daypart.

About AMC

AMC, a division of Rainbow Media's Entertainment Services, which also includes WE and IFC Companies, is a 24-hour, movie-based network, dedicated to the American movie fan. The network, which reaches over 86,000,000 homes, offers a comprehensive library of popular movies and a critically-acclaimed slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials. AMC has garnered many of the industry's highest honors, including 14 Emmy awards. AMC is "TV for movie people."

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE, and three FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.





  [june 2006]  
S
M
T
W
T
F
S
    


· BROKEN TRAIL (AMC)





[10/02/26 - 02:49 PM]
Yankees Sweep of Red Sox on NBC & Peacock Is Most-Watched First Two Games of MLB Wild Card or Division Series Since 2004
The audience for Wednesday's night's Game 2 peaked at 9.2 million viewers on NBC and Peacock from 9:30-9:45 p.m. ET.

[10/02/26 - 11:08 AM]
Video: "Thou Shalt Not Steal" - Official Trailer - A Network Exclusive
Robyn (Sherry-Lee Watson) breaks out of juvenile detention and starts an odyssey across the harsh Australian outback to a reunion with her estranged father.

[10/02/26 - 11:01 AM]
Natalia Dyer, Jack Reynor and John Magaro Join the Cast of "The Trial of Louise Woodward"
Making their case.

[10/02/26 - 11:00 AM]
Video: Summer May Be Over, But the Beach Is Just Heating Up - Watch the All-New "Baywatch" Teaser Promos
"Baywatch" premieres this January on FOX and next day Hulu.

[10/02/26 - 10:24 AM]
Video: "Wingman" - Official Trailer - ALLBLK
Sophie and Tyler spend their lives making sure everyone else around them finds love. Little did they know that finding love for each other was going to be harder than they thought.

[10/02/26 - 10:00 AM]
TNT Sports to Be Exclusive Home of 2026 American League Division Series & American League Championship Series
This Saturday, October 3, seven-time All-Star José Ramírez and Steven Kwan will lead the Cleveland Guardians against Colson Montgomery, Miguel Vargas and the Chicago White Sox in a division rival showdown.

[10/02/26 - 09:15 AM]
"Fast and Furious" TV Series Greenlit at Peacock
Mike Daniels and Wolfe Coleman are behind the project, with Vin Diesel also among the executive producers.

[10/02/26 - 09:03 AM]
A Night of Mystery! New Series "History's Mystery Files" & A New Season of "The Curse of Oak Island" Premieres Nov. 10
Hosted by actor and comedian Jorge Garcia, each episode of "History's Mystery Files" follows the clues, the evidence, and the questions that refuse to go away.

[10/02/26 - 09:01 AM]
"The Watcher" Season Two to Begin Production, with Naomi Watts & Bobby Cannavale Returning
Margo Martindale and Isabel Gravitt will also reprise their roles in the hit Netflix series from Ryan Murphy and Ian Brennan.

[10/02/26 - 08:01 AM]
Video: "The Forsytes" Season 2 Preview
Secrets, ambition, and forbidden passions collide as "The Forsytes" returns for an explosive Season 2, only on "Masterpiece" on PBS in 2027.

[10/02/26 - 07:31 AM]
Netflix Has Officially Renewed "A Different World" for Its Sophomore Season
"A Different World" debuted at #4 in the Global Top 10 English TV list, earning 4.2 million views and hit the Top 10 in 15 countries.

[10/02/26 - 07:01 AM]
Video: New Animated Sports-Fantasy Series "Messi and the Giants," from Executive Producer Lionel Messi, Debuts First Look at San Diego Comic-Con Malaga, Coming to Disney+ and Disney Channel Summer 2027
Argentinian actor Milo Burgess-Webb will voice the role of Leo in the series.

[10/02/26 - 06:13 AM]
No Time Like FOXtober: FOX Sports' Star-Studded MLB Postseason Coverage Highlighted by Baseball's Biggest Names
FOX Sports begins its Postseason coverage Saturday, October 3 at 4:00 PM ET on FOX, FOX Deportes and FOX One as the Los Angeles Dodgers host the Atlanta Braves.

[10/02/26 - 04:01 AM]
Netflix Unveils Its New Competitive Reality Show, "Plex: Ultima Partida"
In the competitive strategy reality show, a group of renowned players arrive on a remote island at Plex's invitation, where they will compete for victory and a substantial cash prize.

[10/02/26 - 12:01 AM]
Video: "A Couple of Lies" - Official Trailer - Netflix
A seemingly idyllic home swap between Sicily and Stockholm turns toxic as two wealthy couples go to extremes to protect themselves - and their secrets.