or


[07/31/06 - 12:00 AM]
We TV's Original Programming Attracts New and Key Advertisers with Customized Packages

[via press release from WE: Women's Entertainment]

WE tv's Original Programming Attracts New and Key Advertisers With Customized Packages

Bank of America Marks First-Time Ad Buy with Original Series Platinum Weddings

Sandals Marks First-Time Ad Buy with Original Series Bride vs. Bride

Liberty Mutual and HP Marks First-Time Ad Buy with Original Series She House Cinema With Returning Advertisers Payless ShoeSource and BISSELL? Homecare, Inc. for Season Four

New York, NY - July 31, 2006 - WE tv, the only cable network dedicated to helping women connect to one another and the world around them, announced today a series of new advertisers that have signed on to support WE tv's original programming. Bank of America has signed on for Platinum Weddings, a weekly half-hour show, chronicling one couples' ultimate wedding fantasy. Sandals has signed on for Bride vs. Bride, a competition series pitting family against family in wedding-themed challenges. Liberty Mutual and HP have signed on for She House Cinema, featuring two designers competing to furnish a home. She House Cinema also welcomes back Payless ShoeSource and BISSELL Homecare, Inc. for the fourth season of the series. All advertisers will receive brand presence both on air and online at WE.tv.

"With WE tv's increased slate of originals, we are able to offer packages that allow for our advertiser's brands to be seamlessly integrated within the programming," said Arlene Manos, President, Rainbow National Network Advertising Sales. "We look forward to continuing to create individualized customized packages that make sense for each of our advertisers, so they can communicate simple and efficient messages to our core audience of women who are the decision-makers in the home."

As a part of Bank of America's agreement for Platinum Weddings, they receive tagged tune-ins and billboards. Platinum Weddings is a weekly, original, half-hour show, chronicling the ultimate wedding fantasy given to a couple. Celebrity event planner Julie Pryor and celebrity flower designer Larry Flachs offer their expertise in planning extravagant weddings showcased throughout the series, airing Sundays at 8:00 PM EST.

As a part of Sandals' agreement for Bride vs. Bride, they receive tagged tune-ins and billboards. Online presence includes logo and banner ads and inclusion into the monthly newsletter distributed to all of WE tv's registered users. Bride vs. Bride is a new original series for the network, hosted by Evan Farmer, formerly of TLC's "While You Were Out", and the show follows engaged couples and their wedding party as they compete against other bridal parties in a series of challenges for cash and prizes. The six-part hour-long series premieres on Sunday, August 6th at 9:00 PM EST.

As a part of the package for She House Cinema, all four advertisers receive tagged tune-ins, sweepstakes spots, and billboards. Online presence includes logo, banner ads and inclusion into the monthly newsletter distributed to all of WE tv's registered users. Liberty Mutual will have a customized vignette providing viewers with tips on keeping their family safe and protected in the home. Online at WE.tv will include Liberty Mutual tips that offer the best way to add value to the home. BISSELL Homecare, Inc. and HP will have exclusive product placement during She House Cinema segments.

She House Cinema is an original programming series where a home is designed for one lucky viewer to win via a month-long (August 1-August 31) sweepstakes. Segments air as wraps around a movie, before commercial breaks. The show premieres Monday, August 7th at 8:00 PM EST and airs Mondays at 8:00 PM EST.

Original programming has garnered record ratings success for WE tv. June 2006 ranked as the best June in the history of the network for HH ratings and HH delivery. To date in 05/06, WE tv has +278% more original telecasts during Prime M-Su 8p-11p than in the same time period during the 04/05 season. In addition, the 05/06 season is pacing to be the best in WE tv's history for Prime M-Su 8p-11p delivery of HH, W18-34, W18-49, W25-49 and W25-54.

**Source: Nielsen Media Research, Prime M-Su 8p-11p daypart average for 2Q06 03/27/06-06/25/06 vs.2Q05 03/28/05-06/26/05; Prime M-Su 8p-11p daypart average for Jun-06 05/29/06-06/25/06, Jun-05 05/30/05-06/26/05, Jun-04 05/31/04-06/27/04, Jun-03 05/26/03-06/29/03 and Jun-02 05/27/02-06/30/02 Live HH, Women 18-34, Women 18-49, Women 25-49, and Women 25-54 Audience during Prime M-Su 8p-11p. WE Originals based on Prime M-Su 8p-11p telecasts 04/05 STD 09/27/04-06/26/05 vs 05/06 STD 09/26/05-06/25/06.

