or


[08/02/06 - 12:00 AM]
Hallmark Channel Breaks Out the Bubbly in Celebration of 5th Anniversary Successes

[via press release from The Hallmark Channel]

Hallmark Channel Breaks Out the Bubbly in Celebration of 5th Anniversary Successes

Independent Network Accomplishes Extraordinary Achievement in Short Time As Hallmark Channel Turns Five, the Network Celebrates its Continuing Triumphs in Programming, Ratings, Distribution and Ad Sales

STUDIO CITY, Calif., Aug. 2 -- Despite the early naysayers, since its unveiling on August 5, 2001, independent Hallmark Channel is an incredible success story. It has been lauded for having one of the most successful launches in cable history, for adding more subscriber homes than any other cable network in that time period, for adding more viewers than any other cable network since launch, for having the most engaged viewers of any cable network and for its leadership in the programming of original movies.

"We achieved some wonderful successes, despite the challenges of launching during a difficult environment, thanks to the belief our customers -- viewers, distributors and advertisers -- have in Hallmark Channel," said Paul FitzPatrick EVP and COO, Crown Media Holdings, Inc. He also noted that the organization, led by the senior leadership of David Kenin, Bill Abbott, Bill Aliber and Laura Masse, has worked diligently on meeting Hallmark Channel's vision.

Key benchmarks for Hallmark Channel:

* Hallmark Channel is a leader in original movie programming;

* the network continues to rank in the Top 10 among household ratings and Adults and Women 25-54 delivery, and just this past month (July) ranked #4 in Prime Time HH ratings;

* the network is currently in 74 million homes; and,

* it boasts the #1 Prime Time length-of-tune among all ad-supported cable networks.

A Leader in Original Movies

Hallmark Channel has built a stellar reputation the past five years by creating original movies that resonate with audiences of all ages; movies characterized by cinematic excellence and strong stories; and, movies that are relevant to viewers and their lives. The programming underscores the network's key asset -- its brand -- with programming that is family friendly and focuses on family, caring, trust and celebration.

Also key to the network's Original movies is the line-up of recognizable talent that has come to call Hallmark Channel "home." Patrick Duffy, Patty Duke, Dick Van Dyke, Katherine Heigl, Shirley Jones, Stacy Keach, John Larroquette, Shelley Long, Kellie Martin, Judy Reyes, Doris Roberts, Tori Spelling and Lea Thompson are among those who have starred and continue to star in the network's original movies, including its popular Mystery Movie franchises, "Mystery Woman," "Jane Doe" and "McBride."

Launch-to-Date Hallmark Channel's Ratings Soar

When Hallmark Channel launched in 2001, the network ranked #37 in Total Day HH ratings and #29 in Prime Time HH ratings. Currently, the channel ranks #10 in Total Day HH ratings and #4 in Prime Time HH ratings, an increase of +300% and +180%, respectively. The network also ranks in the Top 10 among Adults and Women 25-54 Total Day delivery.

In addition, since the network's launch Hallmark Channel has added more viewing homes and more total viewers P2+ than any other ad-supported cable network. The network added 537,000 homes and 672,000 total viewers in Total Day, and 873,000 homes and 1,151,000 total viewers in Prime Time.

Since launching, the ratings for Hallmark Channel's Original movies have grown significantly year-to-year. In the 2001-2002 season, the average HH rating of a premiere original movie was a 0.8 with 317,000 homes; in the 2005-2006 season, the average HH rating currently stands at a 1.9 with 1,347,000 homes. This marks an impressive +138% increase in HH ratings and an outstanding +325% increase in HH delivery. The same story holds true for the channel among Adults and Women 25-54 delivery with a +219% and +269% increase since launch, respectively.

Hallmark Channel also ranks among the Top 10 for year-to-year Prime Time growth (July '06 vs. July '05) in HH and key demos, ranking it #5 in HH growth, #8 in W18-49 and #8 in W25-54.

Hallmark Channel is a Home for the Holidays with some of the highest viewership occurring during the cross-promoted and highly publicized Holiday season. Since launch, the Top 3 highest-rated Original movies on Hallmark Channel are holiday movies:

* "Meet the Santas," 3.6 HH rating (12/17/05)

* "Loves Long Journey," 3.0 HH rating (12/3/05)

* "Single Santa Seeks Mrs. Claus," 3.0 HH rating (12/11/04)

This upcoming holiday season, the channel will have the U.S. network premiere of the Academy Award(R)-winning feature film, "March of the Penguins."

Significant Distribution Gains -- More Than Any Cable Network

Hallmark Channel is currently available in 74 million homes, having achieved an unprecedented gain of more than 50 million full-time subscriber homes since launching in August 2001. This impressive growth marks the channel as the fastest-growing cable network during the time period.

The #1 Prime Time Length-of-Tune Among All Cable Networks For three straight quarters (4Q '05-2Q '06) Hallmark Channel ranked #1 in HH Prime Time length-of-tune and among the Top 2 in A25-54 LOT. In second quarter '06, the network averaged 27.4 minutes in HH LOT and 22.5 minutes in A25-54 LOT, among all ad-supported cable networks. By keeping viewers tuned in, the network is able to offer sponsors a solid return on investment amidst a crowded advertising landscape.

