or


[07/18/06 - 12:00 AM]
CBS Hatches First of Its Kind "Egg-Vertising" Campaign for New Fall Shows

[via press release from CBS]

CBS HATCHES FIRST OF ITS KIND "EGG-VERTISING" CAMPAIGN FOR NEW FALL SHOWS

Network to Be the Exclusive Provider of Primetime Slogans on 35 Million Laser Coded Eggs Marked by EggFusion

CBS to Underwrite Service for Consumers that Includes Expiration Dates on Eggs

In a first of its advertising kind, the CBS Marketing Group has hatched an exclusive partnership with EggFusion to promote its shows this fall by inscribing Network logos and slogans on laser coded eggs. Beginning this September, CBS will be the inaugural major corporation to advertise on over 35 million eggs marked by EggFusion, a company which specializes in delivering freshness and traceability coding to consumers by placing laser coded expiration dates on eggs sold by grocers.

In partnership with EggFusion, CBS will underwrite the USDA accepted solution for applying permanent, tamperproof Freshness and Traceability Codes on eggs. Freshness and Traceability Coding enables a consumer to feel more confident in the freshness of the eggs they are purchasing.

"We're egg-cited about this egg-clusive opportunity," quipped George Schweitzer, President of the CBS Marketing Group. "We're always looking for distinct advertising opportunities that will make our programming stand out to potential viewers in unique places. We recognize that viewers have busy lives and with "egg-vertising" we have found a great way to reach them out of their homes and in their daily lives, but in a way that also brings the message back into their home�and literally onto the kitchen table."

"For five years, EggFusion has worked tirelessly to create the technology needed to enable every egg in America to be marked with freshness and traceability coding," said Bradley Parker, Founder & Chairman, EggFusion. "The tamperproof code empowers consumers with information they can use immediately to feel more confident in the freshness of the eggs they buy. Research and consumer reaction has confirmed that once a person sees the code and visits MyFreshEgg.com to learn about the egg's history, they recognize the value of the service we provide. EggFusion is thrilled to have CBS as the charter sponsor supporting freshness and traceability coding."

The following series logos and slogans will be featured on over 35 million EggFusion eggs:

CBS Mondays Funny Side Up

CBS Mondays Leave the Yolks to Us

CBS Mondays Shelling Out Laughs

CBS Mondays Make 'em Go Over Easy

CSI: Crack the Case on CBS

THE AMAZING RACE Scramble to Win on CBS

HOW I MET YOUR MOTHER Find Your Chick on CBS

THE CLASS New Grade-A CBS Comedy

SMITH Professional Poachers

SHARK Hard-Boiled Drama

JERICHO Unbeatable Television

In addition to the slogans above, eggs will also feature series logos along with tune-in information.

With the announcement of the EggFusion partnership, CBS further extends its Outernet strategy -- the Network's catch phrase for its current marketing campaign to reach viewers outside their homes as they go about their daily lives. Additional CBS Outernet initiatives include partnerships with American Airlines, Royal Caribbean Cruise Ships, SignStorey Inc. and Aquacell Water Coolers, among others.

About EggFusion

Founded in 2001, EggFusion provides the only USDA-accepted solution for applying permanent, tamperproof freshness dating and traceability codes to eggshells. Using patent-pending laser-marking technology, EggFusion promotes freshness with two services, Freshness and Traceability Coding and On-egg Messaging, which help strengthen relationships between the markets it serves. EggFusion is based in Deerfield, Illinois, with a Client Solutions Center located in Boulder, Colorado. For more information, visit EggFusion on the web at www.eggfusion.com.





  [july 2006]  
S
M
T
W
T
F
S
      


· AMAZING RACE, THE (CBS)
· CLASS, THE (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· HOW I MET YOUR MOTHER (CBS)
· JERICHO (CBS)
· SHARK (CBS)
· SMITH (CBS)





[10/17/17 - 01:01 PM]
Season Three of "UnREAL" Returns February 26
In the new season, Caitlin FitzGerald takes the reins as Everlasting's female "suitress," Serena.

