"BIG BROTHER: ALL-STARS" DELIVERS ITS LARGEST TUESDAY AUDIENCE AND BEST RATING IN ADULTS 25-54
"Big Brother: All-Stars" Wins Its Time Period in Viewers and Key Young Adult Demographics
"Rock Star: Supernova" Places Second in Key Demos
Last night's edition of BIG BROTHER: ALL-STARS delivered its largest Tuesday audience of the summer, best rating in adults 25-54 and matched its best adult 18-34 delivery, according to live plus same day preliminary Nielsen ratings for Aug. 8.
BIG BROTHER: ALL-STARS TUESDAY finished first in households (5.0/09), viewers (7.60m), adults 25-54 (3.3/10), adults 18-49 (2.8/09) and adults 18-34 (2.7/09). Compared to last week, BIG BROTHER: ALL-STARS TUESDAY was up +6% in households (from 4.7/08), +3% in adults 25-54 (from 3.2/09), +17% in adults 18-34 (from 2.3/08), added +270,000 viewers (from 7.33m, +4%) and even in adults 18-49. This is BIG BROTHER: ALL-STARS TUESDAY's best delivery in households, viewers and adults 25-54 and matches the best adults 18-34 delivery.
ROCK STAR: SUPERNOVA TUESDAY (3.9/06, 6.23m) was second in adults 25-54 (3.2/08), adults 18-49 (2.8/08) and adults 18-34 (2.3/07).
Final Tuesday ratings will be available this afternoon.