or


[07/28/06 - 12:00 AM]
NBC Makes Innovative Cross-Platform Marketing Effort to Launch New Series 'Heroes'

[via press release from NBC]

NBC MAKES INNOVATIVE CROSS-PLATFORM MARKETING EFFORT TO LAUNCH NEW SERIES 'HEROES'

NBC MAKES 'HEROIC' AND INNOVATIVE CROSS-PLATFORM MARKETING EFFORT TO LAUNCH NEW SERIES 'HEROES', EXPANDING PARTNERSHIPS WITH NATIONAL CINEMEDIA, NISSAN AND APPLE'S iTUNES

Deal Includes Previews of New Fall Drama Prior to Network Broadcast

BURBANK - July 28, 2006 � NBC's marketing in the digital arena takes a new turn as the network expands its corporate partnerships with National CineMedia, Nissan and Apple's iTunes to cross-promote its new Fall drama "Heroes" by finding new ways to incorporate the products into scripts organically and offering consumers the chance to be the first to see the series.

The announcement was made by John Miller, Chief Marketing Officer, NBC Universal Television Group.

Beginning September 1st, iTunes will offer a free and exclusive download of "Heroes" - in its entirety - in addition to other bonus content from NBC, including series trailers and behind-the-scenes footage from the filming of "Heroes."

"We have an unusual opportunity to team with several excellent corporate partners to let moviegoers be the first to experience this daring new series with its own theatrical feel to it," said Miller. "We want to generate buzz across a variety of platforms long before 'Heroes' ever airs on NBC."

"Once again, NBC is using the cinema to enhance the movie going experience for our patrons with a fun and compelling promotion allowing everybody to have an even better time at the movies," added Cliff Marks, National CineMedia's president of sales and marketing. "Our marketing and content partnership with NBC continues to show how America's two favorite entertainment forums - TV and movies - can team to create exciting consumer engagement opportunities for cinema enthusiasts."

As the exclusive sponsor of the series broadcast premiere, Nissan will present the episode with limited commercial interruption.

Jan Thompson, VP Marketing Nissan North America, related her enthusiasm for the program as part of an ongoing approach for the automaker "This program is just one example of our strategy to engage consumers by delivering content to them in entertaining, high impact environments where we believe the contextual experience is as important as the message."

In advance of the broadcast premiere, NBC and Nissan will also create three million co-branded promotional "Custom Cards" to be distributed exclusively at AMC, Cinemark and Regal Entertainment Group theaters nationwide through box-office handouts. Moviegoers will be encouraged to view the free download and sample the wide-screen appeal of the "Heroes" premiere on iTunes before its broadcast on NBC.

Each co-branded card will feature a unique pin code that NCM patrons can redeem online at a special iTunes NBC Fall Season "preview site" that will provide a free download of "Heroes" plus a backstage look at its filming and the NBC preview trailers of other network series for Fall 2006.

The massive campaign includes a 10-second "First Look" tease produced by National CineMedia that will run on 5,654 digital screens in 428 theaters during August, informing moviegoers to return to the theater in September to obtain their free download card.

To coincide with the in-theater card handouts in September, NBC will air a schedule of co-branded 20-second promos on the network touting the free preview download of "Heroes" on iTunes and NCM, courtesy of Nissan.

In addition, "Heroes" will receive major in-theater play in August with a two-minute and 30-second content piece playing on select AMC, Cinemark and Regal Entertainment Group big screens. Additionally, the series will be represented throughout participating theatres with a 30-second spot featured on NCM's Lobby Entertainment Network plasma screens and will be branded on popcorn bags, among other promotional items, completing the integrated cinema marketing campaign.

From creator/writer Tim Kring (NBC's "Crossing Jordan"), "Heroes" (Mondays, 9-10 p.m. ET beginning this Fall) is an epic drama that chronicles the lives of ordinary people who discover they possess extraordinary abilities.





  [july 2006]  
S
M
T
W
T
F
S
      


· CROSSING JORDAN (NBC)
· HEROES (NBC)





[12/16/17 - 08:26 AM]
Friday's Broadcast Ratings: CBS Dramas Hold Off Competition
The Eye edges NBC in both total viewers and adults 18-49.

