or


[07/18/06 - 12:00 AM]
CBS Hatches First of Its Kind "Egg-Vertising" Campaign for New Fall Shows

[via press release from CBS]

CBS HATCHES FIRST OF ITS KIND "EGG-VERTISING" CAMPAIGN FOR NEW FALL SHOWS

Network to Be the Exclusive Provider of Primetime Slogans on 35 Million Laser Coded Eggs Marked by EggFusion

CBS to Underwrite Service for Consumers that Includes Expiration Dates on Eggs

In a first of its advertising kind, the CBS Marketing Group has hatched an exclusive partnership with EggFusion to promote its shows this fall by inscribing Network logos and slogans on laser coded eggs. Beginning this September, CBS will be the inaugural major corporation to advertise on over 35 million eggs marked by EggFusion, a company which specializes in delivering freshness and traceability coding to consumers by placing laser coded expiration dates on eggs sold by grocers.

In partnership with EggFusion, CBS will underwrite the USDA accepted solution for applying permanent, tamperproof Freshness and Traceability Codes on eggs. Freshness and Traceability Coding enables a consumer to feel more confident in the freshness of the eggs they are purchasing.

"We're egg-cited about this egg-clusive opportunity," quipped George Schweitzer, President of the CBS Marketing Group. "We're always looking for distinct advertising opportunities that will make our programming stand out to potential viewers in unique places. We recognize that viewers have busy lives and with "egg-vertising" we have found a great way to reach them out of their homes and in their daily lives, but in a way that also brings the message back into their home´┐Żand literally onto the kitchen table."

"For five years, EggFusion has worked tirelessly to create the technology needed to enable every egg in America to be marked with freshness and traceability coding," said Bradley Parker, Founder & Chairman, EggFusion. "The tamperproof code empowers consumers with information they can use immediately to feel more confident in the freshness of the eggs they buy. Research and consumer reaction has confirmed that once a person sees the code and visits MyFreshEgg.com to learn about the egg's history, they recognize the value of the service we provide. EggFusion is thrilled to have CBS as the charter sponsor supporting freshness and traceability coding."

The following series logos and slogans will be featured on over 35 million EggFusion eggs:

CBS Mondays Funny Side Up

CBS Mondays Leave the Yolks to Us

CBS Mondays Shelling Out Laughs

CBS Mondays Make 'em Go Over Easy

CSI: Crack the Case on CBS

THE AMAZING RACE Scramble to Win on CBS

HOW I MET YOUR MOTHER Find Your Chick on CBS

THE CLASS New Grade-A CBS Comedy

SMITH Professional Poachers

SHARK Hard-Boiled Drama

JERICHO Unbeatable Television

In addition to the slogans above, eggs will also feature series logos along with tune-in information.

With the announcement of the EggFusion partnership, CBS further extends its Outernet strategy -- the Network's catch phrase for its current marketing campaign to reach viewers outside their homes as they go about their daily lives. Additional CBS Outernet initiatives include partnerships with American Airlines, Royal Caribbean Cruise Ships, SignStorey Inc. and Aquacell Water Coolers, among others.

About EggFusion

Founded in 2001, EggFusion provides the only USDA-accepted solution for applying permanent, tamperproof freshness dating and traceability codes to eggshells. Using patent-pending laser-marking technology, EggFusion promotes freshness with two services, Freshness and Traceability Coding and On-egg Messaging, which help strengthen relationships between the markets it serves. EggFusion is based in Deerfield, Illinois, with a Client Solutions Center located in Boulder, Colorado. For more information, visit EggFusion on the web at www.eggfusion.com.





  [july 2006]  
S
M
T
W
T
F
S
      


· AMAZING RACE, THE (CBS)
· CLASS, THE (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· HOW I MET YOUR MOTHER (CBS)
· JERICHO (CBS)
· SHARK (CBS)
· SMITH (CBS)









[08/04/15 - 04:40 PM]
David Alan Grier Gives Paws to the Cowardly Lion in NBC's "The Wiz Live!"
Grier will play the Cowardly Lion, who asks Dorothy if he can join her in her journey down the Yellow Brick Road and ask the Wiz for some courage, which he is severely lacking.

