[07/31/06 - 12:00 AM]
We TV's Original Programming Attracts New and Key Advertisers with Customized Packages

[via press release from WE: Women's Entertainment]

WE tv's Original Programming Attracts New and Key Advertisers With Customized Packages

Bank of America Marks First-Time Ad Buy with Original Series Platinum Weddings

Sandals Marks First-Time Ad Buy with Original Series Bride vs. Bride

Liberty Mutual and HP Marks First-Time Ad Buy with Original Series She House Cinema With Returning Advertisers Payless ShoeSource and BISSELL? Homecare, Inc. for Season Four

New York, NY - July 31, 2006 - WE tv, the only cable network dedicated to helping women connect to one another and the world around them, announced today a series of new advertisers that have signed on to support WE tv's original programming. Bank of America has signed on for Platinum Weddings, a weekly half-hour show, chronicling one couples' ultimate wedding fantasy. Sandals has signed on for Bride vs. Bride, a competition series pitting family against family in wedding-themed challenges. Liberty Mutual and HP have signed on for She House Cinema, featuring two designers competing to furnish a home. She House Cinema also welcomes back Payless ShoeSource and BISSELL Homecare, Inc. for the fourth season of the series. All advertisers will receive brand presence both on air and online at WE.tv.

"With WE tv's increased slate of originals, we are able to offer packages that allow for our advertiser's brands to be seamlessly integrated within the programming," said Arlene Manos, President, Rainbow National Network Advertising Sales. "We look forward to continuing to create individualized customized packages that make sense for each of our advertisers, so they can communicate simple and efficient messages to our core audience of women who are the decision-makers in the home."

As a part of Bank of America's agreement for Platinum Weddings, they receive tagged tune-ins and billboards. Platinum Weddings is a weekly, original, half-hour show, chronicling the ultimate wedding fantasy given to a couple. Celebrity event planner Julie Pryor and celebrity flower designer Larry Flachs offer their expertise in planning extravagant weddings showcased throughout the series, airing Sundays at 8:00 PM EST.

As a part of Sandals' agreement for Bride vs. Bride, they receive tagged tune-ins and billboards. Online presence includes logo and banner ads and inclusion into the monthly newsletter distributed to all of WE tv's registered users. Bride vs. Bride is a new original series for the network, hosted by Evan Farmer, formerly of TLC's "While You Were Out", and the show follows engaged couples and their wedding party as they compete against other bridal parties in a series of challenges for cash and prizes. The six-part hour-long series premieres on Sunday, August 6th at 9:00 PM EST.

As a part of the package for She House Cinema, all four advertisers receive tagged tune-ins, sweepstakes spots, and billboards. Online presence includes logo, banner ads and inclusion into the monthly newsletter distributed to all of WE tv's registered users. Liberty Mutual will have a customized vignette providing viewers with tips on keeping their family safe and protected in the home. Online at WE.tv will include Liberty Mutual tips that offer the best way to add value to the home. BISSELL Homecare, Inc. and HP will have exclusive product placement during She House Cinema segments.

She House Cinema is an original programming series where a home is designed for one lucky viewer to win via a month-long (August 1-August 31) sweepstakes. Segments air as wraps around a movie, before commercial breaks. The show premieres Monday, August 7th at 8:00 PM EST and airs Mondays at 8:00 PM EST.

Original programming has garnered record ratings success for WE tv. June 2006 ranked as the best June in the history of the network for HH ratings and HH delivery. To date in 05/06, WE tv has +278% more original telecasts during Prime M-Su 8p-11p than in the same time period during the 04/05 season. In addition, the 05/06 season is pacing to be the best in WE tv's history for Prime M-Su 8p-11p delivery of HH, W18-34, W18-49, W25-49 and W25-54.

**Source: Nielsen Media Research, Prime M-Su 8p-11p daypart average for 2Q06 03/27/06-06/25/06 vs.2Q05 03/28/05-06/26/05; Prime M-Su 8p-11p daypart average for Jun-06 05/29/06-06/25/06, Jun-05 05/30/05-06/26/05, Jun-04 05/31/04-06/27/04, Jun-03 05/26/03-06/29/03 and Jun-02 05/27/02-06/30/02 Live HH, Women 18-34, Women 18-49, Women 25-49, and Women 25-54 Audience during Prime M-Su 8p-11p. WE Originals based on Prime M-Su 8p-11p telecasts 04/05 STD 09/27/04-06/26/05 vs 05/06 STD 09/26/05-06/25/06.

