or


[08/09/06 - 12:00 AM]
NBC Universal Cable Promotes Sci Fi Channel's 'Battlestar Galactica' with on Demand and Broadband Content

[via press release from NBC Universal Television Studio]

NBC UNIVERSAL CABLE PROMOTES SCI FI CHANNEL'S 'BATTLESTAR GALACTICA' WITH ON DEMAND AND BROADBAND CONTENT

NBC UNIVERSAL CABLE PROMOTES SCI FI CHANNEL'S 'BATTLESTAR GALACTICA' WITH ON DEMAND AND BROADBAND CONTENT

Never-Before-Seen Recap Special Premieres Aug. 28

Bresnan Communications, Charter, Comcast, Mediacom Communications, Patriot Media, Time Warner Cable and Verizon Among Affiliates Participating in the 'Battlestar Galactica Everywhere' Multi-platform Promotion

New York, NY - August 9, 2006 - NBC Universal Cable (NBCUC) and SCI FI Channel will premiere "Battlestar Galactica: The Story So Far," a never-before-seen recap special from the award-winning series, "Battlestar Galactica" on Free On Demand (FOD) and broadband in advance to the season 3 premiere Oct. 6.

Beginning Aug. 28, viewers will get a chance to catch up on the hit series on demand and broadband with "Battlestar Galactica: The Story So Far," a 44-minute series recap special of seasons 1 and 2. Select full-length episodes from the best of both seasons will also be available plus a 2-minute weekly sneak peek of upcoming episodes from the new season.

To help promote season 3, "NBCUC created the "Battlestar Galactica Everywhere" multi-platform promotion that will allow affiliates to sign up and drive awareness for "Battlestar Galactica" as well as attract new and current subscribers to their digital VOD and broadband offerings. Thus far, participating affiliates include Bresnan Communications, Charter, Comcast, Mediacom Communications, Patriot Media, Time Warner Cable and Verizon among others.

"We've been highly successful in implementing these multi-platform promotions where we can use a valuable asset like 'Battlestar Galactica' to help our affiliates and advertisers maximize their products and target a young tech-savvy demo," commented Jean-Briac Perrette, senior vice president, New Media and chief financial officer, NBCUC.

In addition, SCI FI Channel has created broadband content including an executive producer video blog tracing the technical side of the show and audio podcasts featuring 45-minutes worth of commentary from previous episodes. SCI FI will also offer advertisers the opportunity to sponsor these unique new media offerings.

NBCUC will provide affiliates with a media-rich marketing campaign for the "Battlestar Galactica Everywhere" promotion including TV and radio spots, print and online ads to help drive awareness. All materials can be found on www.nbcunicable.com beginning Aug. 15. Additionally, the promotion will include a local ad sales component, offering affiliates in select markets the opportunity to win round trip tickets for two and hotel accommodations in Seattle. Winners will get a VIP tour of the city where they will visit The Science Fiction and Hall of Fame museum plus VIP tickets to the season finale viewing party in March, complete with talent meet and greet.

"This promotion is a terrific local ad sales opportunity for our affiliates to sell to local advertisers for incremental revenue, especially when they can leverage such a top-rated and established show like 'Battlestar Galactica,'" said Brian Hunt, vice president, National Accounts, Affiliate Field Marketing and Local Ad Sales, NBCUC.

About SCI FI Channel

SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com) and magazine. Launched in 1992, and currently in 85 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.

About NBC Universal Cable

NBC Universal Cable, a division of NBC Universal, one of the world's preeminent media companies, drives the company's cable strategic development and growth including video-on-demand, pay-per-view, HDTV and retransmission consent, and oversees the cable distribution, marketing and local ad sales of fourteen properties (Bravo, CNBC, CNBC World, MSNBC, mun2, NBC Weather Plus, SCI FI, ShopNBC, Sleuth, Telemundo, Telemundo Puerto Rico, Universal HD, USA and the Olympics on cable). NBC Universal Cable also directs and manages the company's cable and new media investments including A&E, The History Channel, History Channel International, The Biography Channel, National Geographic International, the Sundance Channel and Tivo.