[08/04/15 - 03:22 PM]
Floyd Mayweather to Face Andre Berto Saturday, Sept. 12 at MGM Grand Garden Arena Live on Showtime PPV(R)
If triumphant, Mayweather would match the record of the late heavyweight champion Rocky Marciano, who retired in April 1956 with a record of 49-0.

[08/04/15 - 02:08 PM]
Rousey Wave Swells Numbers for FOX Sports 1
FOX Sports spins the numbers for Saturday, August 1.

[08/04/15 - 12:54 PM]
Syfy and Universal Cable Productions' "The Magicians" Begins Season One Production in Vancouver
The 13 episode season will air in early 2016 on Syfy.

[08/04/15 - 12:07 PM]
Disney's "Descendants" Powers Disney Channel to Primetime Sweep and Over 1-Year Highs
Disney Channel spins the numbers for the week of July 27-August 2.

[08/04/15 - 12:02 PM]
Casting News: "DC's Legends of Tomorrow" Gets Savage
Danish actor Casper Crump has been cast as the immortal Vandal Savage.

[08/04/15 - 11:26 AM]
Animal Planet Runs 12-Hour Marathon of Lion Programming, Dedicated to Cecil the Lion, On August 10 -- World Lion Day
Animal Planet's roaring about World Lion Day to honor the majestic lion - one of the most revered species on the planet - whose numbers are in decline.

[08/04/15 - 11:20 AM]
ABC Announces Kristen Bell Will Host "It's Your 50th Christmas, Charlie Brown" Special, Airing November 30
The anniversary special will celebrate 50 years of the iconic classic that has brought joy and a television watching tradition at the holidays for generations of fans.

[08/04/15 - 11:07 AM]
"48 Hours: Fall from Grace" Is Saturday's #1 Program with Adults 25-54 and Viewers
CBS spins the numbers for Saturday, August 1.

[08/04/15 - 10:37 AM]
Showtime(R) Sets World Television Premiere Date for "Prophet's Prey"
The film, due on Saturday, October 10, focuses on the tyrannical cult leader Warren Jeffs.

[08/04/15 - 10:37 AM]
FOX Sports Telecasts Premier Boxing Champions Under Multi-Year Media Rights Deal
FOX Sports 1 premieres "Toe-to-Toe Tuesdays," a new, live primetime boxing series on Tuesday, Sept. 8 (9:00 PM ET), which continues for a total of 21 shows through the end of June.

[08/04/15 - 10:32 AM]
The Jackson Family Legacy Lives on in New Series, "The Jacksons: Next Generation," Premiering October 2nd on Lifetime
The series focuses on the third generation of the famed Jackson family - Taj, Taryll and TJ - Tito Jackson's sons and nephews of the famed Jackson 5.

[08/04/15 - 10:26 AM]
Video: "Sneaky Pete" Trailer Starring Giovanni Ribisi and Guest Starring Bryan Cranston!
The pilot is executive produced by David Shore, Bryan Cranston and Seth Gordon and will be available on Amazon for free for only 30 days beginning this Friday, August 7.

[08/04/15 - 10:11 AM]
Video: El Rey Network and Miramax(R) Release Robert Rodriguez Featurette from Season Two of the Supernatural Crime Saga "From Dusk Till Dawn: The Series"
Rodriguez gives viewers an exclusive glimpse at the new season.

[08/04/15 - 10:04 AM]
"Drunk History" Season 3 Premieres Tuesday, September 1 at 10:30 p.m. on Comedy Central
Tony Hale, Greg Kinnear, Justin Long, Christopher Meloni, Stephen Merchant and Jason Ritter guest star in the season opener.