or


[07/31/06 - 12:00 AM]
We TV's Original Programming Attracts New and Key Advertisers with Customized Packages

[via press release from WE: Women's Entertainment]

WE tv's Original Programming Attracts New and Key Advertisers With Customized Packages

Bank of America Marks First-Time Ad Buy with Original Series Platinum Weddings

Sandals Marks First-Time Ad Buy with Original Series Bride vs. Bride

Liberty Mutual and HP Marks First-Time Ad Buy with Original Series She House Cinema With Returning Advertisers Payless ShoeSource and BISSELL? Homecare, Inc. for Season Four

New York, NY - July 31, 2006 - WE tv, the only cable network dedicated to helping women connect to one another and the world around them, announced today a series of new advertisers that have signed on to support WE tv's original programming. Bank of America has signed on for Platinum Weddings, a weekly half-hour show, chronicling one couples' ultimate wedding fantasy. Sandals has signed on for Bride vs. Bride, a competition series pitting family against family in wedding-themed challenges. Liberty Mutual and HP have signed on for She House Cinema, featuring two designers competing to furnish a home. She House Cinema also welcomes back Payless ShoeSource and BISSELL Homecare, Inc. for the fourth season of the series. All advertisers will receive brand presence both on air and online at WE.tv.

"With WE tv's increased slate of originals, we are able to offer packages that allow for our advertiser's brands to be seamlessly integrated within the programming," said Arlene Manos, President, Rainbow National Network Advertising Sales. "We look forward to continuing to create individualized customized packages that make sense for each of our advertisers, so they can communicate simple and efficient messages to our core audience of women who are the decision-makers in the home."

As a part of Bank of America's agreement for Platinum Weddings, they receive tagged tune-ins and billboards. Platinum Weddings is a weekly, original, half-hour show, chronicling the ultimate wedding fantasy given to a couple. Celebrity event planner Julie Pryor and celebrity flower designer Larry Flachs offer their expertise in planning extravagant weddings showcased throughout the series, airing Sundays at 8:00 PM EST.

As a part of Sandals' agreement for Bride vs. Bride, they receive tagged tune-ins and billboards. Online presence includes logo and banner ads and inclusion into the monthly newsletter distributed to all of WE tv's registered users. Bride vs. Bride is a new original series for the network, hosted by Evan Farmer, formerly of TLC's "While You Were Out", and the show follows engaged couples and their wedding party as they compete against other bridal parties in a series of challenges for cash and prizes. The six-part hour-long series premieres on Sunday, August 6th at 9:00 PM EST.

As a part of the package for She House Cinema, all four advertisers receive tagged tune-ins, sweepstakes spots, and billboards. Online presence includes logo, banner ads and inclusion into the monthly newsletter distributed to all of WE tv's registered users. Liberty Mutual will have a customized vignette providing viewers with tips on keeping their family safe and protected in the home. Online at WE.tv will include Liberty Mutual tips that offer the best way to add value to the home. BISSELL Homecare, Inc. and HP will have exclusive product placement during She House Cinema segments.

She House Cinema is an original programming series where a home is designed for one lucky viewer to win via a month-long (August 1-August 31) sweepstakes. Segments air as wraps around a movie, before commercial breaks. The show premieres Monday, August 7th at 8:00 PM EST and airs Mondays at 8:00 PM EST.

Original programming has garnered record ratings success for WE tv. June 2006 ranked as the best June in the history of the network for HH ratings and HH delivery. To date in 05/06, WE tv has +278% more original telecasts during Prime M-Su 8p-11p than in the same time period during the 04/05 season. In addition, the 05/06 season is pacing to be the best in WE tv's history for Prime M-Su 8p-11p delivery of HH, W18-34, W18-49, W25-49 and W25-54.

**Source: Nielsen Media Research, Prime M-Su 8p-11p daypart average for 2Q06 03/27/06-06/25/06 vs.2Q05 03/28/05-06/26/05; Prime M-Su 8p-11p daypart average for Jun-06 05/29/06-06/25/06, Jun-05 05/30/05-06/26/05, Jun-04 05/31/04-06/27/04, Jun-03 05/26/03-06/29/03 and Jun-02 05/27/02-06/30/02 Live HH, Women 18-34, Women 18-49, Women 25-49, and Women 25-54 Audience during Prime M-Su 8p-11p. WE Originals based on Prime M-Su 8p-11p telecasts 04/05 STD 09/27/04-06/26/05 vs 05/06 STD 09/26/05-06/25/06.