About WE tv

WE tv is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE tv is a subsidiary of Rainbow Entertainment Services and is currently seen in over 59 million homes.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and three FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.

  [july 2006]  


[10/08/15 - 09:48 AM]
"The Operatives" Is Back Saving the World's Most Precious Wildlife and Eco-Systems in an All-New Season Premiering on Pivot on October 18 at 10 P.M.
With 10, all new, hour-long episodes, Pete Bethune and his hand-picked team of military elite travel to the furthest parts of the world to expose those suspected of endangering our wildlife and environment in an effort to bring them to justice.

[10/08/15 - 09:43 AM]
HBO NOW Arrives Today on the Roku Platform
Roku customers can purchase a subscription directly within the HBO NOW channel on their Roku device, which will also enable them to access the service at HBONOW.com and on other HBO NOW enabled devices.

[10/08/15 - 09:32 AM]
Syfy Launches All-New Virtual Reality Experience for Award-Winning "The Expanse" VR App
The app immerses viewers into the vast world of "The Expanse," giving them the opportunity to enter into locations from the show and experience them in virtual reality.

[10/08/15 - 09:32 AM]
Game 1 of 2015 WNBA Finals Sees Viewership Increase from 2014
ESPN spins the numbers for Sunday, October 4.

[10/08/15 - 09:14 AM]
Video: Extended Trailer for TNT's "The Librarians" Season 2, Premiering Sunday, Nov. 1
Check out the latest tease for the show's sophomore run.

[10/08/15 - 08:44 AM]
Wednesday's Broadcast Ratings: "Empire" Continues Its Reign for FOX
Plus: The CW sees year-to-year growth with the return of "Arrow" and "Supernatural."

[10/08/15 - 08:34 AM]
The Long Anticipated Third Season of David Cross' "Todd Margaret" Returns to IFC on Thursday, January 7, 2016
Jack McBrayer, Will Arnett, Blake Harrison, Sharon Horgan, Amber Tamblyn and Russ Tamblyn are among those featured in the new season.

[10/08/15 - 08:31 AM]
"Chicago P.D." Wins at 10 Among ABC, CBS and NBC in 18-49 and All Other Key Demos
NBC spins the numbers for Wednesday, October 7.

[10/08/15 - 08:28 AM]
"black-ish" Is the Night's Only Program to Post Week-to-Week Growth
ABC spins the numbers for Wednesday, October 7.

[10/08/15 - 08:22 AM]
HBO Latin America to Launch New Streaming Service for Latin America and the Caribbean
The company plans to start deploying the service in markets throughout the region, beginning with a launch in Colombia by the end of the year.

[10/08/15 - 08:01 AM]
Hallmark Movies & Mysteries Rings in the Holidays with "The Most Wonderful Movies of Christmas," Featuring Originals and Beloved Christmas Classics Round-the-Clock Beginning October 31
Said lineup includes "Murder She Baked: A Plum Pudding Mystery," "The Christmas Note," "Magic Stocking" and "Debbie Macomber's Dashing Through The Snow."

[10/08/15 - 07:59 AM]
A&E's "The First 48" and "Nightwatch" Return for All New Seasons on Thursday, November 5
The former kicks off its 15th season with its landmark 300th episode.

[10/08/15 - 07:00 AM]
Next Games and AMC Proudly Launch The Walking Dead: No Man's Land - The Official Mobile Game of AMC's "The Walking Dead" - on iOS Today
Guided by Daryl Dixon, the fan-favorite character from the TV show played by Norman Reedus, players are in charge of their own unique group of survivors and their fate.

[10/07/15 - 01:55 PM]
2015 FOX MLB Postseason Leads Off with ALDS Doubleheader Thursday Night
FS1 televises up to eight ALDS games over the next seven days as the 2015 Postseason unfolds.

[10/07/15 - 01:26 PM]
"Please Like Me" Available on Hulu Starting October 11
The first two seasons will be available to stream, giving subscribers the chance to catch up on the hilariously dark world of Josh Thomas in advance of Pivot's October 16 season three launch of the award-winning comedy.