or


[07/28/06 - 12:00 AM]
NBC Makes Innovative Cross-Platform Marketing Effort to Launch New Series 'Heroes'

[via press release from NBC]

NBC MAKES INNOVATIVE CROSS-PLATFORM MARKETING EFFORT TO LAUNCH NEW SERIES 'HEROES'

NBC MAKES 'HEROIC' AND INNOVATIVE CROSS-PLATFORM MARKETING EFFORT TO LAUNCH NEW SERIES 'HEROES', EXPANDING PARTNERSHIPS WITH NATIONAL CINEMEDIA, NISSAN AND APPLE'S iTUNES

Deal Includes Previews of New Fall Drama Prior to Network Broadcast

BURBANK - July 28, 2006 � NBC's marketing in the digital arena takes a new turn as the network expands its corporate partnerships with National CineMedia, Nissan and Apple's iTunes to cross-promote its new Fall drama "Heroes" by finding new ways to incorporate the products into scripts organically and offering consumers the chance to be the first to see the series.

The announcement was made by John Miller, Chief Marketing Officer, NBC Universal Television Group.

Beginning September 1st, iTunes will offer a free and exclusive download of "Heroes" - in its entirety - in addition to other bonus content from NBC, including series trailers and behind-the-scenes footage from the filming of "Heroes."

"We have an unusual opportunity to team with several excellent corporate partners to let moviegoers be the first to experience this daring new series with its own theatrical feel to it," said Miller. "We want to generate buzz across a variety of platforms long before 'Heroes' ever airs on NBC."

"Once again, NBC is using the cinema to enhance the movie going experience for our patrons with a fun and compelling promotion allowing everybody to have an even better time at the movies," added Cliff Marks, National CineMedia's president of sales and marketing. "Our marketing and content partnership with NBC continues to show how America's two favorite entertainment forums - TV and movies - can team to create exciting consumer engagement opportunities for cinema enthusiasts."

As the exclusive sponsor of the series broadcast premiere, Nissan will present the episode with limited commercial interruption.

Jan Thompson, VP Marketing Nissan North America, related her enthusiasm for the program as part of an ongoing approach for the automaker "This program is just one example of our strategy to engage consumers by delivering content to them in entertaining, high impact environments where we believe the contextual experience is as important as the message."

In advance of the broadcast premiere, NBC and Nissan will also create three million co-branded promotional "Custom Cards" to be distributed exclusively at AMC, Cinemark and Regal Entertainment Group theaters nationwide through box-office handouts. Moviegoers will be encouraged to view the free download and sample the wide-screen appeal of the "Heroes" premiere on iTunes before its broadcast on NBC.

Each co-branded card will feature a unique pin code that NCM patrons can redeem online at a special iTunes NBC Fall Season "preview site" that will provide a free download of "Heroes" plus a backstage look at its filming and the NBC preview trailers of other network series for Fall 2006.

The massive campaign includes a 10-second "First Look" tease produced by National CineMedia that will run on 5,654 digital screens in 428 theaters during August, informing moviegoers to return to the theater in September to obtain their free download card.

To coincide with the in-theater card handouts in September, NBC will air a schedule of co-branded 20-second promos on the network touting the free preview download of "Heroes" on iTunes and NCM, courtesy of Nissan.

In addition, "Heroes" will receive major in-theater play in August with a two-minute and 30-second content piece playing on select AMC, Cinemark and Regal Entertainment Group big screens. Additionally, the series will be represented throughout participating theatres with a 30-second spot featured on NCM's Lobby Entertainment Network plasma screens and will be branded on popcorn bags, among other promotional items, completing the integrated cinema marketing campaign.

From creator/writer Tim Kring (NBC's "Crossing Jordan"), "Heroes" (Mondays, 9-10 p.m. ET beginning this Fall) is an epic drama that chronicles the lives of ordinary people who discover they possess extraordinary abilities.