Year-to-date Hallmark Channel's original movies delivered 9 of the top 10 highest length-of-tune premieres among P2+, 6 of the top 10 original movie premieres among P25-54 LOT, including the #1 and #2 movies, and 5 of the top 10 original movie premieres among W25-54 LOT, also including the #1 and #2 movies. In addition, the network delivered 4 of the top 10 highest original movies among viewer ad retention scoring the #1 and #2 spots. The #1 movie in LOT, "Our House," delivered 41.1 minutes among P2+. "Our House" was also the #1 movie in audience retention retaining 100.5% of its total viewing audience (P2+).

Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate of high-quality entertainment programming to a national audience of 74 million subscribers. The program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes titles from its award-winning collection of movies, miniseries and films for exhibition in a variety of television media including broadcast, cable, Video-on-Demand and High Definition Television.

Source: Nielsen Media Research

SOURCE Hallmark Channel





  [august 2006]  
S
M
T
W
T
F
S
  


· JANE DOE (HALLMARK)
· LOVE'S LONG JOURNEY (HALLMARK)
· MCBRIDE (HALLMARK)
· MEET THE SANTAS (HALLMARK)
· MYSTERY WOMAN (HALLMARK)
· OUR HOUSE (HALLMARK)
· SINGLE SANTA SEEKS (HALLMARK)





[03/28/24 - 10:04 AM]
Bravo Reveals Returning Cast for "The Real Housewives of New York City" Season 15
After a successful first bite out of the Big Apple, all six ladies of Bravo's "The Real Housewives of New York City" will return for season 15, including Sai De Silva, Ubah Hassan, Erin Lichy, Jenna Lyons, Jessel Taank and Brynn Whitfield.

[03/28/24 - 10:03 AM]
Matt Barnes and Anansa Sims Give a Close-Up Look at Navigating Love, Co-Parenting, Fame and More in New Series, "The Barnes Bunch," Premiering Friday, April 19 at 10PM ET on WE tv
This endearing new series follows NBA champion and successful Podcaster, Matt Barnes, alongside his fiancée, model and reality personality, Anansa Sims, as they navigate love, forgiveness, and personal growth while reconciling their past.

[03/28/24 - 10:01 AM]
Video: "Dan Da Dan" - Official Trailer - Netflix Anime
This is the story of Momo, a high school girl from a family of spirit mediums, and her classmate Okarun, an occult freak.

[03/28/24 - 10:01 AM]
"Karamo" Renewed for Third Season in National Syndication
"Karamo" is hosted by reality television personality, author, actor, producer and activist Karamo.

[03/28/24 - 09:31 AM]
Video: "Neal Brennan: Crazy Good" - Official Trailer - Netflix
Comedian Neal Brennan riffs in this stand-up special on crypto, social media flexes, sex compliments and the link between greatness and mental health.

[03/28/24 - 09:03 AM]
ESPN+ Unveils Major League Baseball Game Schedule for March and April
ESPN+ will stream a game every day in April, featuring all thirty Major League Baseball Clubs.

[03/28/24 - 09:01 AM]
Video: "Jurassic World: Chaos Theory" - Teaser Trailer - Netflix After School
Set six years after the events at Camp Cretaceous, members of "The Nublar Six" are struggling to find their footing off the islands, navigating a world now filled with dinosaurs and people who want to hurt them.

[03/28/24 - 09:01 AM]
WWE on A&E Continues with Gabriel "Fluffy" Iglesias Joining "WWE Rivals" & More "WWE's Most Wanted Treasures" & "Biography: WWE Legends"
Kicking off on Sunday, April 14, "WWE's Most Wanted Treasures" will feature WWE Hall of Famers Booker T, Mick Foley, and Lita as they hunt for iconic memorabilia and share the history behind some of the most famous items in WWE history.

[03/28/24 - 09:00 AM]
"The Omen" Complete Franchise, Streaming Now on Hulu
To celebrate the new theatrical release, catch up on the supernatural saga with all five films available to stream on Hulu!

[03/28/24 - 08:29 AM]
Video: Prime Video Releases the Official Trailer for Horror Anthology Series "THEM: THE SCARE" Starring Deborah Ayorinde, Luke James, Pam Grier, and More!
This second installment will consist of eight episodes and premieres on Thursday, April 25, in more than 240 countries and territories worldwide.

[03/28/24 - 08:16 AM]
Netflix Lights Up the Sky with 1,000 Drones to Reveal May 1 Launch Date for Sanjay Leela Bhansali's Epic Saga, "Heeramandi: The Diamond Bazaar"
In the series, arch nemeses Mallikajaan and Fareedan are locked in a battle for succession of Heeramandi, where courtesans reign as queens.

[03/28/24 - 08:01 AM]
Video: "The Sympathizer" - Official Trailer - Max
Based on the Pulitzer Prize-winning novel by Viet Thanh Nguyen, the limited series premieres April 14.

[03/28/24 - 07:03 AM]
Video: Paramount+ Reveals Teaser Trailer and Announces June 2 Premiere Date for the Third Season of "Mayor of Kingstown"
In season three, a series of explosions rock Kingstown and its citizens, as a new face of the Russian mob sets up shop in the city, and a drug war rages inside and outside prison walls.

[03/28/24 - 07:01 AM]
Video: "Unfrosted" - Official Trailer - Netflix
In a time when milk and cereal ruled breakfast, a fierce corporate battle begins over a revolutionary new pastry. A Pop-Tart comedy from Jerry Seinfeld.

[03/28/24 - 06:31 AM]
Netflix Announces Agatha Christie Series "The Seven Dials Mystery" by "Broadchurch" Writer Chris Chibnall
"The Seven Dials Mystery" is the first series to go into production with Orchid Pictures and will begin filming this summer.