  [august 2006]  
S
M
T
W
T
F
S
  


· BATTLESTAR GALACTICA (SYFY)











[08/30/14 - 09:09 AM]
Friday's Broadcast Ratings: ABC, NBC Split the Demo Crown
CBS then remains the most-watched network last night.

[08/29/14 - 09:03 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory
CBS leads the night once again among adults 18-49 and total viewers.

[08/29/14 - 08:10 AM]
Cast of FOX Sports 1's All-Female "The Ultimate Fighter(R)" Overcame Childhood Tragedies to Help Troubled Youth
The franchise's latest installment premieres Wednesday, September 10 at 10:00/9:00c.

[08/29/14 - 07:35 AM]
BBC America's "Intruders" Pulls 1.223 Million Viewers
BBC America further spins the numbers for Saturday, August 23.

[08/29/14 - 07:07 AM]
HBO Confirms Nov. 2 and 3 Debut for Miniseries "Olive Kitteridge"
Frances McDormand, Richard Jenkins, Bill Murray, John Gallagher, Jr., Peter Mullan, Rosemarie DeWitt and Zoe Kazan star in the project.

[08/29/14 - 06:41 AM]
FOX Sports 1 to Air Tony Stewart/Mike Helton Press Conferences Live
Coverage of the press conferences is also available through FOX Sports GO, the app that delivers streaming video of FOX Sports content.

[08/28/14 - 10:27 PM]
"Party Down South" Returns for Season 3 - Announced on the Reunion Special
Look for the new season in Winter 2015 on the cable channel.

[08/28/14 - 05:31 PM]
"Jay Leno's Garage: The Ultimate Car Week" Premieres Sunday, August 31 at 10PM ET/PT on CNBC
Based on his Emmy-winning web series "Jay Leno's Garage," this special takes viewers into the heart of Monterey Week, America's ultimate automotive event.

[08/28/14 - 02:21 PM]
"Live with Kelly and Michael" Enters Its 27th Season in National Syndication September 1, 2014
The show finished the 2013-14 season as the No. 2 syndicated talker in Households, posting an 8% gain over the prior year, and its highest Household rating in 6 years.

[08/28/14 - 01:40 PM]
Lori Loughlin Stars in "Garage Sale Mystery: All That Glitters," A Hallmark Movies & Mysteries Original World Premiere October 26
Steve Bacic, Sarah Strange and Brendan Meyer also star in the second installment of the "Garage Sale Mystery" movie series.

[08/28/14 - 12:12 PM]
HGTV's Newest Series "Sold on the Spot" Taps Into the Ultimate Buying and Selling Fantasy
In his new series, Josh teams up with house hunters to knock on every door in their ideal location and convince one homeowner to sell their house within 24 hours.

[08/28/14 - 12:08 PM]
FXX Paints Labor Day Weekend Yellow - Five Days Left in Record 12-Day "The Simpsons" Marathon Ends Monday, September 1 at Midnight ET
Following the conclusion of the 12-day marathon on Monday night, "The Simpsons" moves to its regular weekly schedule beginning on Tuesday, September 2.

[08/28/14 - 12:03 PM]
Emmy and Tony Award-Winning Actor David Hyde Pierce Joins "The Good Wife" in Recurring Role for Season Six
The role will mark Pierce's first appearance in a television series since "Frasier" ended its run in 2004.

[08/28/14 - 11:40 AM]
HBO's Banksy Does New York a User-Generated Chronicle of the Street Artist's One-Month Residency in New York City, To Debut Nov. 17
"From the moment Banksy took over the streets, New Yorkers became obsessed. The film captures this month of madness created by user-generated footage," says Sheila Nevins.

[08/28/14 - 11:31 AM]
The Reinvention of "The View" Continues as ABC Recruits a Powerful New Senior Team
Bill Wolff, Brian Balthazar, Ashley S. Gorman and Kathleen Rajsp are among those overseeing the new season.