or


[07/10/06 - 12:00 AM]
From the Cat Walk to the Chat Walk: 'Project Runway' Goes Mobile with New Text Messaging Initiative

[via press release from Bravo]

FROM THE CAT WALK TO THE CHAT WALK: 'PROJECT RUNWAY' GOES MOBILE WITH NEW TEXT MESSAGING INITIATIVE

FROM THE CAT WALK TO THE CHAT WALK: 'PROJECT RUNWAY' GOES MOBILE WITH NEW TEXT MESSAGING INITIATIVE

'Adopt-a-Character' Campaign Allows Fans To Interact With Their Favorite Designer and Download Wallpaper And Voicetones; Launch of campaign pegged to Emmy-Nominated Series Premiere on Wednesday, July 12 on Bravo

NEW YORK - July 10, 2006 - If you want to know what Project Runway designers are thinking when host Heidi Klum says, "You're out", look no further than BravoTV.com and your mobile phone. Timed to coincide with the highly-anticipated Wednesday, July 12 season three premiere of the four-time Emmy-nominated "Project Runway", Bravo will launch an extensive mobile messaging effort that gives fans a chance to hear personal messages from the participants in the Emmy-nominated series. The announcement was made today by Lisa Hsia, Senior Vice President, New Media, Bravo

Beginning Wednesday, July 12, fans will have the option of receiving three in-show text messages per week from all of the contestants. This Project Runway sneak peek will reveal all there is to know about what's really happening behind the scenes and can be accessed free of charge by texting "PR" to 27286.

Then, beginning Wednesday, August 9, fans can step up the interaction with their personal favorites through the "Adopt-A-Character" program at BravoTV.com. For $1.99 per month, viewers can "adopt" their favorite designer, and receive three text messages per week from the designer, and a chance to hear their innermost thoughts as the series' action unfolds. Viewers can "adopt" more than one designer at a time with each additional fee. The $1.99 fee will also allow fans to access a special downloadable option (a wallpaper of the contestant in the first month, a special "voicetone" in the second month) in addition to the in-show messages. Once your favorite contestant has been eliminated, the personal messages will stop, but other contestants can be "adopted" at any time for an additional $1.99 per character. Viewers who remain part of the winning contestant's texting fan club until the end of the series will be awarded a special to-be-named Project Runway downloadable.

For those who want even more details about the designers, host Heidi Klum, design mentor Tim Gunn or the challenges presented to the contestants, the Project Runway WAP site features bios, topical and episodic polls, a mobile store and EXCLUSIVE behind-the-scenes photos and Q & A's with the contestants. Fans can access the site by texting 'BRAVO' to 27286 ('BRAVO').

"Project Runway is absolutely made for this kind of campaign," noted Hsia. "Our viewers are incredibly passionate about this show and they have an insatiable appetite when it comes to knowing every single detail about our designers, challenges, host and judges."

In addition to record setting ratings, "Project Runway" continues to drive traffic to the BravoTV.com site. Since its launch, the series has garnered an impressive 87 million page views and 2.2 million unique visitors and remains one of the most popular sites on the web. Tim Gunn's "Take Section" on BravoTV.com alone garnered 9.1 million page views and the "Tim's Take Podcasts" have gotten 600,000 downloads.

The "Project Runway" series is co-produced by The Weinstein Company and Miramax Television. Dan Cutforth and Jane Lipsitz of Magical Elves ("Project Greenlight," "Last Comic Standing") are executive producers of "Project Runway." Rich Bye is also an executive producer of "Project Runway" for Magical Elves. Heidi Klum is host and executive produce. Desiree Gruber and Jane Cha of Full Picture are also executive producers. Barbara Schneeweiss oversees the production on behalf of The Weinstein Company.

Bravo is the cable network that plugs people into arts, entertainment and pop culture with original programming, acclaimed drama series, movies, comedy and music specials, and by showing a whole different side of celebrities. Currently available in more than 80 million homes, Bravo is known for breaking exciting new personalities, shaking up the way we look at style, media, fame and Hollywood, pulling back the curtain on the creative process and making influential and inventive original programming. Its critically acclaimed and award-winning original programming includes "Blow Out", "Kathy Griffin: My Life on the D-List", "Inside the Actors Studio," "Celebrity Poker Showdown," as well as the 2004 Emmy winner for Outstanding Reality Program, "Queer Eye" and the Emmy-nominated hit competition series, "Project Runway."