  [july 2006]  
S
M
T
W
T
F
S
      


· CROSSING JORDAN (NBC)
· HEROES (NBC)





[08/25/16 - 11:50 AM]
Ann Coulter, Jewel, Ralph Macchio, Nikki Glaser Added to #LoweRoast Roster
They'll join Jimmy Carr, Pete Davidson, Peyton Manning, Rob Riggle, Jeff Ross and Roast Master David Spade.

[08/25/16 - 11:38 AM]
Real Estate/Renovation Stars Dave and Kortney Wilson Prep for Season Two of HGTV's "Masters of Flip"
Look for the first of 14 new episodes on Monday, October 3, at 9:00/8:00c.

[08/25/16 - 11:01 AM]
Video: IFC Releases First Full Trailer for the "Season 51" Return of Emmy-Nominated "Documentary Now!"
As previously announced, the series returns Wednesday September 14 at 10:00/9:00c.

[08/25/16 - 11:00 AM]
"CBS All Access" Subscription Service Now Available on Xbox One
For $5.99 a month, CBS All Access offers more than 7,500 on-demand episodes from the current season and previous seasons of classic shows, as well as the ability to stream local CBS stations live in more than 150 markets across the U.S.

[08/25/16 - 10:44 AM]
HBO's "The Night Of" Heads Into Finale with Strong Momentum Averaging 7 Million Viewers
HBO spins the numbers for the summer to date.

[08/25/16 - 10:02 AM]
FYI Greenlights New Original Series "Stove Tots"
Production begins immediately on 13 one-hour episodes with the series slated to premiere in 2017.

[08/25/16 - 10:01 AM]
IFC's Comedy Crib Partners with the New York Television Festival
The exclusive Comedy Crib collaboration will highlight the selected projects through the end of the year.

[08/25/16 - 10:00 AM]
HBO Confirms Lineup of Comedy Programming for Upcoming Months
Highlights include new specials from Jerrod Carmichael, Pete Holmes and T.J. Miller.

[08/25/16 - 09:34 AM]
Showtime(R) Sets Premiere Date for "Gringo: The Dangerous Life of John McAfee"
Oscar nominee and two-time Sundance Film Festival winner Nanette Burstein delivers a deep investigation into the mysterious life of visionary anti-virus entrepreneur John McAfee.

[08/25/16 - 09:33 AM]
History(R) Commemorates the 15th Anniversary of the September 11th Terrorist Attacks with a Week of Original Primetime Specials
A new special, "15 Septembers Later," will premiere on Labor Day, Monday, September 5 at 9:00/8:00c.

[08/25/16 - 09:24 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Seal Another Victory
The Peacock continues its win streak among total viewers and adults 18-49.

[08/25/16 - 09:00 AM]
"ACM Honors" Performers Added - Alicia Keys, Miranda Lambert and More!
Plus: Mike Fisher, Emmylou Harris, Martina McBride and Thomas Rhett will present at the ceremony taking place Tuesday, August 30, at Nashville's historic Ryman Auditorium.

[08/25/16 - 08:43 AM]
Adventurer Josh Gates Embarks on an Epic Mission to Tackle the Age-Old Question: Is the Yeti Real?
In Travel Channel's four-week special event, adventurer and explorer Josh Gates embarks on an epic and enthralling journey through Nepal and Bhutan, in search of the truth behind the legend.

[08/25/16 - 08:03 AM]
Bravo Media's New Real Estate Series "Yours, Mine or Ours" Premieres Monday, October 3 at 10 PM ET/PT
Bravo Media enlists boisterous real estate agent Reza Farahan and interior designer and decorator Taylor Spellman to help couples, living under separate roofs, figure out which residence they should call home.

[08/25/16 - 08:01 AM]
Amazon Original Live-Action American Girl Special "Melody" Casts Marsai Martin in Lead Role
Executive produced by Common, Melody will also star Frances Fisher as Miss Abbot, Frankie Faison as Melody's grandfather Frank Ellison, and Idara Victor as Melody's mother Frances Ellison.