BRAVO SETS RECORDS FOR BEST SECOND QUARTER IN NETWORK HISTORY
BRAVO SETS RECORDS FOR BEST SECOND QUARTER IN NETWORK HISTORY FOR TOTAL DAY VIEWING AND DELIVERS DOUBLE DIGIT INCREASES IN PRIMETIME AUDIENCES ACROSS KEY DEMOS
FOR SECOND QUARTER 2006, BRAVO IS SET TO ATTRACT THE HIGHEST CONCENTRATION OF ADULT 18-49 AND 25-54 IN AFFLUENT HOUSEHOLDS AMONG ALL CABLE NETWORKS IN PRIMETIME
ANOTHER RECORD BREAKING PERIOD FOR BRAVOTV.COM WITH 2.7 MILLION UNIQUE VISITORS AND 61.5 MILLION PAGE VIEWS IN SECOND QUARTER 2006
NEW YORK, NY - June 27, 2006 - Bravo sets network records in second quarter, delivering its highest second quarter performance in the history of the network for total day viewing among Adults 18-49 and 25-54, and achieving double-digit primetime increases across key demos. Bravo was the #1 cable entertainment network in 2005 for delivering advertisers a high concentration of affluent (HH $100K+) viewers in the Adults 18-49 and 25-54 demos. Bravo is again on course to maintain its status as the #1 upscale entertainment cable network on television for both demos, achieving cable's highest concentration of viewership for 2Q06 among Adults 18-49 and 25-54 in affluent homes through May.
Bravo has witnessed year-to-year increases in viewership across all key demographics versus the second quarter of 2005. Bravo's prime (Monday-Sunday 8-11 p.m.) increased by 10% in HH ratings (.44), 11% among total viewers (447,000), 25% among P18-34 (116,000), 14% by P18-49 (252,000) and 8% by P25-54 (260,000).
For total day, 2Q06 was Bravo's best second quarter in history among both P18-49 and P25-54. Bravo also hit its best 2Q for the Mon-Sun 7P-2A daypart among P18-49 with 219,000 viewers in the key demo. In total day, year-to-year Bravo increased household ratings by 14% (.25), total viewers by +17% (to 242,000), P18-34 by +31% (to 71,000), P18-49 by +21% (143,000) and P25-54 by +16% (to 141,000).
Traffic to BravoTV.com remained strong with another record breaking quarter across all metrics, pulling in 2.7 million unique visitors and 61.5 million page views, representing increases of 90% and 245%, respectively, versus the same quarter a year ago. This marks the best performing second quarter ever for BravoTV.com.
Bravo's success in the first part of the second quarter was driven by the breakout success of "Top Chef" and "The Real Housewives of Orange County," both new series introduced in 2006:
�Season one of "Top Chef" averaged a 1.2 HH coverage rating and over 1.2 million total viewers, ranking as the top food series on cable among P18-49 (878,000) and P25-54 (826,000) for 2006 to-date. The "Top Chef" finale on 5/24/06 averaged a 1.4 HH coverage rating, 1.6 million total viewers, 1.1 million P18-49 and 1.1 million P25-54.
�"The Real Housewives of Orange County" averaged 503,000 P18-49 and 440,000 P25-54, up from year-ago time-period delivery by +47% in P18-49 and +26% in P25-54. The series finale on 5/2/06 averaged a 1.0 Household rating, 977,000 total viewers, 817,000 P18-49 and 743,000 P25-54.
All data for 2006 is Most Current with Live +7 Day data through 6/11/06 and Live + Same Day through 6/25/06. All data before 12/26/05 is Pre-DVR. Affluent claim based on Nielsen Marketbreaks VPVH in $100K+ Households for April and May 2006 for Mon-Sun 8P-11P.
Bravo is the cable network that plugs people into arts, entertainment and pop culture with original programming, acclaimed drama series, movies, comedy and music specials, and by showing a whole different side of celebrities. Currently available in more than 80 million homes, Bravo is known for breaking exciting new personalities, shaking up the way we look at style, media, fame and Hollywood, pulling back the curtain on the creative process and making influential and inventive original programming. Its critically acclaimed and award-winning original programming includes "Blow Out", "Kathy Griffin: My Life on the D-List", "Inside the Actors Studio," "Celebrity Poker Showdown," as well as the 2004 Emmy winner for Outstanding Reality Program, "Queer Eye" and the Emmy-nominated hit competition series, "Project Runway."