Adult Swim Remains #1 for July Total Day Delivery of Adults 18-34, 18-24
Late-Night Cable Network Claims Eight of Top 50 Basic Cable Programs Among Men 18-34
Repeating its July �05 victory, Adult Swim claimed the July �06 #1 ranking among ad-supported basic cable networks for total day delivery of young adult demos, according to preliminary data from Nielsen Media Research. The late-night network ranked #1 among all its targeted audiences, including adults 18-34 (353,000), adults 18-24 (221,000), men 18-34 (223,000) and men 18-24 (150,000), the latter for 16 consecutive months. Adult Swim also ranked #6 for July total day delivery of adults 18-49 (484,000) and #6 for delivery of persons 2+ (1,098,000).
In addition to these claims, Adult Swim programs accounted for eight of July�s top 50 basic cable programs among men 18-34.
Adult Swim (AdultSwim.com), launched in 2001, is Turner Broadcasting System, Inc.�s network offering original and acquired animated comedy and action series for young adults. Airing overnights six days a week for a total of 45 hours weekly, Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 89 million U.S. homes.
Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.
RATING PERIOD: 6/26/06 � 7/30/06
SOURCE: Turner Entertainment Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD). Complete and final data (Live+7) will be available in two weeks. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.
NOTES: All ratings based on Total U.S. Television Universe of 110,200,000 homes.