or


[08/09/06 - 12:00 AM]
NBC Universal Cable Promotes Sci Fi Channel's 'Battlestar Galactica' with on Demand and Broadband Content

[via press release from NBC Universal Television Studio]

NBC UNIVERSAL CABLE PROMOTES SCI FI CHANNEL'S 'BATTLESTAR GALACTICA' WITH ON DEMAND AND BROADBAND CONTENT

NBC UNIVERSAL CABLE PROMOTES SCI FI CHANNEL'S 'BATTLESTAR GALACTICA' WITH ON DEMAND AND BROADBAND CONTENT

Never-Before-Seen Recap Special Premieres Aug. 28

Bresnan Communications, Charter, Comcast, Mediacom Communications, Patriot Media, Time Warner Cable and Verizon Among Affiliates Participating in the 'Battlestar Galactica Everywhere' Multi-platform Promotion

New York, NY - August 9, 2006 - NBC Universal Cable (NBCUC) and SCI FI Channel will premiere "Battlestar Galactica: The Story So Far," a never-before-seen recap special from the award-winning series, "Battlestar Galactica" on Free On Demand (FOD) and broadband in advance to the season 3 premiere Oct. 6.

Beginning Aug. 28, viewers will get a chance to catch up on the hit series on demand and broadband with "Battlestar Galactica: The Story So Far," a 44-minute series recap special of seasons 1 and 2. Select full-length episodes from the best of both seasons will also be available plus a 2-minute weekly sneak peek of upcoming episodes from the new season.

To help promote season 3, "NBCUC created the "Battlestar Galactica Everywhere" multi-platform promotion that will allow affiliates to sign up and drive awareness for "Battlestar Galactica" as well as attract new and current subscribers to their digital VOD and broadband offerings. Thus far, participating affiliates include Bresnan Communications, Charter, Comcast, Mediacom Communications, Patriot Media, Time Warner Cable and Verizon among others.

"We've been highly successful in implementing these multi-platform promotions where we can use a valuable asset like 'Battlestar Galactica' to help our affiliates and advertisers maximize their products and target a young tech-savvy demo," commented Jean-Briac Perrette, senior vice president, New Media and chief financial officer, NBCUC.

In addition, SCI FI Channel has created broadband content including an executive producer video blog tracing the technical side of the show and audio podcasts featuring 45-minutes worth of commentary from previous episodes. SCI FI will also offer advertisers the opportunity to sponsor these unique new media offerings.

NBCUC will provide affiliates with a media-rich marketing campaign for the "Battlestar Galactica Everywhere" promotion including TV and radio spots, print and online ads to help drive awareness. All materials can be found on www.nbcunicable.com beginning Aug. 15. Additionally, the promotion will include a local ad sales component, offering affiliates in select markets the opportunity to win round trip tickets for two and hotel accommodations in Seattle. Winners will get a VIP tour of the city where they will visit The Science Fiction and Hall of Fame museum plus VIP tickets to the season finale viewing party in March, complete with talent meet and greet.

"This promotion is a terrific local ad sales opportunity for our affiliates to sell to local advertisers for incremental revenue, especially when they can leverage such a top-rated and established show like 'Battlestar Galactica,'" said Brian Hunt, vice president, National Accounts, Affiliate Field Marketing and Local Ad Sales, NBCUC.

About SCI FI Channel

SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com) and magazine. Launched in 1992, and currently in 85 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.

About NBC Universal Cable

NBC Universal Cable, a division of NBC Universal, one of the world's preeminent media companies, drives the company's cable strategic development and growth including video-on-demand, pay-per-view, HDTV and retransmission consent, and oversees the cable distribution, marketing and local ad sales of fourteen properties (Bravo, CNBC, CNBC World, MSNBC, mun2, NBC Weather Plus, SCI FI, ShopNBC, Sleuth, Telemundo, Telemundo Puerto Rico, Universal HD, USA and the Olympics on cable). NBC Universal Cable also directs and manages the company's cable and new media investments including A&E, The History Channel, History Channel International, The Biography Channel, National Geographic International, the Sundance Channel and Tivo.





  [august 2006]  
S
M
T
W
T
F
S
  


· BATTLESTAR GALACTICA (SYFY)





[05/23/17 - 11:25 AM]
Michael Strahan and ITV America Set Overall Deal
Under the partnership, Strahan and Constance Schwartz-Morini will develop unscripted programming for television and digital platforms.

