or


[08/07/06 - 12:00 AM]
Google and Viacom's MTV Networks to Test New Online Video Distribution Model

[via press release from MTV]

Google and Viacom's MTV Networks to Test New Online Video Distribution Model

MTVN Hit Programs Also Available Now for Download-To-Own on Google Video

NEW YORK, and MOUNTAIN VIEW, Calif., Aug. 7 -- Google Inc. (Nasdaq: GOOG) and MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), are collaborating to test an innovative video distribution model that will serve consumers, web publishers and advertisers. Google will distribute ad-supported content from MTV Networks to targeted website publishers, allowing publishers to showcase clips from premium programming like Nickelodeon's SpongeBob SquarePants and MTV's Laguna Beach to enhance the content on their websites. As the first-of-its-kind offering from both companies, this new model will provide users with new ways to experience content and create targeted marketing vehicles for advertisers. It will also serve to promote programming that is available via cable, satellite and other distribution platforms carrying MTVN's on-air channels. The companies expect to be testing the model later this month.

This venture marks the first time integrated video programming and advertising will be made available directly to Google's extensive AdSense network, which delivers targeted text and image ads to its network of websites and blogs. This also represents the first time clips from MTV Networks' kids and family, music and entertainment programming will be available to consumers widely across the Web on an ad-supported basis on sites outside MTVN's proprietary sites.

"Collaborating with Google gives us a terrific opportunity to take our content and distribute it even more widely on the web in a seamless and targeted way," said Tom Freston, President and CEO, Viacom. "This deal fits in perfectly with our strategy to deliver the best content to our audiences -- wherever they are. We're very happy to be working with Google, a true innovator in content distribution."

"We're excited to work with MTV Networks on new ways of distributing its content to consumers via the Internet and on Google Video," said Eric Schmidt, Google's CEO. "With the combination of our video technology, and extensive advertiser and publisher network, Google is in a leading position to help content owners, web publishers and advertisers generate interest and increase revenue opportunities."

MTVN programming that initially will be distributed via Google Video and targeted publishers includes clips from:

-- MTV's "Laguna Beach: The Real OC" - video clips detailing major plotlines from the hit show's third season, which premieres on television August 14.

-- MTV Video Music Awards - promotional clips from this year's VMAs, airing Aug. 31, memorable highlights from past VMAs, and exclusive clips from the upcoming "Scandalicious Show" previewing this year's VMAs.

-- Nickelodeon's "SpongeBob SquarePants" - Your Brain on SpongeBob, taken from the hugely popular animated series.

"We are content people who make great creative product for all platforms," said Judy McGrath, Chairman and CEO, MTV Networks. "Our brands are great navigation tools for our audiences, and this deal with Google will enable us to follow and lead them to new places."

"We welcome the opportunity to work with great content providers like MTV Networks to explore additional forms of distribution for online video," said David Eun, Google's vice president of content partnerships. "MTV Networks offers a perfect blend of content that is interesting, exciting and relevant to web publishers, advertisers and users alike. We look forward to the results of this relationship, and the impact it will have on these audiences."

MTVN Hit Programs Also Available Now for Download-To-Own on Google Video:

SOURCE MTV Networks
http://www.mtv.com http://www.google.com





  [august 2006]  
S
M
T
W
T
F
S
  


· NEWPORT HARBOR: THE REAL ORANGE COUNTY (MTV)











[03/26/15 - 02:04 PM]
Nickelodeon's 28th Annual Kids' Choice Awards to Simulcast Across Nickelodeon, TeenNick, Nicktoons and TV Land, Live Stream on Nick.com and Nick App Saturday, March 28, at 8:00 P.M. (ET/PT)
The night begins with a super-sized episode of "The Thundermans" at 7:00 p.m. (ET/PT) and ends with an exclusive first-look of the all-new animated series "Harvey Beaks" immediately following the slime ceremony at 9:30 p.m. (ET/PT).