About WE tv

WE tv is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE tv is a subsidiary of Rainbow Entertainment Services and is currently seen in over 59 million homes.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and three FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.





  [july 2006]  
S
M
T
W
T
F
S
      


· BRIDEZILLAS (WE)









[07/07/15 - 11:05 AM]
All Six Principal Voice Performers Will Return for the Historic 27th and 28th Seasons of "The Simpsons"
Dan Castellaneta, Julie Kavner, Nancy Cartwright, Yeardley Smith, Hank Azaria and Harry Shearer are all due back.

[07/07/15 - 09:42 AM]
USA Network Orders Fourth Season of Hit Reality Series "Chrisley Knows Best"
The network will soon start production on two previously announced Chrisley pilots including a nighttime talk show hosted by Todd Chrisley from Embassy Row and a spin-off pilot with series partner Maverick TV.

[07/07/15 - 09:12 AM]
Netflix Kicks Off Original Film Initiative with Cary Fukunaga's "Beasts of No Nation," Premiering in All Netflix Territories and Select Theaters on October 16, 2015
Other upcoming titles include "The Ridiculous Six," "Crouching Tiger, Hidden Dragon: The Green Legend" and "Pee-wee's Big Holiday."

[07/07/15 - 08:45 AM]
Showtime(R) Service Is Available Now Over the Internet
The service is available as a stand-alone streaming service on Apple TV(R), iPhone(R), iPad(R), iPod touch(R) and the Roku streaming platform, and consumers can subscribe to the service for one monthly price of $10.99.

[07/07/15 - 08:44 AM]
Monday's Broadcast Ratings: "The Bachelorette" Sparks Victory for ABC
The Alphabet wins the night in both total viewers and adults 18-49.

[07/07/15 - 08:31 AM]
Comedy Central Renews Multiplatform Late-Night Hit Series "@midnight with Chris Hardwick" for Third Season
The third season order of "@midnight," produced by Funny Or Die, is a 40-week run that will air throughout 2016.

[07/07/15 - 08:22 AM]
Alton Brown Brings "Cutthroat Kitchen" to the Great Outdoors in Special Summer Series "Camp Cutthroat"
The primetime tournament begins on Wednesday, August 12 at 9pm ET/PT (all times ET/PT), leading up to a final showdown between the four winners on Wednesday, September.

[07/07/15 - 08:06 AM]
SundanceTV Releases Serial-Inspired Podcast, "Rectify: The Case Against"
Written by Kate Powers, the podcast provides a stirring narrative of the first two seasons of 16 episodes, recapping what we know about Daniel Holden's case.

[07/07/15 - 08:00 AM]
E! Brings Pop Culture Fans Unprecedented Coverage of San Diego Comic-Con
Join E! in celebrating the fandemonium with a front row seat to the main event on-air, online and on social beginning Wednesday, July 8 through Sunday, July 12.

[07/07/15 - 06:00 AM]
Introducing the "WAGS" (Wives and Girlfriends of Sports Stars) from E!'s New Series Premiering Tuesday, August 18th at 10:00PM ET/PT
As part of an elite, exclusive group, the WAGS are close friends who are bound together by a strict hierarchy, unspoken rules and plenty of drama - and those who have the coveted ring and a husband with a contract are the ones with all the power!

[07/06/15 - 03:46 PM]
Marvel & ESPN Films Premiere Short Film Series Beginning July 10
All eight films will have a television premiere and will also be released on the ESPN 30 for 30 Facebook page the same day.

[07/06/15 - 03:35 PM]
National Geographic Channel Announces Cast of Four-Hour Movie Event "Saints & Strangers"
Vincent Kartheiser, Anna Camp, Ron Livingston, Barry Sloane, Ray Stevenson and Natascha McElhone are among the ensemble cast members.

[07/06/15 - 02:20 PM]
Investigation Discovery Closes Out First Half of 2015 Celebrating Best 2nd Quarter and Best June Ever in Prime and Total Day
Investigation Discovery spins the numbers for the second quarter of 2015.

[07/06/15 - 01:37 PM]
Lifetime Renews Critically Acclaimed Drama "UnREAL" for Second Season
Airing on Mondays at 10:00/9:00c, "UnREAL" is Lifetime's youngest scripted series ever, with a median age of 43.

[07/06/15 - 01:20 PM]
Staggering 25.4 Million Witness USA Defeat Japan to Win Coveted FIFA Women's World Cup 2015 Title
FOX Sports spins the numbers for Sunday, July 5.