[05/23/17 - 11:01 AM]
Discovery Family's New Original Series "Reno, Set, Go!" Rewards Individuals Facing Tough Times with the Ultimate Gift - A Covert Home Makeover in Less Than 36 Hours
In each 30-minute episode, a family and a team of expert crafters led by designer Cheryl Torrenueva and contractor Roger Morin perform a top-secret renovation for an unsuspecting homeowner while they are purposely kept out of the house.

[05/23/17 - 10:53 AM]
Country Stars Billy Ray Cyrus and Kelsea Ballerini Guest Star in All-New Blaze and the Monster Machines "Wild Wheels" Specials on Nickelodoen
The first special, "Animal Island," featuring Cyrus as Lazard, a greedy lizard-truck, premieres Monday, May 29.

[05/23/17 - 10:48 AM]
DIY Network Greenlights New Real Estate Investment Series "Buyers Bootcamp with Scott McGillivray"
"Anyone who owns a piece of real estate has the potential to make a great return on their investment," said Scott. "In 'Buyers Bootcamp,' I'm going to show them how."

[05/23/17 - 10:11 AM]
"Man Fire Food" Returns with a Smoking-Hot New Season with Host Roger Mooking
On the 13 half-hour long episodes, Chef Roger Mooking continues his search for the most fascinating ways to cook with flames.

[05/23/17 - 10:04 AM]
Nickelodeon Greenlights Season 12 of "SpongeBob SquarePants," Number-One Animated Series Across All TV with Kids
The pickup comes on the heels of the recent announcement for a third SpongeBob SquarePants theatrical from Paramount Pictures and Nickelodeon Movies, also slated for 2019.

[05/23/17 - 10:03 AM]
BBC America to Partner with Elisabeth Moss on Developing Mini-Series "Fever"
"Fever" tells the story of the first known healthy carrier of typhoid fever who became known as "Typhoid Mary" as she spread typhoid across the burgeoning metropolis of early twentieth century New York.

[05/23/17 - 09:10 AM]
"DC Super Hero Girls" Embark on New Adventures, With New Animated Series Coming to Cartoon Network in 2018
The new series is a global initiative with Cartoon Network and builds on the successful DC Super Hero Girls direct-to-video movies as well as digital webisodes launched in 2015.

[05/23/17 - 08:59 AM]
History(R) Commissions Limited Documentary Series "Watergate" from Academy Award(R)-Winner Charles Ferguson
The series will include new interviews with journalists, senior Nixon Administration officials, members of Congress, and prosecutors.

[05/23/17 - 08:54 AM]
Witness the Rehabilitation of Extraordinary Endangered Species in Smithsonian Earth's "Sea Turtle Rescue"
At the South Carolina Aquarium Sea Turtle Care Center, wildlife heroes spend countless hours rehabilitating sea turtles back to health and safety with sheer determination and compassion.

[05/23/17 - 08:52 AM]
Get Psyched, Discovery Life Premieres Its Eighth Annual "Psych Week" Next Monday
More than one in four Americans meet the criteria for having a mental illness, but we rarely see or hear about it.

[05/23/17 - 08:49 AM]
TLC's "90 Day Fiance" Franchise Returns with "90 Day Fiance: Happily Ever After?" and New Digital Series "90 Day Fiance: What Now?"
New episodes roll out Sunday, June 25 at 8:00/7:00c on the cable channel.

[05/23/17 - 08:32 AM]
Adventurer Todd Sampson Puts His Faith in Science to the Ultimate Test in "Outrageous Acts of Danger" Set to Debut on Science Channel on Wednesday, June 21
In each of the six 30-minutes episodes, Todd, who once completed an unguided ascent to the top of Mount Everest, puts himself in a death-defying situation, however, the laws of physics dictate that he will escape unscathed.

[05/23/17 - 08:28 AM]
Monday's Broadcast Ratings: ABC Tops Demos, Snaps NBC Win Streak
The Peacock however wins the evening among total viewers.

[05/23/17 - 08:26 AM]
Discovery's "Diesel Brothers" Take the Mound for All-Star Two Night MLB-Themed Special
Said stunt features Detroit Tigers' superstar Miguel Cabrera and MLB Network analysts Hall of Famer Pedro Martinez and former All-Star Carlos Peña.