[03/26/15 - 01:03 PM]
"Living with Lincoln," The Story of One Family's Efforts to Save the Photographs of Abraham Lincoln Over the Course of Five Generations, Debuts April 13 on HBO
The film explores his family's physical and emotional connection to the president, revealing a personal side of the immortal leader through a modern-day journey of discovery, obsession, depression and despair.

[03/26/15 - 01:00 PM]
Saoirse Ronan and Cynthia Nixon Star in "Stockholm, Pennsylvania" Premiering May 2 on Lifetime(R)
The original movie centers on a young woman, kidnapped as a child, who struggles to readjust to life after being returned home.

[03/26/15 - 12:27 PM]
William Petersen Returns to Television in WGN America's Critically Acclaimed Series "Manhattan," Produced by Lionsgate, Skydance and Tribune Studios
Production will begin on its second season in New Mexico in April for a 2015 debut on WGN America.

[03/26/15 - 12:18 PM]
"Halt and Catch Fire" Dials Up Season Two on Sunday, May 31 at 10:00 P.M. ET/PT
Viewers will also be able to catch up on season one on Netflix beginning Wednesday, April 8.

[03/26/15 - 12:13 PM]
Nickelodeon and Paramount Television Set the Stage with the Cast of "School of Rock"
The series is scheduled to air fall 2015 and is currently in production at Paramount Studios in Los Angeles.

[03/26/15 - 12:01 PM]
Colin Ferguson Cast to Join Andie MacDowell and Dylan Neal in Season Three of Hallmark Channel's Highly-Rated Primetime Original Series, "Debbie Macomber's Cedar Cove"
The #1 primetime drama makes its anticipated return with a special two-hour season premiere July 2015.

[03/26/15 - 11:52 AM]
NBC Sets Aug. 5 Premiere Dates for Two New Comedies and Robust List of Reality Series as Network Looks for Fifth Straight Summer Win in 18-49
"Mr. Robinson" and "The Carmichael Show" will launch on Wednesday, August 5 at 9:00/8:00c and 9:30/9:30c, respectively.

[03/26/15 - 11:52 AM]
Kevin Hart Brings His Boys to Comedy Central(R) with the World Premiere of "Kevin Hart Presents: Plastic Cup Boyz" on Saturday, April 11 at 11:00 PM ET/PT
Three man act Plastic Cup Boyz, Joey Wells, Will "Spank" Horton and Na'im Lynn, taped their debut special at The House of Blues in San Diego.

[03/26/15 - 11:06 AM]
"Nightline" Is #1 for the Week in Total Viewers and Adults 25-54 for Second Straight Week
ABC spins the late-night numbers for the week of March 16-20.

[03/26/15 - 11:01 AM]
"The Tonight Show" Outdelivers ABC, CBS Competition in All Key Ratings Measures for Week of March 16-20
NBC spins the late-night numbers for the week of March 16-20.

[03/26/15 - 10:00 AM]
HBO and Vice Enter Major News Content Deal
Highlights include a four-year extension (with an increase from 14 to 35 episodes a year) of the Emmy(R)-winning documentary show.

[03/26/15 - 09:35 AM]
TLC Sings Into Spring with New Series Following "The Willis Family"
The series will follow Brenda and Toby Willis as they share the challenge of maintaining their large, fourteen-member family while keeping up with the workload required to manage their touring band.

[03/26/15 - 09:22 AM]
LMN Premieres New Original Series "I Love You... But I Lied" Wednesday, April 8 at 10PM ET
Inspired by true events, each episode of "I Love You... But I Lied" reveals two stories of personal deception.

[03/26/15 - 09:14 AM]
"Top Chef at Sea" Heats Up as Celebrity Cruises and Bravo Media Extend Partnership Through 2016
Setting sail November 14 onboard Celebrity Reflection, the one-of-a-kind Eastern Caribbean cruise vacation will give guests an up-close-and-personal culinary experience with six former "Top Chef" competitors.