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CMT and Miss America Go Multi-Network and Multi-Platform With New Programming Strategy to Support 2007 MISS AMERICA PAGEANT
Two-Hour Contestant Special to be Broadcast on CMT, VH1, MTV and Logo and
Include Viewer Voting for 'Miss Congeniality'
Additional Programming Available on CMT, CMT.com, CMT LOADED, VOD, CMT
Mobile and CMT Radio
NASHVILLE, Tenn., July 18 -- Miss America will be
available on multiple networks and multiple platforms as CMT announces an
expanded programming strategy to support the 2007 MISS AMERICA PAGEANT.
Beginning in January, CMT and its sister networks, VH1, MTV and Logo, will
air a newly produced, two-hour special featuring all 52 Miss America
contestants as they meet in Los Angeles and prepare for their odyssey to
become Miss America. VH1 is available in 90 million homes; MTV in 90
million; Logo in 20 million and CMT in 83 million. CMT remains the
exclusive home of the pageant.
"With largely unduplicated viewership from CMT, our sister Viacom
networks will greatly expand Miss America's reach and expose the
organization to a phenomenally large set of new viewers," said Paul
Villadolid, vice president, programming and development, CMT. "We'll also
utilize our new broadband channel, CMT LOADED, and other properties with
additional programming that will fully maximize the strength of the Miss
America property."
"We're extremely excited about the overwhelming amount of programming
that CMT and other Viacom properties have committed to Miss America," said
Sam Haskell, chairman of the board, Miss America Organization. "This is
exactly the kind of synergy we were hoping for when we made our initial
deal with CMT."
Beginning in December, CMT will devote nine hours to Miss America
programming that will repeat on the network leading up to the MISS AMERICA
PAGEANT in January 2007. Additional programming will be available
exclusively on CMT LOADED, VOD, CMT.com, CMT Radio and CMT Mobile. Miss
America-related programming will include:
CONTESTANT SPECIAL - two-hour special featuring the 52 State Finalists
as they meet in LA and prepare for their quest to become the new Miss
America. In addition, viewers will be able to cast their vote via phone and
online at CMT.com for "Miss Congeniality," which will be announced live
during the Pageant. This program takes the place of the previously
announced documentary series, FINDING MISS AMERICA. Special to air on CMT,
VH1, MTV, Logo and available on CMT LOADED.
TOTAL ACCESS: JENNIFER BERRY - one-hour special following Jennifer
Berry on her yearlong journey as Miss America 2006. From her crowning
moment in Las Vegas to traveling the country in support of her platform,
this special gives a never-before-seen look at the life of Miss America.
Special to air on CMT and available on CMT LOADED.
GREATEST MISS AMERICA MOMENTS - one-hour special documenting the
evolution of Miss America over the past 85 years. Past and present Miss
Americas reveal what it's like to spend a year as American "royalty" - from
personal stories of courage and hope, to the drama and controversy of an
institution caught in the crossfire of social change. Special to air on CMT
and available on CMT LOADED.
CMT TOP 20 COUNTDOWN - two-and-a-half-hour show counting down the
week's top videos with host Lance Smith reporting on-site at the 2007 MISS
AMERICA PAGEANT. This special edition will feature interviews with pageant
contestants that will premiere on CMT and be available on CMT LOADED.
CMT INSIDER - half-hour magazine show with host Katie Cook going behind
the scenes at the upcoming pageant. This special edition of CMT INSIDER
will premiere on CMT and be available on CMT LOADED and CMT Mobile.
2007 MISS AMERICA PAGEANT - two-hour pageant final that includes
swimsuit, talent and evening wear competitions; and the crowning of Miss
America 2007; premiering exclusively on CMT. Pageant location and venue to
be announced.
TALENT PRELIMINARIES - Cameras will document each contestant's talent
performance from the Preliminaries leading up to the Pageant; available
exclusively on CMT LOADED.
CONTESTANT PROFILES - One-minute profiles on each state finalist;
available on CMT LOADED and VOD, CMT.com, CMT Mobile, and CMT Radio.
The 2006 MISS AMERICA PAGEANT, hosted by James Denton, premiered on CMT
last January and ranks as the most-watched telecast in CMT's history with
total viewers*. Since its premiere, re-airings of the Pageant have been
seen by more than 22 million different viewers.
For the first time in its 85-year history, the MISS AMERICA PAGEANT
took place outside of Atlantic City and debuted in Las Vegas. Jennifer
Berry, of Oklahoma, is the current Miss America.
CMT, America's No. 1 country music network, carries original
programming, specials, and live concerts and events, as well as a mix of
videos by established country music artists and new cutting-edge acts,
including world premiere exclusive videos. Founded March 6, 1983, CMT,
owned and operated by MTV Networks, reaches 83 million households in the
United States. Go to country music's biggest web site at
http://www.CMT.com.
The Miss America Organization is one of the nation's leading
achievement programs and the world's largest provider of scholarship
assistance for young women. Last year, the Miss America Organization and
its state and local organizations made available more than $45 million in
cash and scholarship assistance. For more information, go to
http://www.missamerica.org.
*Nielsen Media Research
SOURCE Miss America Organization
http://www.missamerica.org
http://www.CMT.com
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