or


[07/28/06 - 12:00 AM]
NBC Makes Innovative Cross-Platform Marketing Effort to Launch New Series 'Heroes'

[via press release from NBC]

NBC MAKES INNOVATIVE CROSS-PLATFORM MARKETING EFFORT TO LAUNCH NEW SERIES 'HEROES'

NBC MAKES 'HEROIC' AND INNOVATIVE CROSS-PLATFORM MARKETING EFFORT TO LAUNCH NEW SERIES 'HEROES', EXPANDING PARTNERSHIPS WITH NATIONAL CINEMEDIA, NISSAN AND APPLE'S iTUNES

Deal Includes Previews of New Fall Drama Prior to Network Broadcast

BURBANK - July 28, 2006 � NBC's marketing in the digital arena takes a new turn as the network expands its corporate partnerships with National CineMedia, Nissan and Apple's iTunes to cross-promote its new Fall drama "Heroes" by finding new ways to incorporate the products into scripts organically and offering consumers the chance to be the first to see the series.

The announcement was made by John Miller, Chief Marketing Officer, NBC Universal Television Group.

Beginning September 1st, iTunes will offer a free and exclusive download of "Heroes" - in its entirety - in addition to other bonus content from NBC, including series trailers and behind-the-scenes footage from the filming of "Heroes."

"We have an unusual opportunity to team with several excellent corporate partners to let moviegoers be the first to experience this daring new series with its own theatrical feel to it," said Miller. "We want to generate buzz across a variety of platforms long before 'Heroes' ever airs on NBC."

"Once again, NBC is using the cinema to enhance the movie going experience for our patrons with a fun and compelling promotion allowing everybody to have an even better time at the movies," added Cliff Marks, National CineMedia's president of sales and marketing. "Our marketing and content partnership with NBC continues to show how America's two favorite entertainment forums - TV and movies - can team to create exciting consumer engagement opportunities for cinema enthusiasts."

As the exclusive sponsor of the series broadcast premiere, Nissan will present the episode with limited commercial interruption.

Jan Thompson, VP Marketing Nissan North America, related her enthusiasm for the program as part of an ongoing approach for the automaker "This program is just one example of our strategy to engage consumers by delivering content to them in entertaining, high impact environments where we believe the contextual experience is as important as the message."

In advance of the broadcast premiere, NBC and Nissan will also create three million co-branded promotional "Custom Cards" to be distributed exclusively at AMC, Cinemark and Regal Entertainment Group theaters nationwide through box-office handouts. Moviegoers will be encouraged to view the free download and sample the wide-screen appeal of the "Heroes" premiere on iTunes before its broadcast on NBC.

Each co-branded card will feature a unique pin code that NCM patrons can redeem online at a special iTunes NBC Fall Season "preview site" that will provide a free download of "Heroes" plus a backstage look at its filming and the NBC preview trailers of other network series for Fall 2006.

The massive campaign includes a 10-second "First Look" tease produced by National CineMedia that will run on 5,654 digital screens in 428 theaters during August, informing moviegoers to return to the theater in September to obtain their free download card.

To coincide with the in-theater card handouts in September, NBC will air a schedule of co-branded 20-second promos on the network touting the free preview download of "Heroes" on iTunes and NCM, courtesy of Nissan.

In addition, "Heroes" will receive major in-theater play in August with a two-minute and 30-second content piece playing on select AMC, Cinemark and Regal Entertainment Group big screens. Additionally, the series will be represented throughout participating theatres with a 30-second spot featured on NCM's Lobby Entertainment Network plasma screens and will be branded on popcorn bags, among other promotional items, completing the integrated cinema marketing campaign.

From creator/writer Tim Kring (NBC's "Crossing Jordan"), "Heroes" (Mondays, 9-10 p.m. ET beginning this Fall) is an epic drama that chronicles the lives of ordinary people who discover they possess extraordinary abilities.





