or


[08/07/06 - 12:00 AM]
Google and Viacom's MTV Networks to Test New Online Video Distribution Model

[via press release from MTV]

Google and Viacom's MTV Networks to Test New Online Video Distribution Model

MTVN Hit Programs Also Available Now for Download-To-Own on Google Video

NEW YORK, and MOUNTAIN VIEW, Calif., Aug. 7 -- Google Inc. (Nasdaq: GOOG) and MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), are collaborating to test an innovative video distribution model that will serve consumers, web publishers and advertisers. Google will distribute ad-supported content from MTV Networks to targeted website publishers, allowing publishers to showcase clips from premium programming like Nickelodeon's SpongeBob SquarePants and MTV's Laguna Beach to enhance the content on their websites. As the first-of-its-kind offering from both companies, this new model will provide users with new ways to experience content and create targeted marketing vehicles for advertisers. It will also serve to promote programming that is available via cable, satellite and other distribution platforms carrying MTVN's on-air channels. The companies expect to be testing the model later this month.

This venture marks the first time integrated video programming and advertising will be made available directly to Google's extensive AdSense network, which delivers targeted text and image ads to its network of websites and blogs. This also represents the first time clips from MTV Networks' kids and family, music and entertainment programming will be available to consumers widely across the Web on an ad-supported basis on sites outside MTVN's proprietary sites.

"Collaborating with Google gives us a terrific opportunity to take our content and distribute it even more widely on the web in a seamless and targeted way," said Tom Freston, President and CEO, Viacom. "This deal fits in perfectly with our strategy to deliver the best content to our audiences -- wherever they are. We're very happy to be working with Google, a true innovator in content distribution."

"We're excited to work with MTV Networks on new ways of distributing its content to consumers via the Internet and on Google Video," said Eric Schmidt, Google's CEO. "With the combination of our video technology, and extensive advertiser and publisher network, Google is in a leading position to help content owners, web publishers and advertisers generate interest and increase revenue opportunities."

MTVN programming that initially will be distributed via Google Video and targeted publishers includes clips from:

-- MTV's "Laguna Beach: The Real OC" - video clips detailing major plotlines from the hit show's third season, which premieres on television August 14.

-- MTV Video Music Awards - promotional clips from this year's VMAs, airing Aug. 31, memorable highlights from past VMAs, and exclusive clips from the upcoming "Scandalicious Show" previewing this year's VMAs.

-- Nickelodeon's "SpongeBob SquarePants" - Your Brain on SpongeBob, taken from the hugely popular animated series.

"We are content people who make great creative product for all platforms," said Judy McGrath, Chairman and CEO, MTV Networks. "Our brands are great navigation tools for our audiences, and this deal with Google will enable us to follow and lead them to new places."

"We welcome the opportunity to work with great content providers like MTV Networks to explore additional forms of distribution for online video," said David Eun, Google's vice president of content partnerships. "MTV Networks offers a perfect blend of content that is interesting, exciting and relevant to web publishers, advertisers and users alike. We look forward to the results of this relationship, and the impact it will have on these audiences."

MTVN Hit Programs Also Available Now for Download-To-Own on Google Video:

SOURCE MTV Networks
http://www.mtv.com http://www.google.com





  [august 2006]  
S
M
T
W
T
F
S
  


· NEWPORT HARBOR: THE REAL ORANGE COUNTY (MTV)





[09/03/15 - 02:16 PM]
Check Out John Diggle's New Costume on "Arrow!"
David Ramsey's character will be donning this gear in the premiere episode of "Arrow" on Wednesday, October 7.

[09/03/15 - 02:10 PM]
"Grandfathered" Celebrates Grandparents Day with 1-800-Flowers Promotion
Starting today, use promo code "Grandfathered" to receive 20% off an exclusive collection of flowers and treats.

[09/03/15 - 12:58 PM]
"The Chew" Is All About You! Season Five Kicks Off Tuesday, September 8 on ABC
Hosts Mario Batali, Michael Symon, Carla Hall, Clinton Kelly and Daphne Oz return for a fun-filled season as your ultimate guides in entertaining from help with a quick fix fabulous meal to aide in a kitchen calamity.

[09/03/15 - 12:00 PM]
Hallmark Channel's Original Programming Stands Out on Saturday Nights
The Hallmark Channel further spins the numbers for Saturday, August 29.

[09/03/15 - 11:34 AM]
Jimmy Fallon and Seth Meyers Encores Win the Late-Night Ratings Week of Aug. 24-28
NBC spins the late-night numbers for the week of August 24-28.

[09/03/15 - 11:03 AM]
TNT & TBS Stars Rashida Jones, Sean Bean, Samantha Bee, Jason Jones, Rebecca Romijn and Jeff Hephner Coming to New York Comic Con
TBS and TNT are bringing the stars and producers of five of their most anticipated upcoming shows to New York Comic Con in October.

[09/03/15 - 10:07 AM]
British Pop Sensation Little Mix to Perform with "America's Got Talent" Finalists Acroarmy for Sept. 9 Semifinal Results Show on NBC
Little Mix - singers Perrie Edwards, Jesy Nelson, Leigh-Anne Pinnock and Jade Thirwall - have quickly established themselves as one of the brightest pop acts in Britain.

[09/03/15 - 10:01 AM]
Disney XD Greenlights "Lab Rats: Elite Force," a Spin-Off of Popular Series "Lab Rats: Bionic Island" and "Mighty Med"
Reprising their starring roles on their respective series are Billy Unger as Chase and Bradley Steven Perry as Kaz, Jake Short as Oliver, Paris Berelc as Skylar, and Kelli Berglund as Bree.

[09/03/15 - 09:35 AM]
USA Network Wins the Summer, Ranking #1 in Key Demos Across All Basic Cable
USA spins the numbers for the summer to date.

[09/03/15 - 09:18 AM]
SundanceTV Joins Forces with Red Arrow International, Goalpost Pictures Australia and Pukeko Pictures in New Zealand on Original Genre Series "Cleverman"
Set in the near future, the series follows a group of non-humans battling for survival in a world where humans feel increasingly inferior to them, and want to silence, exploit and kill them.

[09/03/15 - 08:55 AM]
"The Carmichael Show" Grows in Its Second Week, Up 18% at 9 P.M., 22% at 9:30
NBC spins the numbers for Wednesday, September 2.

[09/03/15 - 08:31 AM]
CBS Program Advisory for Premiere of "The Late Show with Stephen Colbert"
"The Late Show" will run until 12:44 AM, ET/PT on Tuesday, September 8.

[09/03/15 - 08:27 AM]
Wednesday's Broadcast Ratings: NBC Edges CBS, FOX for Demo Crown
Plus: the Peacock's "America's Got Talent" is the night's most-watched program overall.

[09/03/15 - 08:19 AM]
ABC's "Celebrity Wife Swap" Season Finale is Up in Viewers and Adults 18-49, Marking its Most-Watched Telecast in 4 Weeks
ABC spins the numbers for Wednesday, September 2.

[09/03/15 - 07:51 AM]
Discovery's #1-Rated Show "Gold Rush" Returns for Sixth Season with Miners Facing New Challenges and Unexpected Twists of Fate
The series returns with a two-hour premiere on Friday, October 16 at 9:00/8:00c.