[06/28/06 - 12:00 AM]
Hallmark Channel Awarded Two Gold 2006 Promax Awards

[via press release from The Hallmark Channel]


Hallmark Channel has been presented with two Gold 2006 Promax Awards. A Consumer Promotion Campaign Gold was awarded for �Kraft/Mystery Woman, Mystery Moments,� a series of spots featuring Kellie Martin promoting the original movie entitlement and the advertiser�s product. A Movie Promotion � �Made-for-TV Movies� Gold was awarded for �Hallmark Channel Mystery Movies,� the launch spot for the channel�s successful mystery movie franchise.

The PROMAX Awards are recognized around the globe as the highest accolade for promotion and marketing professionals working in today's electronic media . They are given to companies and individuals whose work is judged by a panel of promotion and marketing professionals using three measures: overall creativity, production quality and results in achieving marketing objectives.

�It is an honor and an inspiration to be recognized at this level by our peers within the promotion and marketing fields,� said Marvin Dorson, Senior Vice President, Creative Services for Hallmark Channel and Hallmark Movie Channel. �We are amazed daily at the creative excellence and energy that abounds in Marvin�s department,� said David Kenin, Executive Vice President, Programming, Hallmark Channel and Hallmark Movie Channel. �He and his people rock.�

PROMAX&BDA are the world's foremost organizations working on behalf of those involved in the promotion, marketing, and design of all electronic media. Members work in television, radio, and digital media providing the world's leading educative forum for the exchange of information, experience, and ideas. PROMAX is the world's premier association of promotion and marketing professionals in electronic media -- those responsible for building audiences and revenues for their organizations. BDA is the world's leading association of designers involved in all aspects of electronic design for the broadcast, broadband, and multimedia world. They are unified in many activities because the work of promoters and designers is often inextricably linked.

Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate of high-quality entertainment programming to a national audience of 74 million subscribers. The program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes titles from its award-winning collection of movies, miniseries and films for exhibition in a variety of television media including broadcast, cable, Video-on-Demand and High Definition Television.

  [june 2006]  


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