  [july 2006]  
S
M
T
W
T
F
S
      


· CROSSING JORDAN (NBC)
· HEROES (NBC)





[08/17/17 - 12:55 PM]
Buddy and His Team of Skilled Bakers Return to TLC's "Cake Boss," with Early Premieres on the Network's TV Everywhere Platform, TLC GO
Look for five new episodes becoming available on TLC GO this Friday, August 18 and an additional five episodes on Friday, August 25.

[08/17/17 - 12:45 PM]
Freeform Gets Its Wings with First Original Christmas Movie, "Angry Angel," from Sony Pictures Television
From Golden Globe-nominated director and writer Will Gluck, the two-hour special holiday feature stars Jason Biggs, Brenda Song, Ricky Mabe, Andrew Bachelor and Andy Favreau.

[08/17/17 - 12:34 PM]
TBS's "Conan" Heads to Israel for a Special Primetime Episode to Air September 19
O'Brien plans to visit Tel Aviv and Jerusalem among other locales to be announced in the coming weeks.

[08/17/17 - 12:26 PM]
National Geographic Goes Inside ISIS in Powerful New Drama, "The State"
A compelling fictional story based on extensive research, "The State" follows the experiences of four young British men and women who have left their lives behind to join ISIS in Raqqah, Syria.

[08/17/17 - 12:20 PM]
Paramount Network's "Yellowstone" Starring Kevin Costner Begins Production on Location in Utah
The 10-episode series will be shot near Park City through December.

[08/17/17 - 12:10 PM]
truTV Announces Season Two Greenlight for 2017's Fastest Growing New Comedy - "I'm Sorry"
Season two of the half-hour comedy will return to truTV in 2018.

[08/17/17 - 11:06 AM]
MTV to Premiere "Dare to Live" with World Renowned Videographer Rory Kramer
The Chainsmokers, Rae Sremmurd, Shawn Mendes, Martin Garrix, Steve Aoki, Krewella, Khalid and Iggy Azalea are among the featured artists.

[08/17/17 - 10:35 AM]
A&E Network Commissions Original Documentary Series "Cultureshock" Produced by Morgan Spurlock's Warrior Poets and Entertainment Weekly
The eight-hour original documentary series looks at the untold stories behind watershed moments in pop culture that have had a lasting impact on our culture.

[08/17/17 - 10:06 AM]
Season Four of Comedy Central's "Nathan for You" Premieres Thursday, September 28 at 10:00 P.M. ET/PT
The comedy series returns on Thursday, September 21 with an hour-long special titled "Nathan For You: A Celebration," in which Nathan checks in with former guests of the show.

[08/17/17 - 09:43 AM]
Amateur Home Renovators Compete for the Prize of a Lifetime in the Return of "Game of Homes" on Discovery Family Beginning Monday, September 4 at 10/9c
The eight-episode second season features new homes, new contestants and a brand-new host.

[08/17/17 - 09:23 AM]
TLC Gets Spirited with the Return of "Kindred Spirits" and All-New Series "Evil Things"
Look for both series back-to-back beginning Friday, September 15 at 9:00/8:00c.

[08/17/17 - 09:06 AM]
Wallace Shawn to Guest Star on Amy Sherman-Palladino's "The Marvelous Mrs. Maisel"
Shawn will play Herb Smith, a self-proclaimed comedy writer who "shapes acts, writes jokes, and eats pastrami."

[08/17/17 - 09:00 AM]
Alan Jackson and Chris Stapleton Added to Performance Lineup for the "11th Annual ACM Honors(TM)" Sept. 15 on CBS
The show, dedicated to celebrating the special honorees and off-camera category winners from the "52nd Academy of Country Music Awards," will tape on Wednesday, August 23 at the historic Ryman Auditorium in Nashville.

[08/17/17 - 08:19 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Hold Off ABC, "CMA Fest"
The Peacock edges the Alphabet by one-tenth of a ratings point among adults 18-49.

[08/17/17 - 08:06 AM]
Video: "Fire Chasers" - Netflix Original Documentary Series
"Fire Chasers" takes viewers into the heart of California's devastating recent wildfires alongside the brave men and women of Cal Fire and the Los Angeles County Fire Department.