[07/26/06 - 12:00 AM]
MTV2 Viewers Declare 'All That Rocks'

[via press release from MTV2]

MTV2 Viewers Declare 'All That Rocks'

T.I., Panic! At The Disco, Video iPod, Bamboozle, Lupe Fiasco, and Zelda: Twilight Princess Picked as Top 'All That Rocks' Choices Through Online Voting and Viewer Submitted Video Uploads via allthatrocks.mtv2.com Show Premiere on MTV2 This Sunday, July 30th at 9 PM ET/PT

NEW YORK, July 26 -- MTV2 viewers declared everything that rocks their world -- from their favorite artists, music, video games and gear -- with the first-ever "All That Rocks," a user-generated celebration dictated by the tastes of the MTV2 audience. Viewers were able to take their 'Do It Yourself' mindset to allthatrocks.mtv2.com, where they were able to upload "shout outs," videos of themselves endorsing and supporting their favorite "All That Rocks" nominees, in order to determine the audience's top choices. Featuring performances by some of today's hottest artists Lil Wayne, Flyleaf, and 30 Seconds to Mars and hosted by Bam Margera, "All That Rocks" airs this Sunday, July 30th at 9 PM ET/PT.

"MTV2 has always been driven by what our audience wants to see and hear on the channel," stated David Cohn, GM, MTV2. "'All That Rocks' allows us to celebrate everything that's on their radar and are passionate about at this very moment -- from new music, new games, new gear and so much more. This event lets us give our viewers a whole new level of influence by giving them an innovative way to voice their opinions through the web and world of video upload to personally salute everything they feel rocks."

The first ever MTV2 "All That Rocks" Top Viewer Choices are:


FRESHEST MC: Lupe Fiasco


KING OF ROCK: Gerard Way (My Chemical Romance)



BREAKING NEW BAND: Panic! At the Disco

INSANE NEW GAME: Zelda: Twilight Princess - Nintendo Wii

SICKEST SPORTS MOMENT: Danny Way's Great Wall of China Skateboard Jump (July 9, 2005, Beijing, China)

"MTV2's All That Rocks" is sponsored by Slim Jim, Subway, GM, Virgin Mobile and HP.

For complete information on the "MTV2's All That Rocks", visit allthatrocks.mtv2.com.

Now reaching over 60 million homes, MTV2 reflects the way our audience consumes media. The look and feel of the network is fast-paced, multitasked, and predominantly inspired by the internet and the world of video games. MTV2 is the premier destination for our audience to find the hottest mix of music videos, long form music programs, exclusive access to their favorite bands, and ground breaking music before it hits mainstream while combining their other passions through a compelling line-up of creative lifestyle and cross platform programming.

MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 100 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 95 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

http://www.mtv.com http://allthatrocks.mtv2.com

  [july 2006]  

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