or


[07/17/06 - 12:00 AM]
The CBS Marketing Group Implements Outernet Strategy for the 2006/2007 Television Season

[via press release from CBS]

THE CBS MARKETING GROUP IMPLEMENTS OUTERNET STRATEGY FOR THE 2006/2007 TELEVISION SEASON

CBS has implemented an innovative marketing campaign this season to attract viewers to its fall programming via the 'Outernet' -- finding intrusive ways to reach viewers through exclusive partnerships that expose CBS to consumers outside their homes, during their daily routine or while traveling. By utilizing the 'Outernet,' CBS is finding new platforms for programming and promotion as well as unique ways for advertisers to engage with CBS content.

CBS 2006/2007 OUTERNET marketing initiatives include:

� CBS ON "EYE ON AMERICAN" PROGRAMMING: CBS has expanded its programming and promotional agreement with American Airlines, the world's largest airline, to now include ad sales and product integration. This renewed long-term partnership between CBS and American Airlines, allows the Network to continue providing exclusive in-flight entertainment to over 30,000 flights per month, reaching a captive audience of more than four million passengers, while incorporating an innovative sales component exclusive to CBS advertisers that will enable sponsors to reach consumers both on the air and in the air.

� PILOTS ON PILOTS: Former "Survivor" and American Airlines Airline pilot Terry Deitz introduces the CBS pilots, THE CLASS and SHARK to passengers on American Airlines flights this September through CBS' "Eye On American" original programming. The two CBS television pilots will premiere "in the air" before they are officially broadcast "on the air."

� CBS PROMOBILE TOUR: The Aldrich family from Peoria, Illinois is currently traveling cross-country this summer in an AMAZING RACE themed motor home sponsored by CBS. The RV is wrapped in Amazing Race signage and the family has been armed with promotional material about the show's new time period which they will hand out to crowds at major events. The family devised the innovative concept to sell advertising space on their motor home to sponsor their vacation by posting information about their summer vacation plans on Ebay.

� CBS ON CRUISE SHIPS: "CBS Eye on Royal Caribbean" original programming and promotional clips available on all Royal Caribbean cruise ships.

� CBS IN SUPERMARKETS: CBS has partnered with SignStorey Inc. to produce original branded CBS content and fall previews beginning in June 2006 in over 1200 supermarkets nationwide.

� CBS ON POSTAGE STAMPS: CBS to distribute first-class postage stamps featuring the Network's primetime stars and new shows. Stars featured include: Ray Liotta, starring in SMITH; James Woods, starring in SHARK; Charlie Sheen, starring TWO AND A HALF MEN; and Julia Louis Dreyfus, starring in THE NEW ADVENTURES OF OLD CHRISTINE.

� CBS ON AUTONET: Original CBS branded programming and promotions to appear on Autonet, which provides programming content to auto service centers nationwide.

� CBS ON WATERCOOLERS: CBS was the first television network to promote its comedy series in drug stores by advertising on Aquacell watercoolers this fall. New series SHARK will be showcased in Duane Reade and Rite Aid stores in New York and Los Angeles.





  [july 2006]  
S
M
T
W
T
F
S
      


· SURVIVOR (CBS)









[07/03/15 - 08:54 AM]
Thursday's Broadcast Ratings: CBS Tops Original Showdown with "Big Brother"
The Eye leads the night in both total viewers and adults 18-49.

[07/03/15 - 08:30 AM]
"Food Fighters" Ties for #2 in Its Time Period Among the Big 4 Networks in Adults 18-49
NBC spins the numbers for Thursday, July 2.

[07/02/15 - 03:51 PM]
FOX Bursts Into San Diego Comic-Con with World Premiere Screenings and Panel Debuts of "Scream Queens," "Minority Report" and "Lucifer"
Panels for "Lucifer," "Minority Report" and "Bob's Burgers" will kick things off on Friday, July 10.

[07/02/15 - 01:59 PM]
Discovery Channel Delivers All New Digital Content and Social Media Action During "Shark Week 2015"
Sharkopedia - Discovery's ultimate digital guide to all things shark - makes its online debut this year.

[07/02/15 - 11:49 AM]
FOX Sports Expands FIFA Women's World Cup 2015 Coverage with 30 Hours of Added Programming
Said additions include expanded pre- and post-game coverage of the championship match, a pair of marathons showcasing the U.S. Women's National Team's dramatic run to the final and more.

[07/02/15 - 11:06 AM]
The Biting Snark Continues on WE tv - Network's Second Annual "Snark Week" Featuring the Snarkiest Personalities and Shows Returns July 6-10
This year's on-air celebration includes biting one-liners from new episodes of WE tv's original series "Braxton Family Values," "Cutting It: In the ATL" and "Marriage Boot Camp Reality Stars."

[07/02/15 - 10:33 AM]
ABC's "The Chew" to Broadcast from the 20th Annual Epcot International Food & Wine Festival
The Emmy-winning lifestyle series will tape five shows on October 7-9 to air during the week of October 12-16.

[07/02/15 - 10:18 AM]
Jimmy Fallon and Seth Meyers Rank #1 for the Late-Night Second Quarter vs. Their ABC-CBS Competition in All Key Measures
NBC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 10:00 AM]
Donald Glover Pilot "Atlanta" Casts Its Leads as Production Gets Underway
Brian Tyree Henry, Lakeith Lee Stanfield and Zazie Beetz will co-star while Hiro Murai is set to direct.

[07/02/15 - 09:46 AM]
Season Three Premieres of the Hit Dramas "Ray Donovan" and "Masters of Sex" Are Available for Early Sampling
Viewers can sample the TV-14 rated premieres of both episodes for free now on YouTube and SHO.com.

[07/02/15 - 09:12 AM]
"Nightline" Wins 2Q15 in Total Viewers For Second Year in a Row, Leading in Four of the Last Five Quarters
ABC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 08:52 AM]
A+E Networks(R) Launches Lifetime(R) Movie Club(TM)
The subscription video service comes in time for the 25-year anniversary of Lifetime Movies and is available exclusively on iPhone, iPad and iPod Touch at launch.

[07/02/15 - 08:42 AM]
NBC Encores Tie for the Wednesday Win Among the Big 4 in 18-49
NBC spins the numbers for Wednesday, July 1.

[07/02/15 - 08:40 AM]
Wednesday's Broadcast Ratings: CBS, FOX & NBC All Share Demo Crown
The Eye's "Big Brother" is the night's top program among adults 18-49.

[07/02/15 - 07:48 AM]
FOX Sports Names John Strong Lead Play-By-Play Voice for CONCACAF Gold Cup Coverage
The U.S. team enters the region's biennial championship coming off huge away wins over European powerhouse Netherlands and World Champion Germany, and FOX Sports televises every match.