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[08/02/06 - 12:00 AM]
NBC and Youtube Announce Winners and Finalists from Viewer Promotional Video Competition for 'The Office'

[via press release from NBC]

NBC AND YOUTUBE ANNOUNCE WINNERS AND FINALISTS FROM VIEWER PROMOTIONAL VIDEO COMPETITION FOR 'THE OFFICE'

BURBANK, Calif. -� August 2, 2006 -- The results are in, and NBC and YouTube, Inc., announced the three grand-prize winners and seven finalists from the companies' innovative strategic partnership that allowed viewers to submit their own creative 20-second promotional video for NBC's "The Office" (Thursdays, 9:30-10 p.m. ET) to NBC's YouTube Group (www.youtube.com/theoffice).

The contest, which ran from June 26 through July 21, was administered by Interpolls. The winning videos will be broadcast on NBC during episodes of "The Office" from August 3rd to the 24th and are available on nbc.com. The twenty semi-finalists' videos will also be posted on nbc.com.

The three grand-prize winners (whose names and hometowns will also appear on NBC and nbc.com) and their videos are:

1) "Rubberband Ball" --Elliot Diviney from Plymouth, Minnesota

2) "Sing-A-Long" -- Chris Mundell from Santa Barbara, California

3) "Playing at the Office" -- Tony Alfieri from Los Angeles, California

The seven finalists (and their videos) who finished just behind the three grand-prize winners are:

"Bobbleheads" -- Matthew Edward Everton from Pembroke Pines, Florida;

"Professional TV Viewer" -- Mark A. Vincze II from West Springfield, Massachusetts;

"Toss" -- Bradley Fuller Herbert from Lewisville, Texas;

"Claymation" -- Nicholas David Clements from Midland, Michigan;

"Office 3-D" -- Peter Karski from the United States Air Force Academy, Colorado;

"Office Harmony" -- Aharon Wasserman from Bridgeton, New Jersey;

"Supplies Animation" -- Paul Cummings from Medford, Massachusetts.

NBC and YouTube recently announced a partnership that will combine NBC's quality programming with YouTube's vast audience to enhance the entertainment experience on YouTube while engaging viewers in innovative new ways to promote NBC's Fall program lineup and other preferred shows over the next year. The agreement also includes an integrated, cross-promotional advertising relationship on the YouTube service and significant on-air promotion provided by NBC.

As a result, NBC created an official NBC Channel on YouTube to house its Fall Preview area with exclusive clips to promote NBC's "The Office." In addition, over the next year, NBC will upload several video presentations and longform promos per week to the NBC Channel on YouTube from primetime and late-night programs like "Saturday Night Live," "The Office," and "The Tonight Show with Jay Leno." YouTube will also promote NBC's videos throughout the site.

People now watch more than 100 million videos per day on YouTube, making it the leading entertainment destination for video on the Internet.





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