CBS'S "BIG BROTHER: ALL-STARS" -- ON-AIR, ONLINE AND ON YOUR CELL PHONE

CBS Launches the Most Interactive Summer Yet For the New Season of "Big Brother"

Entire Episodes of "Big Brother: All-Stars" Will Be Streamed on CBS.com's New Broadband Channel "innertube" the Day After the Episode Airs on the Network

CBS to Offer Mobile Subscribers Around the Clock Coverage of "Big Brother: All-Stars" Via a Multi-Tiered Interactive Campaign

CBS and RealNetworks Join Forces for Another Season of Exclusive 24/7 Live Video Feeds From Inside the Big Brother House, Available Through CBS.com and SuperPass

"House Calls: The Big Brother Talk Show" Returns for Third Season on CBS.com

BIG BROTHER: ALL-STARS will be on the air, online and on your cell phone this summer when CBS launches a multi-platform campaign that will bring audiences unprecedented coverage of their favorite � and not so favorite- All-Stars from inside the Big Brother house. BIG BROTHER: ALL-STARS premieres Thursday, July 6 (8:00-9:00 PM, ET/PT) on the CBS Television Network.

The multi-platform campaign will form an ambitious convergence of the three mediums -- TV, Internet and cell phones -- creatively linked to keep viewers entertained, informed and engaged throughout the summer.

Entire episodes of BIG BROTHER: ALL-STARS will be streamed on CBS.com's new broadband channel "innertube" beginning the morning after the episode airs on the Network. The episodes will be archived on "innertube" for viewing throughout the run of the summer series.

For the first time, CBS will offer around the clock coverage of BIG BROTHER: ALL-STARS through a mobile subscription package:

"BIG BROTHER MOBILE PACK": Big Brother knows and so will you. For the mobile subscription package, special producers will be monitoring the action inside the house around the clock to keep fans in the know with video clips, photos, live breaking house alerts and daily insider summaries on their cell phones. Additionally, fans will have access to exclusive video, picture and text diaries of their favorite Houseguests. The service will be available on most major wireless carriers and fans will be able to subscribe via www.CBS.com and on-air callouts during BIG BROTHER: ALL-STARS.

Other wireless elements outside of the package, which can also be accessed through www.CBS.com and on-air callouts during the show, include:

� "AMERICA'S VOTE" sponsored by Cingular Wireless: Throughout the season, fans will have the opportunity to cast their votes for scenarios that will impact the outcome of the game for the Houseguests. Cell phone subscribers can send in their votes via text message on most major wireless carriers.

� "AMERICA WINS ON BIG BROTHER" sponsored by Cingular Wireless: Each week, fans will have the opportunity to predict via text message which Houseguest will be the next to be voted out of the game. After each eviction, one lucky fan who chooses the correct evicted Houseguest will win $10,000.

Other "BIG BROTHER: ALL-STARS" elements on the Internet include:

� For the sixth year, CBS and RealNetworks�, Inc., will join forces to provide exclusive 24/7 live video streaming from inside the BIG BROTHER: ALL-STARS house. The webcast coverage debuts immediately following the July 6 premiere of BIG BROTHER: ALL-STARS and will be accessible through the official BIG BROTHER: ALL-STARS website at CBS.com and through Real's SuperPass subscription service at www.real.com/bigbrother.

The entire three-month live 24/7 internet feed of BIG BROTHER: ALL-STARS is available through SuperPass. Subscribers to the 24/7 video stream can watch any one of four live camera feeds from inside the BIG BROTHER: ALL-STARS house or catch all of the action at once with the special quad-cam view which allows fans to see four different video feeds simultaneously. Subscribers will also have access to an exclusive, subscribers-only web chat that will allow fans from across the country to converse about what they see live on the feeds. This year, Real and CBS are enhancing the Big Brother 24/7 experience with Big Brother-focused blogs, chat rooms, message boards, weekly polls and other new interactive features that allow fans to interact with each other and stay engaged with the show 24/7.

{As in past years to preserve the drama for BIG BROTHER: ALL-STARS television viewers, CBS may block or delay the webcast for a limited number of real-time events that transpire in the house.}

� Also returning is the popular HOUSE CALLS: THE BIG BROTHER TALK SHOW, a no-charge, half-hour, streaming video daily talk show about the summer reality series seen every Monday through Friday (1:00 PM/ET, 10:00 AM/PT) on CBS.com.

HOUSE CALLS is hosted by radio personality Gretchen Massey, host of "The Gretchen Massey Show" broadcast Sunday nights on CBS Radio's 106.9 Free FM, San Francisco, Calif. A guest host will join Massey on HOUSE CALLS each week and former Big Brother Houseguests may be among the guest hosts. The hosts will interact with viewers through phone calls and e-mails, discuss events that transpire in the Big Brother house, offer prognostications, analyze strategies and interview former "Big Brother" Houseguests as well as current Houseguests following their eviction.

� All fans will have access to other key components of the official BIG BROTHER: ALL-STARS website on CBS.com, including, detailed summaries of all the events that happen during each televised broadcast; a live 24/7 chat room; popularity and opinion polls; a virtual tour of the BIG BROTHER house; descriptions of the week's challenges; voting history pages; photo galleries; and a houseguest section with complete profiles.

� Returning for a second season on CBS.com is the Head of Household Blog in which fans will be able to hear straight from the Head of Household about life in the BIG BROTHER house, what it is like to be under the constant gaze of dozens of cameras and watched live on the Internet 24/7.

BIG BROTHER: ALL-STARS premieres Thursday, July 6 (8:00-9:00 PM, ET/PT) on the CBS Television Network. Following the premiere, BIG BROTHER: ALL-STARS will be broadcast each week on Tuesdays (8:00-9:00 PM, ET/PT), Thursdays (8:00-9:00 PM, live ET/delayed PT) and Sundays (8:00-9:00 PM, ET/PT). The Thursday broadcast, hosted by Julie Chen, will feature the live eviction of one of the houseguests.

Arnold Shapiro, Allison Grodner and Rich Meehan are the executive producers of BIG BROTHER: ALL-STARS for Arnold Shapiro & Allison Grodner Productions, in association with Endemol Entertainment.

For more information on BIG BROTHER: ALL-STARS and the potential 20 houseguests, log on to www.cbs.com.