or


[08/09/06 - 12:00 AM]
The CW Network Embarks on National "Mall Domination" Tour

[via press release from The CW]

THE CW NETWORK EMBARKS ON NATIONAL �MALL DOMINATION� TOUR

August 09, 2006

THE CW STARS AND THE INNOVATIVE, INTERACTIVE �CW LOUNGE� TRAVEL TO TWELVE MALLS IN MAJOR MARKETS

THE CW'S MASSIVE ADVERTISING CAMPAIGN TO FLOOD 35 WESTFIELD MALLS THROUGHOUT THE U.S. FROM AUGUST THROUGH THE CW'S FALL LAUNCH

August 9, 2006 (Burbank, CA) - The CW, America's new fifth broadcast network, will embark on a national �Mall Domination� tour, an extensive promotional initiative featuring the interactive CW Lounge, appearances by CW stars and a massive advertising campaign blanketing numerous malls in major markets around the country, raising awareness and generating buzz for the Network's debut this fall.

Each week beginning on August 12, The CW Lounge, an innovative, multi-media interactive experience, will travel to eleven Westfield Malls around the county, as well as the Grove in Los Angeles, introducing consumers to The CW shows and brand identity. Stars from The CW's hit series will visit each location, meeting their fans in The CW Lounge and signing autographs.

Inside the Lounge, consumers can create their own customized t-shirts emblazoned with the network slogan �Free to Be,� filling in the blank to express exactly what they're �Free to Be.� Photographers will be on hand at each CW Lounge location to take pictures of consumers and their friends, which could also appear in CW promotional spots that will air on the network.

In addition, each CW Lounge will be outfitted with laptops, where consumers can log on to www.cwtv.com and join the CW Lab Online Community, as well as plasma screen TVs, which will air footage from up-coming CW series.

The dates and locations where the The CW Lounge and stars will appear are:

New York: Westfield Sunrise/ Massapequa, NY (August 12-13): James Lafferty (�One Tree Hill�) and Bethany Joy Galeotti (�One Tree Hill�) to appear on August 13.

San Diego: Westfield UTC: (August 12-13): Jason Dohring (�Veronica Mars�), Percy Daggs III (�Veronica Mars�) and Tia Mowry (�The Game�) to appear on August 13.

New Jersey: Westfield Garden State Plaza/ Paramus, NJ (August 18-19): Lee Norris (�One Tree Hill�) and Danneel Harris (�One Tree Hill�) to appear on August 19.

Los Angeles: Westfield Century City/ Los Angeles, CA (August 19-20): Hilarie Burton (�One Tree Hill�), Jason Dohring (�Veronica Mars�) and Matt Czuchry (�Gilmore Girls�) scheduled to appear on August 19.

Washington DC: Westfield Wheaton/ Wheaton, MD (August 26-27)*

Santa Ana, CA: Westfield Main Place, Santa Ana, CA (August 26-27)*

Los Angeles: The Grove (August 30)* - in conjunction with �The CW Presents: Summer at the Grove,� the five-week concert series, which concludes on this night with a free performance by multi-platinum recording artist Jewel.

St. Louis: Westfield Chesterfield, Chesterfield, MO (September 2-3)*

San Jose: Westfield Valley Fair (September 2-3)*

Chicago: Westfield Old Orchard/ Skokie, IL (September 9-10)*

Seattle: Westfield South Center (September 9-10)*

*CW talent attending these locations to be announced.

Additionally, The CW will have a massive, on-going advertising presence in 35 Westfield Malls, including the eleven malls that will feature The CW Lounge, beginning in August and running through The CW's launch this September. The CW will make its debut on Wednesday, Sept. 20, with the seventh cycle premiere of �America's Next Top Model.�





  [august 2006]  
S
M
T
W
T
F
S
  


· GAME, THE (BET)
· GILMORE GIRLS (CW)
· ONE TREE HILL (CW)
· VERONICA MARS (HULU)





[01/15/21 - 01:05 PM]
NBC Set Premiere Dates for Its Two Upcoming Comedies "Young Rock" and "Kenan"
Look for both series back-to-back beginning Tuesday, February 16 in place of "Zoey's Extraordinary Playlist," which will return in the spring.