About WE tv

WE tv is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE tv is a subsidiary of Rainbow Entertainment Services and is currently seen in over 59 million homes.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and three FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.





  [july 2006]  
S
M
T
W
T
F
S
      


· BRIDEZILLAS (WE)





[01/18/17 - 12:31 PM]
Logo Hits the Slopes Again for Aspen Gay Ski Week
Logo's stars will lead viewers on a new adventure each day in a series of 10 original short segments.

[01/18/17 - 12:30 PM]
BET to Premiere New Original Scripted Drama, "Rebel," from John Singleton on March 28th at 9PM ET/PT
Directed by John Singleton, the series follows a police officer who leaves the force after being under an intense Internal Affairs/criminal investigation for shooting her partner in the hopes of stopping him from gunning down her little brother.

[01/18/17 - 12:11 PM]
Fall's Best Reviewed and #1-Rated New Series "This Is Us" Receives Renewal for Two Additional Seasons
To date, 72 million total viewers have viewed the first 10 episodes in some fashion on all platforms.

[01/18/17 - 12:03 PM]
FOX Dominates Divisional Playoff Weekend
FOX Sports spins the numbers for its NFL postseason coverage to date.

[01/18/17 - 11:46 AM]
"America: Facts vs. Fiction" Returns to American Heroes Channel for Fascinating Fourth Season Hosted by Jamie Kaler
Hosted by former Naval officer and comedian/actor Jamie Kaler, this season is a wake-up call about the surprising hidden facts behind the most familiar and beloved stories from our nation's and military's past.

[01/18/17 - 11:35 AM]
National Geographic Discovers Ancient Anchors That Could Rewrite the History of Human Travel in the Bronze Age
"We set out to investigate the most interesting theories that argue that there is some kind of history behind the myth of Atlantis," said Cameron.

[01/18/17 - 10:43 AM]
Holly Robinson Peete and Rodney Peete Docu-Series "For Peete's Sake" Returns with All-New Episodes Saturday, February 18 on OWN
In a revealing new season, Holly and Rodney find themselves balancing it all amongst troubling headlines highlighting escalating police relations, and deep fears of raising sons Robinson, Roman and RJ in the current climate surface.

[01/18/17 - 10:35 AM]
TNT's Hit Series "Major Crimes" Renewed for Season Six
The show's stellar ensemble cast - including Mary McDonnell, G.W. Bailey, Tony Denison, Michael Paul Chan, Raymond Cruz, Phillip P. Keene, Kearran Giovanni, Jonathan Del Arco and Graham Patrick Martin - will return for the 13-episode sixth season.

[01/18/17 - 10:30 AM]
ABC News' Coverage of the Inauguration of President-Elect Donald Trump Begins Thursday, January 19
"20/20" will air two one-hour specials on Thursday, January 19 and Friday, January 20.

[01/18/17 - 10:13 AM]
NBC to Preview "Chicago Justice" on Wednesday, March 1 at 10 P.M.
The preview will immediately follow a crossover event between "Chicago Fire" at 8 p.m. and "Chicago P.D." at 9 p.m.

[01/18/17 - 10:05 AM]
Velocity and Ryan Friedlinghaus Join Forces to Bring the Inner Workings of the World-Renowned West Coast Customs Back to Velocity
In March, Velocity invites viewers deeper into the West Coast Customs world with all-new, never-before-seen episodes of "Inside West Coast Customs."

[01/18/17 - 10:02 AM]
James Frain Joins "Star Trek: Discovery"
Frain will star as "Sarek," the famed father of "Spock."

[01/18/17 - 09:38 AM]
NBC Reunites TV's Favorite Foursome with the Return of "Will & Grace" (and Jack and Karen)
Stars Eric McCormack, Debra Messing, Sean Hayes and Megan Mullally will be back, and original series creators Max Mutchnick and David Kohan will act as showrunners and executive producers.

[01/18/17 - 09:05 AM]
Comedy Central Announces Celebrity Judges, Comedian Battlers for "Jeff Ross Presents Roast Battle II: War of the Words"
Whitney Cummings, Ken Jeong, Anthony Jeselnik, John Mayer, T.J. Miller, Patton Oswalt, Sarah Silverman, Jason Sudeikis and Snoop Dogg will serve as celebrity judges.

[01/18/17 - 09:03 AM]
Video: HBO Releases Video for Upcoming Season of "Last Week Tonight with John Oliver"
The video features Oliver as he wanders the sets of other returning HBO favorites, joined by surprising guest stars.