[10/17/17 - 12:22 PM]
Freeform Throws the Ultimate Night in with "Movie Night with Karlie Kloss" to Premiere December 28
Taking the ultimate movie night to the next level, the supermodel, tech guru and fashion icon will invite some of her closest friends for an evening of movies, games, baking and fun, all while watching some of the most beloved "movie night" films.

[10/17/17 - 11:05 AM]
TBS Announces Programming at New York Comedy Festival
Located at the new hotel property PUBLIC, the TBS Comedy HUB will serve as the festival's headquarters, where fans and NYCF attendees can gain free access to exclusive TBS-curated programming, including all-star talent and fan-forward experiences.

[10/17/17 - 10:17 AM]
"DreamWorks Trolls Holiday" Spreads Musical Cheer as Animated Special Arrives Friday, Nov. 24 on NBC
"DreamWorks Trolls Holiday" marks the return of Anna Kendrick as the voice of Poppy, Justin Timberlake as Branch and Zooey Deschanel as Bridget.

[10/17/17 - 09:31 AM]
Freeform Gets Hitched to "Disney's Fairy Tale Weddings," Network Greenlights Seven New Episodes of Unscripted Series to Premiere Spring 2018
On the heels of the breakout special that aired in May 2017, "Disney's Fairy Tale Weddings" garnered nearly three million views across linear and digital, making it Freeform's highest-rated unscripted TV special to date.

[10/17/17 - 09:01 AM]
FOX Taps iHeartMedia for "The Four: Battle for Stardom"
The campaign combines the multiplatform scale and reach of both companies, aligning the power of the FOX broadcast network with iHeartMedia's national footprint, which includes its more than 850 live radio stations across the country.

[10/17/17 - 09:01 AM]
"Big Hero 6 The Series" Launches with Primetime TV Movie "Baymax Returns," Monday, November 20, Simultaneously on Disney XD and Disney Channel
Immediately following the TV movie, two special full-length preview episodes of "Big Hero 6 The Series" will debut exclusively on the DisneyNOW app and Disney XD VOD.

[10/17/17 - 08:25 AM]
Monday's Broadcast Ratings: NBC Tops Demos Once Again
Plus: second place ABC sees week-to-week growth from "Dancing with the Stars" and "The Good Doctor" among adults 18-49.

[10/17/17 - 08:00 AM]
Comedy Central(R) Orders "South Side" to Series
At its core, "South Side" is an ensemble workplace comedy set in and around a rent-to-own store in the working class neighborhood of Englewood on the South Side of Chicago.

[10/17/17 - 07:59 AM]
Comedy Central(R) Greenlights Chris Kelly and Sarah Schneider Series "The Other Two" from Lorne Michaels' Broadway Video
Drew Tarver, Heléne York, Molly Shannon and Ken Marino star in the series.

[10/17/17 - 06:01 AM]
BET Announces Official Nominees for the 2017 Soul Train Awards as Solange Tops with 7 Nominations Followed by Fellow Hitmakers Bruno Mars, DJ Khaled, Rihanna, Khalid and SZA
Filmed on November 5 at the Orleans Arena in Las Vegas, BET Presents: 2017 Soul Train Awards will air on BET and BET HER on November 26 at 8PM ET.

[10/17/17 - 05:57 AM]
Ready, Set, Binge: More Than 8 Million Viewers "Binge Race" Their Favorite Series
Between 2013 and 2016 the amount of launch day finishers increased more than 20 times over.

[10/16/17 - 12:21 PM]
Investigation Discovery and Time Inc. Productions Announce Premiere of New Season of "People Magazine Investigates"
Season two debuts Monday, November 6 at 10:00/7:00c.

[10/16/17 - 11:35 AM]
Comedian and Writer Wyatt Cenac to Star in Comedic Docu-Series Examining Hot-Button Issues, Debuting on HBO in Spring 2018
The half-hour late-night docu-series will take a satirical look at social and cultural issues from Cenac's unique perspective.

[10/16/17 - 11:00 AM]
History Honors Veterans Day with New Episodes of "The Warfighters" from Executive Producer Peter Berg on Nov. 11
"The Warfighters" premieres with four back-to-back new episodes on Saturday, November 11 beginning at 8:00/7:00c.