[07/31/06 - 12:00 AM]
We TV's Original Programming Attracts New and Key Advertisers with Customized Packages

[via press release from WE: Women's Entertainment]

WE tv's Original Programming Attracts New and Key Advertisers With Customized Packages

Bank of America Marks First-Time Ad Buy with Original Series Platinum Weddings

Sandals Marks First-Time Ad Buy with Original Series Bride vs. Bride

Liberty Mutual and HP Marks First-Time Ad Buy with Original Series She House Cinema With Returning Advertisers Payless ShoeSource and BISSELL? Homecare, Inc. for Season Four

New York, NY - July 31, 2006 - WE tv, the only cable network dedicated to helping women connect to one another and the world around them, announced today a series of new advertisers that have signed on to support WE tv's original programming. Bank of America has signed on for Platinum Weddings, a weekly half-hour show, chronicling one couples' ultimate wedding fantasy. Sandals has signed on for Bride vs. Bride, a competition series pitting family against family in wedding-themed challenges. Liberty Mutual and HP have signed on for She House Cinema, featuring two designers competing to furnish a home. She House Cinema also welcomes back Payless ShoeSource and BISSELL Homecare, Inc. for the fourth season of the series. All advertisers will receive brand presence both on air and online at WE.tv.

"With WE tv's increased slate of originals, we are able to offer packages that allow for our advertiser's brands to be seamlessly integrated within the programming," said Arlene Manos, President, Rainbow National Network Advertising Sales. "We look forward to continuing to create individualized customized packages that make sense for each of our advertisers, so they can communicate simple and efficient messages to our core audience of women who are the decision-makers in the home."

As a part of Bank of America's agreement for Platinum Weddings, they receive tagged tune-ins and billboards. Platinum Weddings is a weekly, original, half-hour show, chronicling the ultimate wedding fantasy given to a couple. Celebrity event planner Julie Pryor and celebrity flower designer Larry Flachs offer their expertise in planning extravagant weddings showcased throughout the series, airing Sundays at 8:00 PM EST.

As a part of Sandals' agreement for Bride vs. Bride, they receive tagged tune-ins and billboards. Online presence includes logo and banner ads and inclusion into the monthly newsletter distributed to all of WE tv's registered users. Bride vs. Bride is a new original series for the network, hosted by Evan Farmer, formerly of TLC's "While You Were Out", and the show follows engaged couples and their wedding party as they compete against other bridal parties in a series of challenges for cash and prizes. The six-part hour-long series premieres on Sunday, August 6th at 9:00 PM EST.

As a part of the package for She House Cinema, all four advertisers receive tagged tune-ins, sweepstakes spots, and billboards. Online presence includes logo, banner ads and inclusion into the monthly newsletter distributed to all of WE tv's registered users. Liberty Mutual will have a customized vignette providing viewers with tips on keeping their family safe and protected in the home. Online at WE.tv will include Liberty Mutual tips that offer the best way to add value to the home. BISSELL Homecare, Inc. and HP will have exclusive product placement during She House Cinema segments.

She House Cinema is an original programming series where a home is designed for one lucky viewer to win via a month-long (August 1-August 31) sweepstakes. Segments air as wraps around a movie, before commercial breaks. The show premieres Monday, August 7th at 8:00 PM EST and airs Mondays at 8:00 PM EST.

Original programming has garnered record ratings success for WE tv. June 2006 ranked as the best June in the history of the network for HH ratings and HH delivery. To date in 05/06, WE tv has +278% more original telecasts during Prime M-Su 8p-11p than in the same time period during the 04/05 season. In addition, the 05/06 season is pacing to be the best in WE tv's history for Prime M-Su 8p-11p delivery of HH, W18-34, W18-49, W25-49 and W25-54.

**Source: Nielsen Media Research, Prime M-Su 8p-11p daypart average for 2Q06 03/27/06-06/25/06 vs.2Q05 03/28/05-06/26/05; Prime M-Su 8p-11p daypart average for Jun-06 05/29/06-06/25/06, Jun-05 05/30/05-06/26/05, Jun-04 05/31/04-06/27/04, Jun-03 05/26/03-06/29/03 and Jun-02 05/27/02-06/30/02 Live HH, Women 18-34, Women 18-49, Women 25-49, and Women 25-54 Audience during Prime M-Su 8p-11p. WE Originals based on Prime M-Su 8p-11p telecasts 04/05 STD 09/27/04-06/26/05 vs 05/06 STD 09/26/05-06/25/06.

About WE tv

WE tv is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE tv is a subsidiary of Rainbow Entertainment Services and is currently seen in over 59 million homes.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and three FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.

  [july 2006]  


[11/25/15 - 11:01 AM]
Disney Channel Orders a Third Season of "Girl Meets World"
Production resumes in Los Angeles in January with season three scheduled to premiere in spring 2016.

[11/25/15 - 11:00 AM]
HBO Confirms Debut Date for Animated Adult Comedy Series "Animals"
The 10-episode series will launch on Friday, February 5 at 11:30/10:30c.

[11/25/15 - 10:35 AM]
American Hero and Fan Favorite Alek Skarlatos to Join "Dancing With The Stars: Live! -- Dance All Night Tour"
Skarlatos made headlines around the world in August 2015 when he and his friends heroically overpowered a man that opened fire on a train from Amsterdam to Paris.

[11/25/15 - 10:04 AM]
Gwen Stefani and Sia to Perform on Nov. 30 and Dec. 1 Telecasts of NBC's Emmy Award-Winning Series "The Voice"
Sia will perform the single "Alive" from her upcoming album "This Is Acting" while Stefani will sing her current single "Used to Love You."

[11/25/15 - 09:01 AM]
Tuesday's Broadcast Ratings: ABC Pulls in Front with "Dancing with the Stars" Finale
The Alphabet leads the night in both total viewers and adults 18-49.

[11/25/15 - 08:42 AM]
New Debut Date for "Very Semi-Serious: A Partially Thorough Portrait of New Yorker Cartoonists"
The exclusive HBO presentation is now slated to debut Monday, December 14.

[11/25/15 - 08:36 AM]
Week Two of "Chicago Med" Is Up 50% vs. Last Season's Slot Average
NBC spins the numbers for Tuesday, November 24.

[11/25/15 - 08:33 AM]
ABC Wins the Final Tuesday of November with a Season-High Performance
ABC spins the numbers for Tuesday, November 24.

[11/24/15 - 04:45 PM]
Video: First Promo for "Grease: Live" to Air During "Scream Queens" Tonight
Get your first look at the upcoming promo for the much-ballyhooed live event.

[11/24/15 - 02:44 PM]
Michigan State at Ohio State: Highest-Rated Game of Season across All Networks
ESPN spins the numbers for Saturday, November 21.

[11/24/15 - 02:41 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, November 23.

[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:40 PM]
The CW Extends "The Flash/Arrow" Crossover by Four Minutes
Lead outs "iZombie" and "Supernatural" will air in their entirety following said event.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 01:01 PM]
NBC's Annual "Christmas in Rockefeller Center" Celebrates the Music of the Holidays Live on Wednesday, Dec. 2
Matt Lauer, Savannah Guthrie, Al Roker and Natalie Morales will host the live broadcast from New York City's Rockefeller Center.