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been a NBC Cable Network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.





  [july 2006]  
S
M
T
W
T
F
S
      


· LAST COMIC STANDING (NBC)
· PROJECT GREENLIGHT (HBO)
· PROJECT RUNWAY (BRAVO)





[05/21/18 - 12:35 PM]
Meet the Cast of "Siempre Bruja," Netflix's Second Announced Colombian Original
The series will follow 18 year old Carmen, a Colombian slave and witch from the 17th century who, in a desperate attempt to save her loved one, travels in time to present day Cartagena.

[05/21/18 - 12:13 PM]
FOX to Air Two "Bonus" Episodes of "Lucifer" on Monday, May 28
"Boo Normal" and "Once Upon a Time" were produced during the show's third season but did not air.

[05/21/18 - 12:04 PM]
Sundance Now Celebrates Pride Month with the Exclusive U.S. Premiere of "Take 5: Beyond the Parades"
The exclusive collection explores timely stories of personal identity, transformation and acceptance, as well as critical looks at social movements and injustices worldwide.

[05/21/18 - 10:30 AM]
Bravo Media Orders Eight New Projects for Development
These new projects build upon Bravo's diverse breadth of industry leading formats and established series.

[05/21/18 - 10:03 AM]
Lena Waithe to Be Honored with the "Trailblazer" Award at the 2018 "MTV Movie & TV Awards" Hosted by Tiffany Haddish
The award recognizes game-changing creators with fresh and fearless voices in entertainment.

[05/21/18 - 09:57 AM]
"My Last Days," An Uplifting Docuseries Created by "Jane the Virgin" Star Justin Baldoni, Returns to The CW Friday, May 25
"When I first started this series five years ago, I never could have imagined it would have come this far," said Baldoni.

[05/21/18 - 09:26 AM]
SundanceTV & Sundance Now Announces Partnership with Tele Munchen Group (TMG) for "The Name of the Rose"
Set in Italy in 1327, "The Name of the Rose" follows the Franciscan monk William of Baskerville (John Turturro) and his novice Adso von Melk (Damian Hardung) as they arrive at a secluded monastery in the Alps.

[05/21/18 - 09:10 AM]
CBS News to Launch Second Season of "48 Hours: NCIS," Giving Viewers Unprecedented Accesses to Real NCIS Cases
Rocky Carroll returns as narrator on the latest six-part series.

[05/21/18 - 09:02 AM]
Netflix Forming Storytelling Partnership with Barack and Michelle Obama
The Obamas will produce a diverse mix of content, including the potential for scripted series, unscripted series, docu-series, documentaries and features.

[05/21/18 - 08:12 AM]
Sunday's Broadcast Ratings: "Billboard Music Awards" Put NBC on Top in Demos
The Peacock wins the night among adults 18-49, holding off the "American Idol"-fueled ABC.

[05/21/18 - 07:08 AM]
Video: AMC Releases All-New "Preacher" Promo in Anticipation of the Season Three Premiere on Sunday, June 24 at 10:00 PM ET/PT
The fiery new promo raises the curtain on our sinister cast of characters including Jesse, Cassidy, Tulip, Gran'ma, Allfather, God Dog, and many more.

[05/21/18 - 07:03 AM]
Freeform Celebrates the Series Finale of ABC's Hit Comedy "The Middle" with a Mini-Marathon, on May 22
For those who don't want to say farewell, fans of the show can relive The Hecks' hilarious ups and downs weekdays Monday - Friday on Freeform.

[05/20/18 - 08:55 AM]
Saturday's Broadcast Ratings: NBC Keeps Demo Crown with NHL Playoffs
The Peacock wins the night among adults 18-49 while CBS is the most-watched broadcaster overall.

[05/20/18 - 08:43 AM]
Second-Highest Rated NBA Eastern Conference Finals Game 3 Ever on ESPN
ESPN spins the numbers for Saturday, May 19.

[05/19/18 - 08:36 AM]
Friday's Broadcast Ratings: FOX Tops Demo Race with "MasterChef Junior" Finale
The network takes home the adults 18-49 crown while CBS is the most-watched among the broadcasters.