or


[07/18/06 - 12:00 AM]
CBS Hatches First of Its Kind "Egg-Vertising" Campaign for New Fall Shows

[via press release from CBS]

CBS HATCHES FIRST OF ITS KIND "EGG-VERTISING" CAMPAIGN FOR NEW FALL SHOWS

Network to Be the Exclusive Provider of Primetime Slogans on 35 Million Laser Coded Eggs Marked by EggFusion

CBS to Underwrite Service for Consumers that Includes Expiration Dates on Eggs

In a first of its advertising kind, the CBS Marketing Group has hatched an exclusive partnership with EggFusion to promote its shows this fall by inscribing Network logos and slogans on laser coded eggs. Beginning this September, CBS will be the inaugural major corporation to advertise on over 35 million eggs marked by EggFusion, a company which specializes in delivering freshness and traceability coding to consumers by placing laser coded expiration dates on eggs sold by grocers.

In partnership with EggFusion, CBS will underwrite the USDA accepted solution for applying permanent, tamperproof Freshness and Traceability Codes on eggs. Freshness and Traceability Coding enables a consumer to feel more confident in the freshness of the eggs they are purchasing.

"We're egg-cited about this egg-clusive opportunity," quipped George Schweitzer, President of the CBS Marketing Group. "We're always looking for distinct advertising opportunities that will make our programming stand out to potential viewers in unique places. We recognize that viewers have busy lives and with "egg-vertising" we have found a great way to reach them out of their homes and in their daily lives, but in a way that also brings the message back into their home´┐Żand literally onto the kitchen table."

"For five years, EggFusion has worked tirelessly to create the technology needed to enable every egg in America to be marked with freshness and traceability coding," said Bradley Parker, Founder & Chairman, EggFusion. "The tamperproof code empowers consumers with information they can use immediately to feel more confident in the freshness of the eggs they buy. Research and consumer reaction has confirmed that once a person sees the code and visits MyFreshEgg.com to learn about the egg's history, they recognize the value of the service we provide. EggFusion is thrilled to have CBS as the charter sponsor supporting freshness and traceability coding."

The following series logos and slogans will be featured on over 35 million EggFusion eggs:

CBS Mondays Funny Side Up

CBS Mondays Leave the Yolks to Us

CBS Mondays Shelling Out Laughs

CBS Mondays Make 'em Go Over Easy

CSI: Crack the Case on CBS

THE AMAZING RACE Scramble to Win on CBS

HOW I MET YOUR MOTHER Find Your Chick on CBS

THE CLASS New Grade-A CBS Comedy

SMITH Professional Poachers

SHARK Hard-Boiled Drama

JERICHO Unbeatable Television

In addition to the slogans above, eggs will also feature series logos along with tune-in information.

With the announcement of the EggFusion partnership, CBS further extends its Outernet strategy -- the Network's catch phrase for its current marketing campaign to reach viewers outside their homes as they go about their daily lives. Additional CBS Outernet initiatives include partnerships with American Airlines, Royal Caribbean Cruise Ships, SignStorey Inc. and Aquacell Water Coolers, among others.

About EggFusion

Founded in 2001, EggFusion provides the only USDA-accepted solution for applying permanent, tamperproof freshness dating and traceability codes to eggshells. Using patent-pending laser-marking technology, EggFusion promotes freshness with two services, Freshness and Traceability Coding and On-egg Messaging, which help strengthen relationships between the markets it serves. EggFusion is based in Deerfield, Illinois, with a Client Solutions Center located in Boulder, Colorado. For more information, visit EggFusion on the web at www.eggfusion.com.





  [july 2006]  
S
M
T
W
T
F
S
      


· AMAZING RACE, THE (CBS)
· CLASS, THE (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· HOW I MET YOUR MOTHER (CBS)
· JERICHO (CBS)
· SHARK (CBS)
· SMITH (CBS)





[12/11/17 - 02:01 PM]
Video: Watch a Behind-the-Scenes Look at "A Christmas Story Live!" Airing This Sunday, Dec. 17, at 7/6c on FOX
Plus: FOX will donate a dollar to Toys For Tots, up to $20,000, as part of its Greatest GIFt promotion.

[12/11/17 - 12:21 PM]
MTV Unveils Provocative New Season of "Catfish: The TV Show" Wednesday, January 3 at 10:00 P.M. ET/PT
Hosts Nev Schulman and Max Joseph head to Los Angeles to detangle the deepest, darkest Catfish webs in franchise history as they track down online daters and bring them face-to-face for the first time.

[12/11/17 - 12:15 PM]
"Mosaic," Steven Soderbergh's Six-Part Limited Series Starring Sharon Stone, Debuts Over Five Consecutive Nights on HBO Starting Jan. 22
Set against the backdrop of a mountain resort town, "Mosaic" follows popular children's book author and illustrator Olivia Lake (Sharon Stone), whose literary success makes her a local celebrity in the tight-knit community.

[12/11/17 - 10:16 AM]
"Project Runway All Stars" Returns for Biggest Season Yet on January 4 Pitting Rookies Against Vets
Alyssa Milano returns as host with judges Isaac Mizrahi and Georgina Chapman and Anne Fulenwider, Editor-in-Chief of Marie Claire joining as mentor.

[12/11/17 - 10:00 AM]
History(R)'s Nonfiction Series "Hunting Hitler" Returns for Its Third and Final Season on Tuesday, January 2 at 10PM ET/PT
A recap special of the series is set to air on Tuesday, December 26 at 10PM ET/PT.

[12/11/17 - 09:01 AM]
Award-Winning Sitcom "Brooklyn Nine-Nine" to Make Syndication Debut on TBS in January 2018
The show will air consecutive episodes every Thursday from 7-11pm ET/PT on TBS.

[12/11/17 - 08:32 AM]
"Guy's Big Project" Produces Two New Series - "The Grill Dads" and "Eat, Sleep, BBQ"
Look for sneak peek airings of both new series this weekend.

[12/11/17 - 08:11 AM]
Sunday's Broadcast Ratings: NBC Rides "Sunday Night Football" to Another Victory
The Peacock cruises to the top spot among total viewers and adults 18-49.

[12/11/17 - 08:01 AM]
Video: "Fuller House" Is Back on December 22, Just in Time for the Holidays!
Join us for adventures in Tokyo, weddings that may or may not be happening, and nine all-new episodes.

[12/11/17 - 06:40 AM]
Netflix Announces 2018 Slate of Original Documentary Shorts
Two were previously announced as a part of the 2018 Sundance Film Festival shorts program.

[12/11/17 - 06:12 AM]
Video: It's Time to Face the Music - Stream the New Season of "Mozart in the Jungle" February 16th on Amazon Video
Hailey and Rodrigo's romance deepens as they go public with their relationship in the fourth season of the Emmy and Golden Globe winning series.

[12/11/17 - 06:11 AM]
2017 on Netflix - A Year in Bingeing
Though bingeing was standard in 2017, not all series were enjoyed in the same way.

[12/11/17 - 05:53 AM]
75th Annual Golden Globe(R) Awards Nominees Announced
HBO leads all networks with 12 nominations, powered by "Big Little Lies" with six nods.

[12/10/17 - 08:21 AM]
Saturday's Broadcast Ratings: CBS Edges Competition with Holiday Mix
A rebroadcast of "Rudolph the Red Nosed Reindeer" is the night's most-watched program.

[12/09/17 - 06:28 PM]
Video: Netflix at CCXP - Brazil Comic-Con Experience
Check out the latest teases from "Altered Carbon," "3%," "Sense8" and "Marvel's Jessica Jones."