[12/15/17 - 12:44 PM]
Final Season of Netflix Original Series "Love" to Premiere March 9, 2018
"I am really excited about the third season of 'Love.' I think it is our sweetest, funniest season and ends our story in a beautiful way," said series co-creator and executive producer Judd Apatow.

[12/15/17 - 12:21 PM]
TLC's Beloved Series "Say Yes to the Dress" Returns for Its Sixteenth Season, Airing on Saturday Nights Beginning January 6 at 8/7c!
The Saturday night celebration will culminate in a new, two-hour special event featuring TLC's "Four Weddings," airing at 9:00/8:00c.

[12/15/17 - 12:18 PM]
USA Locks February 27 10/9c Premiere Date for "Unsolved: The Murders of Tupac and The Notorious B.I.G."
The anthology series chronicles the dual police investigations of Greg Kading (Josh Duhamel) and Russell Poole (Jimmi Simpson) into the controversial murders of Tupac Shakur (Marcc Rose) and The Notorious B.I.G. (Wavyy Jonez).

[12/15/17 - 10:57 AM]
Performers and Co-Host Announced for "FOX's New Year's Eve with Steve Harvey: Live from Times Square," Airing Sunday, Dec. 31 on FOX!
The celebration will air live from iconic Times Square in New York with an epic countdown to 2018, featuring views of the Times Square Ball as it drops to ring in the New Year.

[12/15/17 - 10:54 AM]
"Titans" Releases First Image of Hawk & Dove
The Hawk and Dove suits were designed by renowned costume designer Laura Jean Shannon.

[12/15/17 - 09:03 AM]
Video: Showtime(R) Releases New Drama "The Chi" for Early Sampling
The pay channel is releasing the pilot today, ahead of its on-air debut Sunday, January 7 at 10:00/9:00c.

[12/15/17 - 09:02 AM]
ABC Sets "Once Upon a Time" Premiere Date Following Winter Break
Following tonight's fall finale, look for new episodes beginning Friday, March 2.

[12/15/17 - 08:35 AM]
Thursday's Broadcast Ratings: NBC, "Thursday Night Football" Keep Demo Crown
The Peacock tops the night among adults 18-49 while CBS is the most-watched broadcaster.

[12/15/17 - 07:12 AM]
Go Behind the Scenes of Sean "Diddy" Combs' Bad Boy Entertainment on the Two-Hour Special "Apple Music's Can't Stop Won't Stop: A Bad Boy Story," Thursday, December 28, on FOX
Originally released on iTunes earlier this year, the film explores the passion and personalities behind Bad Boy Entertainment.

[12/15/17 - 06:30 AM]
CBS Announces "Elton John: I'm Still Standing - A Grammy(R) Salute" Concert
The special will be broadcast later in 2018 on the CBS Television Network.

[12/15/17 - 05:36 AM]
"Roseanne" Returns to ABC with All-New Episodes in a Special Hour-Long Premiere, Tuesday, March 27
"Roseanne" will air in its regular time slot, 8:00-8:30 p.m., beginning Tuesday, April 3, followed by "The Middle," which will move to 8:30 p.m.

[12/14/17 - 01:11 PM]
Warner Bros. and DC Entertainment Announce "DC in D.C."
Events will take place Friday, January 12, and Saturday, January 13, at the Newseum, and will culminate with the world premiere screening of the upcoming DC series "Black Lightning."

[12/14/17 - 12:57 PM]
Nat Geo WILD Celebrates the Pol-Idays with "The 12 Days of Dr. Pol" Marathon
The marathon continues through the new season, which premieres Saturday, January 6 at 9:00/8:00c.

[12/14/17 - 12:30 PM]
Nickelodeon's New Original Animated Series, "The Adventures of Kid Danger," to Debut Friday, Jan. 19, at 6:30 P.M. (ET/PT)
The original "Henry Danger" live-action cast will continue their roles, now as voice talent, on the brand-new animated series.