[06/20/06 - 12:00 AM]
MTV2 to Present First Annual 'All That Rocks,' a User-Generated Celebration of Everything That Matters to the MTV2 Audience

[via press release from MTV2]

MTV2 to Present First Annual 'All That Rocks,' A User-Generated Celebration of Everything That Matters to the MTV2 Audience

Winners to Be Determined by MTV2 Audience at allthatrocks.mtv2.com Through Online Voting and Viewer Submitted Video Uploads Via Partnership with IFILM 'All That Rocks' Premieres on MTV2 on Sunday, July 30th at 9 PM ET/PT

NEW YORK, June 20 -- MTV2 announced today the first-ever "All That Rocks," a user-generated celebration dictated by the tastes of MTV2 viewers. "All That Rocks" is the first show of its kind to recognize the emerging "Do It Yourself" generation obsessed with technology and pop culture with an attitude influenced only by what rocks their world. Hosted by Bam Margera, "All That Rocks" is set to air on MTV2 on Sunday, July 30th at 9 PM ET/PT and will feature some of today's hottest, up and coming artists including Lil Wayne, Flyleaf, and a special performance by 30 Seconds to Mars filmed at NYC's CBGB's.

"MTV2's first annual All That Rocks allows us to give our audience a chance to be front and center by honoring everything they think is hot right now -- from the music and bands to the video games and gadgets they love," stated David Cohn, GM, MTV2. "The show is an all access pass to what truly matters to our audience -- driven by them, for them -- saluting everything that they think rocks."

"All That Rocks" gives the MTV2 viewers an opportunity to truly take their 'DIY' attitude to another level. Through a partnership with IFILM, in which they are providing the video upload functionality for MTV2, visitors to allthatrocks.mtv2.com will be able to vote and upload "shout outs," videos of themselves endorsing and supporting their favorite "All That Rocks" nominees, and may eventually make their way on-air into promos as well as the show. In addition, Virgin Mobile users will be able to vote for their favorite "All That Rocks" nominees through the *MTV area on their phones. Viewers will also be able to check out MTV Overdrive closer to the "All That Rocks" airdate and check out the show on-demand, as well as check out exclusive bonus performances from Flyleaf, Lil Wayne and 30 Seconds to Mars. Viewers also have a hand in how the big night rolls out on-air as audience members will be given video cameras to help capture the entire event for television.

The nominees for the first annual MTV2 "All That Rocks" are:

Freshest MC

Lupe Fiasco

Rick Ross

Yung Joc

Breaking New band (Sponsored by GM)

Panic! At The Disco

Avenged Sevenfold


The Almighty King of Rock

M Shadows (Avenged Sevenfold)

Gerard Way (My Chemical Romance)

Serj Tankian (System of a Down)

Mandatory Attendance - Best Festival




There Are None Higher, Ultimate Metal God


As I Lay Dying

Lamb of G-d

Sucker Free MVP

Lil Wayne


Three Six Mafia

Most Critical Hardware

Video Ipod


Blackberry 8700c

Sickest Sports Moment (Sponsored by Subwawy)

Shane Dorian's Tube Ride (Tahiti's, Teahupoo on September 11, 2005)

Danny Ways Great Wall of China Skateboard Jump (July 9, 2005, Beijing, China)

Mike Metzger Caesar's Palace Jump

Insane New Game

Resistance: Fall of Man: Sony ps3

Gears of War: Microsoft Xbox 360

Zelda: Twilight Princess: Nintendo Wii

"MTV2's All That Rocks" is sponsored by Slim Jim, Subway, GM, Virgin Mobile and HP.

For complete information on the "MTV2's All That Rocks" including programming information, news, details on the nominees, presenters, performers and much more, visit http://www.mtv2.com.

Now reaching over 60 million homes, MTV2 reflects the way our audience consumes media. The look and feel of the network is fast-paced, multitasked, and predominantly inspired by the internet and the world of video games. MTV2 is the premier destination for our audience to find the hottest mix of music videos, long form music programs, exclusive access to their favorite bands, and ground breaking music before it hits mainstream while combining their other passions through a compelling line-up of creative lifestyle and cross platform programming. MTV2 ended a tremendously successful 2005 with its highest rated year in its history among P 12-34 and among Males 12-24. In addition, during the first quarter of 2006, MTV2 reached another milestone with its highest rated quarter ever in channel history, with its 13th consecutive quarter of ratings growth among P 12-34.

IFILM is the premier online destination for user-generated and professional short-form entertainment. With one of the industry's largest online video libraries, IFILM curates and programs user generated video, music videos, movie clips, short films, TV clips, video game trailers, action sports content, and its renowned 'viral videos' collections. Through its broad network of distribution partners, IFILM content can be found on portals, social networks, blogs, consumer electronics devices, television networks, and mobile video services. The company recently launched its first television series, the hit Web Junk 20 show, in collaboration with VH1. IFILM is owned and operated by MTV Networks.

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 100 channels worldwide, owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 95 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

http://www.mtv.com http://www.mtv2.com http://allthatrocks.mtv2.com

  [june 2006]  

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