GSN and American Media, Inc. Partner on Initiative for Tabloid-Themed Game Show
The National Enquirer Will Be Integrated Into Episodes of STARFACE Series
in Exchange for Advertising and Editorial in AMI Titles
SANTA MONICA, Calif., July 31 -- GSN and American Media,
Inc. (AMI) today announced a multiplatform brand integration deal involving
the cable network's new tabloid-themed game series STARFACE, hosted by
Danny Bonaduce, and AMI's top selling celebrity magazine National Enquirer.
The joint branding effort will integrate National Enquirer into half of the
series' episodes by featuring a "National Enquirer Hot Corner" segment.
GSN, in turn, will receive advertising and editorial in both The National
Enquirer and Globe and their websites. The announcement was made today by
Dena Kaplan, Senior Vice President of Marketing for GSN.
"We couldn't be more thrilled to be partnering with the industry's top
celebrity magazine on our new tabloid-style show, STARFACE. National
Enquirer is a perfect media brand partner for the series," said Kaplan.
David Pecker, AMI Chairman and Chief Executive Officer, said: "This
innovative partnership is the first of its kind and gives us the chance to
reach out to a growing market of game-related programming on national
network television. We are excited about this deal and believe it will
further our efforts to promote our publications through new mediums."
STARFACE is a funny, fast-paced game series premiering Tuesday, August
1 at 9:30 PM/8:30 PM C running weekly, Tuedsays through Saturday nights, on
GSN. The series pits three contestants against one another to test their
knowledge of everything to do with the famous and the infamous. In the
"National Enquirer Hot Corner," Bonaduce unveils a series of unique,
provocative celebrity photographs, each with a set of questions having to
do with that individual.
In addition to renaming the round the "National Enquirer Hot Corner,"
Bonaduce will direct viewers to purchase the latest issues of National
Enquirer and Globe to see its new special STARFACE editorial section. The
network will also broadcast co-branded promotional spots for the magazines
and will promote the show through GSN's viewer database of over 800,000
registrants. GSN will also feature National Enquirer banners on GSN.com.
In turn, AMI will be publishing a special STARFACE editorial column in
the National Enquirer and Globe TV sections that will run every other week
for 10 weeks beginning August 1. National Enquirer will also promote
STARFACE on its website, nationalenquirer.com, and will stream video
STARFACE will air as the second half of an hour block with Michael
Davies' CHAIN REACTION as its lead-in. CHAIN REACTION, in which teams of
men and women complete phrases after being given the first and last words
of a chain, also premieres on GSN on Tuesday, August 1.
GSN, the Network for Games, is the only U.S. television network
dedicated to game-related programming and interactive game playing. As the
industry leader in interactivity, GSN features over 133 hours per week of
interactive programming, which allows viewers a chance to win prizes by
playing along with GSN's televised games via GSN.com. Now reaching nearly
60 million Nielsen homes, GSN is distributed in the U.S. through all major
cable systems, telcos and satellite providers. The network is jointly owned
by Sony Pictures Entertainment and Liberty Media Corporation. For further
media information, visit GSN's press website at corp.gsn.com.
About American Media, Inc.
American Media, Inc. is one of the largest media companies in the U.S.
The company publishes six of the 14 best selling weekly magazines,
including the National Enquirer and Star. AMI also owns Weider
Publications, the leading publisher of health and fitness magazines,
including Shape, Men's Fitness, Muscle & Fitness, Muscle & Fitness Hers,
Flex, Fit Pregnancy and Natural Health. The company also publishes the best
selling country music magazine, Country Weekly; a Latino entertainment
magazine, !Mira! and more mini-mags and digests. In addition to print
properties, AMI owns Distribution Services, Inc., the country's #1 in-store
magazine merchandising company.