[01/15/21 - 12:50 PM]
BET Announces Its Multiplatform Programming Strategy for Inauguration 2021
Live coverage is scheduled to begin Wednesday, January 20 at 11:00 am ET/10c on BET.

[01/15/21 - 11:50 AM]
ABC News Announces Special Coverage of the Inauguration of President-Elect Joe Biden Beginning Tuesday, Jan. 19
At 8:00 p.m. EST ABC News presents a primetime program, "The Inauguration of Joseph R. Biden, Jr. - An ABC News Special," that will provide reporting on and analysis of the historic moments from the day.

[01/15/21 - 11:38 AM]
Discovery Documents the Cutting-Edge Science Behind Creating a Vaccine to Conquer COVID-19
"The Vaccine: Conquering Covid" premiering Sunday, February 21 at 8 PM PT/ET on Discovery and streaming on discovery+.

[01/15/21 - 11:21 AM]
Netflix Partners with Renowned Author Dr. Ibram X. Kendi to Bring Three of His Bestselling Books to Life Onscreen
"Stamped from the Beginning: The Definitive History of Racist Ideas in America," "Stamped: Racism, Antiracism and You," and "Antiracist Baby" are the featured projects.

[01/15/21 - 11:01 AM]
"Selena: The Series" Captivates Fans Ahead of Anticipated Finale on May 14
25 million households around the world sang "Como la flor" along with part one in the first four weeks after it premiered in December.

[01/15/21 - 10:51 AM]
"Crikey! It's the Irwins" Returns with a New Season of Reopenings, Rescues, Newborn Wildlife and Exciting News About the Future Generation of the Irwin Family on Discovery+ Feb. 7
A sneak peek of the premiere episode will air on Animal Planet directly out of "Puppy Bowl XVII" on Sunday, Feb. 7 at 5 PM ET/PT.

[01/15/21 - 10:00 AM]
"Super Bowl Greatest Commercials 2021" Special Hosted by Boomer Esiason and Daniela Ruah to Be Broadcast Feb. 3 on CBS
Beginning today, viewers can watch and vote for their favorite Super Bowl commercial from the past 20 years at https://www.cbs.com/SBGC.

[01/15/21 - 09:29 AM]
HBO's "Last Week Tonight with John Oliver" Returns February 14
The series has received a staggering 20 Emmys(R) since its premiere in 2014.

[01/15/21 - 09:29 AM]
Video: Official Trailer for Season One of "Flack" Available Now
All six episodes of the first season will premiere on Prime Video January 22 while season two will premiere at a later date in 2021.

[01/15/21 - 09:07 AM]
CBS All Access Announces Guest Stars for Season Four of "No Activity"
Louie Anderson, Kevin Bacon, Jillian Bell, D'Arcy Carden, Rob Delaney, Elle Fanning, Will Forte, Kimberly Hébert Gregory, Udo Kier, Lamorne Morris, Oscar Nuñez, Hannah Simone, June Squibb and Samara Weaving are all on tap.

[01/15/21 - 09:00 AM]
"Drawn to Change" Featuring 12-Year-Old Activist Yolanda Renee King, Premieres Jan. 16 in Celebration of Martin Luther King Jr. Day
The episode highlights her goals to continue with her grandfather's legacy, as well as her work in activism and climate change.

[01/15/21 - 09:00 AM]
Video: Apple TV+ Unveils Out of This World Trailer for Season Two of Epic Space Drama "For All Mankind"
The first episode of the 10-episode second season will debut globally on Friday, February 19, followed by one new episode weekly, every Friday, exclusively on Apple TV+.

[01/15/21 - 08:35 AM]
Thursday's Broadcast Ratings: "Celebrity Wheel of Fortune" Keeps ABC on Top
The Alphabet's game show trio leads the night in both total viewers and adults 18-49.

[01/15/21 - 08:30 AM]
IMDb TV and Amazon Studios Greenlight Uninterrupted's Docu-Series, "Top Class: The Life and Times of the Sierra Canyon Trailblazers," on Renowned High School Basketball Dynasty
The series follows the highs and lows of the team's grueling, highly publicized quest for a third straight state championship.