E! Entertainment Television & Apple Announce the Debut of Hit Programs on the iTunes Music Store

Episodes of 'The Girls Next Door,' Season Two, 'The Soup,' 'The Simple Life: 'Til Death Do Us Part' & 'Dr. 90210' Now Available on iTunes

LOS ANGELES and CUPERTINO, Calif., July 27 -- E! Entertainment and Apple(R) today announced that hit programs from E! Entertainment Television are now available for purchase and download on the iTunes(R) Music Store (http://www.itunes.com ). New weekly episodes of the second season of hit series "The Girls Next Door," which debuts July 30 on E!, "The Soup," E!'s irreverent look at the week's biggest, best and most bizarre moments and events in the world of pop culture, the new season of "Dr. 90210," as well as all new episodes of "The Simple Life: 'Til Death Do Us Part" starring Paris Hilton and Nicole Richie will be available the day after broadcast for customers to purchase and download for just $1.99 per episode.

"This new partnership underscores our commitment to our E! Everywhere initiative, making E! content available to viewers on multiple platforms and on demand," said Ted Harbert, president and CEO, E! Entertainment. "We're delighted to pursue this new programming opportunity with iTunes, allowing us to further expand the E! brand and reach even more entertainment fans."

"We're thrilled to expand our growing video catalog with this original content from E! Entertainment Television," said Eddy Cue, Apple's vice president of iTunes. "With over 35 million videos sold, iTunes provides the best way for fans to discover, purchase and download video online."

Season two of "The Girls Next Door" debuts on E! on July 30, taking viewers beyond the gates and behind closed doors to reveal the world of Hugh Hefner and his three girlfriends Holly, Bridget and Kendra, as it has never been seen before. The premiere episode will also be available to purchase and download on iTunes on July 31. "The Simple Life: 'Til Death Do Us Part" follows the lives of Paris and Nicole as they undergo a crash course in marriage and motherhood, while "Dr. 90210" takes viewers inside the offices and homes of high profile Beverly Hills plastic surgeons. Past season episodes of "The Simple Life," "The Girls Next Door" and "Dr. 90210" are also immediately available for purchase and download.

With Apple's legendary ease of use, pioneering features such as integrated video and podcasting support, iMix playlist sharing, seamless integration with iPod(R) and groundbreaking personal use rights, the iTunes Music Store is the best way for Mac(R) and PC users to legally discover, purchase and download music and videos online. The iTunes Music Store features a selection of over 9,000 music videos, Pixar and Disney short films, a variety of hit TV shows, and more than three million songs from the major music companies and over 1,000 independent labels.

Pricing & Availability

iTunes 6 for Mac and Windows includes the iTunes Music Store and is available as a free download from http://www.apple.com/itunes . Purchase and download of songs and videos from the iTunes Music Store requires a valid credit card with a billing address in the country of purchase. Television shows are available in the US only, and video availability varies by country. Television shows are $1.99 (US) per episode, and music videos and short films are $1.99 (US) each.

Based in Los Angeles, E! Networks are the world's largest producer and distributor of entertainment news and lifestyle-related programming. The company operates E! Entertainment Television, the 24-hour network with programming dedicated to the world of entertainment; The Style Network, the destination for women 18-49 with a passion for the best in relatable and inspiring lifestyle programming, and E! Online, located at Eonline.com . E! is currently available to 87 million cable and direct broadcast satellite subscribers in the U.S. The Style Network currently counts 43 million subscribers. Internationally, E! programming can be seen in more than 120 countries worldwide, reaching 600 million homes. In addition to its ventures for locally programmed E! branded channels outside the U.S., the company operates the E! International Network, a 24-hour English language global entertainment channel available via satellite in Europe, Africa, Asia Pacific and the Middle East.

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award- winning desktop and notebook computers, OS X operating system, and iLife and professional applications. Apple is also spearheading the digital music revolution with its iPod portable music players and iTunes online music store.

NOTE: Apple, the Apple logo, Mac, Mac OS, Macintosh, iTunes and iPod are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

SOURCE Apple Computer, Inc.